Improve conversion rate
I have been reading this forum for a while and it’s been super helpful to set up my first Shopify store. After making the first few sales, I’m trying to optimize the website to improve the conversion rate that is quite poor at the moment – only about 1% of visitors end up making a purchase. The main traffic sources are Facebook and Instagram but the money spent on advertising far exceeds the revenue from sales.
I’m wondering if it’s an issue with the target audience of my campaigns that attract people that are not interested in the products (although the Facebook relevance score is 8), or if it’s more a problem with the credibility of the website. I would really appreciate if you could have a look and let me know what you think.
The website is https://grungies.la/