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Xerto Member
Posts:
9
9 months ago

How do you get frequent sales?

Hello, I started with Shopify 2-3 months ago at first I didn't make any sales at all and lost some money with ads, now I get sales with some ads (mostly from Instagramshoutouts) but it only spikes, if I make an ad I get sales for 1-3 days also not many and then almost no traffic and no sales.

I tried Facebook ads but it didn't work yet.

I want to try soon again but I need a guide or something which I have to focus on, I am not a marketing expert and somebody who can guide me throw this would be really appreciated!!!

i
Replies
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9 months ago
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Consisten social media use (not paid ads -- using strong photo content uploaded daily to engage genuine fans and users), influencer gifting, and flash sales while getting started to build a strong audience!

Posts:
1
9 months ago

Have a solid strategic plan that includes making sure your site is gaining the trust of customers  to purchase from you.  You can send all the customers you want to your site, but if they don't trust to buy from you its a waste of money.  SEO is important and most times overlooked along with a multi channel marketing plan. Know who your customer is and where they hang out, then market to them there. 

Mark Yurik Member
Posts:
3
9 months ago

Hi Xerto...

What is your 'Online Store' or 'Web Site URL'?

Thanks Xerto;

" Advertising is the tax you pay for being unremarkable " - Robert Stephens -
Xerto Member
Posts:
9
Last edited 9 months ago

@ Tim K

Thank you very much!
I will try to improve my facebook ads and start to retarget more, my sales are to low to buy such a app so I will do them manuel.

Xerto Member
Posts:
9
Last edited 9 months ago

@Mark Yurik

Hello Mark,

It is: https://stylishwolves.com/

 

Thanks :)

Xerto Member
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9
Last edited 9 months ago

@MADELINEP

I am posting daily on Instagram and thought about something like a give away but I only have 60follower so far and I don't know if it's to early.

Xerto Member
Posts:
9
9 months ago

@ Carey Osenbau

Yes, I am gonna start look more into SEO and try to improve my site.

Thanks

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9 months ago
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Hey Xerto,

First of all, if you're getting a decent traffic try setting up retargeting pixels ASAP on your store.

Many hygienes were already suggested here. I like to add few more.

So if you're not getting any orders or sales from your paid campaigns, you can use these audiences for "Retargeting."

 

You can retarget your website visitors with:

  1. Google display ads
  2. Facebook
  3. Push Notifications

Google display ads : Good alternative for google search AdWords.

All you need is to create an audience as per your requirement and target them, with the relevant offering. In your case since people already visited your website, the brand recall will work.


Step-by-step guide: https://www.verticalrail.com/kb/google-remarketing-tag-shopify/

Good read: https://www.shopify.in/blog/6019860-how-to-use-google-remarketing-for-ecommerce

 

Facebook Ads:

Step by step guide: https://www.shopify.in/blog/118363973-the-quick-and-easy-way-to-put-your-facebook-ads-on-autopilot

https://www.facebook.com/help/179245922507048

Good read: https://www.shopify.in/guides/make-your-first-ecommerce-sale/facebook-ads

https://blog.boldcommerce.com/a-step-by-step-guide-to-facebook-retargeting-for-ecommerce

Push Notifications:

The most economical way to retarget your visitors. All you need to do is to get started with iZooto shopify app.

Step-by-Step guide: https://www.izooto.com/web-push-notification-shopify

Good read: https://get.izooto.com/shopping-cart-abandonment

https://www.izooto.com/ecommerce-retargeting-using-web-push-notifications

 

 

Will love to help you out with push notifications setup, in case you need any help.

Get 14 days FREE access of Browser Push Notifications at apps.shopify.com/izooto-web-push
Xerto Member
Posts:
9
9 months ago

@Vishal

Thanks a lot for the answer!
I will try to read all the guides and improve my store from them.

But I got one question.
Do you mean I shouls make a extra Facebook pixel only for retargeting?
Or use my already existing Pixel?

 

Thanks a lot!

Posts:
39
9 months ago

No use your existing Facebook pixel. But tweak it a bit to capture more details, this is covered here: https://help.shopify.com/manual/promoting-marketing/facebook-pixel/getting-started

Check : "Remove old Facebook Pixel code from your store" section

Get 14 days FREE access of Browser Push Notifications at apps.shopify.com/izooto-web-push
Posts:
2
9 months ago

This is a great question with some awesome responses. This is the "nut" that every online business owner and marketers must crack. Although some of these responses are methods that I implemented as well they can be costly and I have had times when my ad spend was double my ROI. It is trial and error. 

When you run your ad just make small tweaks at a time this way you're able to gather data and find the perfect combination. Don't get frustrated we all go through it. 

As of 2018 I have been using free traffic methods! Safe lists,  ad swaps, cash blurbs, money line, and traffic exchanges  I buy the OTO (one time offer) that gives me two auto sends a day to over 3,000 on 60 different sites. In total I had spent $140 on OTO' s on those 60 sites and have had excellent results so far. I have more than tripled my original purchase. You do not need to pay on these sites...I personally just did because I would've had to read other members offers to earn the credits to send my ads out..I didn't want to put that much time in so I spent on average $10 a site.

Again that would've been 100% free,  I just didn't have the time if it wouldn't have worked I probably would have tried sending something else other than my store to them. 

Another awesome TE I found let's you advertise your site plus make 2.74 BTC in 42 days. It is the best site for advertising because they have anti cheat servers. So your store is being shown to real people for 20 full sseconds! 

The link is here..if you join under me there is a unique chat system that I can message you and pay it forward to get you boosted in your venture and I can help you with some information about the other sites I am using. 

https://infinitytrafficboost.com/HBoelky

Wishing you the best of luck in 2018 and all that take the time to read this! Leaders are readers!

Howard Boelky

Mark Yurik Member
Posts:
3
9 months ago

Thanks Xerto...

OK, Xerto, let's prentend you're a propsect landing on your Home Page?

And you're busy...

Quickly, what is it that you do? The nice photo is what? A wolf? What? What are you offering?

If you want some constructive critism, ask and you shall revecive. 

FYI... When seeing this for the 1st time, myself immediatey thought? Wolf skins? or worse, your wacking wolves and selling their hides? You see the picture? 

Maybe have fun and include a small tag line "No Wovles are Being Harmed In The Making of This Store"

Wise man once shared... He who gives unsolitated advice is either 'resented' as a 'know-it-all' or worse... Banished. Thus, I'll check back. 

If you want me to tear into this, then tear I will.

Nice offerings, by the way, if you can get me to click 'Catalog' or 'Under the Fold'.

Awaiting your reply.

Thank you Xerto;

" Advertising is the tax you pay for being unremarkable " - Robert Stephens -
Mark Yurik Member
Posts:
3
9 months ago

P.S. Xerto... If you advertise and get no results...

Would it not be wise to ask "why is my site not converting?". Maybe pretend you are the busy prospect - no time for thought and your sitting at a stop light - you land on your Home Page... Will you know what your site offers before the light turns green?

That sure is some valauable real estate above the fold... and it tells you what? Oops, the light turned green.

" Advertising is the tax you pay for being unremarkable " - Robert Stephens -
naveenkumar Member
Posts:
2
9 months ago

facebook ads are good for sales and conversion but a lot of the people don't know that facebook targeting is the toughest science its real most of the people thank facebook targeting is easy its my personal experience from last one year I am promoting products on Facebook I have learned a lot and still learning and earning I have earned with facebook organic traffic also but still am finding something new in Facebook ads to learn most of the gurus ignore so many things about Facebook Ads and talking about bascic thing only so keep learning and test the ads till you success 

Joe's Ideas Shopify Expert speedboostr.com
Posts:
201
Last edited 8 months ago

I don't recommend doing cold Facebook ads until you have some cash to experiment with, and can really dial in your niche targeting.

#1 easiest way to generate positive ROI on Facebook ads is using the Shopify app Shoelace. They set everything up for you, create your ads (you verify, and can send content), and track progress. Try adding a discount code in the remarketing ad for an extra incentive.

I usually see about a 4x - 5x return on Facebook remarketing ads with this setup. And barely any work involved... it's crazy awesome!

Enjoy the adventure!
Posts:
90
9 months ago

My favorites would definitely be Facebook ads and email marketing.

However, a healthy mix of many different channels will give you the best results.

Check out these tips to get some new ideas: 

7 Ways to Increase Traffic to Your Online Store (Plus One You Haven’t Thought About)

 

Optimize your product photos for as little as $1.59. Try it for free: pixc.com/freetrial
Posts:
12
9 months ago

In order to make sales and bring traffic to your store, you need to be active on social media and ads campaign.

Thomas Butler Member
Posts:
12
9 months ago

Google ads are great for getting huge traffic and sales if you do them right. What have you tried so far?