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Posts:
7
10 months ago

SEO is more confusing than i thought

Hey everyone,

I started my site about 2 weeks ago. I've been fixing and tweaking constantly and i spend hours a day working on it. Recently i've gotten a few recommendations to look into SEO and backlinks, so i took the advice and did independent research online.. the only problem is, it feels like another language when it's being explained to me. I just can't seem to understand it. Is there anyone who had this similar problem before and had a breakthrough they'd like to share, or any tips/help? I would be forever grateful. Thanks!

 

P.S. my site is CrazeeCatLady.com

i
Replies
Posts:
4
10 months ago

there are no tow opinions in this that SEO is more confusing. but you can use Semruch, Revan, Moz and other premium tools like this to monitor and set all kind of seo issues

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10 months ago
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Hey!

Grace from SEO Doctor here.

SEO gets quite confusing if you are new to this field; the reason why some shop owners hire specialists to get the work done for them. It is great you are reading around but ensure you always get information from the right sources. You can visit sites like MOZ just as Yasir said to help you around your SEO issues. In the meantime, you can also checkout this app: https://apps.shopify.com/kudobuzz-seo. It will detect all the On-page SEO errors with your site and give you a fair idea on how to fix them. I hope this will solve your problem. If you need any further assistance, you can email naana@seodoctorapp.com as she would help you with them.

Thanks!

SEO Doctor App (https://apps.shopify.com/kudobuzz-seo)
Posts:
2
10 months ago

Hey Jared!

You're doing great so far! At least your website does look good :)

I was in the same place few months back and now my website is doing well.

I've got an in-house team that does all the work for me regarding SEO and despite not being one thing of one day to another (normally takes 4-6 months to see results) so far we doing good.

If you're interested and you've a budget in mind, my team can do some SEO work for your site as well if you fancy?? wether local or throrough the countr wherever you are, we can put you in the right direction

You can reach me on: info@XTchocolate.com


Regards,

Xavier

Posts:
3
10 months ago

Hey there,

I am with yuo that it is complex and it is also constantly changing! We have started our store more than 6 months ago and only now have started to see how good SEO infuences your traffic. In our experience, no app will help you, you need to spend hours and hours or outsource (tricky!). Apps will only give you possible areas where to improve...

Start with an amazing content and get links to it from relevant sites - there is no better way imho

Good luck!

Posts:
1
10 months ago

We use SEOManager paid version on our site. Video tutorials are super helpful. It won't give you the full suite of keywords lets say like Moz that you might want to be associated with your products but ensures you have product title, description that match a key word. Images have alt text and lets you add key words to collections.

Posts:
52
10 months ago

I use ReloadSEO. Its a great tool to guide you with some solid SEO work that you need to do each product and collection page.

The hard part is deciding what your keywords are going to be that you want to optimize.  

Best wishes to you.

Posts:
2
10 months ago

This guy rocks.  Not affiliated with him in any manner - he's simply got the best SEO advice out there.

http://backlinko.com/about-backlinko

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10 months ago
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Each page on your site is an opportunity to do search engine optimization for a specific phrase, and the <title>, <META Description> and <h1> are the key pieces of content. If you created a spreadsheet of all the pages on your site you should theoretically be able to choose a specific thing each page is targeted at. This tool helps you do a high level review of the site: https://www.screamingfrog.co.uk/seo-spider/

Backlinks & Citations are important as well. There are a lot of people that might link to you;
- any organizations you belong to
- any complementary business
- competitors that target different geographies

Good luck with it! And I'm always happy to discuss more when it comes to Shopify and online marketing.

Cheers,
Leif | mastermynde.com

Posts:
6
10 months ago

Hey Jared!

I checked out your site and noticed you don't have a blog.  Shopify sites have a built in blog you can use to write articles that will engage your customers.  Regular creation of new content is also a great boost to SEO.  The more often you blog, the better your SEO ranking will be - especially if you make sure your blog posts are relevant to what you sell.

You can also send free products to other bloggers who do product reviews - I've found that this is the easiest, cheapest way to create backlinks to your site that will boost your SEO.  I find a lot of bloggers that I've worked with on Instagram.  I had no idea how many product review blogs there were out there.  It's kind of crazy.

Also, make sure all your images have descriptions.  With SEO, the more frequently your page mentions a certain combination of words - "cat jewelry" for example - the higher your page will appear for this word combo.

Improving your SEO ranking definitely takes time and energy - any of the quick fix companies people have listed will likely cost you extra money that, if you're like me, you can't afford to spend.

Best of luck!

Robyn

www.noje.biz

Posts:
1
10 months ago

hey jared
actually when you get over the confusing part you will find SEO very addictive, and spend hours tweaking and fiddling it, like me (or maybe im just a nerd).
i took a look at your site's page source. one thing I notice, your website is 'crazeecatlady' but you are not using it much in your site, you had been using more 'crazycatlady'. so it's up to you which one you want to rank for. no right or wrong. and SEO has to be constantly adjusted especially as your business/business goals shift.
Individually tweaking SEO for dozens of products can be time consuming, i recently went from free to pro for 'Plug in SEO'. It is run by Daniel and he is extremely responsive. Shopify doesn't have the robustness in terms of SEO options like wordpress does, so by far I have found 'Plug in SEO' to be the best IMO. Even his free version is enough to start off already.
Bon Chance my fellow cat lover!

 

Posts:
289
10 months ago

2 whole weeks and you haven't figured it out yet?   

 

Posts:
5
10 months ago

Jared - you are totally right - SEO can be totally confusing. As an old client of mine said, "You can ask 5 SEO guys the same question and get 9 different answers..." It's kind of true.

 

So here are a couple of things:

  1.  The Best Damn SEO Guide For Retailers: This is my review of a totally terrific guide - I didn't write the guide,I am just breaking it down a bit.
  2. 7 Great Back Link Guides: This is my curated list of great guides to help you learn how to build links to your site.
  3. MOZ Whiteboard Fridays: MOZ is the real deal, and Rand Fishkin is a force for good in this world. Check them out.
  4. Neil Patel's SEO Analyzer: Good tool, and great content on his blog has some great small site SEO advice
  5. And in the blatant self-promotion department, I have an SEO Video Walkthrough on Fiverr - I think it is pretty high value

 

Posts:
51
10 months ago

Hey there, 

 

I'm not an app, I'm not an SEO business, I'm a store owner like yourself. I found that the best way to optimize my SEO was to include the item in not only the TITLE, the DESCRIPTION, the SEO details and more. 

 

So if you are selling A "Plastic Blue pail" for the beach, you want to make sure that wording is also in the product description, and in the SEO fields on each of your shopify product pages, this is a taxing thing if you're already set up but it's a good RULE fo thumb to keep using it as you add products. 

 

And in your SEO use things that may be related "Blue, Baby Blue, Azure, Pail, bucket, etc."

 

hope this helps 

Amy McWilliams - Shopify Partner www.rockrosedesigns.com Shopify - Wordpress - Big Commerce
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10 months ago
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If it were easy, we'd all be billionaires by now.  :)

I've been doing SEO for nearly 20 years and run an agency currently.  As time goes on, SEO becomes increasingly just "marketing with an understanding of how the web works".  And just like all marketing, it's a process.

If you're brand new though, I'd start here:  https://moz.com/beginners-guide-to-seo

Our agency has a process online that's much more advanced (actually, the most advanced I've ever encountered), and about 60% of is online and available for free too:  https://northcutt.com/wr/

It's all based on this research:  https://northcutt.com/wr/google-ranking-factors/

Best of luck. 

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10 months ago
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Hey Jared,

Might as well chip my 20c as well. This will be rather long I'm afraid, but useful info. 

SEO isn't actually confusing, the issue is that every SEO will tell you something completely different for the same issue.

Just have to be careful what advice you take, as advice from one person may tank your site. BUT...

It's a 2 phase process really. Phase 1, on-page elements, Phase 2 off-page elements.

Phase 1 is your box standard on-page things like, H1's, H2's, Titles, Meta descriptions, Product and category URL's, Schema Markup - ( which shopify does a pretty piss poor job of, so you'll need to input and correct a lot of the changes yourself), Image titles + descriptions + alt text.  Make sure you Google analytics and Web master tools are synced, and your pulling internal site search data. ( handy to know what people are searching for on your site, and anything that is returning Zero results or the user is having to search again, you can build those search terms into your product or category pages, or use them to build content around in a blog). 

Make sure your Product pages are full of info, check competitors and find out how much is on theirs, then add more. 

Ecom is actually fun battle ground between sites, if you really do your competitor research you can target search terms that competitors aren't using, and build your category pages around them. Using Google auto suggest, Google will highlight in bold the words used in the page URL's in the SERP's, and if no competitor is targeting that term, or doing piss poor job of it, you can use it and scoop up that search traffic. - I used this tactic for a client, and it boosted her Christmas traffic by over 1000%and had a sales increase of 45% on the pervious year Christmas. 

Using a blog - blogs are great to bump up content keywords of your site. But you want to providing value on here, and targeting the topics your competitors aren't targeting or doing a poor job of. Don't just write stuff for the sake of it. 

Phase 2 - Off-page things - ie - link building. Ok so phase 1 doesn't rank you highly within Google, it just gives your site the ability to rank higher, you will see an increase in rankings, but if you want to head up to the top of the search results, you need to build the trust and authority of your site. 

When building links, make sure they are relvent to your niche, don't build links from an accommodation directory if your website is has nothing to do with accommodation - obviously. 

Get invovled in forums, do some natural blog commenting - yes this is totally accepetable, just dont be spam monkey. Find bloggers in your niche and ask if you can write a guest post for them, not only does this provide a backlink form a relevant source but it also drives traffic to your site. Look for relevant directories you can be on. Do some competitor research and see where they are getting there links from and well...copy ;) , if you can. Use Ahrefs, they have the best crawler out there for this.

And I can go way more into depth in the off page, but this post is already long enough, so hit meup on www.oceanoneseo.com/ask-anything-seo and I'll answer your question on there.

One thing - this takes time, this ain't an over night job, if you have no links coming into your website, then all of a sudden you have 700 within a month - looks a little fishy, be patient and build. Depending on your niche this will take anything from 6 - 12 months, even beyond that in some cases if the competiton is hard. 

And whilst all that is happen, just maintain things, provide a good customer experience, and you will be rocking and rolling. 

And if it's all to much for your brain to get around, then your best option is to hire someone to look after it for you. This means that you can focus on your website and brand, whilst knowing someone is kicking butt for you and growing your organic traffic. 

Hopefully this has giving you some helpful info, and others as well that have some issues. 

Wish you the best, hope things fall into place.

Alasdair

Google Partner

Digital Playmaker - Transforming Businesses

www.oceanoneseo.com

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Posts:
8
10 months ago

I'm no expert, but check out this podcast - niche pursuits. Episode 102 I'm litening to right now is a coaching call with a cat blogger you might find useful, talking all about link building and how to get high quality links. Good luck!!

Posts:
2
10 months ago

@Bob, thanks, more than half of of the 24 checklists are; just the last 1/3 or so and some platform features are restricted behind a subscription service.  Easy to make months of progress before that's even a consideration though.

The ranking factors resource is all free too.

Posts:
8
10 months ago

I echo many of the comments here - I needed to get my site up quickly last year, and now I'm doing an SEO audit following Brian Dean's "Ecommerce_SEO_Guide_Backlinko" - google it and I'm sure you'll find it for download.  Eventhough I've already set up and used SEO Manager and had MOZ review the site, I needed to go back to the basics to do some tweaking.  MOZ's beginner's guide is good - but Brian Dean is a little more step by step with recommendations on a keyword fill-in tool - an absolute MUST before you dig in.

It also helps if you have any feedback on how people have found your site - if you've done any Adwords or Shopping campaigns - or just review your Webmaster console search terms/queries.  I know it's hard in the beginning to even have any meaningful data, but getting the keyword structure is imperative.

I still have a good deal of work to do and I've accepted that it takes a lot of grinding persistence.  But I've seen some progress, and I'm certain I can get to where I need to be.

I'm in the dog space now, but looking to expand into cats with my wearable custom pet keepsakes: https://zeldassong.com.

Good luck!

Sharon

Posts:
86
10 months ago

SEO is just A PART of your marketing strategy. You are doing ecommerce business but not researching SEO. Even your store sucks in SEO, you can still find customers with various ways. Don't waste your time. More promotions may be better than sticking with SEO.

How to customize facebook share image of your store homepage? http://support.seo-product-optimizer.com/article/30-how-to-customize-facebook-share-image-on-shopify-homepage
Posts:
8
10 months ago

Yes and no.  I had a custom site before Shopify, with limited access to title tags, etc. so I focused on my blog to do seo.  One problem - I wasn't selling content, I was selling stuff and I didn't see much cross over  resulting in sales.

so I went to paid advertising - AdWords, Facebook, Pinterest, google shopping, print/online to build a customer email list and sales.  It's been a very, very expensive way to build the business. Plus, these channels are becoming more expensive - my cost per email acquisition has risen 3x on Facebook, and I don't even use AdWords anymore.

as a new company, you can't solely rely on paid advertising because once the campaign is over, so is the traffic...unless you have unlimited money to spend.

hiring a reliable seo agency will cost you, too. 

At this point, I've learned that you need both - I would recommend you do the foundational seo work - the keywords, title tags and some on page content, then some paid advertising.  Your advertising will be far more effective if you understand your keywords and review the feedback.  Plus, with ecomm, the right advertising can provide back links.

have you reviewed your competitors on semrush to benchmark their organic traffic and keywords?  That will help you get started, too.

it can be overwhelming, but take it one step at a time and set up a system because you will have to come back to it over and over again.  I didn't believe I would see any results, but I have so you can too.

good luck,

sharon

Posts:
1
10 months ago

Wow... I just downloaded SEO Doctor app and just ran it on my Home page.. very encouraging result but plenty to do to improve it.Then just all the other pages to go!!! Will take some time but I need to do this.

I have a bit of knowlege about SEO but now putting it into practice for the first time with my Shopify store....

I have been trying to drive traffic with FB ads but spend to much and not enough return. dabbled with Adword ads but got in a mess with keywords so stopped it.. now recruiting affiliate promoters on Instagram... seems to be going well, there is a lot to think of. Now need to see them getting results. Now want to improve my SEO.. Have grasped the fact that I need to do page by page, each page is a potential search target. Hopefully I don't get confused with it like I did using Adwords.

My store is a similar target market to Jared's.... similar but different :-)

www.cutekittenfashion.com

Would be greatful for comments on my site and how to takel the things I mentioned above...

Already some great advice in this thread!

Thanks!

Mark

Posts:
86
10 months ago

You can also try my SEO app - SEO Product Optimizer. It can help you to optimize product page content by providing keyword search volume and related data in app. It also provides keyword rank tracking too. 

How to customize facebook share image of your store homepage? http://support.seo-product-optimizer.com/article/30-how-to-customize-facebook-share-image-on-shopify-homepage
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3
10 months ago

Very interesting topic discussed! Thanks to the author!

Posts:
86
9 months ago

I have written a post to cover your confusion in SEO. See if it can help you: 5 Must-Have SEO Tips To Market Products To The Niche Market

How to customize facebook share image of your store homepage? http://support.seo-product-optimizer.com/article/30-how-to-customize-facebook-share-image-on-shopify-homepage
Posts:
218
16 days ago

Hi Jared,

Working with SEO a lot since 2007 I see Shopify is a quite good platform optimized for SEO. In nowdays, it's more about the mixes between the content and technical part. I've done the research related to SEO and Shopify via Shopify SEO qucik overview and solution article.

Cheers,

Tony

Ecommerce Conversion Rate optimization @ SellerSmith.com Team
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15 days ago
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Hey there, it's possible to rank high with Shopify SEO. Here’s a secret that SEO consultants don’t want you to know: it’s really not that hard to do, but it does require a bit of a time investment.

Here's what I've done in the past that's taken stores from a couple hundred views to thousands of views:

  • I use SEMrush’s Keyword Magic Tool because it’s ridiculously awesome (note: I’m not affiliated with SEMrush, I just love their software). The trick is to aim for search terms that have a Keyword Difficulty (KD) of 70% or below. I don’t have a scientific answer for this, but I’ve had a lot of success with targeting keywords at or under 70% KD.
  • I exported the data to Excel and created keyword groups with 3–5 keywords in each group
  • I then created blog posts for each topic where I aimed for 1% keyword usage
  • I also made sure to reach out to bloggers and I asked them if they wanted to work together in anyway. For the ones who wanted to work with me, I sent them a link to one of my posts and they give me a backlink for it.
  • I also cleaned up my technical SEO errors using SEMrush. That helped immensely!
  • I made good use of images and made sure they all had short descriptive alt tags

With this method, I was able to beat companies like Amazon, Macy's, L'Oreal and more. This was just a high level overview, but if you want to learn more, check out this post I wrote: Shopify SEO: How to Hack Organic Search Traffic. Everything I mention in this post is what I've done to drive organic SEO growth. 

Hope this helps! - https://apps.shopify.com/poln

Put your Facebook Retargeting and Prospecting Advertising on Autopilot - http://gopollen.com
Posts:
1
15 days ago

If you need SEO services with a good price just let me know. If you want some info about it just let me know at info@blinkdo.com.

Posts:
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15 days ago

Hi, there are a few crucial elements for SEO, and a bunch of other stuff. The trick is to be clear on the most important search phrases that you want to be found for in free search, aka keywords. Once you have listed those phrases or keywords you use that to do the SEO like page copy and the headers and page title etc. Then there's all the stuff like SSLs, load speed, backlinks etc, all the tech stuff. Fortunately, Shopify is super easy for SEO.  I'm just writing a DIY SEO Made Simple paper for people who want their website to do better in search but don't have the budget to hire a SEO expert and are not expert themselves, I can show you the beta version if you'd like - email me rturner@turnermedia.co.nz  

All the best 

Posts:
31
15 days ago

Just contributing to this post because SEO ideas are always fun!

Me personally I like content marketing for eCommerce. It's something that I've seen under utilized with most clients.

For example, one of my stores we sell water bottles. We wrote a blog post about why to use reusable water bottles. After a few months (putting 0 marketing effort into it) it now generates steady organic search traffic every month.

Creative content in your niche works great on a few levels.

For technical SEO, all you need is this guide - https://moz.com/beginners-guide-to-seo

 

Enjoy the adventure!
Mister Max Member
Posts:
47
15 days ago

Pretty useless question as all the answer as from people trying to sell their expensive app that has fake reviews or sell their services for tons of money.

Posts:
218
15 days ago

Ok... I've just downloaded just a few days ago the latest report from Semrush company and there a lot of interesting facts related to the ranking factors of your website. The asumptions are based on their research and conclusions are data driven.

I've uploaded to Google Drive through this shortened URL you can download it from there... and there is no signup http://bit.ly/ecom-report-semrush

 

Ecommerce Conversion Rate optimization @ SellerSmith.com Team
Mister Max Member
Posts:
47
15 days ago

Where do you put these "keywords" in your website?

Mister Max Member
Posts:
47
15 days ago

VERY EXPENSIVE. How about free advice instead of trying to sell stuff to people who want to fix SEO on their own?

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1
15 days ago

Very sound advice - I try a lot of what is explained with very little results. I'm hoping time and pushing forward yeilds results.

 

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Last edited 15 days ago
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I think you should start with SEO on blog pages. Here is some of my step that you can apply:

  • Deeply research your customer and find their problem, then write blogs about these problems. The mistake of many store owner and also marketer is not caring about researching the customer. When you understand your customer clearly, you can think of other ways to drive low cost traffic to your store

Research your customer carefully

  • Yes, now you have some topic to work on. Think of some keyword that relates to the topic, you can just let Google suggest you
  • After that, you can open Google Keyword Planner (hope you have an Adwords account), type in one or two keywords and Google will show you some of other keywords that people also search (and also the search volume)

Use Google Suggestion or Google Keyword planner to have keyword idea

  • Avoid writing about a topic that so many people write about. For example, you sell cameras, you choose the keyword "Best camera", but in fact, there are so many people have written about it so that you will have little chance to show up on the first page. You can choose "Best camera review" or "Best low price camera". Remember to check the search volume of these keywords to make sure people do search for it

Avoid choosing too general keyword, make sure people search your keyword

  • Now start writing. Make sure you mention the keyword in title, heading, sub-heading and paragraph (but not too much, that may be annoying). You can also insert Youtube video on it so that people with remain on your blog longer (the longer they stay, the higher chance you can show up on home page)

Include keyword in heading and paragraph. Make people remain longer

  • Distribute the blog. Only when you have traffic, Google start index you. You can drive traffic using forum/social sharing or advertising. There are many ways to drive low cost traffic.

The time I spend for this:

  • Research about the customer: 1 - 2 months. After that, you don't have to do it so often again
  • Research about the topic: 1 day
  • Writing & recheck: 1 day
  • Distribute & drive traffic: 5 days

My blog is in the top 5 of the first Google page in 1 weeks. Hope it helps :)

Growth Marketer @ BraveBits.co
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Last edited 14 days ago

Jared,

I was going to take a look at the site and give you a little more specific advice, but the site appears to be down as I am writing this. Currently you have 3 backlinks from 2 referring domains according to the AHREFS tool. 

There has been lot of good advice mixed with some people trying to sell their stuff. It's hard to ask a question like this and know who to trust. 

As far as Backlinks and Content I agree with one user that Brian Dean is the authority. He is highly touted and is one of the most transparent experts on the subject of Backlinks - online. His website is www.backlinko.com . 

When you consider that keywords around SEO are the most competitive and hard to rank for online (because all SEOs are competing against each other - the experts) Brian Dean is impressive. 

His site ranks #1-#3 for:

keyword research, youtube seo, on page seo, linkbuilding, google ranking factors, and much more.

 

I am more than happy to give you an assessment if you email me  . Or if anyone else is interested, send specific questions (the more advanced the better) to me. Give me a couple days to get back - as I have client work ongoing.

Quick background on me: 

I have been building/optimizing ecommerce sites since 2003

I led the Digital Marketing team for a Fortune 100 company for the last 3 years

I worked side by side with an eCommerce SaaS platform team

I have built and flipped many of my own sites after ranking them since '03.

I just started building a new hobby site on Shopify and am having fun with it.

 

Bryan Robinson

rode1987 Member
Posts:
1
13 days ago

I bought SEO From this company https://seoconsultantonline.com   last month

Get high rank after 1 month and lot of traffic and sales. I can recommend that company if you will improve website ranking and traffic.

 

Here you see my analytics

 

Posts:
1
13 days ago

I've always found Brian Dean and Neil Patel's resources on SEO extremely helpful.

Brian Dean's site is at https://backlinko.com/ and Neil Patel's is at https://neilpatel.com/blog/

If you're completely new to the topic, our blog post on simple ways to increase visibility in Google may also be of help:

https://www.stylefactoryproductions.com/blog/six-simple-ways-to-make-your-site-more-visible-in-google-search-results

Moz's beginner's guide to SEO is also really good. 

https://moz.com/beginners-guide-to-seo

Cheers!

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2
12 days ago

I just recieved an email from Shopify to help out on this post.  The link crazeecatlady.com is dead.  But SEO is going to be hard for most Shopify people unless your a local business with a store front or a local service business. A better way to market your Shopify store is to build email lists through effective landing pages and using Google Adwords effectively.