How to create a successful online store This post is outdated
The competition is huge, literally thousands of online businesses are started daily but only less than 10% of them will ever succeed - you will need to have an outstanding online store design and a very clear marketing strategy to stand out from the crowd.
Here are 7 vital tips to guide you to your online business success:
1 - Do not over complicate your site
A common mistake whilst designing your online shop is to over design, adding things like flash animation, unnecessary large graphics and sounds to your online shop is a big mistake.
All these features may seem attractive but will affect the performance and speed of your site, instead make sure your design is well organized and your shop is easily navigable.
For more information on Eccomerce design, click here
2 - Excellent customer service
Every visitor is a potential customer. If you get a customer query it is important that you get back to them as soon as possible. Competition is high in the online business and it is very easy to let your potential customers slip through if you do not deal with their queries prompt and efficiently. If you are away, take a tablet or laptop with you, or hire someone to deal with the customer service for you.
3 - Social engagement
Increase your brand loyalty and sales with a strong social presence. Opening a blog with frequent updates of your brand is a fun way for customers to engage in your business, having social reviews on your products will increase loyalty and conversion rates for your online shop.
Setting up social platforms is a must - sites like Facebook, Twitter, Instagram are all free to sign up and are powerful online marketing tools.
4 - Encourage returning customers
Returning customers benefit your online business greatly - if they enjoyed your products they already have a higher chance of coming back. Set up exclusive deals for returning customers or monthly sales on your social platforms - just make sure to never over-sell, that will drive your customers away!
5 - Analyse your site
Analyzing your site is very important to run a successful eccomerce business, your web design might be great, but if there is no customers then it is no use and you will need to find out why.
Adding Google Analytics and Google Webmasters tool will give you vital information on your customer preferences and how they use your site, both are super powerful tools and free to use.
6 - Competitors under your radar
Always make sure you are checking what our competitors are doing, customers love shopping around for the best deals
and if your competitor has a cheaper shipping rate than you or are having a monthly sale, then you will be sure they will be shopping at your competitors site instead! Always stay competitive and relevant without losing your brand image, set up monthly sales, free delivery offers and competitions.
7 - clear marketing strategy
All good online businesses and websites have a clear marketing strategy, make sure you know what customers you are targeting and what region is your market.
If you are serious about your eccomerce business then having your website rank well in search engines with a good SEO campaign.
For more information on our SEO marketing services, click here.