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Topic
Posts:
2056
January 29, 2007

Shopify Dashboard This post is outdated

How do you like it ? :)
Tobias Lütke - Shopify CEO // http://twitter.com/tobi
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Replies
Jared Burns Shopify Advisor get.sy
Posts:
496
January 29, 2007

Very nice! Statistics are so important to site placement, this will be a hit with the Shopify groupies!

Jared Burns, CEO at Getsy (http://get.sy)
Posts:
38
January 29, 2007

Very handy – thankyou. I’m in the process of switching over from another host and one of the ‘cons’ I had when weighing up was what I thought was the lack of web stats. Now I’ll have them.

Any chance of a double opt-in mailing list manager?

Posts:
734
January 29, 2007

looks beautiful! very nice overview.

1 question: the number of visitors per day is completely different from what i get from google analytics – i guess that depends on the definition of “visitor” – is that each different I.P address?

operation absurdist feature requests: terminated (http://en.wikipedia.org/wiki/Absurdism)
danW Shopify Advisor
Posts:
1037
Last edited January 29, 2007

Great Question Christina. I was wondering the same thing?

Also, might there be a way that we can’t filter out our own ip address so that our traffic doesn’t taint the stats? Over the weekend I commited redesign changes to the our store, and the visitors stats went wild!!

Maybe you could also explain the Top Referrers and Popular search term stats so someone not familiar with what they are could get an idea of how to read them. Like how the stats are generated. What the number next to the terms and referrers mean, etc.

Otherwise, this is a nice addition to the admin interface.

Great job!

Dan - http://www.xtremechargers.com
Posts:
2056
January 29, 2007

Thanks for the feedback. Indeed, the definition of a visitor varies greatly. For now it works like this:

When you hit the shop you will get a cookie called “visit” which expires 30 minutes later. Every hit will mean that the cookie timeout of 30 minutes is reset to the full 30 minutes.

As long as the user carries the same visit token its only one single visit. The rationale was that we wanted to count it as two visits when a user comes to the webpage, goes to dinner and comes back but not count it as two visits if he goes away to look for his credit card.

Of course this is pretty arbitrary. I’m definitely interested in other people’s implementations. Especially Mint and Google Analytics

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
danW Shopify Advisor
Posts:
1037
Last edited January 29, 2007

Can you set two cookies for each unique visitor? One for the actual unique visitor, that never expires unless they reset and clear the cookies. You can call this one visitor. And then keep your current implementation of the visit cookie.

Then you can track unique vistors and returning visitors if there visit cookie expires, they still have the visitor cookie enabled.

Dan - http://www.xtremechargers.com
Posts:
2056
January 29, 2007

Interesting. yea i can do that. At least start tracking this so that we can roll it into the UI in the future.

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
Posts:
28
January 29, 2007

I think this was a really good idea. I love it because I like the idea of knowing how many visitors I have each day and also how many items I have in the store.

Keep up the good work!

www.myclassygifts.com
Posts:
2056
January 29, 2007

Ok we are tracking unique visitors now. Not quite sure how to work it into the UI yet though…

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
danW Shopify Advisor
Posts:
1037
Last edited January 29, 2007

The way that is is now, you are tracking visits, but listing it as visitors. I would change the current header of the graph to say visits. This would be your graph for Daily Visitors.

Then later when you get to it, add a link to another graph or add the graph below the current one and have it graph unique “vistors”, or new visitors, and returning visitors .

A returning vistor would be a someone who still has the activated visitor cookie, but doesn’t currently have a visit cookie enabled.

Edit: These are the main things we look at in analytics on a daily basis.

graph

Dan - http://www.xtremechargers.com
Posts:
109
January 29, 2007

Nice!

Sorry for being so dense, but do “Popular Search Terms” stand for searches within the store, or search terms from mainstream search engines that referred visitors?

Folkology - Authentic folk craft and culture from Hungary http://www.folkology.com
Posts:
6
January 30, 2007

This is a great start and I can’t wait to see the feature set get even richer over time. One thing I’d like is more sales reporting at a glance (per month for example).

I think you can avoid offering detailed reports if the option remains to download all the sales data as .CSV or something—that way we can easily create our own reports in Excel.

Posts:
11
January 30, 2007

This must be a small kink that I have found, perhaps? In the upper right corner it says I have 173 products (which is accurate) and then 7 orders, which is not accurate. I just opened recently and I’ve only ever had 3 orders total, and 0 orders for today. And considering it says $0 revenue underneath that, it leads me to believe this must be some sort of error.

That aside, let me say how much I LOVE being able to see my important stats right on the front page when I log in. No longer do I have to hit my google analytics when I just want a quick overview. This is brilliant, simple and effective. Thank you so much!!!!

Cheers,
Renae

Posts:
23
January 30, 2007

Two thumbs up!!

Posts:
22
Last edited January 30, 2007

Simple, informative, useful, easy to understand.
Niiiiiice!

addicted to t-shirts
Ana Rita Shopify Partner www.lojadoarco.com
Posts:
110
Last edited January 30, 2007

Very nice! Congratulations to the Jaded Pixel team! You keep strengthening our choice for Shopify.

To Kati, about popular searches: according to my GA (that also registers searches within the site), these must be searches coming from search engines.

About the number of orders (the question posed by Renae): the number I have is even higher than the count of invoices; I always wondered what happened to invoice numbering: it jumps from #1048 to #1052 and then to #1055; it’s almost never sequential. Can these be abandoned carts?

One last thing: I have zero visitors on the graph for the last seven days (including today), though referrers and popular search terms are being registed and counted.

Ana Rita http://www.lojadoarco.com/
Posts:
2056
January 30, 2007

Regarding the stats: Its true we track some unnecessary things there such as abandoned orders. Thats also why you sometimes see the order numbers jump, even abandoned orders get a unique order id (one of the gateways, moneris, forced us to do this on a technical basis—sometimes we have to do compromise because shopify supports all these different gatways).

Regarding search terms: those are only the search terms coming from the outside right now. Not the ones within your store. What do you think about that? I could see that we might want to include local & remote both there.

New vs. Returning customers is a really intriguing idea. I’ll see if i can convince our database to give me this information without quitting the company for stress related reasons.

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
Posts:
2056
January 30, 2007

P.S: One big advantage the shopify stats have to google analytics is that they are up to the second real time.

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
Posts:
82
January 30, 2007

Nice snapshot of what’s going on – thanks. I am sometimes a bit overwhelmed by all the data in google analytics, but I think it will still have its place for more specific analysis. Completely agree with how important ‘returning visitors’ is when building up a picture of usage.

@Tobi – in answer to your question about internal search terms, I think this is important -I’ll explain why. A lot of PR around our shop is at a product level (I am sure others are the same). For example a magazine features a product they like and provides our shop’s url. I would imagine when they visit our site that many users would instinctively search for the product that was featured, rather than navigate to it via menus etc. Certainly I have been tracking clicks on our home page using CrazyEgg and the search box gets a lot of clicks, though without knowing what terms are being searched I can’t really work out what is driving that activity.

Keep up the good work JadedPixel.

Posts:
339
January 30, 2007

Nice one! Lovely to get something you really needed without having to ask for it : )

Thanks!

Mike www.anothervision.co.uk
Posts:
11
January 30, 2007

It’s actually kind of neat that you are tracking abandoned orders. I don’t have any other way to find out about those. It’s nice to know people are actually adding things to their cart, even if they never actually come back to make the purchase!

danW Shopify Advisor
Posts:
1037
Last edited January 30, 2007

Don’t forget to send these people an email. I usually follow up with abandoned cart users after 2-3 days and ask them if there were problems checking out or if they had any questions that were stoping them from completing a purchase. I have picked up quite a few sales this way.

There is a link at the top of an abandoned order that you can send to the customer that will take them right back to part they left in the checkout system so they don’t have recreate their cart and add there information again too.

Dan - http://www.xtremechargers.com
Posts:
339
January 30, 2007

That’s a great tip Dan. I hadn’t hit that little ‘more’ link before to even know that there was an option to investigate the abandoned orders. (Doh!)

Makes a lot more sense now.

Thanks
Mike

Mike www.anothervision.co.uk
Posts:
2
Last edited January 30, 2007

I really like the new addition! More convenient than Google Analytics. Thanks for the change.

deespretzels.com The best chocolate covered pretzels you will ever eat!
Posts:
18
January 31, 2007

I absolutely love it. This is why JadedPixel is one of the best around.

Posts:
11
Last edited January 31, 2007

I am still trying to find that “more” link… can someone direct me! Thanks! :)

edit—nevermind, found it ;-)

Posts:
18
January 31, 2007

my only problem is i had to cancel an order (close, then delete) and it still shows me as receiving that money. any fix for this?

Posts:
27
Last edited February 01, 2007

is anyone else’s order page working from the future? Mine says “today” is February 1st, when it’s actually Jan 31st.

Posts:
2056
February 01, 2007

Hanzo: And your shop’s timezone is setup correctly? (admin/preferences/general)

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
Posts:
27
February 01, 2007

hello tobi, yes my time zone is set up correctly… US/CANADA mountain time.

but it seems to be okay now.

Posts:
650
February 01, 2007

Well, I want to like this a lot, but so far, I don’t see that it is all that useful. Nice enough bell and whistle I guess.

That said, what it is missing for me is the ability to see the stats for each of my various pages, not just the main page. How many people are looking at this or that product. How many are looking at the shipping info? How many are looking at my daily blog? That kind of thing.

I guess that is what you mean by 30,000 ft overview. A bit more detail would be useful.

And as far as not useful goes, my top 5 referrers are my own site in one form or another.

The revenue counter is nice though – to end on a positive note!

Oh, I would be cautious about emailing people about abandoned orders. I have done it (in the beginning), but not gained a single sale, and personally would find it annoying if a store emailed me in most cases. And I am not saying don’t do it, just be cautious in your approach.

John Nanci www.ChocolateAlchemy.com The Art and Science of Homemade Chocolate
Posts:
29
February 01, 2007

I like the visits overview chart, at least in terms of showing a trend, although it would be nice to be able to select start and end times.

As Alchemist John mentioned, my top 5 referrers are also from within my own site, or from the Launched forum. BUT there was a burst of activity last night, none of which I can see in the top 5 referrers. I would really like to be able to see all the referrers.

I am a little confused about tobi’s search term explanation. The only search terms I see are the ones that were entered from my site’s own search box.

http://www.modacolombia.ca Moda Colombia Lingerie in Canada
Posts:
2056
February 01, 2007

Seems that filtering your own store as referrer doesn’t work in your case Dietmar.

Hmm.. do you mainly use a url for your store which is not the primary domain as per DNS config? that might do it…

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
danW Shopify Advisor
Posts:
1037
Last edited February 01, 2007

I am also getting referrers from my own store as well. My primary domain in the DNS configuration is the www subdomain of our top level domain name.

I was also wondering if the tracking of visits is only limited to the store pages, and not rolling over to the admin pages?
There is about 40 visits difference between analytics and shopify’s tracking. This might be do to the differences in how a visit is defined between the two. Figured I would ask to make sure this wasn’t overlooked.

One last thing. Our revenue for today is still displaying our revenue from yesterday. I checked and our time zone setting is correct.

Dan - http://www.xtremechargers.com
danW Shopify Advisor
Posts:
1037
February 01, 2007

@Alchemist John,

You should really look into analytics for all the indepth statistics. The dashboard is very new and might take a while to see these types of detailed statistics any time soon.

For a basic overview of the days current events, I think it is doing what it was intended to do. Save for a few bugs that need to be worked out.

Dan - http://www.xtremechargers.com
Sound Fix Member
Posts:
1
February 02, 2007

I like this feature very much, but the numbers don’t jibe with Google Analytics. Any thoughts?

Pete Member
Posts:
2
February 02, 2007

Nice job, it’s off into the right direction!

Posts:
2
February 02, 2007

I am finding that I have visits displayed through the dashboard but they are not registering on Google analytics. Which number is correct? I thought at first that it was counting my own visits, but the number goes up even though I have not been on my site.

Also, is there any way to find out where the visits are coming from (direct, Google, email, etc.),what area of the country they are from? what pages and products they are looking at, etc.? I love the real time aspect of the dashboard, but I wish there was more information about each visit.

deespretzels.com The best chocolate covered pretzels you will ever eat!
danW Shopify Advisor
Posts:
1037
Last edited February 02, 2007

My Google analytics hasn’t updated since yesterday at 11am. No traffic being tracked. I am wondering if there are problems with their service.

Is this what you are seeing as well?

Dan - http://www.xtremechargers.com
Posts:
2056
February 03, 2007

I’ve updated the code in the following way:

  • A new visit is now counted after 7 minutes of inactivity. This is the same as mint
  • Your own site should never be listed as a referer. Unfortunately the people who had this happen will need to wait a week for the current count to disappear.
  • Local searches should now be recorded correctly.
  • https addresses will never be recorded as referer.
  • we detect more search engines and extract the parameters (ask.com, google.co.uk etc)
Tobias Lütke - Shopify CEO // http://twitter.com/tobi
Posts:
2056
February 03, 2007
Tobias Lütke - Shopify CEO // http://twitter.com/tobi
danW Shopify Advisor
Posts:
1037
Last edited February 03, 2007

I figured it was something like that. I figured I would wait till end of today before contacting them. Thanks for the update Tobi.

Any chance of letting us get at those search engine parameters through a variable in liquid?

http://forums.shopify.com/categories/1/posts/6107

Dan - http://www.xtremechargers.com
Posts:
11
February 03, 2007

If am re-hashing something already discussed here, I apologize. I did read through all the posts and found some similar problems but not an exact explanation:

My google anayltics consistently shows that I have far fewer visits than Shopify shows. I understand there is a delay in google analytics stats. But on Jan 30th GA says I had 47 visits. Shopify says that I had 270. Those are two very different numbers. Is this all just because shopify is not tracking unique visitors or is there another piece of the puzzle that I am missing? Shopify said that I had 996 visits yesterday and GA said I had 44! haha… I would like to believe shopify of course! :)

Thanks for any advice,

Renae

Posts:
2056
February 03, 2007

Hmm. Thats a bit strange. Shopify does count clients which don’t have javascript enabled but that shouldn’t provide for such a big difference.

I have some ideas what might be causing this. We are new to the statistics business, lots to find out :)

Tobias Lütke - Shopify CEO // http://twitter.com/tobi
Posts:
88
February 03, 2007

I have the same issue. My statcounter shows 46 visits so far today, while Shopify shows 496 so far today (it is 7:30am!)
and yesterday they were 401 and 787 respectively. Interestingly, on Wed/Thur this week, the two were very close in counts, and pretty much remained even all day.

www.the-hroost.com The Hroost
Posts:
29
February 08, 2007

Tobi, I just selected the “always redirect customers here” checkbox for my primary domain. I will let you know if this does not solve the top referrers problem.

http://www.modacolombia.ca Moda Colombia Lingerie in Canada
Posts:
82
February 08, 2007

This may be a dumb question but do visits to /admin/... count towards the visitor numbers?