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Topic
Posts:
4
Last edited 5 months ago

Help needed in marketing This post is outdated

Hi guys

My name is Sidney Chamano and I'm from South Africa. I dropped out of varsity in my second year because of financial reasons and i wish to get back next year. since then I launched an online store and its been 4 months and no sales yet. I have 500+ visitors, 4 reached checkout but no conversion.I need someone to help mentor me in marketing and help increase traffic to my store. I'm willing to compensate you once I start making a sustainable profit. My store is www.vintageculture94.com

Thanks in advance 

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Replies
Jade Shopify Employee
Posts:
434
Last edited 5 months ago

Hi, Chamano!

My name is Jade, I am with the Social Care Team at Shopify.

I moved your post from 'Manufacturing and Crowdfunding' to 'E-commerce Marketing'. This way more people that are interested in this topic will see your post. 

I also took a look at your website and have some quick feedback to help point you in the right direction. 

1) So that your customers can search your store based on product, you may want to create a drop-down menu under the word Catalog in your store. We have a help document with a video about how make a drop-down.

2) On your footer, a small tweak that will make your website more professional is to capitalize the first letter of each title (see image below). 

3) On some of your products such as the Classical Nylon Strap Quartz, the colour variants are numbered. This is most likely from your dropshipper. To make each option more pleasing to your customers, I recommend thinking of names for each one. Since there are so many different colour combinations, a good method that I have seen other businesses do is to make each variant a persons name. 

For example, colour 01 could be called 'Devin', 06 could be Melissa, 09 Jacob, and so on - making sure to select mens names for the mens watches and womens names for the womens watches.

4) The product descriptions that you currently have are an instant sign that you are dropshipping your products. This will take a bit of time, but I highly recommend writing your own unique product descriptions for your products instead of using the ones provided by your dropshipper. We have an article called 9 Simple Ways to Write Product Descriptions that Sell that has great information to help you get started.

I hope this information helps! Best wishes with your store!

Jade | Social Care

Smith Ford Jr Member
Posts:
5
5 months ago

Their should be drop down menu for "CATALOG" which should have  options "WATCHES" & "BRACLETS".

Try to add videos of your product and For more professional help contact us.

Posts:
4
5 months ago

Thank you, Jade and Smith, for your input, much appreciated.

 

Lee Hodges Member
Posts:
8
5 months ago

Welcome back to online business. You can run Google ads campaign. Google ads are great for getting huge traffic and sales.