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Topic
Posts:
1
28 days ago

Constant Traffic without the sales

Hi everyone,

New to the forums so, Hello! - I didnt know where else to go.

I have tried so many avenues to get conversions on my website. The traffic is slow but steady with constant updates from our social media to drive it to our website. 

However, 1 sale in the last month. Not sure what else to do. Totally confused by google adwords ( not sure its even worth it)

Have ran numerous campaigns on facebook - expensive costs and again no sales. Not able to keep up with that money wise.

Is there something crucially wrong with the website?

any help appreciated

Thank you

i
Replies
Liad B Member
Posts:
4
27 days ago
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1
upvotes

Hey! Ive worked on a number of Google Adwords accounts with different clients and I can say its a great way to generate highly targetted traffic. With channels like Facebook and Instagram you may receive lots of traffic but no sales because the users arent in the position to purchase. With a proper Adwords strategy you can start targetting customers that have an intent on purchasing what your selling depending on the keywords you use. 

I checked your website and the layout looks great. Just need to generate ads to more targetted customers. 

You can email me at liadbenshimon@gmail.com with any specifc questions for adwords or generating traffic and I can try my best to solve them. Cheers!

Posts:
18
27 days ago

Different companies have different goals, you should always strategise what your company needs. I get where you are coming from because in my food business, sales is much more important to me than traffic. If you are into business and going for sales it is very important to concentrate on leads. Like someone mentioned Instagram would be a modern way to gain a following. I have been in the entrepreneurship world for 27 years. I am not so young but I had to keep up and learn about the new types of social platforms like Tumblr. I remember someone sharing this a while back. It doesn't hurt to take a look.

I have worked so hard to be where i am today. Anything is possible with a positive mind.
Posts:
178
26 days ago
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1
upvotes

Hey,

You have got good following both on Facebook and Instagram. There are many ways you can leverage it :-

1) Most of your posts on facebook are product pictures. I also saw that you share some interesting content as well. Another thing you can leverage is your reviews. You have got a lot of 5 star reviews. Why not let the world know about what your customers feel about you? Orangetwig's review poster can help you here. You can just fit in reviews in auto designed templates and share across all your social channels. Apart from the design aspect, you can also schedule these posts and leave your social media marketing to Orangetwig

2) Your Instagram posts are really cool. Having a constant frequency of posts (once a week) will help as well. Engaging with your potential customers will maximize your chances of conversion. With Orangetwig's Instasuccess toolkit, you can regram and comment in just a click. Apart from that you can find the right hashtags for your posts.

Hope this helps 
Karan

AdAutomation Member
Posts:
46
26 days ago

Do you have a list of your current customers? Create a lookalike audience on Facebook and that'll help you with targeting people who are similar to your buyers.

Apps like Pollen (https://apps.shopify.com/poln) help do the work for you. Pollen uses information like your customer list, social page engagement and visitor demographics to find similar people on the internet who are most likely interested in your products, so that you don't have to do any of the data mining yourself. It also automatically optimizes your ad spending on both attracting new customers and retaining your current customers, taking the guesswork out of budget allocation.

Posts:
20
11 days ago

If you don't choose your Accrate Targeted Customer/Visitors you'll just lose money and gain nothing. Whatever the promotion system or platform you're using you have to focus on targeted audience.

Jodyshop Technologies, Inc. @ Jodyshop.com
Posts:
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11 days ago
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1
upvotes

Add a link in all your posts to the product you're posting about (do shopping posts in instagram, and add the link in facebook when you post them).

People shop by product not by store. You're creating too much work for me to find what you're posting about. 

 

Posts:
20
11 days ago

Hi,

I think you got a very nice store with such cool products! However, spending a lot of money on Facebook ads is not always a good thing. Maybe you should really take some time to look back on all your campaigns, asking some questions such as: the target customers you are targeting the ads to is too broad or too niche? does the ad really attractive to your target customers? is it spread the message in the right way? etc.

We all want to drive more traffics to our sites but it is also very important to have high-quality traffic, not just some random people.

Moreover, you can try to create some landing pages for different marketing campaigns so that it would match the ad's message. By using landing pages, conversion rate optimizing is also a bit easier to handle. There is this PageFly landing page builder app that can help you do this. I'm using it to create and to customize my pages as well, it even provides an analytics dashboard so that you won't have to rely on Google Analytics a lot. It's totally free so you may want to check it out :)

May Phan - Product Designer @SellerSmith
Posts:
30
11 days ago

To increase sales, I see that you should focus on the product page. I see that your product pages are lack of necessary elements to convert. I just came across this article and see that it perfectly ft your problem. Very worth reading:

Shopify Sales Optimization: Page elements that effectively boost Shopify sales

Furthermore, Google search is ok but very limited. Facebook can be a good place to approach your customer but not a good place to sell. PEOPLE DO NOT GO TO FACEBOOK TO BUY! I think you should share or advertise blog and lifestyle article, write something about "men things" to attract your customers (who mostly are men). Then sell on your website via blog banner or remarketing.

You can spend sometime read about Facebook remarketing:

Shopify Facebook Ads: 5 effective ad types to increase your Traffic & Sales

Brand assistance @ DRT.com
Posts:
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Last edited 11 days ago
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Hmm.... "Facebook can be a good place to approach your customer but not a good place to sell. PEOPLE DO NOT GO TO FACEBOOK TO BUY!"

and "With channels like Facebook and Instagram you may receive lots of traffic but no sales because the users arent in the position to purchase"

==What a crock of crap==

People don't watch TV to shop.

People don't ride the bus to shop.

People don't drive down the street to shop.

Hell people don't even go to the mall to shop sometimes. They just go to hang-out.

Yet, shockingly, done CORRECTLY advertising works. TV ads, bus banners, billboards, point of sale displays and digitial ads.

I'm NOT affiliated with Facebook. However, it is the MOST EFFECTIVE form of PAID digital advertising I've ever seen in over 25 years of digital media. And by effective, I mean driving sales.

Most people fail with advertising for two reasons, they don't know what they are doing or they don't have enough money to spend.

As a super general rule, if you don't have at least $2K a month to spend on advertising for your first 3 months don't spend anything at all. You won't drive enough traffic to lead to enough sales to improve what's working and ditch what isn't. And rarely, will you see a cash positive sale before lots of testing.

Unless you can get others to spend for you (e.g. affiliates etc.), you are blowing your cash on anything less. And by $2K a month I mean digital media advertising dollars - not $1500 to advertising and $500 to an agency/person to manage your campaigns. 

Not having enough to spend/test on effective advertising is almost always why people fail at it. I've read way too many posts, "but I spent $50 and I got nothing back." Don't waste your $50. Grow "organically" - without advertising - but don't expect to grow quickly. Save your money, and when you've saved $6K then start advertising.

If you're selling less than $25K a month online with your Cuckaboo products, you're advertising incorrectly.

I don't want anyone to read these series of posts and get the wrong idea - if you have a limited PAID advertising budget, desktop Facebook (not mobile) is the only form of advertising you should be doing - if you want people to BUY from your online store. (Instagram advertising rarely converts)

Why does Facebook advertising work? Because advertising your product/service is all about reaching the right audience at the right time. If I am having a baby in a month and you show me a baby stroller advertisment I'm likely to need one. If I'm 20 and my kid-rearing time is years away, I'm not in the market.

Facebook is a closed system and they know everything about their user and you can target on even the most specific use cases like I'm having a baby next month - why? Because of what I click on, like, visit and post on Facebook about my upcoming baby. Plus with lookalike audiences, they will find your targets for you.

So, one might ask, why not just advertise on Google search for people shopping for "baby strollers to buy?" Well, if your budget is unlimited this form of advertising would most likely be the most effective, because the customer is, to this poster's point, likely "shopping" and closest to time of purchase.

However, these clicks are usually the most expensive because they are the "lowest hanging fruit" and every Target, Walmart and Amazon digital media buyer has high bids on these clicks because they know the customer is going to buy all kinds of stuff from them over the next few years and not just baby strollers.

Plus, google search is often used to "price compare" and small businesses and shopify stores should rarely be competing on price because it's usually impossilbe to win on price against Amazon or multi-national companies (unless you invented your product and have little/no competition which doesn't happen often).

You should be competing on service, quality and/or "branding" (too long to go into this post, but branding makes people want to buy because they see themselves or who they want to be in your product/service - Chuckaboo has great branding).

If you do RETARGETING on Facebook and google in addition to initial ads (showing only google search ads for people looking for "baby strollers to buy" that have already seen your facebook ad, for example), you'll see even a higher return on investment for your advertising dollars.

But Facebook desktop ads (not mobile) are almost always the place to start your ad dollars. Mobile converts as little as half of desktop traffic, so is best used for retargeting, awareness and lead generation.

Driving targeted traffic and converting traffic are two different things. It's easier to convert targeted traffic, but customers will still need a reason to buy from you. That's where on-site promotion (bundles, discounts, offers) comes in and things like optimizing landing pages become important.

Your reward program will increase your sales from existing customers, but is unlikely to drive sales from new customers. "Free Shipping" consistently ranks as the promotion that converts the highest for first time customers.

Your first step is to get 100 emails from paying customers. You could use emails captured in your retail store, but that would skew your geographical data, but if that's all you have a good place to start.

Upload those to Facebook and create 1,2 and 3% (separate) lookalike audiences. Advertise a specific product (your best selling, most unique one if you know it) - don't do a carousel ad - and run a free shipping or free bundle promotion (buy this product get this one for X off or free).

Then get a good email program and email your customers at least once a week.

Done correctly, your Chuckaboo store is in the position for big success. You have to treat advertising as carefully as you do your cool brand.

P.S. It's a little thing but "The branding and the product itself is second to none!" on your testimonial should read "The branding and the product itself [are] second to none!"

====

By the way, if anyone has saved $6K and wants to start advertising, hit me up and I'll set up your campaigns for you for free - if I like your product.

I don't take paying clients, but I love digital media so happy to get you started for the first 3 months without wasting any money on management/agency fees.

After that, you should be able to manage your campaigns by yourself, or be in a position to hire a real agency. You can reach me hugh at halfshops.com.

jim Member
Posts:
9
10 days ago
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upvotes

a must have that every store need to have is something to push people to complete the order, alot of people doesn't have some mechanism in place so their stats look like view product 1k,  add to cart 400
reach checkout 200 purchase 30, sound this familiar? basicly alot of people leaving the website the most crushial time (when it's time to pay), something stop them maybe price or shipping, of course there are some apps that give coupons but most of them suck because 1 they give the coupon to early, 2 some apps require to change the link which is bad if you do advertising (essentially you need to change the adset link) now there is a killer app that convert more people on the spot you can find more at https://supersalesbooster.com

Posts:
28
10 days ago

Do you have remarketing set up? If you're getting traffic, this is a great way to capture sales. With my main store, we use Shoelace and see about a 4x return on ad spend, it's awesome!

And it's completely automated. It's for Facebook, yes people do actually purchase from facebook ads, they just need a couple touch points.

It can be hard to convert cold ads on Facebook or Adwords, but remarketing for both usually yields the best returns.

Enjoy the adventure!
Posts:
3
9 days ago

Love your theme! May I please know what theme you're using if you don't mind?

Would also like to know which rewards app.

Wish you the best of luck, your store really looks great.

rito Shopify Partner apps.shopify.com/trust
Posts:
237
9 days ago

Hi there,

If you're looking for a way to drive quality traffic to your store without spending money, check out the free Ads Exchange app - https://apps.shopify.com/ads

Cheers,

Ryoma

——————————————————————————————————————————————

Free Trust Seals with Reviews Generation to increase conversions - https://apps.shopify.com/trust

Free Conversion Checkout Timer - https://apps.shopify.com/conversion

Contact: rito(a)varinode.com | Improve your conversions by incorporating free trust seals - https://apps.shopify.com/trust
Posts:
1
9 days ago

We have same problem - Pretty much trafic (among 18% Best from same week) but a slow sale. 

Our web is www.deuxtronier.dk

 

Posts:
3
9 days ago

What's worked for me so far on getting more conversions is running Google Shopping ads, Facebook remarketing ads to people who have visited my store, email marketing, and Amazon Marketplace. Also on my list of things to do is more micro influencer marketing such as brand embassadors, giveaway promotions on social, blogger outreach, etc... 

All in all, I've realized it just takes time and repeating these things over and over again to help build your brand presense online, which will equal more sales. 

Good luck to you!

Posts:
9
9 days ago

I have a similar problem like yours. And if I stop the Google Adds ... I have 0 visitors ! 

I've tried also Facebook and Instagram adds => 0 sales and almost 0 visits .

Feel free to visit my site:  www.jumpintrend.com  

 

Cristina @ www.JumpInTrend.com
RandyL Member
Posts:
6
9 days ago
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1
upvotes

Here's my take on your great looking site. My first impression was "what is it that you're selling?" I saw the big beads photo, and I was just confused - what are these products about? You're selling a lifestyle brand - seems like there could be great photography with people your audience relates to using your products and seeing how they will improve their lives by buying your products. Beardbrand.com as a quick example of what I'm talking about.

Posts:
37
9 days ago

Thats sone hard truth to swallow. We are having tge same problem, but dont have 6000 to spend on ads...

Elevate the Status Quo
Posts:
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9 days ago
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1
upvotes

We have the same problem @ Musthave Closet.

been doing this for 2 years and losing money. FB and IG adds gave us a lot of  traffic (top 9% sinds the begining of the year.

we're at the and of our game...

realy need some help!

http://www.musthavecloset.be

Posts:
5
9 days ago

Wow....a lot of people self promoting their products / services. 

So, here is my advice...you hit all teh check boxes for a shopify site. Looks like you use every app and custimization to make the best shop possible...great! So, whats the problem? I am a guy in my early 40's and I went to your site and didnt understand what the site was...I got the products...but what was special about these products to warrant a fairly high price tag. I think you need to do a better job of tellign the story if your products / brand, etc. 

Posts:
5
Last edited 9 days ago

@ http://www.musthavecloset.be comment: One thing for your site - get rid of that massive slider. If you are a known brand you can get away with something like that...if you arent? You really need to focus on teh UX

Posts:
187
9 days ago

Hi there,

You might be interested to take a look at Google Analytics data of your online store. This article will give you more insights how to use Google Analytics to find out the problem with traffic and sales. Hope it helps.

In addition, I've noticed that you seems driving the traffic from Google Adwords. Well, with that traffic type you really need to care about the landing page. The landing page must have the keyword that your ads copy are targeting. Even Google promote the way advertiser should do -> Ads Copy Keyword A goes to the landing page with Keyword A.

Consider to use PageFly landing page builder Shopify app. It can create the landing page with targeted keywords via the meta description and URL handle.

Next, when you get first traffic from Google Adwords make sure that you push "Adwords Conversion" back to Google Adwords. In that way you connect conversion data between your landing page and Google Adwords. It will understand better how your landing page is permorming. Thus, the CPC will goes down and you save the money on that. There is the option for that in PageFly app.

 

Cheers,

Tony

Ecommerce Conversion Rate optimization @ SellerSmith.com Team
Posts:
18
9 days ago
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2
upvotes

Hi Luke and Tom,

As requested, I have had a look at your store: gentlemenschuckaboo.com

Below are my comments. They are all negative, but it goes without saying that no ill-will is intended. I hope that some / all of the comments will assist. And indeed, I hope that some of the comments will resonate with other readers, who may recognise some symptoms from their own e-commerce endeavours.

Regards,

Fergus W

 

Your Business Model:

You sell “SAUCE BOX BEARD OIL” for £19.99. The bottle size (ml) is not listed which is a basic error and will prevent a sale occurring, but let’s ignore that for now.

I see the exact same product for £17.99 here: https://www.shopsbs.co.uk/gentlemenschuckaboo/products/the-sauce-box-beard-oil-30ml/the-sauce-box.

So it is more expensive to buy direct from you, the apparent manufacturer / main importer, than from another website? If I can find your website on the web, I will find others selling the same products within seconds.

The easiest part of running an online business is to set up an e-commerce website; a child can now do this with Shopify. The Shopify platform is excellent. The hard part is to have a business model that makes sense, to spot a gap in the market, to do something better, quicker or cheaper than the incumbents, to engender trust among potential customers, and to make a compelling offer to those who land on your website.

The whole point of e-commerce is to disintermediate. This means to disintermediate or cut-out the middleman or to eliminate a slow bottle-neck. What is your website bringing to the equation?

 

An Unconvincing Offering / Respect for the Customer:

  1. The first product I looked at was the “BLUDGER BEARD OIL”. There is a dirty smear on the right of the photo with the box and bottle. If I’m paying £20 for 30 ml, everything best be high-end.
  2. You have an article that states your products are sold in Fenwick’s store, and you have written: “Click the link below to see Fenwick's promotional website post.” There is no link to click on.
  3. On the About Us Page, you write that you are “Stocking a variety of boutiques & barber shops across the country, Gentlemen’s Chuckaboo is fast becoming the one stop grooming brand for savvy gentlemen.​” This is the perfect opportunity to list these barber shops. List their endorsements. List how long they have been customers of your company. Display photos of your products in these barber shops. Show a map of your UK network. Frankly, as a prospective customer, I do not believe your claim; it is not backed up by any proof.
  4. The constant popup that an item has just sold via the website is annoying. It is also clearly untrue. You are taking the consumer to be a fool, which is far from a winning business strategy.
  5. On the homepage there is the following quote "I've purchased men's grooming products for years and this is the first time I've wanted to display them in my bathoom! The branding and the product itself is second to none!" Ignoring the spelling mistake on the word “bathroom”, who exactly said this? To whom do we attribute the quote? Was it an independent 3rd party industry expert? Why should a visitor care about an anonymous quote?
  6. You write that one of your pictures for sale is a “high quality image on quality cream paper”. This means nothing to the reader. Never write that something is of “high quality”. Describe the product. Describe the manufacturing process. List endorsements. Show photos that make the product sing. Explain the quality-control process that the product goes through before leaving the factory. Show close-up photos of the craftsmanship. But do not just say the item is of “high quality.”
  7. You need tens of thousands of words of valuable and unique content on your site, which relates to today’s gentleman. This will reverberate positively with visitors.

 

There is nothing on your site that would make me think I should buy from you over any other brand.

 

Legal:

For a valid contract in the EU, you must provide the identity of the trader, or a trade name. What is the legal status of “gentlemenschuckaboo”? Is this a registered company? As a customer, who exactly am I dealing with … a person, a sole trader, or a company?

 

About Us Page:

As a potential customer, I want to see photos of the team that backs the brand. You keep mentioning “our” and “we”, suggesting that the company is 2 or more people. The best way to convince potential customers that you are who you say you are (and in this case that you are not a one-man-band) is with photographs of the people behind the brand. One of the most convincing ways to do this is with a dynamic LinkedIn link from your Shopify store to your LinkedIn profile. For an example of this in action, take a look at what we’ve done here: https://tiledevil.co.uk/pages/meet-the-team

This has several advantages:

  1. It shows photographs of the people involved.
  2. It sends a strong signal to Google that you are not a “sofaprenneur.”
  3. Google also likes the fact that you have an out-link to a good neighbor (LinkedIn has a Domain Authority of 100, the highest possible rank).
  4. Any visitor to your Shopify site can click on your profile and they are brought directly to your profile on LinkedIn. My LinkedIn profile (Fergus W) is 10 years old; it would be very hard to fake that sort of a profile, with 100+ connections, and links to reputable IT companies over a decade. It is another trust signal that potential purchasers on Tile Devil absorb, before making a purchase.

(We also have photos of the people behind the brand on our About Us Page.)

 

General Housekeeping:

  1. On Privacy Page, you have written “collect,use”. It should be two distinct words.
  2. On Privacy Page, you have written “sound.We”. There should be a space at the end of a sentence.
  3. On Delivery Page, you have written “Please contact ino@gentlemanschuckaboo.com. Is that supposed to be “info” rather than “ino”?
  4. On Privacy Page, you have written “this  website”, with 2 spaces between the words.
  5. On About Us Page, you have written: “The brands ethos is simple” Apostrophe s is missing.
  6. There are multiple typo’s across the site, excluding the above. Attention to Detail is lacking.
  7. The Cart has a field labelled “SPECIAL INSTRUCTIONS FOR SELLER”. This may be the Shopify default, but that is no excuse. It is your store, not Shopify’s. Get rid of the ALL CAPS. And use a label such as “Special instructions for us” or “A special note for the team at Gentlemen’s Chuckaboo”.
  8. Your 404 page could say something a little friendlier than “Page Not Found. The page you requested does not exist.”
  9. In the UK, people use the word “delivery” not “shipping”. We do not ship from Yorkshire to Liverpool. It strikes me as a US website template that has been rushed together.
  10. Seeing “powered by Smile.io” gives me no confidence in your brand. I am pretty sure I would not see that on a top brand’s website.

 

This all looks very sloppy. Would I be likely to enter my credit cards details into such a site? The answer is no.

 

(As a side note: any store owner who tries to build a brand, and then starts a forum conversation along the lines “no sales, please help” risks shooting themselves in the foot for good. Prospective customers may find the forum thread. It is possible that the brand will be irreparably damaged.)

 

Privacy Policy:

I do not understand your privacy policy. It seems more like a wish-list.

You write that customers’ information may be stored in the UK. Unless Shopify have recently amended their storage practices (so apologies if I am not aware of a recent change), the data will be stored on Shopify servers in the USA, while there may be some additional processing in Ottawa, Canada. Only website images are stored on the CDN in the UK.

You have written that the data you collect is never shared with any other company. This is incorrect. At the very least it is shared with Shopify. It may also be shared with Stripe, PayPal, etc.

 

Returns:

You say you are based in the UK. Thus, you must comply with UK law as regards Returns. Your site does not adhere to UK law in that regard. Those selling goods online in the EU must follow the appropriate laws. Your site does not conform. Specifically, your returns policy breaches EU Directive 2011/83/EU, which has been implemented into UK law.

 

The EU Directive is here:

http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32011L0083&rid=1

 

Chapter 3 covers what you must tell the prospective consumer in advance of a contract. It also covers the return policy rights which all consumers in the EU are entitled to.  You must, by law, provide a standard cancellation form. All consumers can return goods within 14 days of receiving them if bought online; it matters not the reason. And you must refund the postage cost that was initially charged to the consumer.

You can have a glance at our Returns Policy on https://tiledevil.co.uk, which conforms to UK / EU law. The Returns Policy is under the Legal Stuff menu.  

 

Delivery Page:

You write “Your package will be dispatched at your own risk ….” This will not fill a prospective customer with confidence. Why would I buy from you under such conditions? The statement is also incorrect; you, the business owner, are responsible.

 

Other:

7 days is far too long to allow yourself to reply to an email.

There is an option in the menu bar to create an account? Why would a customer wish to do so? What is the benefit to them? Where have you explained the benefit? Are there likely to be repeat purchasers, who would gain something by having an account?

Postal costs must be available to site visitors before reaching the last step in the checkout process. Visitors will be annoyed to only discover this charge and the specific amount at the last step.

The Rewards Program: You have to tell people what the rewards are, before expecting them to sign up. Why would I sign up for a rewards program when I have no idea what I would get, or what I have to do to get the bonus?

 

Terms and Conditions:

1. You have written: “We make every effort to display the colours, specifications, dimensions and descriptions (please note all images are for illustration purposes only.) of items on the website …” The full-stop mid-sentence fills me with no confidence that this is a professional operation.

2. You have written: “www.gentlemenschuckaboo.com, its products and content is protected by national intellectual property.” Leaving aside the grammatical errors, this sentence makes no sense. “National intellectual property” protects nothing.

3. You make mention of an EU cooling off period of “seven working days”. The law states that this must be 14 days.

4. In relation to returns, you have written: “This right applies to all items advertised on the Website provided it is unopened and still in its original packaging and undamaged by you.” By law the items do not have to be returned in their original packaging.

5. You have written: “Delivery charge is an additional cost. Please refer to our Delivery Information for full details”. You have provided no such details on the Delivery Page or elsewhere.

6. You have written: “Should we need to issue a refund due to a price change or item being out of stock we will need to re-contact you to obtain your card details.” Card refunds in Shopify do not require the customer to re-provide their card details. I am unsure of PayPal’s refund method, but I’d be very surprised if the customer must reveal their card number again.

7. You have written: “Unless we are fraudulent or negligent we will not be liable to you for any losses caused as a result of unauthorised access to the personal and transactional information you provide us with when placing an order.” In this you are very much incorrect. There are extensive legal obligations on businesses that receive personal data from UK consumers (e.g. name, address, email address, phone number, card details etc.). If that data gets out into the open (by whatever means, be it with best intentions, wilful criminality, theft etc.) huge fines hang over the company.

8. You have written: “The normal postage charge will only be refunded if the order is cancelled prior to dispatch”. This breaches UK law.

9. You have written: “we are unable to deliver to any address outside of the UK.” At checkout I was quoted £10 to deliver to the UAE. So which is it, do you deliver outside the UK or not?

 

Due to the above, it leads me, as a prospective consumer, to view this site as being probably run by a “sofaprenneur” rather than a registered business that also operates offline.  Whether I am right or wrong does not matter; a poor impression has been made on a prospective customer. If you want to be successful online, you must take responsibility for everything that is presented to your visitors.

 

And Bizarrely:

I banged your company name into Google UK expecting just a homepage, Facebook, and Twitter result to be returned, and nothing else. To my amazement, I see your company was mentioned in the Yorkshire Post 2 years ago, many other publications have covered you, and indeed you are listed on the Fenwick store website. Your search results in Google inspire far more confidence than a visit to your website. That is quite bizarre. It would seem you have a very solid offline brand; you are wrecking it online.

 

Additional Note for all:

The recent article on Shopify in the financial newspapers (link below) makes for interesting reading. One does not have to agree with it, but it certainly contains a strong grain of truth about many of the merchants, which we should all consider: https://www.irishtimes.com/business/retail-and-services/shopify-tumbles-after-citron-calls-the-company-a-get-rich-quick-scheme-1.3245302

Posts:
32
9 days ago

If you are running ads, then first run with the small budget until you find your targeted audience, once you find it you can scale up.

Cgthemes Team
Janetfw Member
Posts:
16
Last edited 9 days ago

Well, you have received a ton of advice, so I'll keep mine short, though I can see it overlaps with some of the great feedback from others:

Great site and beautiful well packaged and differentiated products.

Have you dug into the analytics? Do you know where you are losing people? Are they bouncing, lurking or abandoning? Have you set up email and retargeting to make sure you are managing communications all the way through the funnel - from first visit to transaction/post transaction? Plugging the holes in the funnel is a critical step, as is making sure you are fully leveraging email.

Do you ship outside UK? Do you have a currency converter. I couldn't see one.

Shipping costs? Flat, free, cheapest - what options do you offer?

Make sure your default home page image in the slideshow - shows oils not the bracelet. I'd make it all about the oils infact.

I didn't see a 'no-risk returns' statement - you should definately add a dedictaed return policy page. This is buried in onerous terms and conditions and sounds like legal-speak. make it warm, welcoming and human. You'll take a few losses but they will be small compared to the potential benefits.

Product reviews? Social proof is so important.

You clearly have all the makings of a really successful business online as well as off - so stick with it and double down on making it super-easy and attractive for people to make a decision, and to feel good about that decision because you've removed any percieved risk.

Good luck!

 

 

 

 

Posts:
112
9 days ago
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1
upvotes

I usually use hair clay, but when looking at your page, I don't even feel like your product. Here I found some problem:

1. The product page is not strong enough.

To increase conversion/sale. It is essential that you focus on the product page. I have carried out a research and see that most of Shopify merchant pull traffic to the product pages. I think your product page is not strong enough to persuade people to buy.

Your description is long, 

When shopping online, people are fearful of a lot of things. They fear of being deceived or receive a product that they do not actually like it. So you should add some elements to remove that fear

  • Add some testimonial, customers review to show that other people also like it
  • Add some trust badge to increase your trustworthy
  • Add a link to shipping & return policy pages. So people will know that they can return if the product is not as expected.

You can also add some elements that push people to buy. For example, for the discount or most feature items:

  • Add a countdown clock to indicate that discount time is running out.
  • Add a running-out-of-stock for feature/discount items.

Customer may feel that the item is not really suitable when taking a closer look. You can avoid customer from dropping out of your site by adding:

  • "Similar item" section
  • "People-also-like item" section

Usually, a theme does not support these feature, I use PageFly Page Builder to build my product page. About 25 page elements, quite flexible

2. Do not have blog page

Think about 3 stage of a customer: Feel like > Consider > Buy.

I usually use hair clay, but when looking at your page, I don't even feel like your product. The blog page is valuable for SEO and Brand also, it makes people want to engage with your product.

According to a research by Facebook, people do not go to Facebook to look for a product, they look for entertainment, connection, and discovery. If you want to touch people via Facebook, you should use Blog post. Make a video about how to use hair lay, bear oil correctly, show them how people look cool when using your beard oil.

Growth Marketer @ BraveBits.co
Posts:
1
9 days ago

We have got the same issue.. I am doing all the things that have been mentioned in this forum... have website traffic, got good reach of people when I run fb ads but still no sales so far..  

this is our website

www.unboxfashion.com.au

Posts:
1
9 days ago

Amazingly insightful! Thank you! 

Mister Max Member
Posts:
43
9 days ago

Adwords don't work. You will need to spend hundreds of dollars a day. Don't get suckered into hiring someone to take your money

You will never compete with Amazon or Walmart or other bug online stores. Don't even try. Sell your stuff on Amazon. Keep your store for possible leads from your Amazon sales 

Posts:
7
7 days ago

Hi Liad, can you check my website? I'm having the same issue and would love some adword advise. I'm currently running an ad but not seeing any sales from it. www.babygotpack.com

Your website's esthetics look great! I think one thing is to write why customers need to spend $20 pounds for a beard oil. It's quite expensive but if you justify why you're exceptional then I think there's more momentum to purchasing.

Posts:
1
5 days ago

Hey, 

If you have some money to invest in your business, I would recommend hiring an expert to help you setup an effective google adwords campaign or facebook ad. Split test different ads for better results. Once you find an effective ad with positive results move on to another ad strategy and repeat the process. You will need to invest some money before you begin to earn some steady income.

If you are on a low budget, I would suggest focusing more on organic traffic, it's the most effective. Here's the thing, if customers do not trust, they won't buy. 

by providing valuable content to your subscribers, you can build that trust and it will increase your chances of generating a sale. Writing a blog post 3-4 times a week sharing valuable information related to your niche, sharing motivational posts, guest posting and networking with other entrepreneurs, focusing on ranking up on google for your targeted keywords. 

This process takes some time, but it's very effective, hope this helps :)

Posts:
3
5 days ago

Your Instagram account looks pretty good and has an ok amount of followers for starters. It's though always the same eyballs you're showing your products to.

Have you tried working with a rotating set of Influnencers to

a) increase the amount of followers on your profile to get a larger re-targeting base

b) get new eyeballs on your product

c) create some great content that you can reuse on your own profile, your store or in paid ads on other channels (user generated content in ads typically converts better).

On top, brands often under-estimate the power that user generated content on YouTube has to convert viewers into buyers.

linkr has a plugin for Shopify that allows you to run product focused influencer campaigns on social media: https://apps.shopify.com/linkr

Give it a shot!

Posts:
25
5 days ago

Facebook marketing can be tricky if you don't niche down your customer segments. You can easily burn your pockets if the ads are not targeting your customer audience. If you already have customer emails (or) leads i would suggest to try out this app(there's a free credit on it) to get your customer interests https://apps.shopify.com/customer-insights. Once you know your customer interests then you can segment them appropriately on facebook ad campaign. This can help you to target similar audience too.

https://apps.shopify.com/customer-insights
Posts:
20
3 days ago

Have you tried this Marketing plan & Optimization Methods?

  1. Create and submit New Video about your business.
  2. Social media submission.
  3. Guest posting submission.
  4. Press Release writing + submission.
  5. Citation optimization by submitting your business to local directories Listings.
  6. Product or Service promotion worldwide.
  7. Email Marketing submission.
  8. Genuine content writing for new posts or new pages.
  9. Influencer Marketing (Radio and podcast business mention).
  10. Building quality Backlinks for your website.

Hope this help :)
www.jodyshop.com

Jodyshop Technologies, Inc. @ Jodyshop.com
Posts:
18
Last edited 2 days ago

We have the same problem. Our Facebook posts reach at times as many as 17k but sales just dont come in. I seen a post that described it pretty well

"Store owner: Why dont I have sales? I have 25 thousand views
Facebook User: oh look there is a puppy dog"

I have often wondered is our store design not converting? but despite it not being perhaps the best design, it does look decent (yes I am partial to it because I did my own modifications to it)

So we considered pricing, well that cant be it because we are competetive, some items are a bit higher than Ebay or Amazon listings but not by much and we offer free shipping.

All I can think of is we are advertising in the wrong places and just not reaching the clients who are looking to buy. We are starting to target niche sites, work out some advertising deals with them, focus on local outdoor events and looking into Google Adwords. Sales are out there, you just have to get in the right position. We are also considering an affiliate program and take some profit loss and offer 15% to affiliates. Some is better than none.

http://www.fhdsupply.com
Jason Schira Member
Posts:
7
2 days ago

Hey!

You've got a great store, and excellent presences on FB and Insta, too!

Generally when FB ads don't convert, you're missing something in the ad design (campaign flow, vague targeting, poor pixel feedback, etc.).

My team at AdSpect manages FB ad campaigns using our proprietary funnel design, and optimizes them daily. Check us out - www.adspect.io

Give us a look, we're running a two-week trial free of charge!

Posts:
8
2 days ago

Had to start a new account due to some problems linking my old one to my store. Oh well sometimes its good to start fresh. Back to the topic. I will update as we go along. We are hoping to try some new tricks on our store to see what works and what does not.

http://www.fhdsupply.com