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Topic
Posts:
3
October 10, 2017

Help, Cannot seem to make a single sale. This post is outdated

Ok so my partner and I have just started up an E-commerce store last week selling clothing for men and women, We have been advertising through FB, Google and Instagram yet we cant seem to make one sale, I have tinkered around with different spendatures on different ads from $5 a day to $30 a day and all we receive is like and clicks that end without a sale. Please help. My site is www.thetrippycat.com

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Replies
Posts:
169
October 11, 2017

Are people Signing up for the newsletter? Have considered a pop-up newsletter? Maybe try and capture the people's email address as they come to the store so you can remarket to them and remind them to come back to the shop... Also you can then email them directly and ask them why they didn't buy... Also consider changing the logo doesn't quite nicely fit the grey theme especially the grey background...

I really what you selling tho...

Logo design and web page design email: devon@neptunedesign.co.za or view our portfolio www.neptunedesign.co.za
e-commerce Member
Posts:
4
October 11, 2017

@DevonThomas If you had visited his website, you would've known he uses a popup...

Posts:
169
October 11, 2017

er.... how did I describe your logo without seeing your site???

but yes sorry your right there is a pop up... forgive me for being human

Logo design and web page design email: devon@neptunedesign.co.za or view our portfolio www.neptunedesign.co.za
Posts:
169
October 11, 2017

anyway...Are people Signing up for the newsletter?

Logo design and web page design email: devon@neptunedesign.co.za or view our portfolio www.neptunedesign.co.za
Posts:
176
Last edited 12 months ago

Hi, 

First thing first - which of these is your problem: 

  1. You're not getting enough traffic - no sales
  2. You're getting traffic, but it isn't converting - no sales 

I know there is no such thing as enough traffic, but with conversion rates of, usually, around 1-3%, if you're getting only about 50 people a day to your website, there isn't much to convert. If this is the case then you need to first drive people to your website. 

However, if you're getting, say, around 1000 people to your website everyday and they are not converting, then you need to fix things on your website. 

I am going to address the second one first: 

Your website

Here are few things that I observed: 

1. Pop up: in your pop-up, you're asking people to sign up for updates. But they don't know anything about you at that time, since the pop-up opens immediately, to really make a decision whether they'd like your updates or not. However, everone wants to know of discounts. So I think a better ask would be to sign up to get latest discounts and coupons. 

I noticed that you do have a subscribe for discounts and offers box, but that's at the end. And it's possible customers won't scroll till the end.

2. Product descriptions: product description work as a salesman. They have so scream why your product. I noticed that you've used the same description for all your products. Here's an article that covers what all you should include in your description: Descriptions that sell more

3. About Us: there is no information about you. Who are you? Why did you start? What do you want to achieve? Your customers don't know you. The About Us page is one of the most visited pags on a website. Which is why having one is a must. Take a look at this article for tips: Brilliant About Us page

4. I am in India and at some places the price was in Rupees, whereas at the other places, it was in Dollars. That's a little confusing too. It's absolutely fine if you let is stay in Dollars, as long as it is consistent throughout the website. 

Low traffic

1. Social media: You're currently marketing on Facebook and Instagram. You have a Free Shipping coupon and a sale going on. I'd suggest that you use OrangeTwig to promote your discounts. With OrangeTwig, you'll be able to schedule your discounts and sale posts in professionally designed layouts. So you'll save time spent on designing and actually posting. Here are some layouts: 

You can give OrangeTwig a try for FREE from here: OrangeTwig. No credit card required, no committment. 

Instagram

Although Instagram has one of the highest engaged audience, only one clickable link is a limitation. So make your posts clickable. Here's how: Clickable Post 

After Shadowban, it's extremely important to use a combination of hashtags in your posts. Give Hashtag Research tool a try. You'll get a combination of high frequency and niche hashtags. Here's how you can do that: Hashtag Research 

Also, engaging with your potential customers is super-important too. I know you're busy and it can seem very daunting to do this. However, there's a quick and easy way. Check out this tool: Insta-Comment

2. Paid Ads: returning customers spend longer on a website and convert better. That's why retargeting is extremely important. I see that youve already placed a pixel on your website. Group people based on the pages that they've visited and show them targeted ads. For instance, if someone came to your products page, show them New Arrivals and Best Sellers. For people who left from the checkout page, show them a Free Shipping Ad or a Discount Ad. 

But for retargeting to work, you will have to focus on continuously driving traffic to your page. You can use Social Media for that. 

I hope this helps!

- Karan 

P.S: If you have more questions, you can ask them in the Seller Success Facebook group. 

 

Jason Schira Member
Posts:
7
October 13, 2017

Will and Emily,

You clearly have very trendy/unique products, and should be making a killing on FB & Insta!

My team at AdSpect would love to assist in this regard. We specialize in managing FB ad campaigns using our proprietary funnel design, and optimizing their performance daily. Check us out - www.adspect.io

Give us a look, we're also running a two-week trial free of charge!

Posts:
3
October 14, 2017

Hi Everyone,

Thanks for all your advice and tips we have made improvements to the site and realised that our biggest problem is that we are not advertising enough to reach potential customers, We are currently hitting under 100 views a day so that will not be great for sales. We will be investing more on our ads over the next few weeks, hopefully there is some improvement in our sales.