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Topic
Posts:
16
10 months ago

Whats killing my conversions?

Hello,

We launched www.freshpawz.com on January 6th. It is doing OK, not terrible and not great. We are getting OK traffic, just now starting up a facebook ad's program with a budget of 800 per month.

But my conversions are low and Im not a fan of doing Sales. I'd rather depend on my wholesale outlets to move inventory before i start doing sales on my website. 

Just looking for advice to see if you may notice anything that could kill my conversions. I know my prices are a tad higher than most other dog accessory brands but my products are also higher quality. So im not willing to reduce the cost yet. I think if there was more traffic than it would increase my conversions. 

Last month i was at .5, currently sitting at .8. 

i
Replies
Posts:
16
10 months ago

Thanks so much for your input. I am changing the CTA on that right now.

Some items just sold out but I wil be bringing them back within 2 weeks.

Running some a/b tests and once more data comes in i'll be able to better analyze

Joe's Ideas Shopify Expert speedboostr.com
Posts:
201
Last edited 8 months ago

It could be your site speed. Check your product page in Google PageSpeed Insights. It says you can save 3.6MB (that's a lot) by compressing and resizing your images to proper dimensions.

You can use an image compression app like Crush Pics to automatically compress all your site images. Or you can use tinypng.com to do it manually.

For resizing your images, that's a matter of editing your Liquid code to serve up the proper/smaller image size.

Also, I'm seeing that product page is about 10MB total. Most product pages I see are typically around 2MB - 4MB.

Site speed affects conversion rate, so I would start there.

Enjoy the adventure!
Posts:
16
9 months ago

Thanks Joe!

We are using crush app right now and working on getting those speeds down. Thanks!

Joe's Ideas Shopify Expert speedboostr.com
Posts:
201
Last edited 7 months ago

I noticed you don't have reviews setup. That's a proven method for increasing your conversion rate. You can use an app like Judge Me (my go-to) to automatically email customers requesting review.

You can also get pictures, questions/answers, review carousels, and rich snippets (so you products show review count in google results).

People love reviews (just look at amazon :D)

Enjoy the adventure!
Joe's Ideas Shopify Expert speedboostr.com
Posts:
201
Last edited 7 months ago

double post oops

Enjoy the adventure!
Posts:
87
6 months ago

Hi Cargnoni04

Just come across this post,  had a look at your site, looks cool. In a good niche as well.

I presume that business has evolved and things are moving along, I would like to draw your focus to list marketing and specificially facebook messenger marketing. I see that you have 1000+ likes which is a  good start, the key is though to engage fans/subscribers and so I would suggest converting these likes to subscribers, so then you can direct message them with new offers/flash sales, draw them to new posts.

Having a sign up on your website that is a PAW SHAPED BIG BUTTON that requires a single tick or comment without having to leave your site and go to facebook is crucial. 

Tie this in with a rewards/loyalty program that awards points to people who share, then it could have some merit.

Cheers

 

   

 

 

   

lawriesheridan101@gmail.com