How to start Facebook Ads
So I have failed with a couple stores of mine and I believe that it is due to not knowing what direction to go in with Facebook ads. I am very familiar with Facebook ads and how it works and how to do things. The only thing I need help with is choosing what direction to go in and a path to follow in order to start getting sales. For a few of my stores, I just tried to spend a ton of money on random audiences and build a lookalike audience first and realized that did not work. For this site (manhabitat.com) I am trying to decide what kind of steps do I go in first: do I use all my products with a common audience to see which products do well then once I find a winner narrow down the audience to a better one or do I pick a random product that I might think will do well and test a bunch of different audiences. I also want to know what is your guys' setups with retargeting since I know retargeting is huge.
Side Note: I do have a facebook ad campaign that is doing View Contents at about $0.30-$0.40 per view but with only 3 purchases and $200 ad spent and my products cost $10 so I am losing a lot of money. This ad campaign seems like it is doing great but it isn't getting any significant sales.