Please Help! How To Drive More Traffic to My Site Cheaply?
I launched my site a month ago and have been using Facebook ads and Adwords to drive traffic to my site, I have spent nearly one thousand dollars on both, yet I only made 10 sales, and the revenue can only cover the advertisement cost and I'm making a loss for every item sold.
The main products Im selling is LED Light Bars for 4x4 offroad vehicles, they are more expensive than eBay generic one but have much better built-quality and brighter performance. My unique selling point is that my products feature real LEDs from reputable manufacturers like CREE, Osram and Phillips Lumileds, my lights are the same as those well-known branded one at brick and mortar stores without those insane markup, and they cost only 1/3 of the retail prices. The main issue is nowadays many ebay sellers claim their products feature "real" LEDs, but in most cases the LEDs their lights have are counterfeit chinese one. My pricing strategy is in the middle ground, they cost $60 - $100 more than cheap ebay ones, but $200 - $300 cheaper than those branded one sold at brick and mortar stores.
Both advertising methods are extremely expensive, Im getting 20-70 visitors each day and my current average CPC for Adwords is $1.41 , FB is $0.71 (though I doubt the number of clicks from FB is correct). 8 out of 10 sales were from Google, and only 2 were from Facebook. So I need cheaper way to drive more traffic to my site.
Do you think I should focus more on offline advertisement instead? something like sending out flyers to Utes and Offroad Vehicles that I see at carparks, hold market stalls.
I look forward to your ideas and suggestions!