recently opened store with 1 attempt in FB/IG ad. Very active in social media primarily IG receive avg 30+ likes quickly per post and felt ad wasn't worth the cost as number of likes, traffic & followers were growing organically. In the last few weeks I have seen 0 growth in followers and a serious decline in engagement and impression. I am posting similar content with same hashtags interacting more with users and nothing. Not sure why the decline
actively research and testing new ideas
please help and shed some light what I'm doing wrong.