Advice Needed for our Facebook Advertising
https://www.instagram.com/sandycracksclothing/ (3,240 followers)
https://www.facebook.com/SandyCracksClothing/ (300 likes)
Images of our stats etc: https://imgur.com/a/qPN1LIt
We purchased this store off someone awhile back. We're using facebook ads to drive traffic to our store. We are getting an OK amount of traffic. We've only received 4 sales. Do our metrics look okay?
We've played around with the audience a bit (just Australia for now), We've tried purchase conversions, traffic, add to cart conversions. We've tried a couple different ad creatives: single photo, carousel , fullscreen experience.
Is there anything that we appear to be doing wrong? Any advice for improvement? We expected more sales by this point and we're not sure if it's due to our product, site, targeting, or actual ads.
Thanks for reading, your response will be greatly appreciated.