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Last edited 25 days ago
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A LOT of add to carts BUT no Sales :(

Hey guys,

I've been running my anime/game related website for a few weeks now.

I have been getting a lot of people adding products to their carts, but they don't convert into sales..
I'm very lost, I don't know what it is.

Does my website look trustworthy? Are the product images not good enough? Is it the theme I'm using? Is it the colors? Is it the product description?

 

Thank you very much for your time.

i
Replies
Irving Dunn Member
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Last edited about 2 months ago
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If you are getting a lot of products added to cart and no sales, then your store definitely needs some social proof. You must show your customers that they can trust you.
A lot of people achieve this by showing the most recent orders in their stores. (Those notifications of people who just ordered something.)
If you don't have any sales yet, then most of the apps for these notifications can't really help you.
But there is one which allows you to manually add orders from other platforms. And this is where you will use the trick. You just make up some orders like your received them on other platforms and add them to the app.
They will then start showing in your store, people will see that your store is thrustworthy and will make more legit orders. And these orders/sales will convince more people. It is a win win :)
Take a look at the app here https://apps.shopify.com/show-recent-orders There is a 10 day trial period where you can just test if it work for you :)
 

Luis Morales Member
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about 2 months ago
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Hey Firzud,

I started writing out a response here but it turned into a looooong paragraph so I sent it to hello@otakupicks.com. Was that the best place to contact you with my answer?

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about 2 months ago

Luis you've made my day! Thank you for the awesome valuable information - I just read the email!


Love the recommendations I will definitely implement them, once again thank you

Posts:
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about 2 months ago

Thank you Irving, the social proof element is definitely something I need to work on. Thank you!

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about 2 months ago

I would look at demographics if you have that enabled on Google Analytics.  Do you have a lot of kids on your site versus adults?  

I do like the app called Follow up Email for abandoned cart.  You can set up rules based on on basket sizes and whether the customer has purchased before or not. I have an abandoned cart email go out 3 hours later when the customer hasn't purchased before.  I wait 6 hours when they have.  I can also send a new customer a richer discount.  You can also change your offer based on the cart size.

I also like an app called Justuno for popups and exit offers.  You can set up rules for new and repeat visitors.  Also based on where they are on your site.  You can also make popups for Desktop and for Mobile.  This is more important now that google is penalizing sites with mobile popups.  Create mobile popup rules that won't fire until after they've been on the site at least 10 seconds or have visited at least 2 pages.

 

Posts:
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about 1 month ago

Hi, do you think you could just forward me the email to yzysocks@outlook.com

Cause I'm having a similiar problem and it would be intersting to hear your long paragraph response.

 

Cheers,

Moe

Posts:
4
6 days ago

could you please forward to LaurenHeleneCouture@outlook.com

rito Shopify Partner apps.shopify.com/trust
Posts:
205
6 days ago

You may benefit from the following 5 star apps that are designed to help improve your sales conversions:

Free Trust Seals with Reviews Generation: Uses social/3rd party proof to build trust with your customers - https://apps.shopify.com/trust

Free Conversion Checkout Timer: Uses urgency to incite checkout completion - https://apps.shopify.com/conversion

Cheers,

Ryoma

Contact: rito(a)varinode.com | Improve your conversions by incorporating free trust seals - https://apps.shopify.com/trust
Luke Swestun Member
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6 days ago
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Last edited 6 days ago
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You might want to verify that there isn't a problem with your checkout. We'd had a problem because we wanted people to sign in and have an account with us, and it threw them into an eternal loop. That was maddening. So we took that off.

But we're still having problems because people think they have to have a PayPal account in order to pay, and they just leave because they don't want one. They can't figure out how to pay with a credit card because Shopify has practically hidden the option to use PayPal to pay with a credit card without a PayPal account. It's not easy to see. You almost have to know it's there in order to find it. it's a HUGE disservice to everyone except PayPal. I love Shopify for a lot of reasons, but this makes me regret having gone with Shopify because I don't how to make customers aware of this problem.

Posts:
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6 days ago

Add to carts are the best for a retargeting strategy w/ Facebook ads. Install the Facebook pixel, set up a product feed and start retargeting those consumers who have made it known they want your product!

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6 days ago

Hi Luis

Would you kindly share your comments, info@perfectdealz.co.za. Thanking you in advance.

 

regards

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6 days ago

Does anyone know how to turn off notifications for this post?

 

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Last edited 6 days ago

I'm having the same problem with my store. I have the Shopify secure badge on it. Is there something I'm supposed to add to the checkout page?

If people didn't like my products then I don't think they would go as far as adding them to the cart. There must be something that they don't find trustworthy but I don't know what it is.

Luis, can you also send that email to me horse1971@live.com

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6 days ago

can you send me to tgiovanangeli@gmail.com

Thank you ! :)

Reamaze Shopify Partner www.reamaze.com
Posts:
164
6 days ago

Hey there,

There are a bunch of apps out there that will help you with cart abandonment issues. I haven't personally played with any of them, but feel free check them out.

The one possibility (amongst many others) is that customers aren't too confident in your brand. Granted, your brand is new, but we recently wrote an article on eCommerce and what markers contribute to a great brand. You can read it here:  https://betterthansure.com/markers-of-a-great-ecommerce-brand-6641b52cdd5

It also doesn't seem like you have an easy way for users to contact you on your site. When customers have questions regarding a product, they usually want to be able to contact someone regarding their questions and having a knowledge base isn't enough. We built an app that lets you embed a contact widget on your site - check it out here: https://apps.shopify.com/reamaze and http://www.reamaze.com. You can sign up and get a free trial for 2 weeks, but we can work with you on that as well as answer any questions you have regarding providing great customer support.

Feel free to reach out to us.

 

 

Reamaze - Customer Support App for Shopify https://apps.shopify.com/reamaze
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6 days ago
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I personally think your website is very clean and cool looking and am glad to have found it, as I am an (older) anime / manga fan. Since you have many people who have already found your site and are adding things to the cart without buying, I think one challenge may simply be your target market. I don't know if there is any hard evidence out there, but from what I've gathered the majority of anime/manga fans (and thus, those who would be interested in your store) are from 12-25 y/o. In other words, the "poor" years of our lives, when we're trying to make our allowances or piddly after-school job stretch for clothes, movies and other teenage neccessities or during college when we're living on ramen noodles and moaning at the cost of textbooks. However much we may love Death Note, eating comes first, and they lack the disposable income of an older, more established person.

For example, I have an 18 y/o son who is very into Legend of Zelda and I'm always looking for cute LOZ items to buy for him for his birthday and Christmas, but between girls and teenage doings, he rarely if ever buys them for himself. (Though he has a ton of them saved in his shopping cart on Amazon.)

To sum up, it is my belief that many anime and manga fans are broke. They may love your store and your items, they may even share them with someone saying, "gee dad, I sure would love to have this for my upcoming birthday," wink, wink, but they'll probably have to rely on a parent or loved one to actually pony up the cash. So you may want to concentrate your marketing on getting the attention of those parents (particularly moms) who know their kids love all things Naruto and Soul Eater, and will have the disposable income to actually lay the money down.

 

Posts:
69
6 days ago

Maybe because it is a drop shipping website.  Your delivery time is very long.

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6 days ago

I use the app Sales Pop - it provides FREE pop-ups of past sales which helps reinforce the trustworthyness of buying - HOWEVER, I also have about a 90% abandon rate once the 1st buy button is pushed - and these abandoned sales are not showing up in the abandoned shopping cart tab either.  I have a website chat feature that allows me to see when customers go to what page - and I can see customer after customer go to check out - then no sale.  

I think the THREE page shopfiy check-out process might be excessive for consumers - and I hope shopify can actually address and streamline their cumbersome check-out.  Also - please do publish any other info you can to create more sales once the customer is at check-out.  I know my customers want my product and click to buy it - so it's frustrating that they do not complete the purchase process 90%+ of the time!!!  Obviously something's TERRIBLY wrong to have such an awful conversion rate!!!

Posts:
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6 days ago

GA, who is that in reply to?

Bern P Member
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6
6 days ago

My first thought was to ask if the customers can see your prices prior to adding to cart. I know I add items to carts when the site forces me to do that just to see the prices. I almost always abandon those carts, because I was just looking for the price.

Not sure if that's it, or whether you're withholding any other information until an item is added to cart, but thought that might help.

Jeff Owens Member
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6 days ago

Hey Luis, if possible it would be great if you could forward me that information. I'm stuck in the same position and i'd love to learn ways to show social proof on my store.

SuburbanVintageShop@yahoo.com

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6 days ago

Hi,

Could either Luis send the same info via email, or frizurd forward the info to oneofakindhardtofind@outlook.com

I would really appreciate it......thank you so much!

Debbie                                                                                                                                                         One of a Kind Hard to Find

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6 days ago

I'd love to see that email too!!! infoATceInstituteDOTcom

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6 days ago
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You guys are AWESOME!! Seriously, thank you guys for the amazing tips!
 

Posts:
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6 days ago

Luis Morales, can you foward the email to: tljcimsfaepe@yahoo.com ?

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6 days ago

Where did you get these trust badges?

maviles66 Member
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Last edited 6 days ago

please send email here as well marcelo@soogp.net 

Two months now with my online store live, not a single sale, very frustrating

This is my second store, but I cannot sell anything. Incredible when I compare to FBA Amazon, 150K sales in 12 months.

I'm starting to believe Shopify is a scam lol !! Please help someone

Posts:
8
6 days ago

mavile66

I'm in the same boat. I've also had my store up for 2 months and no sales. I had a high amount of traffic and abandoned carts.

When you get that email can you forward it to me horse1971@live.com

thanks!

maviles66 Member
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6 days ago
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sure thing Karin, same you, whoever gets it first please forward, :)

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6 days ago

Hi Luis,

can you please forward that email to john@soundplace.com.au

 

thank you!!

maviles66 Member
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6 days ago
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Hey Frizurd, since you obviously received it, would you mind forwarding the email so we all get better at this :) many thanks marcelo@soogp.net

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6 days ago

Louis,

Hi.  I would also like a copy of your email tips.  Sorry to do this to you, since I know you've been hit with many similar requests.  But such is the price for dangling the gift in front of us, but not making it immediately available.  :-)

Regards,

Duncan

admin@rtfm-kitchen.com

Posts:
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6 days ago

Please send me the email too, upgradeyourselfonline@gmail.com

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6 days ago

Hi Luis,

I would like to see the e-mail as well if you don't mind.  You can send to: info@followmeeverywhere.com.

Thank you,

Jarl

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6 days ago

First off, it is a great sign that people are adding items to your kart. It means you are doing something right.  keep at it and dont get discouraged:) 

 The first 2 things I would look into now if you haven't already are the following:

1.  Have you tried going through and ordering a product yourself to see what the flow is like and to make sure it all works well on both a desk top and a phone?  Maybe there is something in the checkout process that isn't setup correctly or that is difficult for customers.

2.  If it checks out just fine, are you charging anything for shipping?  If you are it is ok, but it could be why some abandon the cart.  A good way to test is to either try lowering or removing  the shipping cost and seeing how it goes, or you can send abandoned cart emails with a free shipping code and see if that helps.  

The other advice given here is great too. 

Good luck!  -Mike

 

 

 

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6 days ago
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Great site and overall design.

With that said...

Your main competition is Amazon. A simple search for anime clothing is almost an exact clone of your site.

What people are likely doing as others have said is they just trust amazon more. So, sure you got them to your site but because they are already comfortable with amazon already... And 2-day shipping. It's a tough niche business to compete in.

I ask potential clients if the product(s) they are trying to sell is already is on Amazon and has decent reviews... Don't bother trying to make your own online store as it will only lead to heartache and misery.

I know this is brutal news to hear, but this is the truth that more e-com owners need to hear.

Also, a free tip I recommend to everyone. Do not start an e-commerce store if you don't have the funds and patience for the long game.

If you can harden yourself for this reality then you may do alright. (or you might not)

Also, ask some low level youtubers that you follow to promote your site.  You may have to give them some free loot.

Matt - Creative Director - Need a brutal review of your site? Sign up for our $100 plan of action review of your site. - Clear Space Media - https://www.clearspace.media
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6 days ago

Here's one abandon cart i created recently after ordering a tee shirt.

The store send me an email to remind me that I may have forgotten to checkout.

I asked if they have a less expensive shipping option ie. via regular airmail.

Unfortunately haven't gotten a reply yet.

Abandon cart thumb
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6 days ago

Frizurd,

I've been using Hotjar for over a year now (they offer a free plan), which allows you to actually watch what people do on your Shopify site.  You can also build heat maps and other tools to see mouse and click history over time to really gain insights on all areas of your sites.  

Try this:  https://www.hotjar.com/r/r58e090   We love this service!

Also, if you aren't in this for the long haul, abort quickly.  You'll just get frustrated!

 

Luke Member
Posts:
3
6 days ago

Frizurd,   Can you please forward me that email too,  I am pulling my hair out and the shopify gurus are no help!  I put all my money into this website only to discover I can't add trust badges to my checkout, which seems absurd.  Please forward to jesusreignsusa@gmail.com   Thank you so much.

 

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6 days ago

Hi luis,

 

I'm having the exact same problem with my store! Can you send the email to me too?

info@fujidesign.net

many thanks!

Anna Member
Posts:
1
6 days ago

I facing the same problem too.

A lot of add to cart but no sales. :(

Luis,could you send the email to me eve7925@hotmail.com

Thank you!

Mister Max Member
Posts:
28
6 days ago

Funny how almost all the replies to this post are replies from app developers trying to sell their app to you. Not one answer helps answer your question for free. 

Also about 90% off all shopify app reviews are fake. Many are from fake accounts used to give fake 5 star reviews. Watch out 

Posts:
17
6 days ago

Would you mind sending it to me too - unless it is very specific to Luis' site - I am experiencing the same issue...

Thanks - christinemcveigh@bigpond.com

Greatly appreciated!

Christine

Luis Morales Member
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Last edited 6 days ago

Wow! I did not expect this post to blow up. I have condensed the email for everyone below:

The fact that people are adding your products to the cart proves your products resonate with your visitors. It's normal to not have everyone buy, but you're not utilizing a few important things that can help you turn them into paying customer:

1. Facebook Pixel: If you connect a Facebook Pixel to your shop, you can actually track everyone that has visited your store and added to cart but has not purchased, and you can target them with ads to get them to finish the buy. These are the most converting types of ads with the lowest costs

2. More Powerful Email Recovery: Shopify by default will send one abandoned cart email for you, but in your situation you should invest in one that lets you send up to 5 so you can win over those customers - checkout Moonmail for example

3. Reviews: Right now you have reviews at the bottom of the page. Have whatever app you are using show the amount of reviews you have under the price and title of the product as well for social proof

4. Exit Intent Pop ups: These are a big factor for capturing visitors that are exiting by providing them with an enticing offer they cant refuse. They work better than regular pop ups because most people close them right away since its obstructing their view, but are more open to exit pop ups since they are done with your site at that point.

Just a heads up, I'm a shop owner and digital marketer for Shopify ecommerce sites, so if you want further advice or any marketing work done I'm here to help!

Posts:
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6 days ago

I've been running my songs related website for a few days now. bur i can not adding cart, help me

Posts:
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6 days ago

Hi Fizaurd,

Love the website and I would see myself as a customer, everything looks great, but then I read your shipping & delivery info. What puts me off is knowing you don't actually hold the stock and it's coming from China, and sounds like a long wait before I would get my order. As long as your delivery times & customer service is good I'm sure the site will do fine. Love the products and have my eye on some things but this is the only thing that actually stopped me from buying;

The time frame for order delivery is divided into two parts:

  • Processing time: Order verification, tailoring, quality check and packaging. All orders are sent to the manufacturer for dispatch within 48 hours after the order is placed. The manufacturer and China Post process the orders, which takes an additional 2–7 days.

  • Shipping time: This refers to the time it takes for items to be shipped from our warehouse to the destination.International delivery usually takes about 10–30 business days. US orders are shipped by ePacket, which is a US Postal Service product. 

Please note that we experience delays with holidays and Chinese new year so items can take longer to arrive.

Rest assured you will get your item as soon as possible.

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5 days ago

Hi there, I was wondering about possily different photography. Have you thought about possibly a bit more liofestyle imagery? like the toys in a really "designy" room or real animator's offices etc? 

 

I wonder if everyone could take a look at my site too, I am having similar problems and I simply dont know what to do to convert rto sales thanks so much everyone <3 

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5 days ago

Hi Luis Morales

I would SO appreciate you having a look at my website www.isabiswatches.com to see if there are any reasons you can pick up for the low sales. 

 

Thanks so much 

:) 

Posts:
1
5 days ago

Hi! Can you forward that email to jg@grechandco.com please?   Same problem here!

 

Posts:
5
5 days ago

Me too....

A lot of add to cart but no sales. :(

Luis,could you send the email to me please olivia@bhoem.com.au

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1
5 days ago

Can I get a copy of that email also?  Sounds like it has very valuable help.

sale@bagleyfarms.biz or

lorbagl@gmail.com

Skip Member
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3
5 days ago

Hi,

First, you need to get rid of the free items just pay postage deal.

Customers have come wise to these types of deals. They hate to pay shipping or tax for anything. Put, yourself in the customers shoes. Do you hate to pay shipping or tax?

You need to put your prices up front. Forget about the increased retail pricing. to an on sale price.  You are not a department store. Customers will check many venues before making a purchase from any online vendor.

Product descriptions are very important, this is what sells the product. When writing these descriptions, put the customer in front of you and sell them your product in writing. It is so easy to buy merchandise from another vendor, then post it. But, to actually make sales is the art. Online sellers are a dime a dozen. You need to stand out in front. You just got that customer to visit your website. Believe me at this point the customer is half sold. Now with honest pricing, great descriptions and the product line the customer is looking for it will sell.

Keep in mind of a few factors.

More people are selling online then there are buyers. Think about it.

Many people are out of work living day to day.

Many people are living paycheck to paycheck

You are not going to make the kind of money that you were told or think.

 

Hope This Helps

 

 

 

Skip Member
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3
5 days ago

Hi,

Visited your site as you requested. The reason for the slow sales are.

First, you need to conduct a web search on your watches. I checked ebay $39.00 Each and Amazon at $45.00 Each for some. Ask yourself this question,  Why should anyone purchase a watch from you?

Second, 73% of people do not use or wear a whatch today. Because of cell phones, etc.

Third, When it comes to a quality watch as yours, one would most likely purchase in person or from a company that is the manufacture or authorized dealer.

You site looks very porfessional with great photos

Good Luck & Best Regards

Skip

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6
5 days ago

Add to carts are actually really great if your site is brand new!  It means people are considering purchasing your products.  There's no way to know for sure why people aren't completing checkout unless you're psychic, but based on your site I do have a few tips.

#1 your site looks awesome - very professional and trustworthy.  That being said there's one thing that's missing - pictures of people wearing your products.  When I'm shopping for apparel or jewelry online one of my biggest questions is "what does this look like on an actual person?".  If possible you should have a picture on each of your product pages with a person wearing the product if it is apparel or jewelry.

#2 I'm sure people have already mentioned this within the thread - but I'll mention it anyway.  Abandoned carts are an opportunity for retargeting ads.  Use your Facebook Pixel to track people who have been to your site and set up an ad campain specifically for people who have visited your site within the past 30 days or so.  Tailor the ad copy and photos as much as possible to entice people to come back - maybe offer a discount if you can?

#3 Your product descriptions should be more consistent and informative.  Your apparel descriptions often say the material is "breathable" but do not mention what the actual material is.  Is the product made of cotton?  Polyester?  Rayon?  Is everything machine washable?  Is the sizing for men or women or unisex?  These are questions I have before I purchase products.

Best of luck!  You've done such a great job on your site so far I'm sure with time the sales will start coming in :)

Best,

Robyn

www.noje.biz

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5 days ago
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Hi Frizurd,

As requested, I have had a look at your store: otakupicks.com

Below are my comments. They are all negative, but it goes without saying that no ill-will is intended. I hope that some / all of the comments will assist. And indeed, I hope that some of the comments will resonate with other readers, who may recognise some symptoms from their own e-commerce endeavours.

 

Regards,

Fergus W

 

Your Business Model:

 

I note you sell the “Tokyo Ghoul Kaneki Ken Bomber Jacket” for $61. With a 5 second search on Google, I can discover the same item on aliexpress for the lesser price of $41.

 

The easiest part of running an online business is to set up an e-commerce website; a child can now do this with Shopify. The Shopify platform is excellent. The hard part is to have a business model that makes sense, to spot a gap in the market, to do something better, quicker or cheaper than the incumbents, to engender trust among potential customers, and to make a compelling offer to those who land on your website.

 

Your delivery schedule at up to 45 days is far too long for the modern era. You are not solving a pain-point for those who might land on your site, nor are you offering a cheaper solution. A child’s birthday is next week (not in 2 months’ time), and an item bought on the internet needs to be bought and delivered quickly. People will click on pretty pictures, and indeed, they will add to their cart. But they will not buy from your site in numbers that will make your current venture profitable.

 

The whole point of e-commerce is to disintermediate. This means to disintermediate or cut-out the middleman, or to eliminate a slow bottle-neck. What are you bringing to the equation?

 

An Unconvincing Offering:

 

No one is going to buy items of clothing without knowing the materials involved. You must write exactly what the garments are made of. You must show photographs of the care label. You must list the percentage of nylon, polyester, cotton, lycra, etc. in each garment.

 

Is it organic cotton? Is it fair trade? Can the garments be machine washed? How do you differentiate yourself from other sellers? Why should I buy from you? Put yourself in the shoes of a prospective seller, and ask yourself the hard, soul-searching questions. I suspect the reason you do not have your own photos of the care labels is because you are just drop-shipping, and do not have boxes of the garments at your own site.

 

Honesty and Transparency to the Customer / Respect for the Customer:

 

1. Your product “Tokyo Ghoul Kaneki Ken Bomber Jacket” has the description “Not sold in stores -Limited edition jacket!” I can find the same item on the internet with a 5 second Google search. This sort of product description fools no one. It is obvious you are not a manufacturer, and do not have an exclusive license to sell this product worldwide.

 

2. You write “The Vegeta 3D T-shirt is a high-quality  …”. Another description reads “…Supreme quality …” This means nothing to the reader. Never write that something is of “high quality”. Describe the product. Describe the manufacturing process. List endorsements. Show photos of the garment on a model. Explain the quality control process that the garment goes through before leaving the factory. Show close-up photos of the stitching. But do not just say the item is of “high quality.”

 

3. You write in several places “Quality Guaranteed.” The customer is left wondering what form the guarantee takes. Either explain it here, or give a link to where it is described. What does this mean? What is the “guarantee”?

 

4. On the About Us Page, you write that your products are “usually overstocked.” But then at check-out there is a very annoying timer that only reserves the item in the cart for 10 minutes, and counts down to zero. What is the purpose of the timer, and how do you reconcile that with being over-stocked? The customer is not impressed by such actions.

 

5. On the About Us Page, you write that you have a “network of worldwide distributors and manufacturers.” This is the perfect opportunity to list these facilities. List your partners. List their endorsements. List how how long they have worked with your company. Show a map of this world-wide network. Frankly, as a prospective customer, I do not believe your claim; it is not backed up by any proof.

 

6. You write in several place “Our sale items ALWAYS sell out FAST, so get yours now before we run out.” This is clearly nonsense. If someone is considering buying from your store, they will do some research before entering their credit card details. 10 seconds on Google will reveal that there is not a flood of previous purchasers / reviews. In fact, ironically, a search in Google for “otakupicks” will return back this thread, where you have written that you are getting no sales.

 

(As a side note: any store owner who tries to build a brand from scratch, and then starts a forum conversation that includes the words “I have no sales, please help” has probably just shot themselves in the foot for good. Prospective customers are likely to find the forum thread. It is probable that the brand will be irreparably damaged.)

 

Trust:

 

You have no address or phone number presented on the Contact Us Page. This is a critical error. You will never engender trust in the absence of same. Very few (if any) would purchase from such a site. The server is in Ottawa; there is no reason to believe that this site is not being managed from a suburb somewhere in Asia. You can forget about strangers passing you their credit card details in the absence of a physical address and a phone number.

 

You say you are based in the Netherlands. Thus, under EU consumer law, you must provide a physical address on your website. Not to do so is a breach of the law.

 

The only email address I can find is hidden away in the Privacy Policy. This should be much more obvious.

 

Legal:

 

For a valid contract in the EU (Netherlands based), you must provide a valid address.

For a valid contract in the EU, you must provide the identity of the trader, or a trade name. What is the legal status of “Otakupicks”? Is this a registered company? As a customer, who exactly am I dealing with … a person, a sole trader, or a company?

 

People Buy from Experts:

 

You need tens of thousands of words of valuable and unique content on your site, which relates to today’s Sailor Moon, Dragon Ball, Naruto etc. ecosystem. This will reverberate positively with visitors. More importantly, such content will wave a flag in front of Goggle’s face that they need to take note of the new kid on the block. I have no reason to believe that you are a true fan of this area.

 

On your site, excluding the product descriptions, you have no content. Why is the history of your characters not up on your site? Or some articles on the artists who create these wonderful drawings? Links to relevant movies / animations? Discuss upcoming shows and exhibitions for the industry. This is your unique content. At the very least, this should be on the site to give each buyer a sense of your closeness to the industry.

 

Is any of the photography your own? As a potential consumer, I see little reason to buy from this site. Let’s see some models with The Otakupicks motif on their lapel / chest pocket wearing the hats or jewellery.

 

 

About Us Page:

 

As a potential customer, I want to see photos of the team that backs the brand. You keep mentioning “our” and “we”, suggesting that Otakupick is a team of people. The best way to convince potential customers that you are who you say you are (and in this case that you are not a one-man-band) is with photographs of the people behind the brand. One of the most convincing ways to do this is with a dynamic LinkedIn link from your Shopify store to your LinkedIn profile. For an example of this in action, take a look at what we’ve done here: https://tiledevil.co.uk/pages/meet-the-team

This has several advantages:

  1. It shows photographs of the people involved.
  2. It sends a strong signal to Google that you are not a “sofaprenneur.”
  3. Google also likes the fact that you have an out-link to a good neighbor (LinkedIn has a Domain Authority of 100, the highest possible rank).
  4. Any visitor to your Shopify site can click on your profile and they are brought directly to your profile on LinkedIn. My LinkedIn profile (Fergus W) is 10 years old; it would be very hard to fake that sort of a profile, with 100+ connections, and links to reputable IT companies over a decade. It is another trust signal that potential purchasers on Tile Devil absorb, before making a purchase.

(We also have photos of the people behind the brand on our About Us Page.)

 

General Housekeeping:

 

1. Attention to Detail is lacking. As an example, your “Dragon Ball Z Thick Hoodie Jacket” description reads that this is a 45% discount. Your RRP is $90; your sale price is $59.95. That is a 33% reduction. This sort of casualness engenders no trust in a prospective buyer.

 

2. The Cart has a field labelled “SPECIAL INSTRUCTIONS FOR SELLER”. This may be the Shopify default, but that is no excuse. It is your store, not Shopify’s. Get rid of the ALL CAPS. And use a label such as “Special instructions for us” or “A special note for the team at Otaupicks”.

 

3, Your 404 page could say something a little friendlier than “Page Not Found. The page you requested does not exist.”

 

4, Your Privacy Policy states: “If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at hello@otakupicks.com or by mail at Otakupicks.” You have not finished this sentence with an address. It looks hopelessly unprofessional.

 

Returns Page:

 

You say you are based in the Netherlands. Thus, you must comply with EU law as regards Returns. I have read your Returns Policy several times, and, frankly, I do not understand it. I cannot say whether the appropriate EU law has been adhered to, as I cannot understand your policy.

 

However, in specific areas (if your site is based in the Netherland) I can say that you have not adhered to EU law. Those selling goods online in the EU must follow the appropriate laws. Your site does not conform. Specifically, your returns policy breaches EU Directive 2011/83/EU, which has been implemented into Dutch law.

 

The EU Directive is here:

http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32011L0083&rid=1

 

Chapter 3 covers what you must tell the prospective consumer in advance of a contract. It also covers the return policy rights which all consumers in the EU are entitled to.  You must, by law, provide a standard cancellation form. All consumers can return goods within 14 days of receiving them if bought online; it matters not the reason. And goods (with specific exceptions) must be delivered within 30 days.

 

You can have a glance at our Returns Policy on https://tiledevil.co.uk, which conforms to UK / EU law. The Returns Policy is under the Legal Stuff menu.  

 

Your Returns Policy at Otakupicks writes about where the customer is to blame, about circumstances outside your control, about customs control etc., but you do not say what the result of same is.

 

You have written that people may “request” a return, but you do not say whether you will honour the request. Under no circumstances would I order from an online store, where it appears that the item will be dispatched from China, and it will take up to “45 days not including 2-5 day processing” to reach me.

 

You say that the customer must pay for the return postage. But you have not listed the return address. Is it to China? Do you really think an intelligent customer is going to purchase an item from you under such conditions?

 

Other:

 

There is an option in the menu bar to create an account? Why would a customer wish to do so? What is the benefit to them? Where have you explained the benefit? Are there likely to be repeat purchasers, who would gain something by having an account?

 

Terms of Service:

 

In your Terms of Service, you have written: “Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.” This is an unfinished sentence.

 

You have described the Governing Law with the words “These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws.” From a legal standpoint, this is hopelessly deficient. If this section is to be included, then it must specify a legal jurisdiction.

 

Your Terms of Services are a template and have not been correctly modified to reflect the fact that you sell garments and toys to a worldwide audience. The above gives me zero confidence in your offering.

 

Due to the above, it leads me, as a prospective consumer, to view this site as being probably run by a “sofaprenneur” rather than a registered business that also operates offline.  Whether I am right or wrong does not matter; a poor impression has been made on a prospective customer.

 

There may / may not be a flaw in Shopify’s TOS template; I do not know, and it is not relevant. It is your store, not Shopify’s. If you want to be successful, you must take responsibility for everything that is presented to your visitors.

Posts:
3
Last edited 4 days ago

Hi Graham,

I've been reading some post here and there from time to time about people having "Shopify Store's issues AKA not selling this or marketing + ads not working and a long list of 'why I am not getting rich(?)'" and yours by far it's the most direct, comprehensive, detailed and highly valuable of all responses ever (and please people, stay away of those responses that promote their apps, anyway). You sir, has provided knowledge and your response must be quoted at many times in so many posts and I personally will save this thread for future references for others (and myself) to read (again and again). Thanks so much, because with your response I have also seen some things that I could also improve and for that sir, we thank you.

To the OP, even it might sound a bit tough at moments the above response by Graham, if you take it as intended (means to help you) you will certainly break through the pack for this or future ventures. Wish you and all the future eyes reading here the very best.

Cheers!

Posts:
5
5 days ago

Graham Grumley I wonder if you would be kind enough to have a look at my site, any info would be so greatly appreciated. 

 

I know many of you think watches are over rated because of cell phones but it is one of the fastest growing sectors in the world from 2014 - 16 it has out performed many fashion brands in their totality. 

I know its something small im missing please could you see if you could pick up what it may be 

www.isabiswatches.com (pls bear in mind that the cost of my watches is more than $45 so thats not a realistic selling price :) and my prices INCLUDE free shipping 

 

Thanks so much guys 

Posts:
1
4 days ago

Would love to read the long paragraph. Could you please send it to me as well.  Trying to solve the same problem gmvprinywork@gmail.com

Thank you

Clement Jaw Member
Posts:
10
3 days ago

Wouild send to me as well. clementjaw11@gmail.com

 

Thanks you

Skip Member
Posts:
3
3 days ago

Why not just post this ever so popular message you received via email?

Instead of having individuals request this seemly secret post from you

 

Best Regards

Skip

Posts:
1
1 day ago

Hey Luis Morales,

i hope you are doing great, is there any chance you can send me the same guide you sent to frizurd i am struggling on the same issue, thank you.

jgomeze76@gmail.com

 

BR.

Posts:
1
1 day ago

We have also been using hotjar and find it to be an invaluable source. We have similarly been experiencing abandonment issues since launching our new site https://simplynas.com but over time we are ironing out the kinks and identifying areas where we can improve conversions.

I highly recommend contacting a conversion rate optimization professional who will be able to help you with this issue. There is a local company http://simplysearch.marketing who helped us with both the new site and CRO. 

I believe using Google analytics data will prove to be your best friend in terms of finding why users are leaving the site prior to completing their checkout. Another suggestion would be to add your phone number to the checkout page asking users to call you if they have any questions. This way you allow yourself an opportunity to identify any potential issues in the process which turns away customers.

Posts:
1
Last edited 1 day ago

.

Posts:
24
about 22 hours ago

For those of you who are having trouble adding trust seals/icons to your checkout, we have a good tip that gets around the issue of Shopify not allowing you to add them at checkout (seems crazy as they're their own trust seals so surely it would benefit them to allow them?!). 

Anyway, the checkout allows you to upload a checkout specific logo (that only appears there), so we designed a logo which includes our logo and the trust seal - see attached image. 

It works pretty well and reduced adandoned carts. We also changed the links at the bottom of the checkout around to include information about our Refund Policy, Contact Us and Terms of service & Privacy policy instead of the standard shopify stuff. 

Screen shot 2017 04 26 at 11.18.05 am thumb