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Topic
Posts:
7
7 months ago

SEO is more confusing than i thought

Hey everyone,

I started my site about 2 weeks ago. I've been fixing and tweaking constantly and i spend hours a day working on it. Recently i've gotten a few recommendations to look into SEO and backlinks, so i took the advice and did independent research online.. the only problem is, it feels like another language when it's being explained to me. I just can't seem to understand it. Is there anyone who had this similar problem before and had a breakthrough they'd like to share, or any tips/help? I would be forever grateful. Thanks!

 

P.S. my site is CrazeeCatLady.com

i
Replies
Posts:
4
6 months ago

there are no tow opinions in this that SEO is more confusing. but you can use Semruch, Revan, Moz and other premium tools like this to monitor and set all kind of seo issues

Posts:
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6 months ago
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upvotes

Hey!

Grace from SEO Doctor here.

SEO gets quite confusing if you are new to this field; the reason why some shop owners hire specialists to get the work done for them. It is great you are reading around but ensure you always get information from the right sources. You can visit sites like MOZ just as Yasir said to help you around your SEO issues. In the meantime, you can also checkout this app: https://apps.shopify.com/kudobuzz-seo. It will detect all the On-page SEO errors with your site and give you a fair idea on how to fix them. I hope this will solve your problem. If you need any further assistance, you can email naana@seodoctorapp.com as she would help you with them.

Thanks!

SEO Doctor App (https://apps.shopify.com/kudobuzz-seo)
Posts:
2
6 months ago

Hey Jared!

You're doing great so far! At least your website does look good :)

I was in the same place few months back and now my website is doing well.

I've got an in-house team that does all the work for me regarding SEO and despite not being one thing of one day to another (normally takes 4-6 months to see results) so far we doing good.

If you're interested and you've a budget in mind, my team can do some SEO work for your site as well if you fancy?? wether local or throrough the countr wherever you are, we can put you in the right direction

You can reach me on: info@XTchocolate.com


Regards,

Xavier

Posts:
3
6 months ago

Hey there,

I am with yuo that it is complex and it is also constantly changing! We have started our store more than 6 months ago and only now have started to see how good SEO infuences your traffic. In our experience, no app will help you, you need to spend hours and hours or outsource (tricky!). Apps will only give you possible areas where to improve...

Start with an amazing content and get links to it from relevant sites - there is no better way imho

Good luck!

Posts:
1
6 months ago

We use SEOManager paid version on our site. Video tutorials are super helpful. It won't give you the full suite of keywords lets say like Moz that you might want to be associated with your products but ensures you have product title, description that match a key word. Images have alt text and lets you add key words to collections.

Posts:
49
6 months ago

I use ReloadSEO. Its a great tool to guide you with some solid SEO work that you need to do each product and collection page.

The hard part is deciding what your keywords are going to be that you want to optimize.  

Best wishes to you.

Posts:
2
6 months ago

This guy rocks.  Not affiliated with him in any manner - he's simply got the best SEO advice out there.

http://backlinko.com/about-backlinko

Posts:
1
6 months ago

Each page on your site is an opportunity to do search engine optimization for a specific phrase, and the <title>, <META Description> and <h1> are the key pieces of content. If you created a spreadsheet of all the pages on your site you should theoretically be able to choose a specific thing each page is targeted at. This tool helps you do a high level review of the site: https://www.screamingfrog.co.uk/seo-spider/

Backlinks & Citations are important as well. There are a lot of people that might link to you;
- any organizations you belong to
- any complementary business
- competitors that target different geographies

Good luck with it! And I'm always happy to discuss more when it comes to Shopify and online marketing.

Cheers,
Leif | mastermynde.com

Posts:
6
6 months ago

Hey Jared!

I checked out your site and noticed you don't have a blog.  Shopify sites have a built in blog you can use to write articles that will engage your customers.  Regular creation of new content is also a great boost to SEO.  The more often you blog, the better your SEO ranking will be - especially if you make sure your blog posts are relevant to what you sell.

You can also send free products to other bloggers who do product reviews - I've found that this is the easiest, cheapest way to create backlinks to your site that will boost your SEO.  I find a lot of bloggers that I've worked with on Instagram.  I had no idea how many product review blogs there were out there.  It's kind of crazy.

Also, make sure all your images have descriptions.  With SEO, the more frequently your page mentions a certain combination of words - "cat jewelry" for example - the higher your page will appear for this word combo.

Improving your SEO ranking definitely takes time and energy - any of the quick fix companies people have listed will likely cost you extra money that, if you're like me, you can't afford to spend.

Best of luck!

Robyn

www.noje.biz

Bob Member bobpotter.co
Posts:
129
Last edited 6 months ago

Hey Jared,

Don't give up or feel frustrated just because you haven't seen results in two weeks. SEO takes time, so be patient! (I know this is the last thing you want to hear as a new store owner). SEO, especially for a brand new store, can take 2-3 months before you start seeing results.

In the mean time, it's important you do the following:

1) Improve your product pages - Starting with your most important pages (i.e. the ones you want to sell more of) make sure that your product descriptions are thorough. 

As an example, the product description for your Cacoon Style Cate Ears Bed is:

You can't go wrong with this one! your cat will never thank you enough for this warm, snuggly bed.

Unfortunately, this is much too short for the search engines; nor is it helpful for people shopping on your site. Don't be afraid to talk about your product and point out the obivous like colors, size, material, etc.

If you need some inspiration on writing product descriptions, check out this article on Rivendell bikes - they are brilliant. :)

Also, add "alt tags" for every product image. Alt tags should briefly (2-5 words) and accurately describe each picture. And each picture should have a different alt tag - even if the only difference is the color. 

For example, one alt tag could be: "Brown Cocoon Style Cat Ears Bed" and another could be "Grey Cocoon Style Cat Ears Bed" and anothe could be "Red Cocoon Style Cat Ears Bed"

2) Either setup a blog or use video to create content 

Blog: If you like writing, create useful, fun, or entertaining content around cats (and there should be no shortage of this!). You could also write a blog post comparing the different cat beds and talking about the pros and cons of each one and who might like one over the other (again, see how Rivendell does this).

And I second Josh's comment to look through Backlinko, he has some excellent and clear content. Start with his YouTube videos: https://www.youtube.com/user/backlinko/

 

Video: If you aren't camera shy, create videos of your products or create useful, fun or enteraining video content around cats. This could be published on Facebook video, Instagram, and/or on YouTube.

 

Just by adding this content, especially blog posts, you will not only be adding excellent content that will help you from an SEO standpoint, but you will also be building a brand. ;)

Good luck and let me know if there's anything I can clarify for you!

Bob

Are you struggling to grow your ecommerce store? If you're having trouble making your 1st sale or breaking $1k or $10k month, then grab my free guide. It could be the key that unlocks what's holding you back! Click the link in my bio or visit bobpotter.co.
Posts:
1
6 months ago

hey jared
actually when you get over the confusing part you will find SEO very addictive, and spend hours tweaking and fiddling it, like me (or maybe im just a nerd).
i took a look at your site's page source. one thing I notice, your website is 'crazeecatlady' but you are not using it much in your site, you had been using more 'crazycatlady'. so it's up to you which one you want to rank for. no right or wrong. and SEO has to be constantly adjusted especially as your business/business goals shift.
Individually tweaking SEO for dozens of products can be time consuming, i recently went from free to pro for 'Plug in SEO'. It is run by Daniel and he is extremely responsive. Shopify doesn't have the robustness in terms of SEO options like wordpress does, so by far I have found 'Plug in SEO' to be the best IMO. Even his free version is enough to start off already.
Bon Chance my fellow cat lover!

 

Posts:
289
6 months ago

2 whole weeks and you haven't figured it out yet?   

 

Posts:
5
6 months ago

Jared - you are totally right - SEO can be totally confusing. As an old client of mine said, "You can ask 5 SEO guys the same question and get 9 different answers..." It's kind of true.

 

So here are a couple of things:

  1.  The Best Damn SEO Guide For Retailers: This is my review of a totally terrific guide - I didn't write the guide,I am just breaking it down a bit.
  2. 7 Great Back Link Guides: This is my curated list of great guides to help you learn how to build links to your site.
  3. MOZ Whiteboard Fridays: MOZ is the real deal, and Rand Fishkin is a force for good in this world. Check them out.
  4. Neil Patel's SEO Analyzer: Good tool, and great content on his blog has some great small site SEO advice
  5. And in the blatant self-promotion department, I have an SEO Video Walkthrough on Fiverr - I think it is pretty high value

 

Posts:
51
6 months ago

Hey there, 

 

I'm not an app, I'm not an SEO business, I'm a store owner like yourself. I found that the best way to optimize my SEO was to include the item in not only the TITLE, the DESCRIPTION, the SEO details and more. 

 

So if you are selling A "Plastic Blue pail" for the beach, you want to make sure that wording is also in the product description, and in the SEO fields on each of your shopify product pages, this is a taxing thing if you're already set up but it's a good RULE fo thumb to keep using it as you add products. 

 

And in your SEO use things that may be related "Blue, Baby Blue, Azure, Pail, bucket, etc."

 

hope this helps 

Amy McWilliams - Shopify Partner www.rockrosedesigns.com Shopify - Wordpress - Big Commerce
Bob Member bobpotter.co
Posts:
129
Last edited 6 months ago

Amy McWilliams has a good point, but commented that if you've already edited these items, it can be a taxing thing if you're already set up.

BUT...

If you export your products > open in Excel or Google Docs > edit those fields she recommends > save as a .csv > and upload back into Shopify, you can do it much faster without visiting each...and...every...product...page. :)

Are you struggling to grow your ecommerce store? If you're having trouble making your 1st sale or breaking $1k or $10k month, then grab my free guide. It could be the key that unlocks what's holding you back! Click the link in my bio or visit bobpotter.co.
Posts:
2
6 months ago
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1
upvotes

If it were easy, we'd all be billionaires by now.  :)

I've been doing SEO for nearly 20 years and run an agency currently.  As time goes on, SEO becomes increasingly just "marketing with an understanding of how the web works".  And just like all marketing, it's a process.

If you're brand new though, I'd start here:  https://moz.com/beginners-guide-to-seo

Our agency has a process online that's much more advanced (actually, the most advanced I've ever encountered), and about 60% of is online and available for free too:  https://northcutt.com/wr/

It's all based on this research:  https://northcutt.com/wr/google-ranking-factors/

Best of luck. 

Bob Member bobpotter.co
Posts:
129
6 months ago

That is an impressive resource/guide you put together, Corey! It looks like it is free (we just have to join/create an account), is that right?

Are you struggling to grow your ecommerce store? If you're having trouble making your 1st sale or breaking $1k or $10k month, then grab my free guide. It could be the key that unlocks what's holding you back! Click the link in my bio or visit bobpotter.co.
Posts:
91
6 months ago

Hey Jared,

Might as well chip my 20c as well. This will be rather long I'm afraid, but useful info. 

SEO isn't actually confusing, the issue is that every SEO will tell you something completely different for the same issue.

Just have to be careful what advice you take, as advice from one person may tank your site. BUT...

It's a 2 phase process really. Phase 1, on-page elements, Phase 2 off-page elements.

Phase 1 is your box standard on-page things like, H1's, H2's, Titles, Meta descriptions, Product and category URL's, Schema Markup - ( which shopify does a pretty piss poor job of, so you'll need to input and correct a lot of the changes yourself), Image titles + descriptions + alt text.  Make sure you Google analytics and Web master tools are synced, and your pulling internal site search data. ( handy to know what people are searching for on your site, and anything that is returning Zero results or the user is having to search again, you can build those search terms into your product or category pages, or use them to build content around in a blog). 

Make sure your Product pages are full of info, check competitors and find out how much is on theirs, then add more. 

Ecom is actually fun battle ground between sites, if you really do your competitor research you can target search terms that competitors aren't using, and build your category pages around them. Using Google auto suggest, Google will highlight in bold the words used in the page URL's in the SERP's, and if no competitor is targeting that term, or doing piss poor job of it, you can use it and scoop up that search traffic. - I used this tactic for a client, and it boosted her Christmas traffic by over 1000%and had a sales increase of 45% on the pervious year Christmas. 

Using a blog - blogs are great to bump up content keywords of your site. But you want to providing value on here, and targeting the topics your competitors aren't targeting or doing a poor job of. Don't just write stuff for the sake of it. 

Phase 2 - Off-page things - ie - link building. Ok so phase 1 doesn't rank you highly within Google, it just gives your site the ability to rank higher, you will see an increase in rankings, but if you want to head up to the top of the search results, you need to build the trust and authority of your site. 

When building links, make sure they are relvent to your niche, don't build links from an accommodation directory if your website is has nothing to do with accommodation - obviously. 

Get invovled in forums, do some natural blog commenting - yes this is totally accepetable, just dont be spam monkey. Find bloggers in your niche and ask if you can write a guest post for them, not only does this provide a backlink form a relevant source but it also drives traffic to your site. Look for relevant directories you can be on. Do some competitor research and see where they are getting there links from and well...copy ;) , if you can. Use Ahrefs, they have the best crawler out there for this.

And I can go way more into depth in the off page, but this post is already long enough, so hit meup on www.oceanoneseo.com/ask-anything-seo and I'll answer your question on there.

One thing - this takes time, this ain't an over night job, if you have no links coming into your website, then all of a sudden you have 700 within a month - looks a little fishy, be patient and build. Depending on your niche this will take anything from 6 - 12 months, even beyond that in some cases if the competiton is hard. 

And whilst all that is happen, just maintain things, provide a good customer experience, and you will be rocking and rolling. 

And if it's all to much for your brain to get around, then your best option is to hire someone to look after it for you. This means that you can focus on your website and brand, whilst knowing someone is kicking butt for you and growing your organic traffic. 

Hopefully this has giving you some helpful info, and others as well that have some issues. 

Wish you the best, hope things fall into place.

Alasdair

Google Partner

Digital Playmaker - Transforming Businesses

www.oceanoneseo.com

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Posts:
8
6 months ago

I'm no expert, but check out this podcast - niche pursuits. Episode 102 I'm litening to right now is a coaching call with a cat blogger you might find useful, talking all about link building and how to get high quality links. Good luck!!

Posts:
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6 months ago

@Bob, thanks, more than half of of the 24 checklists are; just the last 1/3 or so and some platform features are restricted behind a subscription service.  Easy to make months of progress before that's even a consideration though.

The ranking factors resource is all free too.

Bob Member bobpotter.co
Posts:
129
6 months ago

@Corey - thanks for the clarification on that. That's really awesome of you to make that available for free. ;) 

Are you struggling to grow your ecommerce store? If you're having trouble making your 1st sale or breaking $1k or $10k month, then grab my free guide. It could be the key that unlocks what's holding you back! Click the link in my bio or visit bobpotter.co.
Posts:
8
6 months ago

I echo many of the comments here - I needed to get my site up quickly last year, and now I'm doing an SEO audit following Brian Dean's "Ecommerce_SEO_Guide_Backlinko" - google it and I'm sure you'll find it for download.  Eventhough I've already set up and used SEO Manager and had MOZ review the site, I needed to go back to the basics to do some tweaking.  MOZ's beginner's guide is good - but Brian Dean is a little more step by step with recommendations on a keyword fill-in tool - an absolute MUST before you dig in.

It also helps if you have any feedback on how people have found your site - if you've done any Adwords or Shopping campaigns - or just review your Webmaster console search terms/queries.  I know it's hard in the beginning to even have any meaningful data, but getting the keyword structure is imperative.

I still have a good deal of work to do and I've accepted that it takes a lot of grinding persistence.  But I've seen some progress, and I'm certain I can get to where I need to be.

I'm in the dog space now, but looking to expand into cats with my wearable custom pet keepsakes: https://zeldassong.com.

Good luck!

Sharon

Posts:
86
6 months ago

SEO is just A PART of your marketing strategy. You are doing ecommerce business but not researching SEO. Even your store sucks in SEO, you can still find customers with various ways. Don't waste your time. More promotions may be better than sticking with SEO.

How to customize facebook share image of your store homepage? http://support.seo-product-optimizer.com/article/30-how-to-customize-facebook-share-image-on-shopify-homepage
Posts:
8
6 months ago

Yes and no.  I had a custom site before Shopify, with limited access to title tags, etc. so I focused on my blog to do seo.  One problem - I wasn't selling content, I was selling stuff and I didn't see much cross over  resulting in sales.

so I went to paid advertising - AdWords, Facebook, Pinterest, google shopping, print/online to build a customer email list and sales.  It's been a very, very expensive way to build the business. Plus, these channels are becoming more expensive - my cost per email acquisition has risen 3x on Facebook, and I don't even use AdWords anymore.

as a new company, you can't solely rely on paid advertising because once the campaign is over, so is the traffic...unless you have unlimited money to spend.

hiring a reliable seo agency will cost you, too. 

At this point, I've learned that you need both - I would recommend you do the foundational seo work - the keywords, title tags and some on page content, then some paid advertising.  Your advertising will be far more effective if you understand your keywords and review the feedback.  Plus, with ecomm, the right advertising can provide back links.

have you reviewed your competitors on semrush to benchmark their organic traffic and keywords?  That will help you get started, too.

it can be overwhelming, but take it one step at a time and set up a system because you will have to come back to it over and over again.  I didn't believe I would see any results, but I have so you can too.

good luck,

sharon

Posts:
1
6 months ago

Wow... I just downloaded SEO Doctor app and just ran it on my Home page.. very encouraging result but plenty to do to improve it.Then just all the other pages to go!!! Will take some time but I need to do this.

I have a bit of knowlege about SEO but now putting it into practice for the first time with my Shopify store....

I have been trying to drive traffic with FB ads but spend to much and not enough return. dabbled with Adword ads but got in a mess with keywords so stopped it.. now recruiting affiliate promoters on Instagram... seems to be going well, there is a lot to think of. Now need to see them getting results. Now want to improve my SEO.. Have grasped the fact that I need to do page by page, each page is a potential search target. Hopefully I don't get confused with it like I did using Adwords.

My store is a similar target market to Jared's.... similar but different :-)

www.cutekittenfashion.com

Would be greatful for comments on my site and how to takel the things I mentioned above...

Already some great advice in this thread!

Thanks!

Mark

Posts:
86
6 months ago

You can also try my SEO app - SEO Product Optimizer. It can help you to optimize product page content by providing keyword search volume and related data in app. It also provides keyword rank tracking too. 

How to customize facebook share image of your store homepage? http://support.seo-product-optimizer.com/article/30-how-to-customize-facebook-share-image-on-shopify-homepage
Posts:
3
6 months ago

Very interesting topic discussed! Thanks to the author!

Posts:
86
6 months ago

I have written a post to cover your confusion in SEO. See if it can help you: 5 Must-Have SEO Tips To Market Products To The Niche Market

How to customize facebook share image of your store homepage? http://support.seo-product-optimizer.com/article/30-how-to-customize-facebook-share-image-on-shopify-homepage