Discussion Forums >Ecommerce Marketing>Constant Traffic without the sales
Different companies have different goals, you should always strategise what your company needs. I get where you are coming from because in my food business, sales is much more important to me than traffic. If you are into business and going for sales it is very important to concentrate on leads. Like someone mentioned Instagram would be a modern way to gain a following. I have been in the entrepreneurship world for 27 years. I am not so young but I had to keep up and learn about the new types of social platforms like Tumblr. I remember someone sharing this a while back. It doesn't hurt to take a look.
Do you have a list of your current customers? Create a lookalike audience on Facebook and that'll help you with targeting people who are similar to your buyers.
Apps like Pollen (https://apps.shopify.com/poln) help do the work for you. Pollen uses information like your customer list, social page engagement and visitor demographics to find similar people on the internet who are most likely interested in your products, so that you don't have to do any of the data mining yourself. It also automatically optimizes your ad spending on both attracting new customers and retaining your current customers, taking the guesswork out of budget allocation.
Add a link in all your posts to the product you're posting about (do shopping posts in instagram, and add the link in facebook when you post them).
People shop by product not by store. You're creating too much work for me to find what you're posting about.
Hmm.... "Facebook can be a good place to approach your customer but not a good place to sell. PEOPLE DO NOT GO TO FACEBOOK TO BUY!"
and "With channels like Facebook and Instagram you may receive lots of traffic but no sales because the users arent in the position to purchase"
==What a crock of crap==
People don't watch TV to shop.
People don't ride the bus to shop.
People don't drive down the street to shop.
Hell people don't even go to the mall to shop sometimes. They just go to hang-out.
Yet, shockingly, done CORRECTLY advertising works. TV ads, bus banners, billboards, point of sale displays and digitial ads.
I'm NOT affiliated with Facebook. However, it is the MOST EFFECTIVE form of PAID digital advertising I've ever seen in over 25 years of digital media. And by effective, I mean driving sales.
Most people fail with advertising for two reasons, they don't know what they are doing or they don't have enough money to spend.
As a super general rule, if you don't have at least $2K a month to spend on advertising for your first 3 months don't spend anything at all. You won't drive enough traffic to lead to enough sales to improve what's working and ditch what isn't. And rarely, will you see a cash positive sale before lots of testing.
Unless you can get others to spend for you (e.g. affiliates etc.), you are blowing your cash on anything less. And by $2K a month I mean digital media advertising dollars - not $1500 to advertising and $500 to an agency/person to manage your campaigns.
Not having enough to spend/test on effective advertising is almost always why people fail at it. I've read way too many posts, "but I spent $50 and I got nothing back." Don't waste your $50. Grow "organically" - without advertising - but don't expect to grow quickly. Save your money, and when you've saved $6K then start advertising.
If you're selling less than $25K a month online with your Cuckaboo products, you're advertising incorrectly.
I don't want anyone to read these series of posts and get the wrong idea - if you have a limited PAID advertising budget, desktop Facebook (not mobile) is the only form of advertising you should be doing - if you want people to BUY from your online store. (Instagram advertising rarely converts)
Why does Facebook advertising work? Because advertising your product/service is all about reaching the right audience at the right time. If I am having a baby in a month and you show me a baby stroller advertisment I'm likely to need one. If I'm 20 and my kid-rearing time is years away, I'm not in the market.
Facebook is a closed system and they know everything about their user and you can target on even the most specific use cases like I'm having a baby next month - why? Because of what I click on, like, visit and post on Facebook about my upcoming baby. Plus with lookalike audiences, they will find your targets for you.
So, one might ask, why not just advertise on Google search for people shopping for "baby strollers to buy?" Well, if your budget is unlimited this form of advertising would most likely be the most effective, because the customer is, to this poster's point, likely "shopping" and closest to time of purchase.
However, these clicks are usually the most expensive because they are the "lowest hanging fruit" and every Target, Walmart and Amazon digital media buyer has high bids on these clicks because they know the customer is going to buy all kinds of stuff from them over the next few years and not just baby strollers.
Plus, google search is often used to "price compare" and small businesses and shopify stores should rarely be competing on price because it's usually impossilbe to win on price against Amazon or multi-national companies (unless you invented your product and have little/no competition which doesn't happen often).
You should be competing on service, quality and/or "branding" (too long to go into this post, but branding makes people want to buy because they see themselves or who they want to be in your product/service - Chuckaboo has great branding).
If you do RETARGETING on Facebook and google in addition to initial ads (showing only google search ads for people looking for "baby strollers to buy" that have already seen your facebook ad, for example), you'll see even a higher return on investment for your advertising dollars.
But Facebook desktop ads (not mobile) are almost always the place to start your ad dollars. Mobile converts as little as half of desktop traffic, so is best used for retargeting, awareness and lead generation.
Driving targeted traffic and converting traffic are two different things. It's easier to convert targeted traffic, but customers will still need a reason to buy from you. That's where on-site promotion (bundles, discounts, offers) comes in and things like optimizing landing pages become important.
Your reward program will increase your sales from existing customers, but is unlikely to drive sales from new customers. "Free Shipping" consistently ranks as the promotion that converts the highest for first time customers.
Your first step is to get 100 emails from paying customers. You could use emails captured in your retail store, but that would skew your geographical data, but if that's all you have a good place to start.
Upload those to Facebook and create 1,2 and 3% (separate) lookalike audiences. Advertise a specific product (your best selling, most unique one if you know it) - don't do a carousel ad - and run a free shipping or free bundle promotion (buy this product get this one for X off or free).
Then get a good email program and email your customers at least once a week.
Done correctly, your Chuckaboo store is in the position for big success. You have to treat advertising as carefully as you do your cool brand.
P.S. It's a little thing but "The branding and the product itself is second to none!" on your testimonial should read "The branding and the product itself [are] second to none!"
By the way, if anyone has saved $6K and wants to start advertising, hit me up and I'll set up your campaigns for you for free - if I like your product.
I don't take paying clients, but I love digital media so happy to get you started for the first 3 months without wasting any money on management/agency fees.
After that, you should be able to manage your campaigns by yourself, or be in a position to hire a real agency. You can reach me hugh at halfshops.com.
Do you have remarketing set up? If you're getting traffic, this is a great way to capture sales. With my main store, we use Shoelace and see about a 4x return on ad spend, it's awesome!
And it's completely automated. It's for Facebook, yes people do actually purchase from facebook ads, they just need a couple touch points.
It can be hard to convert cold ads on Facebook or Adwords, but remarketing for both usually yields the best returns.
Love your theme! May I please know what theme you're using if you don't mind?
Would also like to know which rewards app.
Wish you the best of luck, your store really looks great.
We have same problem - Pretty much trafic (among 18% Best from same week) but a slow sale.
Our web is www.deuxtronier.dk
What's worked for me so far on getting more conversions is running Google Shopping ads, Facebook remarketing ads to people who have visited my store, email marketing, and Amazon Marketplace. Also on my list of things to do is more micro influencer marketing such as brand embassadors, giveaway promotions on social, blogger outreach, etc...
All in all, I've realized it just takes time and repeating these things over and over again to help build your brand presense online, which will equal more sales.
Good luck to you!
I have a similar problem like yours. And if I stop the Google Adds ... I have 0 visitors !
I've tried also Facebook and Instagram adds => 0 sales and almost 0 visits .
Feel free to visit my site: www.jumpintrend.com
Here's my take on your great looking site. My first impression was "what is it that you're selling?" I saw the big beads photo, and I was just confused - what are these products about? You're selling a lifestyle brand - seems like there could be great photography with people your audience relates to using your products and seeing how they will improve their lives by buying your products. Beardbrand.com as a quick example of what I'm talking about.
Thats sone hard truth to swallow. We are having tge same problem, but dont have 6000 to spend on ads...
We have the same problem @ Musthave Closet.
been doing this for 2 years and losing money. FB and IG adds gave us a lot of traffic (top 9% sinds the begining of the year.
we're at the and of our game...
realy need some help!
Wow....a lot of people self promoting their products / services.
So, here is my advice...you hit all teh check boxes for a shopify site. Looks like you use every app and custimization to make the best shop possible...great! So, whats the problem? I am a guy in my early 40's and I went to your site and didnt understand what the site was...I got the products...but what was special about these products to warrant a fairly high price tag. I think you need to do a better job of tellign the story if your products / brand, etc.
@ http://www.musthavecloset.be comment: One thing for your site - get rid of that massive slider. If you are a known brand you can get away with something like that...if you arent? You really need to focus on teh UX
Hi Luke and Tom,
As requested, I have had a look at your store: gentlemenschuckaboo.com
Below are my comments. They are all negative, but it goes without saying that no ill-will is intended. I hope that some / all of the comments will assist. And indeed, I hope that some of the comments will resonate with other readers, who may recognise some symptoms from their own e-commerce endeavours.
Your Business Model:
You sell “SAUCE BOX BEARD OIL” for £19.99. The bottle size (ml) is not listed which is a basic error and will prevent a sale occurring, but let’s ignore that for now.
I see the exact same product for £17.99 here: https://www.shopsbs.co.uk/gentlemenschuckaboo/products/the-sauce-box-beard-oil-30ml/the-sauce-box.
So it is more expensive to buy direct from you, the apparent manufacturer / main importer, than from another website? If I can find your website on the web, I will find others selling the same products within seconds.
The easiest part of running an online business is to set up an e-commerce website; a child can now do this with Shopify. The Shopify platform is excellent. The hard part is to have a business model that makes sense, to spot a gap in the market, to do something better, quicker or cheaper than the incumbents, to engender trust among potential customers, and to make a compelling offer to those who land on your website.
The whole point of e-commerce is to disintermediate. This means to disintermediate or cut-out the middleman or to eliminate a slow bottle-neck. What is your website bringing to the equation?
An Unconvincing Offering / Respect for the Customer:
There is nothing on your site that would make me think I should buy from you over any other brand.
For a valid contract in the EU, you must provide the identity of the trader, or a trade name. What is the legal status of “gentlemenschuckaboo”? Is this a registered company? As a customer, who exactly am I dealing with … a person, a sole trader, or a company?
About Us Page:
As a potential customer, I want to see photos of the team that backs the brand. You keep mentioning “our” and “we”, suggesting that the company is 2 or more people. The best way to convince potential customers that you are who you say you are (and in this case that you are not a one-man-band) is with photographs of the people behind the brand. One of the most convincing ways to do this is with a dynamic LinkedIn link from your Shopify store to your LinkedIn profile. For an example of this in action, take a look at what we’ve done here: https://tiledevil.co.uk/pages/meet-the-team
This has several advantages:
(We also have photos of the people behind the brand on our About Us Page.)
This all looks very sloppy. Would I be likely to enter my credit cards details into such a site? The answer is no.
(As a side note: any store owner who tries to build a brand, and then starts a forum conversation along the lines “no sales, please help” risks shooting themselves in the foot for good. Prospective customers may find the forum thread. It is possible that the brand will be irreparably damaged.)
You write that customers’ information may be stored in the UK. Unless Shopify have recently amended their storage practices (so apologies if I am not aware of a recent change), the data will be stored on Shopify servers in the USA, while there may be some additional processing in Ottawa, Canada. Only website images are stored on the CDN in the UK.
You have written that the data you collect is never shared with any other company. This is incorrect. At the very least it is shared with Shopify. It may also be shared with Stripe, PayPal, etc.
You say you are based in the UK. Thus, you must comply with UK law as regards Returns. Your site does not adhere to UK law in that regard. Those selling goods online in the EU must follow the appropriate laws. Your site does not conform. Specifically, your returns policy breaches EU Directive 2011/83/EU, which has been implemented into UK law.
The EU Directive is here:
Chapter 3 covers what you must tell the prospective consumer in advance of a contract. It also covers the return policy rights which all consumers in the EU are entitled to. You must, by law, provide a standard cancellation form. All consumers can return goods within 14 days of receiving them if bought online; it matters not the reason. And you must refund the postage cost that was initially charged to the consumer.
You can have a glance at our Returns Policy on https://tiledevil.co.uk, which conforms to UK / EU law. The Returns Policy is under the Legal Stuff menu.
You write “Your package will be dispatched at your own risk ….” This will not fill a prospective customer with confidence. Why would I buy from you under such conditions? The statement is also incorrect; you, the business owner, are responsible.
7 days is far too long to allow yourself to reply to an email.
There is an option in the menu bar to create an account? Why would a customer wish to do so? What is the benefit to them? Where have you explained the benefit? Are there likely to be repeat purchasers, who would gain something by having an account?
Postal costs must be available to site visitors before reaching the last step in the checkout process. Visitors will be annoyed to only discover this charge and the specific amount at the last step.
The Rewards Program: You have to tell people what the rewards are, before expecting them to sign up. Why would I sign up for a rewards program when I have no idea what I would get, or what I have to do to get the bonus?
Terms and Conditions:
1. You have written: “We make every effort to display the colours, specifications, dimensions and descriptions (please note all images are for illustration purposes only.) of items on the website …” The full-stop mid-sentence fills me with no confidence that this is a professional operation.
2. You have written: “www.gentlemenschuckaboo.com, its products and content is protected by national intellectual property.” Leaving aside the grammatical errors, this sentence makes no sense. “National intellectual property” protects nothing.
3. You make mention of an EU cooling off period of “seven working days”. The law states that this must be 14 days.
4. In relation to returns, you have written: “This right applies to all items advertised on the Website provided it is unopened and still in its original packaging and undamaged by you.” By law the items do not have to be returned in their original packaging.
5. You have written: “Delivery charge is an additional cost. Please refer to our Delivery Information for full details”. You have provided no such details on the Delivery Page or elsewhere.
6. You have written: “Should we need to issue a refund due to a price change or item being out of stock we will need to re-contact you to obtain your card details.” Card refunds in Shopify do not require the customer to re-provide their card details. I am unsure of PayPal’s refund method, but I’d be very surprised if the customer must reveal their card number again.
7. You have written: “Unless we are fraudulent or negligent we will not be liable to you for any losses caused as a result of unauthorised access to the personal and transactional information you provide us with when placing an order.” In this you are very much incorrect. There are extensive legal obligations on businesses that receive personal data from UK consumers (e.g. name, address, email address, phone number, card details etc.). If that data gets out into the open (by whatever means, be it with best intentions, wilful criminality, theft etc.) huge fines hang over the company.
8. You have written: “The normal postage charge will only be refunded if the order is cancelled prior to dispatch”. This breaches UK law.
9. You have written: “we are unable to deliver to any address outside of the UK.” At checkout I was quoted £10 to deliver to the UAE. So which is it, do you deliver outside the UK or not?
Due to the above, it leads me, as a prospective consumer, to view this site as being probably run by a “sofaprenneur” rather than a registered business that also operates offline. Whether I am right or wrong does not matter; a poor impression has been made on a prospective customer. If you want to be successful online, you must take responsibility for everything that is presented to your visitors.
I banged your company name into Google UK expecting just a homepage, Facebook, and Twitter result to be returned, and nothing else. To my amazement, I see your company was mentioned in the Yorkshire Post 2 years ago, many other publications have covered you, and indeed you are listed on the Fenwick store website. Your search results in Google inspire far more confidence than a visit to your website. That is quite bizarre. It would seem you have a very solid offline brand; you are wrecking it online.
Additional Note for all:
The recent article on Shopify in the financial newspapers (link below) makes for interesting reading. One does not have to agree with it, but it certainly contains a strong grain of truth about many of the merchants, which we should all consider: https://www.irishtimes.com/business/retail-and-services/shopify-tumbles-after-citron-calls-the-company-a-get-rich-quick-scheme-1.3245302
If you are running ads, then first run with the small budget until you find your targeted audience, once you find it you can scale up.
Well, you have received a ton of advice, so I'll keep mine short, though I can see it overlaps with some of the great feedback from others:
Great site and beautiful well packaged and differentiated products.
Have you dug into the analytics? Do you know where you are losing people? Are they bouncing, lurking or abandoning? Have you set up email and retargeting to make sure you are managing communications all the way through the funnel - from first visit to transaction/post transaction? Plugging the holes in the funnel is a critical step, as is making sure you are fully leveraging email.
Do you ship outside UK? Do you have a currency converter. I couldn't see one.
Shipping costs? Flat, free, cheapest - what options do you offer?
Make sure your default home page image in the slideshow - shows oils not the bracelet. I'd make it all about the oils infact.
I didn't see a 'no-risk returns' statement - you should definately add a dedictaed return policy page. This is buried in onerous terms and conditions and sounds like legal-speak. make it warm, welcoming and human. You'll take a few losses but they will be small compared to the potential benefits.
Product reviews? Social proof is so important.
You clearly have all the makings of a really successful business online as well as off - so stick with it and double down on making it super-easy and attractive for people to make a decision, and to feel good about that decision because you've removed any percieved risk.
We have got the same issue.. I am doing all the things that have been mentioned in this forum... have website traffic, got good reach of people when I run fb ads but still no sales so far..
this is our website
Amazingly insightful! Thank you!
Adwords don't work. You will need to spend hundreds of dollars a day. Don't get suckered into hiring someone to take your money
You will never compete with Amazon or Walmart or other bug online stores. Don't even try. Sell your stuff on Amazon. Keep your store for possible leads from your Amazon sales
Hi Liad, can you check my website? I'm having the same issue and would love some adword advise. I'm currently running an ad but not seeing any sales from it. www.babygotpack.com
Your website's esthetics look great! I think one thing is to write why customers need to spend $20 pounds for a beard oil. It's quite expensive but if you justify why you're exceptional then I think there's more momentum to purchasing.
If you have some money to invest in your business, I would recommend hiring an expert to help you setup an effective google adwords campaign or facebook ad. Split test different ads for better results. Once you find an effective ad with positive results move on to another ad strategy and repeat the process. You will need to invest some money before you begin to earn some steady income.
If you are on a low budget, I would suggest focusing more on organic traffic, it's the most effective. Here's the thing, if customers do not trust, they won't buy.
by providing valuable content to your subscribers, you can build that trust and it will increase your chances of generating a sale. Writing a blog post 3-4 times a week sharing valuable information related to your niche, sharing motivational posts, guest posting and networking with other entrepreneurs, focusing on ranking up on google for your targeted keywords.
This process takes some time, but it's very effective, hope this helps :)
Your Instagram account looks pretty good and has an ok amount of followers for starters. It's though always the same eyballs you're showing your products to.
Have you tried working with a rotating set of Influnencers to
a) increase the amount of followers on your profile to get a larger re-targeting base
b) get new eyeballs on your product
c) create some great content that you can reuse on your own profile, your store or in paid ads on other channels (user generated content in ads typically converts better).
On top, brands often under-estimate the power that user generated content on YouTube has to convert viewers into buyers.
linkr has a plugin for Shopify that allows you to run product focused influencer campaigns on social media: https://apps.shopify.com/linkr
Give it a shot!
Facebook marketing can be tricky if you don't niche down your customer segments. You can easily burn your pockets if the ads are not targeting your customer audience. If you already have customer emails (or) leads i would suggest to try out this app(there's a free credit on it) to get your customer interests https://apps.shopify.com/customer-insights. Once you know your customer interests then you can segment them appropriately on facebook ad campaign. This can help you to target similar audience too.
We have the same problem. Our Facebook posts reach at times as many as 17k but sales just dont come in. I seen a post that described it pretty well
"Store owner: Why dont I have sales? I have 25 thousand views
Facebook User: oh look there is a puppy dog"
I have often wondered is our store design not converting? but despite it not being perhaps the best design, it does look decent (yes I am partial to it because I did my own modifications to it)
So we considered pricing, well that cant be it because we are competetive, some items are a bit higher than Ebay or Amazon listings but not by much and we offer free shipping.
All I can think of is we are advertising in the wrong places and just not reaching the clients who are looking to buy. We are starting to target niche sites, work out some advertising deals with them, focus on local outdoor events and looking into Google Adwords. Sales are out there, you just have to get in the right position. We are also considering an affiliate program and take some profit loss and offer 15% to affiliates. Some is better than none.
You've got a great store, and excellent presences on FB and Insta, too!
Generally when FB ads don't convert, you're missing something in the ad design (campaign flow, vague targeting, poor pixel feedback, etc.).
My team at AdSpect manages FB ad campaigns using our proprietary funnel design, and optimizes them daily. Check us out - www.adspect.io
Give us a look, we're running a two-week trial free of charge!
Had to start a new account due to some problems linking my old one to my store. Oh well sometimes its good to start fresh. Back to the topic. I will update as we go along. We are hoping to try some new tricks on our store to see what works and what does not.
Email & Facebook/Ad marketing can be tricky if you don't niche down your customer segments. You can easily burn your pockets if the ads are not targeting your customer audience. If you already have customer emails (or) leads, knowing their interests and targeting them via emails or targeting similar audience based on these interests would help to improve retention.
Hello Hugh, Your comment its very fruitful to be honest. How can I reach you?
I also am trying to get more sales on my website i have tried everything except google adwords since i am not sure how to use it. could someone help me out?
Hello guys I have also tried any advertisement that I could on my store and am having more viewers but not a single sale. I don't even know what I am doing wrong. The store is fiplat.com
I've got the same issue my friend. Your shop looks really nice for the most part, but I recommend the same background color on all your pictures (preferably white) and more importantly, the images should all have the same size. This might not solve your issue (because I made these fixes without results) but it will make your store look cleaner and more professional.
Thank for your suggestions. I will do that. But don' know what to do to get sales
Hi fellow experts, this seems to be happening to me as well.
I'm running a furniture store with 1500++ products. Furniture is a hard market because people don't shop furniture often and there is no impulse to buy. There is hardly any returning customers as well.
I'm currently advertising on google shopping, adwords and facebook. I need advise on how I should optimized my google shopping, how I should do it in term of categorizing, format and bidding wise.
Also, for facebook advertising I'm targetting homeowners + interiors interest or furniture interest. It gives me a CTR of 7% and CPC of $0.3 but there is no sales at all. My pricing is also the cheapest if not matching the cheapest. I'm thinking that I may be targetting the wrong audience, any suggestion?
Hi Amy, Thanks for your resposne. I just realized the target audience was wrong after 1 week of testing. I just set up split testing for first home buyers and newly engaged. I was going to set up for real estate as well but I couldn't figure out how to exclude real estate agency & developers, any tips?
I'm a little confused with how the messages should be different for people that drop-out of product page and home page, any examples?
I also would like to target people or businesses who are moving offices and opening up new cafes, exclude current cafes and offices). Any tips?
1, Your cheaper on ebay
2, eBay markets their site better than you
3, You haven’t built a strong enough brand to command those prices.
4, Sort out 1 and I’ll tell you for free how to do 3.
Lore try putting one piece of a collection keenly priced on eBay (this lower return is instead of your marketing spend) and pitch your website for clients to buy subsequent pieces of the collection.
Hi Dave, Half of my items are definitely the cheapest around if not the same, whether eBay or website. When you say pitch my my website, can you please be more details? As in, how do I pitch it (facebook, google adwords)? Who do I pitch to?
I also would like to target people or businesses who are moving offices and opening up new cafes, exclude current cafes and offices). Any tips on the best way to do this through social media or google adwords?
Hi Amy, Just to clarify, it should be EXCLUDE "real estate broker" and "real estate development" ?
I also would like to target people or businesses who are moving offices and opening up new cafes, exclude current cafes and offices). Any tips on the best way to do this through social media or google adwords? Thanks Amy, your help is much appreciated.
I would love if you could share some of your wisdom with me. We recently launched our store and it's going well but we would very much like to increase conversions.
I also plan to set up some google ads but don't really know where to start :)
Hi Guys, any tips in how to generate low cost traffic to a furniture store?
Also, any tips in to target people or businesses who are moving offices and opening up new cafes, exclude current cafes and offices). Any tips on the best way to do this through social media or google adwords? Thanks in advance, your help is much appreciated.
Ive actually gone to Ebay and having more luck on sales there. I am about to give up on the store idea.
Buyers today are just so damn quirky
Have you treid using Instagram?
I advise you to try using Instagram influencers.
Here are some simple technique that worked for me, and how I help my clients grow:
Also, make sure you have installed Facebook Pixel as it will eventually help you to row een further and take your business to the next level using custom and lookalike audiences.
Hope that helps :)
Please feel free to ask if you have any questions.
Hi everybody, my name's Mati and this-> www.uztzuclothing.com
is my online store.
Am struggling trough fb ads to convert - bringing in targeted traffic but still no way to convert.
I have been featured on Insider Style with a video which did over 10milion views during my kickstarter campaign here-> https://www.kickstarter.com/projects/1054369776/the-worlds-first-4-sided-t-shirt-never-out-of-styl
and it did convert very well at that time, unfortunately did not have a FB pixel insalled -
the only thing which converts is email marketing on the emails gathered during the insider post re-sharing
Right now am bringing traffic, retargeting, but no results - am currently working on instagram as well.
(If somebody is searching for a unique and smart product to promote and get a commission please reach me out)
Hugh, this is one of the BEST replies and advice I've seen in a looong time!
I gleaned so much helpful information in your reply. Thank you for taking the time to help us all.
Long topic indeed. Looking at your problem and just visited your website I think more about the sales funnel you design with the ads campaign. When you're running Facebook and Google Adwords ads just keep in mind that the audience are different and the behaviour as well.
Facebook users are close to the entertainment content vs Adwords traffic is about "searching" the solution for their problem. With that thoughts in mind you have to drive the traffic to the right landing page. Right now I see there is no page where you describe and actually "sale" the product to the customer.
Looking at one of your product page, for example this one https://gentlemenschuckaboo.com/collections/beard-oils/products/the-elixir-mojito-luxury-beard-oil
The product page looks really simple and it's just the pure content more about "product spec". Why not to add the video and some testimonials there.
Next thing, with the sales funnel. You can try to build the following scenario:
Facebook Ads -> Blog Content -> Remarketing with Adroll -> Blog Content (using Shopify buy button) -> Cart Page -> Checkout -> Thank You page.
Another one with the Google Adwords sales funnel:
1. Adwords -> Product Page (customized well and outlined unique selling points of the product) witth the countdown and clear shipping and return information -> Cart Page -> Checkout -> Thank You page.
2. Adwords -> Product Page (customized well and outlined unique selling points of the product) -> Blog Content #1 -> Blog Content #2 (with CTA back to the product page) -> Cart Page -> Checkout -> Thank You page.
To build the landing page or product page just use search "page" or "page builder" from Shopify marketplace. You'll see plenty solutions from apps providers and try 2 - 3 of them to make sure that you find the one that fits your best.
Great post thank you!
hi - best of luck - i recall reading about a product - business similar to yours on shopify whose success came from sending out samples... I googled and found ...
yes, that was it - impressive - read and compare -
on your web site - I'm longing for images of men with awesome beards - I see guys who are so proud of their beard and that attitude - relationship to their beard actually makes them attractive (even though they are not that hadnsome). Best of luck.
Looked at your site and read through replies. I think your site has a fresh unique look. My first question is how are in store sales? If in store sales are at projection this means that people buying are your target market and your product is priced right. So perhaps the traffic you are driving to your site is not the right audience? I would look more carefully at FB audience insights and do A/B testing based on this. Beside id'ing the "WHO" is your ideal customer - you need to understand and research the WHERE. Where are they, interests, online hangouts, subscriptions, etc. An idea that might help is to build a click funnel and test - either way you're going to have to spend on online advertising.
Not sure where you get your sales stats from but FB is one of the better performing platforms to drive traffic to your site or utilize FB's integrated shop platform such as the one between FB abnd Shopify.
Hi, I have my web site up for a few months now and i'm experiencing the same issues as everyonelese here. I have been running ads on facebook and instagram which generate some traffics to the site but only one sales so far. I'm just as confused as to why it's not converting? I even offered free shipping and discounts on bundle offers without any lucks. Does anyone have any suggestions on my web site to make it more sales friendly?
We had same problem with my website. and a lot of abandoned checkouts.
But i can promise you, from facebook you will get good orders. now facebook is the best platform for driving traffic and orders. Try to target right audience for your products. (use audience insights)
I am curious, how does Pollen differ from Kit? I am new to shopify and to Kit, and Pollen sounds very similar.
Facebook, along with other social platforms, as well as AdWords is the worst traffic generator available for your store. This stat comes from one of the biggest SEO players in the market, semrush.com, and their 2017 annual report released a couple weeks ago to members. I can't share the entire thing, but this attached snapshot gives you an idea of where eComm traffic is coming from most.
While the hype and popularity of these paid platforms offer big wins, those wins you hear about had many other aspects aligned properly; not just random ad placement. Aside from really understanding your audience, you must know how to build segmented campaigns to find traction for your product, and most of all have a healthy budget. Those are only a couple aspects, but some of the biggest to consider.
I manage over 13 eComm stores that generate over $80k a month (over $2M in 2107), and I can tell you not many wins come from a couple hundred dollars here and there on facebook. To be successful on social it's got to be a resonating product that gets attention and shared, or a product with some capital behind it to grow. I start my clients off at a $1000mo ad spend to get the fire burning and testing the market place quickly... Sounds like a lot, but think about... Have you already spent that over months of experimenting and trying different tools, techqiues and suggestions? What is your time worth big picture? Know what you don't know and move along, super important in business. Some products are cheap like toughbulbs.com, while others cost more like bellemonde.com, but they all perform with some capital behind them. For startups the ROI isn't going to be good, but you make it over the months of growth when you've done research and have a solid strategy. You have to trust the process, as it takes money to make money.
All this of course is, again, after all the market research has been done, which is the most important part. You don't paint a house without the prep work. You don't go out on the town without a shower... Same concept. You must do your research before you start selling.
So if you haven't done your market research, do it or find some one to. I run my own shop at qualitybreeds.com, but I'm also a career marketer that's a memeber of: https://chemist.agency/product/personalized-ecomm-report/
Make it great guys! Happy New Year!
Traffic is coming to your site but they don't get their likable product or your product is not suitable for their search.Please research market about your products price also.
Log in or sign up for an account to reply.
Upload an image from your computer...
Build an online store with Shopify