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Topic
Posts:
13
March 28, 2017

Please Help! How To Drive More Traffic to My Site Cheaply?

Hello everyone,

I launched my site a month ago and have been using Facebook ads and Adwords to drive traffic to my site, I have spent nearly one thousand dollars on both, yet I only made 10 sales, and the revenue can only cover the advertisement cost and I'm making a loss for every item sold.

The main products Im selling is LED Light Bars for 4x4 offroad vehicles, they are more expensive than eBay generic one but have much better built-quality and brighter performance. My unique selling point is that my products feature real LEDs from reputable manufacturers like CREE, Osram and Phillips Lumileds, my lights are the same as those well-known branded one at brick and mortar stores without those insane markup, and they cost only 1/3 of the retail prices. The main issue is nowadays many ebay sellers claim their products feature "real" LEDs, but in most cases the LEDs their lights have are counterfeit chinese one. My pricing strategy is in the middle ground, they cost $60 - $100 more than cheap ebay ones, but $200 - $300 cheaper than those branded one sold at brick and mortar stores.

Both advertising methods are extremely expensive, Im getting 20-70 visitors each day and my current average CPC for Adwords is $1.41 , FB is $0.71 (though I doubt the number of clicks from FB is correct). 8 out of 10 sales were from Google, and only 2 were from Facebook. So I need cheaper way to drive more traffic to my site.

Do you think I should focus more on offline advertisement instead? something like sending out flyers to Utes and Offroad Vehicles that I see at carparks, hold market stalls.

I look forward to your ideas and suggestions!

Thank you.

Steven

i
Replies
Ana Shopify Employee ptlbeauty.com
Posts:
89
March 28, 2017

Hi there, Steven!

My name is Ana, from the Shopify support team. :)

I read through what you've tried so far as well as your website, and I think you're off to a good start!

Getting into the flow of traffic and sales can be difficult in the beginning, but here are some ideas for you to try:

  • Offling marketing is definitely something that I think will work well for your type of product, for sure, exactly in the way that you mentioned. It's also a great way to target the exact type of customer you want in a very direct way. Here's an article on 5 Low-Cost Guerrilla Marketing Tactics to Grow Your Business Offline. While not all will apply to your business, some things to consider: Is there any way you can give away samples? Partner with local retailers who sell goods in the same category to do a "pop-up" shop? Create branding materials such as stickers and maybe include them as part of your offline marketing efforts?
  • Online partnerships with influencers. One of the best ways to generate traffic when you're just starting up is to take advantage of existing communities that influencers in your industry have already built up. Right now, Instagram influencer marketing is an effective way to do this. I'd recommend doing some research to find some Instagram accounts that your target market may follow and reaching out to these people to see if they'd be willing to feature your product in a post, or even doing something like a giveaway. Here's a guide to get started with this: The Beginner's Guide to Influencer Marketing on Instagram. (In fact, if there aren't many existing Instagram accounts in the offroad vehicle fan arena, you may even want to consider starting a fan community yourself. Just an idea!)
  • Searching for online communities and engaging with them. Now, I myself am not familiar at all with your product or industry, but I'm sure that you have a bit more knowledge in this area than I do. That said, I recommend doing some research to find existing communities (i.e. forums, Subreddits, blogs) and finding ways to become a part of these communities. Sometimes this means engaging in posts, answering questions, asking questions, offering value not necessarily related to your product. It can also mean, similar to the above in partnering with Instagram influencers, offering product in exchange for a review or giveaway. Here's a guide on How to Use Reddit: For Beginners and Business Owners.

If you haven't already, I think a great resource is the Shopify Masters podcast - I always find a lot of real, actionable inspiration that covers tactics and strategies Shopify merchants have used to start and grow their businesses.

These methods are free (minus printing costs for flyers), but I think the general idea is that, along with paid advertising (i.e. ads you are already running), it's a good idea to start generating overall awareness for your brand and product, because this type of marketing generally builds on itself over time, creating a snowball effect for your business.

Happy selling! :)

Ana

Posts:
1056
March 28, 2017

Hi Kaichi! Maggie, a Shopify Partner here!

Great response by Ana. Please also have a look at this video tutorial: How to Drive more FREE Traffic to Your Website.

Maggie Tuczapska

Rock Paper Copy

http://www.rockpapercopy.com

maggie@rockpapercopy.com

Skyrocket your traffic with Complete SEO package!

Learn How to Set up a Shopify Store. Join our Shopify Training Course today: http://bit.ly/ShopifytrainingSEO
Posts:
13
March 28, 2017

Thank you very much for the advice, you are awesome Ana! I will definitely do some offline marketing and influencer marketing!

floridacom Member
Posts:
2
April 06, 2017

I am new here and have not launched, but I am studying a lot of how to do FB ads. I belong to a few FB ad groups, and have learned ins and outs. Still  a way to go. But I know for sure that they say start will $5.00/ day and test test test.

 

 

Posts:
1
April 06, 2017

Hi Steven! I wanted to chime in with some additions to Ana's suggestions because my husband is a Jeep/offroad guy and I have a decent amount of insight into that market.  (We live in the US, but I'm guessing there's still a decent carryover in how that market thinks.)

I totally agree with Ana about reaching out to influencers.  Another place I would look for people to partner with is YouTube.  My husband spends a lot of time watching YouTube videos on his breaks at work, and many of them are gear related.  You could send some offroad YouTubers some product in exchange for a shoutout.  (You could also produce some of your own YouTube videos as well!)

There are also a lot of forums and FB groups for off-road guys, so I'd suggest looking into those as well.  

One other little thing that I'd recommend for in-person marketing (like at events) is to get some great stickers made with your logo and website.  You can give them out at events, ship them with products, and even give off-road guys a few bucks to stick one on their vehicles.  My husband has all the stickers from the brands he likes on one of the cabinets in our garage, and when his buddies come over to work on vehicles, they obviously see those too!  (He's a little pickier about what stickers make it onto his rig, but I know there are plenty of other guys in his Jeep clubs that would be happy to rock a sticker in exchange for a bit of cash they can put towards building their rigs!)

Hope that helps! Best of luck!

megan

Mister Max Member
Posts:
47
April 06, 2017
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1
upvotes

I tried Google adword and bing adwords. All i got was a big bill from both places. Not a single sale. I do better without using those places. Facebook ads are very expensive and from talking to people, they say it is a waste of money. 

I am still new. Only open 8 months. 95% of my business comes from Amazon. Get a sellers account there 

 

Unless you have a bottomless wallet, using adwords is a waste of money when you are new. Cant keep working in the red. 

 

Post messages on Facebook pages, blogs, twitter. All free

Posts:
4
April 06, 2017
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upvotes

Hi Steve, 

Saw your post and thought I'd chime in. I'm no rockstar and still struggling to get my biz to profitability but have had some luck on my grass roots (read free) tactics. A few thougts: 

1. Target market: You appear to be Australian based but sell anywhere, ya? As an American consumer, if you were to sell to me in the US, I'd want to know that up front. Consider putting US flag and number on your site like you have current Australian flag and number. There might be a low cost option that allows this. Great site by the way. 

2. Content marketing: Blog. You have a blog page but no content. Consider creating a content calendar and writting some helpful pieces about lighting and 4x4. Don't be salesy and mention your brand. That is inferred. 

3. Social: I don't see any social media icons on your site. Pick a couple/few social channels you can manage and where you believe your target market will be and start curating, posting, engaging. This takes time. Social is critical to building your brand. Consider a course to ramp up if you aren't famliar. I've done some consulting and coaching for companies on this. I'd recommend Facebook, Twitter and Instagram. There's an art to this and it takes a lot of time and learning. You then use your social channels to promote your content marketing efforts. 

Used together, you'll generate some unpaid traffic. Hope this helps! 

Sherpa Bill, All Peak

Xperteria Shopify Partner xperteria.com
Posts:
95
Last edited April 06, 2017

Hi Kaichi,

I tried FB ads, but they cost me $0.01 - $0.03 CPA. I think you are not targetting very well with FB ads, as I think using FB ads for startups is much cheaper than Adwords.

I strongly agree that Adwords provide much faster results, as in your case,, but they are surely very expensive.

I would recommend you to go through these powerful articles by Shopify on Facebook Ads, here, here, and here

 

If you are willing to take your FB ads skills to the next level, I recommend looking at this course here

Or 

You can see the free version on youtube.

 

I hope that helped you and others :)

 

Cheers

Hamza

For FREE advice or projects, please email me directly on: hamza@xperteria.com
Posts:
1
April 06, 2017

There are some great replies here so I will keep mine brief:

I would say a good question to ask yourself is: Who is my ideal buyer? Once you answer that, a follow-up would be: Where do they spend their time? (e.g. what sites, what magazines, what forums, what trade papers, etc.)

If your selling point is quality and performance, then you have to reach the people that would care about this. What type of buyer is interested in the name brand stuff, and wouldn't buy the counterfeit? Does anyone depend on a high quality light bar for their profession and would be in trouble if they had a lesser product?

Try to educate your ideal consumer about the difference between counterfeit light products and the real ones. Explain that the cost differential isn't worth the downside of the knock-off product. Try to guest post on enthusiast blogs, and fill your own website blog with it. 

While your differentiator may seem strong, most people will not buy a more expensive product unless they feel it's worth it, or understand what they are actually getting.

Good luck!

Jarrett, Startup Daybook - The Lean Entrepreneur Notebook

www.startupdaybook.com

Jarrett, Startup Daybook - The Lean Entrepreneur Notebook www.startupdaybook.com
Bantale Member
Posts:
1
April 06, 2017

Doing SEO for your store is the surest way to get cheap traffic. Do not expect Adwords to be cheap though you might be lucky if you have less competitors. 

Research on what your potential customers are searching for and rank your store for those, featuring on top positions for those keywords is the deal here and you get a lot of free organic traffic if done right. You can talk to these guys here http://bit.ly/sclrkFB about it and thank me later.

Happy Marketing !!!

Posts:
2
April 06, 2017

Over the past year I've set a goal only to build my brand and increase awareness. I've tried Google and Bing adwords, Instagram and Facebook. Most of my sales came from FB. This year I'm concentrating on Bing and FB. The main reason is that i can measure and monitor and I’ve come to understand how to use the tools. Here are my steps.

1. Create a FB Page for your store/brand. In your case Gemtek should be the name of your page and take the steps to bring in readers and "Likes" with some FB campaigns. Work to develop and refine your audiences to drive interest to your site. 

2. Develop content on how to use your product and utilize the blog pages. The blog can be used as landing pages from posts you created on your new FB page.

3. Install the FB pixel on your Shopify store. This will give you metrics from your campaigns and you can begin to judge effectiveness.  

I’ll bet your doing some of this already. Since my products are more seasonal I adjust spend according to the season.

Cheers

Mike

Posts:
33
April 06, 2017

Adwords can be a gold mine, there's just so much too it, it's hard to make it work, but when it does, it can easily pay for itself.

Are all your ads properly tagged up with tracking? That way you'll be able to get some insights out of Google Analytics.

To start getting sales through, you may have to do some free shipping or discounts, but if it's costing you $50 a conversion, but free shipping drops that to $25 a conversion, then (guessing your shipping costs you less than $25), you'll start seeing some more profit. Get the code on the ad, and or there's plenty of promo code "bars" apps that will show your offer at the top of a page.

Can you analyse what ads / keywords / landing pages have driven the sales? If so, focus on them in the meantime on both PPC & SEO

Few SEO things

- your title tag on the home page (and many other pages) are way too long, 55-60 characters only
- your non www. domain doesn't re-direct to the the www. version - you should be able to sort this in your domain control panel but this could lead to google being confused. I think you can immediately resolve this also in Google Search Console
- if your key focus is Australia, you can also set that prefernece in search console, but I'd get it into some of the <title>s and meta descriptions

good luck :)
 

Get your Tenpin Bowling Equipment from Tenpinshop :)
Posts:
1
Last edited April 06, 2017

Hey Kaichi , 

Have you considered wearing a tshirt / hoodie with your brand name whilst out and about ?

Or you could give presentations at free events ??

Hope these suggestions help .

Allan 

Founder of AVIOX 

Love music ? Check out my store :)

www.aviox.uk OR on Amazon http://amzn.to/2mN2fe3

Intstagram : http://bit.ly/2o7p0sj

Email : allan@aviox.uk

Posts:
2
April 06, 2017

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

more useful resource: 

https://www.quicksprout.com/2014/01/13/the-art-of-growth-hacking/

note: don't spend a penny.

 

add me on skype: showrav.hauqe

Per hour private chatting $50

 

Thanks

Posts:
3
April 06, 2017

Super agree

I'm fed up with FB ads

Posts:
2
April 06, 2017

Ads cost money.  While social media outlets such as Facebook can provide some great targeted traffic, be careful what type of ad you are running.  Facebook for example does provide different types of ads, some for CPCs and others with CPMs; plus some ads can be run through their auction system, which if you have a limited budget, this could negatively impact.

SEO - SEO is a long-term solution, but beneficial.  I am a proponent of content.  Everything from blog content, OBLs to partner sites, IBLs from partner sites and other content locations, RSS Feeds off a blog, and every time you post somewhere, provide a signature with your website.

Affiliate Marketing - This is another area I utilize vs. ads.  Pay people to send you qualified business.  It's simple, if they send you a buyer and they buy, you pay out a small commission, if they don't buy, you got someone who has now visited your site.  

Conventional - I know with everyone running a business online, we forget the best and cheapest form of advertising - word of mouth.  I cannot tell you how many time when I mention my business, someone asks, "Do you have a card?"  I provide a business card and on the back it has a promo code or an offer.  I drop cards off at coffee shops, the grocery store, the barber, and so on.  We do have more of a life than just sitting behind a computer screen.  :)

So many of the previous posts are great too!

Best of luck!

Bradley

Premier Baby Gift

www.premierbabygift.com

Bradley Trede | Owner | Premier Baby and Gift | https://premierbabygift.com
Posts:
1
April 06, 2017

One quick thought...expand your offerings. You are spending lots of money delivering potential shoppers to your site, but offering too few purchase options. Specialising is great, but is also autolimiting!

Cheers from Down-Under

Posts:
48
Last edited April 06, 2017

Here's what I would recommend here in Oz for getting virtually free traffic and more importantly sales -

Jump onto the 4x4 and camping forums (often there is a lot of crossover between the two). Some forums let you join as a dealer member where you can actively promote and sell your products. It might take a little while to get yourself known in a particular forum. But if you put your web address in your signature and join in the discussions people will see it. We sell knives and EDC items and had great success with just one forum - the Australian Blade Forum. 4x4 accessories is quite a big market here in Australia (I know having owned 5 4WD vehicles).

Also we have done Group Buys on the forum, where if we can get 10 to 20 people or more at one time to buy a particular item, we offer them a big discount. Some profit is better than none - especially if no sales are happening.

We've also run competitions to get forum members to sign up to get their email addresses and special sales just for the forum members. There's probably a lot of promos you can do for little or no cost there.

As for SEO, we do three things and many of our products are now on first page search results and yes we have had direct sales from Google searches.

1. Shopify's own SEO submission - which is free. Helps if you write good product descriptions.

2. We submit a site map on a weekly basis to Google, Yahoo and Bing. Also free.

3. We use the free app https://apps.shopify.com/seo-image-optimizer to submit Alt-tags for our images. Lots of people search for images as well so it helps to have your images come up high on the search.

We have never used any paid advertising so far, but I guess that will come. I started on a shoestring budget and needed free advertising first.

Hope that helps.

Tony

 

 

True Talon - Knives and EDC Gear www.truetalon.com
Posts:
48
April 06, 2017

I just looked at your site and the thing that really effing well annoys me is those little pop ups that tell me what other people just purchased.

True Talon - Knives and EDC Gear www.truetalon.com
Posts:
60
April 06, 2017

(This is the most brutal advice you will hear here.)

Add more products per page.

Add a customers also bought below each product. (shopify app store for this)

How long are the wires with each light system? Do I get wires? From the images... it's hard to tell. Make this clear in the text front and center.

You have a very niche product line that will take years to get a solid following for. So if you are not in it for the long haul shut down your site and save yourself from the pain and agnoy of poor sales for many more months/years.

But if you are in it for the long haul stick with reaching out to any auzzie offroading forums. And have candid talks with other forum members and make sure you have your site in your signature of the forum. (All free but your time) 

Send free samples to any offroad dudes on youtube. Have them promote you for "free"

That was 2k worth of advice right there.

Clear Space Media

Matt - Creative Director - Need a brutal review of your site? Sign up for our $100 plan of action review of your site. - Clear Space Media - https://www.clearspace.media
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Last edited April 06, 2017
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upvotes

Just a quick thought - looking at your products page, I noticed everything is 'for sale'.  As a consumer, I tend to see the blanket sales prices for what they are now...to me it means nothing is one sale, but you want me to feel as if I'm getting a deal.  That makes me MORE speculative, believe it or not. Because, if everything is on sale, effectively nothing is on sale.  I would consider only having a few items 'on sale' at a time, and price everything else at the price you see as competitive.  Just a small bit of feedback. :)  Good luck, it looks like you've received a ton of great input here!  Go Shopify!

Posts:
13
April 06, 2017

Thanks for the advices everyone, I really appreciate it! I guess at the end of the day, you have to treat ecommerce same as any other businesses, in most cases, you need to work even harder to make it work through trying different things, or even pivot toward something else.

You can do all the research and come up with a very thorough business plan, then the reality is nowhere near what you thought it would be. I truly agree what Clear Space Media said, ecommerce is a hyper competitive business, many fails, you need determination, hardwork, and luck, you work hard for something that may not even be there, but this is what life is if I choose to be my own boss, and I enjoy every moment of it.

Posts:
60
April 07, 2017

Good to hear! Never forget that entrepreneurs are misunderstood for long periods of time.

Matt - Creative Director - Need a brutal review of your site? Sign up for our $100 plan of action review of your site. - Clear Space Media - https://www.clearspace.media
Posts:
1
April 07, 2017

Steven,  

im curious, who's your target customer? You say your price strategy is in the middle. What customer are you going after? You've priced yourself out out the eBay market/customer and you've underpriced the mainstream market so much that those customers may not trust your brand/product. If a customer see a price that's "too good to be true" they won't buy it. I think you've priced yourself out of both markets. The cheep eBay customer won't buy your product and you can't cut your price any more. I suggest you raise your price and under price the main stream market by $50 and maybe offer free shipping. And go after the mainstream customer. 

Kirk

Posts:
3
April 07, 2017

Two Things:

 

1.  Remove the Shopify.com from your URL. 

2.  Work on the text grammer.  You want to make sure your visitors believe in you and your product.

For Example:  For limited time only - buy any LED Light Bar to get a FREE 27W LED Work Lights.     Should be: buy any LED Light Bar and get a FREE 27W LED Work Light.

This paragraph needs to be rewritten:  All GEMTEK LED Light Bars have gone through extensive research and development to squeeze every bit of performance out of our top Bin LEDs. Not only our light bars cast further and spread wider than many low cost "high wattage" ones, they even outperform some top brands that cost hundreds of dollars more.

 

My $.02

 

Posts:
13
April 07, 2017

Hi Kirk,

You are right! The number one issue I have is to establish authority and gain trust from my customers. My target customer will be the new vehicle owners who love their cars and appreciate good quality parts. For example, if you just bought a new car or a used one in good conditions, you don't want to ruine your new ride with cheap eBay parts like rims, body parts, or roof rack right? Although I might be wrong but time will tell.

However, the reason I underpriced the mainstream brands so much is because no one is willing to pay premium for some random brand they found on facebook or google ads, especially its only been around for a month. My plan is to get my products out as quickly as I can so that my customers can spread the words around and promote my products. Thanks for your suggestion Kirk, I'll try raising my price a little and see how it'll go.

Steven

Zeno Member
Posts:
3
Last edited April 08, 2017
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upvotes

Ok, first, to drive sales for your niche you should be using skippable YouTube video ads. Why? Because you can target very niche-specific videos. Find a video of a guy mudding in the vehicle you think your lights should go on, and then make a video pitching your product for THAT EXACT VEHICLE. Stand in front of a real camera and explain everything you explained in the post above (why your lighting is true quality, why the competitors on ebay aren't, etc). In your video say "If you own a [vehicle in the video they are about to watch] you're going to want to see this...] and then launch into your sales pitch. If they don't own the vehicle, they will hit the skip button, and if they hit the skip button, you DON'T PAY. You only pay for ads people watch. Yes, you will be making a lot of videos with this, but guess what? You'll be hitting niche-specific targets actually interested in what you have to say. This is the single best ad advice I can give you.

Second, your website. I'm not going to go into the layout/design etc. It's not that bad, really. What it's lacking is YOU. Why aren't you in your about us page? Where's your image? Who am I buying from? Why don't you have a video there telling me who you are and how you got into this industry, where your passion originated from, etc. I've got bad news: faceless ECOM is dying. Yes, some sites who grew up back in the day when it was acceptable are still alive, but new ones are not doing so hot. People expect to learn who you are. It comes down to trust.

Third, why don't your product pages have videos? One single video on each of your key product pages at a minimum. You should be standing there holding your product up talking about it, explaining its features and benefits. If you dropship then drive to a warehouse or find someone who owns one, ask them to allow you to film with it.

Those ten sales you got - where are the reviews? Why don't I see a single review anywhere on your site? Again, no trust. The best Shopify review app right now (that is actually affordable) is Judge.me No I'm not affiliated, but you should strongly consider them or some other review app.

Some general advice on online marketing: Facebook is good for fast/sexy, lifestyle-oriented products. Why? Because these products can be made into videos that people are proud to share. Can your products do this? Well, sure, show us some good midnight mudding videos of some down-under hillbillys sporting your light equipment. That might work. Still-frame images, however, aren't likely to do so hot. People on FB aren't there to shop, so if your ad has no chance of going quasi-viral then it's not likely to net you sales.

Search based ads are great for pain points. That means someone has a problem and they are searching for a solution. For example: my tooth hurts. I need a dentist. Pain point. Do people wake up and say "hey I really need these lights" one day? Where does the pain point come from? Remember, they are going to search, find you and ten other competitors, if it isn't clear as day why you are better than the chinese guy on Ebay dropshipping from AliExpress, they won't pick you.

Then there's PLAs or Merchant Listings. You should definitely be using these. They are cheap and effective, and well suited for more mundane products like lights. You need to optimize your landing page copy for them but that's another matter.

And there's the aforementioned YouTube video ads, which should be your bread and butter.

So what I recommend for you is to start making lots of video content. Make a video for your About Us page. Make videos talking about your best products. Make videos for YouTube ads targeting vehicle-specific niches. You can then use the best ones for Facebook ads, too. Learn how to build in a little production value by cutting into that good 'ol down-under boy mudding, clip back to you talking, back to you holding up the product, back to the mudders hooping and hollering or whatever it is you do.

My two cents.

Posts:
1
April 07, 2017

here is my website , please suggest me how can i get more traffic , i have huge Collection of chair , like office cahirs Gaming Chairs , Home Decoartions ,Events Decorations.

 

My Website 

Posts:
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Last edited April 07, 2017

Hello

I am new to this so at the moment I am trying to get my shop fully stocked so spending zero amount on marketing - however I am simply not standing still but using all the free utilities avaialble

The FB app - that streams you a marketplace automatically

Twitter, Instagram and pintrest all free - get your web site mentioned with as many relevant, where applicable, hastags - but use above and beyond the descirption e.g. use #mensfashion #fashion etc

The discount code section on the shop is also useful and get that code out to the above

There are also many websites out there that will advertise your discount code for you also

Good Luck

www.jinsted.co.uk

Akanksha Member
Posts:
42
Last edited April 07, 2017

Hi Steven,

I am a huge propent of organic posting. Ads cost money and you need a lot of infrastructure in place, but with organic, you can start right away. And the cost is incredibly less. Not only that, it helps with building a brand too. 

In this world of advertising, customers are conditioned to tune out ads. 

The problem that you need to target is not doing enough of organic posting. 

You must post on all channels all the time. You may feel you are posting too much but please understand that your followers are not seeing all your posts. Just a few them. They are not exposed to everything you post.

Posting all day long, across all channels can take a lot of time. So you need something that automates this for you. And OrangeTwig will do just that for you. It will not only post but also design the posts for you. It designs posts automatically, just sync your shop!

Automate it. Don’t waste time. And it is cheap. Just $10/mo. The best part, there is a free trial. Start with your free trial.

And make posts like this… (This person sells LED lamps and made posts using OrangeTwig):

 

 

Good luck :)

Akanksha

https://goo.gl/iyAqha
Posts:
9
April 07, 2017

Hi Kaichi,

 

Free traffic has its own price: Time.

If you want what is called FREE Traffic from Social Media, you must invest time on creating content and engaging on all the Social Media Networks that are at your disposal.

FB, Twitter, LinkedIn, etc.

Doing some SEO and create some Videos on Youtube could be very beneficial in the long run.

It sounds to me you are targeting too broad Google/Bing will happily charge you per clicks.

Just check the location they type of match and you Quality Score.

If you do Adwords, I would suggest you reading a good book http://amzn.to/2ohOX9o on the subject or to hire a professional.

On FB you are paying way too much, again targeting is a key factor to achieve good results.

Get Google Analytics to track all sales,

Adwords conversion code and FB tracking/conversion to measure results.

Get the book and let me know if you need help with the campaigns

Regards,

Luis

 

 

 

 

 

 

 

 

Posts:
1
April 11, 2017

Hi floridacom

I would love to join a facebook ads group. Could you provide the name or send it to me?

Thanks!

 

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12
Last edited April 11, 2017

Hi Kaichi,

I also sell lighting products and use shopify as a commerce component. I started about 2 years ago. Here are some things that I learned:

1. Don't start running ads unless you have done a lot of self-training. It's way too easy to throw money down the drain. Spend time learning & testing or hire it out. 

2. If you do run ads, start with google shopping ads. They are a lot cheaper and you get high page placement.

3. Start generating content to increase SEO value. Write, or pay someone to write, a blog post.

4. Do some blogger outreach in your niche. Find influencers and offer them free product to review. Reviews from authority figures will drive in customers.

5. Build sales funnels with ads >> landingpage >> email marketing funnel. digitalmarketer.com is a great resource. 

6. Do lots of offline stuff. Find local small business meetup groups, attend networking events, sponsor local events, donate to charity...

7. Develop buyer personas. Having these will make marketing efforts much easier.

8. Don't waste your money with PR. 

9. Invest in your brand and design. Your site looks like it could use some design help. Don't be afraid to host your site outside of Shopify. I do mine in WordPress and use Shopify buy buttons. 

 10. Be prepared for slow sales. It probably won't happen overnight.

EDIT: One last thing. Always speak to your buyer and the transformation of their "before" state to their desired "after" state. Sell the transformation. Sell the problems you solve and how you make their lives better/easier etc

Posts:
1
April 12, 2017

To do an affiliate marketing of your Own products you should have a website representing your products in all aspects. you can promote your website by doing SEO. By getting Organic traffic you can get best Sales for your product.

To convert your visitors into Leads for your business you can play some better options in your website like providing a form to fill for basic information sharing.

You can paste your own Affiliate link in your website and as well as you can generate some affiliate programs thorough your website using some affiliate link generation softwares.

Most and the best Thing you should do is to approach an Digital Marketing Agency and Make an agreement with them as you need to get Oraganic traffic to your website.

Posts:
86
Last edited April 13, 2017

Hi Kaichi,

I think your selling point is fine and you have made it very clear in the post. But you have to let your customers to know about that. I have checked your store's home page, to be honest, i can't find your selling point at all. 

I suggest to make some adjustments on your homepage.

First, add some new banners to stress your products advantages, no matter in price or in quality. You can use tables, figures and images to achieve that.  Maybe hire a designer? Create some cool banners with vision-impact to stree your unique selling point on your home page. I believe this can give those first-time visitors a clear impression on "why they should choose you but not the others?".

Second, i also have some experience in using Google Adwords and Facebook Ad. I think they are not for small business... You are not selling some common products needed by everyone, so you have to know who your potential customers are and how to access them. I agree that offline marketing is a good idea.

Third, sorry i have to do a little advertisement for our app. SEO Product Optimizer.

Recently, we have launched some new features. Marketing your shop and products through customized campaign and game competition. We offer a free plan and i think you can give a try.

Game Demo

Game Features.

I have checked your facebook page and it seems that you only have a few followers. Maybe you can setup a game campaign and share with your friends. If they like it, maybe they are willing to share it out.

Hope this can help.

Wish you Cai Yuan Guang Jin.

 

How to customize facebook share image of your store homepage? http://support.seo-product-optimizer.com/article/30-how-to-customize-facebook-share-image-on-shopify-homepage
Posts:
4
Last edited April 13, 2017

Hi, this is Keith From AutoPartOne.com.

since you are selling lightings. you should consider adding its legal for 51 states or for off road only.

and our most effiective way to advertise is via google shopping. compared to others, this is the most effective and cheapest way for us. around 5 cent per click, we get additonal 300 hit a day. hope it help.

 

we also recommend you own business domain name, so any advertisements will not go to waste. (our goal is to get as many vistors to our website, if you do not have an domain name, it will be wasted). our first goal is to get vistors, not coversion to buy. (no vistor = no purchase)

 

good luck to all with their own business!

keith @ AutoPartOne.com

Mister Max Member
Posts:
47
April 13, 2017

To many useless apps like this. Big monthly fees add up fast. Shopify is loaded with false and fake reviews. 

Posts:
48
April 13, 2017

Hi, this is Keith From AutoPartOne.com.

since you are selling lightings. you should consider adding its legal for 51 states or for off road only.

and our most effiective way to advertise is via google shopping. compared to others, this is the most effective and cheapest way for us. around 5 cent per click, we get additonal 300 hit a day. hope it help

 Jesus the guy is selling in Australia - how does the USA legality come into it?

Then you tell him to use google ads at  5 cents a click  - he asked for cheap solutions - not ones that will send him fucking bankrupt !!!

True Talon - Knives and EDC Gear www.truetalon.com
Posts:
8
April 14, 2017

Hi,

What type of advertising will work with a facebook store/shop? Do I need both a facebook fan page and a facebook store/shop?

Posts:
104
April 18, 2017

You want traffic cheaply........

Stop complaining and go hustle.

Ocean One SEO - Transforming Businesses - 1 to 1 Online Consulting Services Available. Check out the website for details.
Clint k Member
Posts:
7
April 20, 2017

Hi, You've had a lot of good information from different people regarding what you should do to achieve better results.

I think I saw your fanpage with a couple of videos where your running a water test comparing your lights to cheap eBay lights?

Jazz that video up a bit with some narration, either do it yourself or hire someone from fiverr or upwork. 

Add a nice intro and outro with your logo.

I did a quick facebook search for off-road and off-road 4x4 fanpages and group pages. There's a good million people interested in both. Some of these pages are also off-road magazines.

Grab all of the biggest groups and fanpages you can find and add as many as you can in the interest tab when you create your audience for your ad.

create a new post with your new video

You need to be creative with your headline to grab your targets attention.

For example:

Why does eBay's 4x4 lights SUCK compared to these bad boys?... watch the test below.

Love your 4x4? Don't put embarrassingly cheap lights from eBay on your vehicle...watch this video to see why.

Yeah it's pretty controversial but it grabs people's attention.

You wanna create a coupon to go with your ads too and give the coupon some scarcity.

You can try funny angles too, cars are about pride and fun so using a pride angle will be your best bet, probably followed by fun.

OK, now you have your post and your audience let's set this ad up properly.

Use video views as your goal for now because these will give you the cheapest cost per view.

You want to set up a facebook pixel for targeting. (Very important) this is when you will reach back out to everyone who visited your site at a reduced rate :)

See the goal to people who visited your site. (Later on you can add a new pixel for people who add to cart or checkout) you won't have many people buying straight away.

The aim ofbthis first pixel is to give facebook feedback so that you can create a similar audience.

Put the pixel on your store. Make sure it is working.

OK, last thing is the daily bid amount. I would start with between $5 to $10 dollars per day. You should get between 2000 to 10,000 views for that. 

The cost per view will start quite high but they will drop considerably as you should have a pretty good relevance score from your audience. It will easily be above 5 possibly up to 7 or higher.

Don't change anything else in bidding section. 

Turn off instagram and facebook audience also

Place your order and let it run for 2 days at least 

Create a similar ad and change the headline slightly. You want at least 3 ads running to begin with.

Most of your audience will be men but don't rule out women in the first round.

After 3 days you will have some data to start creating ads on age, device and location and you will also have an audience from retargeting to create new ads for :)

Plus you will be able to create a similar audience to run your winning as from your first run of ads.

Your retargeting ad will be a reminder ad to get your deal with the coupon code. (This where you want to set a new pixel for your cart or checkout page).

You'll want to present each visitor with the coupon pop up when they hit your page and you also want to show your coupon code across the top of your store.

If you do all of these things your ad spend will decrease because you are using penny views to get clicks and cheap retargeting. 

Good luck

 

 

Posts:
92
3 months ago

Love talking about cpa, nice thread!

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