Who's had success driving traffic with FB / IG ads?
I launched my store www.smallbatchdaily.com in October (artisan, American-made gourmet foods) and have had decent sales but I'm not generating a lot of traffic to my site. I'm starting to convince myself that the only way to do this will be through using Facebook and Instagram ads. I've tried them out but have had very little engagement (only a handful of click-throughs). The content I think is good but I haven't put a lot of money against them which could be part of the issue. I'm nervous to without having a better handle on what results it'll drive!
I'd love to hear from anyone who's had success driving traffic with social ads and any tips you have for a newbie.