d
Topic
Posts:
1
4 months ago
g
1
upvotes

Who's had success driving traffic with FB / IG ads?

Hello Shopify-ers!

I launched my store www.smallbatchdaily.com in October (artisan, American-made gourmet foods) and have had decent sales but I'm not generating a lot of traffic to my site. I'm starting to convince myself that the only way to do this will be through using Facebook and Instagram ads. I've tried them out but have had very little engagement (only a handful of click-throughs). The content I think is good but I haven't put a lot of money against them which could be part of the issue. I'm nervous to without having a better handle on what results it'll drive!

I'd love to hear from anyone who's had success driving traffic with social ads and any tips you have for a newbie.

Thanks! Emily

i
Replies
Posts:
33
4 months ago

Hi Emily,

 

May I ask how you are targeting your audience for the ads? Please be very specific.

ayo Member
Posts:
17
4 months ago

We've had success with Kit. It's a good way to start small with ads and get some initial sales and move on

Posts:
781
4 months ago

Hi Emily! Maggie, a Shopify Partner here :)

While it's true that you have to use social media marketing in order to improve traffic, yet paid ads is not the only way. This forum is full of posts from people who keep spending money on adds, and seeing traffic, but still no sales. Why? Because the ads are not optimized to reach their target audience at the right moment of the buying process.

Social media marketing can bring you more relevant traffic, and it's absolutely free. Consider posting daily on Twitter, Facebook and Instagram. Read how to organize a content, how to engage with followers and have a strong strategy on at least one profile. 

SEO can also help you with traffic, but you will see better results with SEO project once your website is established [2+ years old]. 

 

Maggie Tuczapska

Rock Paper Copy

maggie@rockpapercopy.com

Get exclusive access to SEO tips and traffic building strategies (it's free) - Subscribe to my daily newsletter!

Skyrocket your traffic with social media marketing

http://www.rockpapercopy.com

Ecommerce Expert rocking Google since 2007. Skyrocket your Traffic: http://www.rockpapercopy.com/skyrocket-your-traffic.html
Posts:
4
4 months ago

Hey Emily,

I love the idea and your content is very good I think!

Your product could make a killing with Facebook ads since it is a relatively impulsive purchase and people on Facebook are generally not in a purchase mode unless they are "nurtured" enough. Try to make different campaigns with different objectives (one campaign where you just directly sell, one retargeting campaign, one campaign for your subscribers, etc). I will send you an email so you can be pointed in the right direction. 

Posts:
2
Last edited 4 months ago

Hi Emily!

I've noticed that when I pay for ads on Facebook, it doesn't necessarily drive sales but it does bring "likes" to my page. With Facebook, its pay to play all the way. I haven't found much success with it, other than to boost my "likes".

I mainly drive sales through Instagram, but it's not through ads. I am constantly partnering with bloggers...sending them product to review and collaborating with giveaways. This is the business model I've been using since I started my company 5 years ago, and it's still working to this day!

I checked out your site and it's great. I'm not sure if I'm the only one having this issue, but when I click on "Shop" in the menu bar, I'm unable to click on the drop down menu. It disappears when I scroll my mouse over it. Just thought I'd let you know. 

Good luck with everything!

Jessica Illulian

Founder/Owner

www.originalbeautybox.com

https://www.instagram.com/originalbeautybox/

https://www.facebook.com/OriginalBeautyBox/

 

Photo 1 thumb
Posts:
1
4 months ago

I love your website, our sales from the website are not that great but once in a while we will be suprised with orders!

Have you tried collborations? cross marketing? it's free and fun to connect with like minded people.

 

Posts:
4
4 months ago

Hi,

I visited your landing page and was confused. It looks very visually appealing but when I scroll down I see a tutorial which tells me to like you on ig and comment sold on a posting? I'm confused, don't want to check your instagram and leave the site. 

This will not increase your traffic but I think you should change something on the landing page to drive more sales. Feature some products or a collection so I understand what you are sellung right away. 

Best,

Dominic

Posts:
3
4 months ago
g
2
upvotes

I have had success with paid Facebook ads but only when I got the targeting figured out. Google Trends has been the best tool in my experience for figuring out exactly where to target my paid Facebook ads to get the best return but as others have said the biggest benefit for them isn't direct sales but more social exposure, people liking and sharing my posts which inevitably leads to traffic and sales indirectly.

As for Instagram ads I don't bother with them as in my experience it is much, much simpler to just target your posts with hashtags and reach people much more effectively, quickly, and best of all free. 

I have used pretty much every ad platform out there at this point so if you ever want to chat about the subject I'm more than happy to help :)

Zack

CraveTheRave.com

Posts:
14
4 months ago

I have had hit and miss experience on social networks and certainly not made a ROI.
But as some one pointed out... great for brand awareness, all goes into the cunsumers minds.

I do affiliate marketing as my day job and 80% of my sales come via this route and now my seo is kicking in too. So suggest you look into opening up an affiliate program.

Jess

Posts:
1
4 months ago
g
1
upvotes

Hey Maggie, don't buy into all the folks trying to sell you social media guru packages. If you are already a face book and Instagram user you have the power to do this yourself, make posts and target the audience you are seeking. This will convert into sales. And it will be Representative of you and your products. Facebook ads are great you can test keywords and markets for only a few dollars to see what gets a reaction and what doesn't. Geo targeting is key. We use FB for our retail store and our online business. School yourself on facebook and don't go crazy spending money. Throw $5 to $20 on testing ad ideas. When you find something that proves to work in driving traffic then do more. Video ads work best for us and drive traffic. Instagram is new for us but seems to be getting a fair bit of reaction. Still getting a handle on it. But hash tags are key with Instagram. And since you can post simultaneously to FB, twitter, and a multitude of other platforms from Instagram, it seems this will be our go to platform in the near future. Good luck. Try new things, be you. - Steve

Theaudionerd.com

My father always said, "poor decisions make for great stories". I've got a lot of great stories.
Posts:
2
4 months ago

Hi Maggie, Your site looks absolutely attractive!  I will suggest a split A/B test for all your paid advertising.  For example, change up some wording, call to action, image.  Do test them one at a time, so you will be able to see the individual effects of how the audience is reacting to your ads.  

Posts:
3
4 months ago
g
1
upvotes

I've seen the most success with two very specific types of Facebook ads.

First is a content marketing approach.  Use Shopify's built in blogging features to create an image heavy post that talks about trends or activities that relate to your products.  Then provide product pictures and purchase links within the blog post.  Run an engagement ad for likes and shares.  If you start getting a lot of likes and shares, you will then get cheaper clicks.  And if your blog post is written well it will act as pre-sell copy which will help increase conversions.  Lowering CPC and increasing conversions is a winning combination.

The other is Free + Shipping with a $5.95 or less shipping price.  This is essentially an effective list building tool, not much in the profit margin area.  But effective nonetheless.  The money is in the list.

Posts:
6
4 months ago

I have had more luck with Pinterest free pins. We use to run ads on FaceBook but never got a sale or lead from a ad just likes. We find the free groups get people in our store.

Posts:
1
4 months ago

I had my site now for 3 months and most of my sales come from my Facebook Fan page shop now link. But also I started learning the SEO and getting 75% sales from Google. I went through this Shopify course and I really noticed the sales come in. Worth going through. https://www.youtube.com/watch?v=u0MX5OYpMJc&t=2791s

Steve

http://www.LightsAplenty.com

Posts:
1
Last edited 4 months ago

I also have very little traffic but my engagement is very good. The best results is setting up Facebook and Instagram retargeting ads. You will have to do some work to get the right tracking codes implemented but after you do you can target the few people who have been on your site on social media. That way they don't forget about you, and it increases their chance of conversion.

And the people I can get to come back to my site a second time are 3 times more likely to convert into a sale!

Posts:
2
4 months ago

Zack,

Can you expand on your Google Trends technique?

 

Ashley

Posts:
29
Last edited 4 months ago

Tons, but Traffic does not = sales unfortunately. I had 20,000+ post engagents from Facebok alone my first couple days I was in business back in January, going on just gut instinct, cost just over $50.... that was before I learned how to put the Shop Now Button on Instagram and facebook ads, and before I even knew how to advertise on instagram.  To make ads for Facebook/instagram with a SHOP NOW button, it has to be done in Facebook Power Editor. It is a pain in the butt and really confusing, but just be persistent and you will eventually figure it out and don't forget to use your pixel. There are tons of videos out there as well.  Prior to that if you don't know your audience, you can suss it out with Facebook Audience Insights, and even Google Trends etc prior.  ......but again, don't go to heavy with the targeting, or you will strangle the ad completely and you will have zero activity. I watched the following webinar back in Jan, prior to starting my store, you may find it useful. Social Traffic Blueprint  https://socialtraffictraining.com/r-everwebinar-encore   You also are blessed to have a real guru commenting on this thread, Brian Brewer of Madcam https://www.youtube.com/channel/UC_tPEZK3CqFZI2YAoaFAc9g  and  https://www.beginnersmastermind.com/ Brian has loads of really informative videos on youtube, etc that I constantly go back to reference.

Good Luck!

Posts:
1
Last edited 4 months ago

I helped launch a new crowd sourced record label soley using facebook ads to drive traffic to a landing page to get emails and then targeting interest groups to get sales for the first 30 days and then tested a promo video on instagram and it drove traffic, got sales and email sign ups.   www.runoutgroovevinyl.com 

all social media is @runoutgroovelps

Posts:
1
Last edited 4 months ago

Hey Jess,

I'm wondering what suggestions you have in regards to affiliate marketing programs for physical products? We make unique drinking related accessories. You can check out my store at 

http://trinkenstore.com

Posts:
5
4 months ago

Emily,

I've had a lot of success with Facebook paid advertising in my personal site and in my professional—the key is making sure that you are measuring the desired outcome. This is something that I am constantly working on educating people at my 9 to 5; there are different marketing objectives in the Facebook ad platform that are optimized to get different results.

Since you are obviously looking to close sales, you need to be running "Conversion" campaigns—this will make sure that the alogorithm is actually driving the behavior/profile of people who are most apt to convert. This will require some work on your end to place the Facebook pixel on your Shopify site, but doing so will allow you to see how many dollars you spend on Facebook to yield a particular sale. This will allow you to test and can optimize your ad spend/targeting on Facebook—note that Facebook/Instagram ad placement are done in the same backend—and to see which products convert the best.

Regarding organic social, I actually disagree with some of the comments here—the social platforms have become extremely savvy to businesses marketing on them. In the good ole days, Facebook would show your message to all your followers; now, you're lucky if 10% of them see it. That couple with the fact that CTRs (click through rates) are often sub-1%, you're really not reaching a whole lot of people organically. By having a savvy paid marketing campaign that targets the right people, you can really get some sales. In both my personal life and my professional career, Facebook has outperformed Twitter pretty handily (in fact, many people doing social across large companies have corroborated this in an organization that I belong to). 

That being said, if you can find a way to get into the communities that these foodies participate in, that could be a big help. While this may be "free" in terms of money spent, it will definitely take up your time. Getting in with influencers in the space, bloggers, artisan food communities, etc can definitely help your cause. Additionally, content marketing can be effective at driving organic traffic via search; I checked out your blog and it is very visually appealing. Maybe something you can do is write a blog on each of the products to help get some search engine love. 

Any way, I think that your shop is pretty awesome and love how you are featuring makers. Best of luck to you with this—if you have any other questions feel free to reach out at @pinojo on Twitter. I'm personally curious how you handle the instagram sales: is there an app that picks up everyone who comments "Sold" or do you do it manually? 

Posts:
1
4 months ago

Emily,

You have an awesome product! You Should be selling TONS!

Facebook ads work really well for me and my store.

I always run the adds on Instagram and Facbook simultaneously with a target audience.

Timing of the add is very important also.

Another thing I do which works very well is collabaration, I find targeted users on Instagram who have a large following that would suit my industry/brand.

I send them some free products, give them there own personal discount code to post while they showcase the products to there audience on Instagram.

In some cases I have had sales in excess of 40k within half an hour of them posting, some users even use snap chat in conjuction with the instagram post.

For my busines FB, IG and SNAP CHAT have been very successful! 

Posts:
1
4 months ago

Hi Emily,

Your website is pretty owesome. To gain traffic from FB ads is effective for driving your traffic but it will cost a lot of money. i will give you some tips which i do to gain the traffic for free :-)

1) FB ads- you must set the best time and day to show ads. you can refer to fb insight for the best time for select your ads. so can save some money not to ads every day.

2)  You must joins many FB group which ineterested on food or any FB group at your local area with huge member.

3) once a week you post your product to the FB group.

4) I have create 1 group who crazy about cycling which have around 5000 member which give me the traffic to know my shop. my FB Group Name is Gila Basikal

5) you just share your product from shopify to your FB page and groups, instagram, tweeter.

That all the free FB ads tips which can give traffic to our shop for Free..

Check it out my shop http://foresttrek-cycle-centre.myshopify.com/

 

Cheers 

Foresttrek

 

 

 

 

Kraken42 Member
Posts:
244
4 months ago

May sound silly but one thing I've learnt is that there is no such thing as a unique person. My wife is a really foody so I gave her your website address. As soon as she went on it a pop-up appeared asking for her email address in exchange for a discount. "I hate that" she says and closed the page.....

This blog post is one of the best I've ever seen from Shopify and certainly reflects my experience - https://www.shopify.com/partners/blog/the-ultimate-secret-to-increasing-your-online-conversion-rate

Posts:
1
Last edited 4 months ago

I have had fantastic results with Facebook Ads.  It has been a lot of trial and error and, while they work well, I don't have a blockbuster, foolproof, consistant formula.  Generally photos that have som human interest do better. People, animals both work well for me since I'm in the farming/permaculture, agriculture etc area.  Targeting with their system is good and I pay attention to the areas/locations.  Nationwide ads are good but shipping is expensive the further away I ship so sticking with the 25% or so of the country closest to me increases the profit margin by limiting the shipping costs. The choice where you can allow Facebook to automatically bid for placement verses choosing your own is an important thing to consider.  You'll get more clicks with Facebook setting the bid but sometimes you can do much better by setting your own limit of what you will pay.  My recommendation is to set it yourself, after you have drilled down on the targeting, and see what happens,  up it if it isn't getting seen a little at a time unitl you get the results you are happy with.  

Our website: https://www.jiovi.com  "Live A New Way" 

bluetech Shopify Expert www.bluetech.co.in
Posts:
182
4 months ago

Have you found something better? If not then let us know we'll support you in all the way. 

Thanks!

Sid

Bluetech | www.bluetech.co.in | info@bluetech.co.in
Posts:
3
Last edited 4 months ago

Sure thing Ashley, when it comes to figuring how to target my ads the most important thing in my experience is figuring out the region's to target first. Some countries will be super into certain products I have as opposed to others, for example Hungary is super into Star Wars merchandise and account for 80% of my sales for those products even though I target 6 other countries (including the US) equally. 

That is where Google Trends comes into play, simply type in some terms relating to products in your site and it will show you what type of people are searching for that item and the frequency as well as similar searches to help you add interests to your ad targeting.

Google Trends is a great free tool for figuring out your highest ROI customer base and really simple to use which has made it essential for my store :)

Hope that helps and if you have anymore questions I'm more than happy to help anybody 

Cheers

Zack

CraveTheRave.com

dandelion Member
Posts:
96
4 months ago

I like your website and finally someone not reselling something but actually MAKING their own product congrats!

Posts:
5
4 months ago

I'm suffering from the same problem. I've been using Facebook Ads, Instagram Ads and Google Adwords but I can't seem to convert any visitors to my site. Can anyone help? I'm wondering if my product is simply too expensive or is it more of a trust barrier?

Another challenge is that my product is fairly unique so I'm not sure if people are even typing keywords that would map to my product. Could anyone help with this? I am now posting a lot of content about recipes since that seems to be the most relevant search term but it's still not really converting or helping to showcase my product. I feel like I'm turning into more of a content publishing site than an ecommerce site.

Open to your suggestions. My site is saltypaloma.com.

Posts:
33
4 months ago

 

Hi Amanda,

 

When i justed your mobile site right now I wasnt really sure what you were selling by just looking at the pictures. Maybe zoom in more on the actual product on the rim.

I would think your advertsing/targeting would be similiar to a spice company. Look up flavorgod on IG. They have a great account. Website link in their bio might also be good to visit for tips.

In terms on targeting what keywords/methods are you using to target? 

 

Posts:
5
4 months ago

Thanks for the feedback, I'll zoom in further in my images. Do you think that will work or do you think I should have more photos with the product in packaging?

I've been trying to go differently from a spice company since my product is more niche and focuses on cocktailing, although there is no problem if people use it in food I just haven't made that connection yet with any of my marketing.

Keywords I'm using Google Trends but the words I'm looking for aren't high searches. People don't use the word "rimmer" so I've been using "margarita salts" but even that doesn't get a lot of searches either. Maybe I'm doing it wrong?

Posts:
3
4 months ago

Hi Amanda, I highly suggest if you aren't already going to Google Trends and researching what demographics would be most likely to convert on your site. It will also help a ton when it comes to figuring out other relevant keywords to use when targeting your ads. 

I honestly cannot praise Google Trends enough when it comes to setting up ads and understanding the behavior of your ideal visitors to the site :)

Cheers,

Zack

CraveTheRave.com

Posts:
5
4 months ago

Hi Zack,

I am using Google Trends but my problem is my product is not a highly searched term so I'm not sure what to do in order to market to a potential audience that isn't necessarily looking for my product? Or if they are, they're not searching it with the keywords I'm using.

Posts:
33
4 months ago

Hi Amanda,

I think people knowing what your product is within a few seconds of landing on your site is crucial. So go with that mindset when setting up your landing page/slider images for your site. Looking at what your competitors do as well wouldn't be a bad idea. You can use pictures of products as well.

The shop pages looks incomplete on mobile. If you only have 3 products a different layout on this page will help. 

In terms of targeting google trends, keyword research are all great but knowing who your ideal consumer is, in my opinion is the first step.

Once you have the target consumers age, gender, likes, hobbies, hangouts you can enhance your targeting. I would assume female, 21-35, not pregnant, USA, AU, UK and Canada, enjoys socializing is your starting point. Where do you go from there? 

A their on facebook groups for people who love caesars as an example? Maybe post in there. Find out where your target market is, by knowing who they are and what they do. 

If you cant already tell Im not a big drinker, and when I do its not a drink that has been rimmed, so Im just speaking generally. 

 

Posts:
6
4 months ago

Hey there,

Facebook/Instagram ads for ecommerce can be tough if you have the wrong goals. If I owned your site I would use the new Facebook lead ads and give people your free recipe ebook in exchange for their email address.  Your money will always come from your email list so if you are going to spend money to attract customers you should spend it on getting them onto your list and send out great emails with compelling offers. That's my 2 cents.  

Good Luck,

Mike

http://www.instagram.com/treadyshoes/

We Make Custom Converse Chucks
Posts:
2
4 months ago

Hey All,

We have what we consider to be a great unique product here, and would love to know how best to get the exposure needed to get this out there? How do we go about finding bloggers that we could send samples out to?

https://headsport.net

Your help and ideas are much appreciated!!

Posts:
3
4 months ago

I think maybe you should look at your strategy. Maybe you should research company like your that are successful in the same niche; then target their customer. I have already had good return on investment doing it that way.

Ross Member
Posts:
39
4 months ago

Hi Liam,

You should be on Instagram.

Post football related content as well as product shots.

dandelion Member
Posts:
96
4 months ago

Amanda, I first didn't get what you sell I'm not into cocktails. I guess you should add a blog with cocktail recipes or be active in youtube this is probably cheaper (free).

But there is one thing what Emily, you and I think me as well have in common is that the usual stageties don't really work. I do herbs and other plants (https://mountainherbs.net/) how often does someone types in coktail rims or tibetan gentian?? What you find over the net is geared to people reselling mass produced stuff. I can't even send to all the states (AUS) and you would probably not send butter across the country either.

Posts:
2
Last edited 4 months ago

Hi Ross, we are on Instagram (Head_S_Port), but I will look to make more effort in posting as you suggest!

Many thanks,

Liam

Posts:
1
4 months ago

Hey Emily,

Your homepage looks great but there seems to be a problem with your SHOP button itself. I hover over it for the 2 options to pop-up but as soon as I leave the Shop button to choose one, the menu disappears.

I'm using Safari, if I can't click on the shop button, most others probably can't and that may be your very simple reason for why no one is buying anything.

Clicking on the Shop button does nothing.

Hope that helps, have your designer, theme store, developer look in to it.

Pushkar

www.originone.in

Everyday stationery for the design loving global nomad.

Posts:
7
3 months ago

Hi Emily,

I run a lot of different FB ad campaigns and they can be very succesful.  However, you really do have to set yourself up first.  I took a quick look at your website and I would recomend a couple of things:

  1. Maket 1 specific product from your website. It should be priced high enough to be able to give you a return on investment.  You can handle this by making a special package offer or set up a continuity program to make your customer value higher.
  2. You definitely need a dedicated landing page that is crafted for your FB and Instagram traffic.  That way you can evaluate tweek and test your offers and eventually optimize your campaign.
  3. Targeting can be accomplished a couple different ways depending on your situation.  If you have a customer list of over 100 people then you can use that to start to model a target audience on FB.  
  4. Even if you don't plan on running paid ads right away get the facebook tracking code on your website ASAP.  This will allow you to build a target audience much faster in the future should you choose to do FB ads at a later date.

There are lot's of other little things you can do but those are what I would focus on first when running paid FB ads.

Dave

 

Posts:
7
3 months ago

Hi Amanda,

I really don't think you have a problem with high pricing.  Similar to the advice I gave Emily I would package all three of your products as one which would give you a better budget to market on FB or Adwords.

The numbers on a $45 per sale work out much better than on a $15 sale.  Your market is out there and right now craft cocktails are a big trend.  

Cocktail Set is a big traffic keyword with supplies and accessories being the longer tail version.

For FB I would explore cocktail culture with audiences who like "Madmen" or shows like "Anthony Bordain". 

Good Luck

Dave

 

 

 

 

 

 

Posts:
9
3 months ago

Hello everyone.  I have the same issue with social media marketing and getting sales. I have had my site published now on shopify for a year now and only one sale, which is through a friend of mine. . I have spent lots of money on Facebook targeting, retargeting, kit, posting on instagram also and SEO.  Still no sales.  Worked and reworked my website for ease  of shopping still no sales.  

Please help.  I am thinking of stopping Facebook ads,  and kit. I am running out of options. 

I know what I sell I'd not a year round product,  so it's very hard.  

www.karlenelindsaydesigns.com

dandelion Member
Posts:
96
3 months ago

Maybe free advertising like participating in facebook groups or forums?

Posts:
1
3 months ago

But what I noticed is whenever I do an Instagram post using hashtags, only thing I receive is a bunch of idiots who also own some stores from which (their store's insta profile) start liking my posts and following my profile in order to get return following and likes. When I obviously don't do that, they unfollow within 2-3 days.

I got only 1 sale in 1 month through hashtags.

Do you think hashtags do any help and why would people scroll through hashtagged pics anyway?

What I am seeing is only the store owners are searching hashtags to spam other store owners like I told about mine.

dandelion Member
Posts:
96
3 months ago

Did you try to sell in person? I would always like to try a dress, in some dresses I look good in others like a ton. I think that taylored dresses are generally difficult to sell on the net.

Posts:
9
3 months ago

Hi dandelion. Yes tailored dresses are more difficult to sell on the net and i think thats why i am having so much problem with making a sale. Especially with specialimg now in wedding dresses. Last year I rented a space in a boutique and my dresses were selling, but that store closed due to low traffic.  I am planning on opening a store of my own soon, just need funds to start with opening the store.  

But what can I do to get sales online? Should I switch back to women's dresses instead of wedding dresses or do both? I will be working on getting some wholesale orders from bridal shops also. 

Posts:
2
3 months ago

This has been my experience so far with Facebook ads - to date I have spent around $60 for 3 different ad types and have managed to just get likes for my facebook page. At least I know that there is a market out there for the product that I am selling.  My last $20 attempt, I ran a more targeted ad for 2 days ($10 a day) and saw a difference in the amount of likes and engagement than my previous attempts 2 attempts.

My conclusion is that it takes more in depth targeted ads with a larger daily balance to achieve the desired results.

Bow Ties for Men https://tietreasure.com
dandelion Member
Posts:
96
3 months ago

How many women's dress sites are out there? I think specialisation is great. You could pack your collection as well into your car and visit the people  and your website would only be representing you.

Posts:
4
3 months ago

Hi Amanda ... when I checked out your site I thought about the mixes I just purchased online ... as well as the margarita salt I just ordered! I saw an ad for "Be Mixed" zero calorie cocktail mixes and after I ordered from them ... I remembered a great black margarita salt that I had in a restaurant. I believe I googled "black hawaiian margarita salt." One idea would be to follow all of Be Mixed's followers on Instagram: https://www.instagram.com/bemixed/ ... most likely their followers are into drinking and would be a target audience for you? Also, for facebook, maybe target bartenders and pages and groups about bartending. Not likely they would buy from you for the place they work ... but they usually like to make great cocktails when they are off work? Maybe target Martha Stewart or those type of pages? For those of us who like to entertain and serve great drinks ... we "get" it! *huGs* Suzanne