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10 months ago
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500 visitors by using social influencer but still no sales!

Hi,

I sent a product to a social influencer who showcased my product on their latest You Tube video (we sell on trend Italian leather handbags). This has resulted in 500 visitors to my page in the past 3 days but I still have had no sales! 

Please can someone tell me what I am doing wrong and/or what is wrong with my products and website that is stopping me from getting sales?

Website is www.elearia.com

Thank you in advance for your help.

i
Replies
Posts:
2
10 months ago

Hi Guys,

I just launched my first e-site and drive traffic to the site by facebook, I am still in the mist of trying out - therefore I didnt try other channels yet. I do have about 10-20 people on my site - but they only view the first page and then are gone. I need some feedback on whats wrong with my page cause I cant really see the fault.

www.Fred-Barneys.de

Please feedback

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10 months ago
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Eileen,

You have a really cute website. I like it a lot :) 

Ok, back to the possible issue. Did you look at Google Analytics data and Facebook Ads Manager data? It starts from targeting the rigth audience because if you sell for Germany, but target to Tanzania there won't be any sales.

Shopify has a great article about Google Analytics setup https://help.shopify.com/manual/reports-and-analytics/google-analytics

Cheers,

Tony

Build Shopify Landing page with PageFly App - bit.ly/learn-pagefly
Posts:
254
10 months ago

Jas Dhindsa,

Looking at one of your product page like the below I see the information is basic. Do you have any video or customers review? It'd definitely affect on the Page On Time of users and they stay longer and look carefully at your goods.

About Us page might be improved as well with your photo or the photo of your store (if you have the offline address).

Build Shopify Landing page with PageFly App - bit.ly/learn-pagefly
Posts:
2
10 months ago

Thanks a lot :) I like it too :)

I am only targeting Germany and narrowed it down to interest, ages and specific areas.

I think my page isnt good enough! :(

I will check out generating traffic through google.

Posts:
27
10 months ago

Jas,

There are a few things to consider about social influencers and generating sales from them.

1) The very first thing to consider is that utilizing social inflluencers is more about exposure and brand building then it is about generating sales. If you are sales focused, you are basically asking an influencers audience to buy from a business they have never heard of before. Unless they are a huge influencer like Oprah Winfrey, sales isn't going to be pouring in.

2) While it's great you got 500 visitors from the influencer, in the grand scheme of things its not a lot. Consider out of of all your site visitors, how many of them turn into purchasers? Basically this is your conversion rate.

Hope that helps.

 

 

Digital Marketing Strategist
Posts:
8
Last edited 9 months ago

Thanks guys.

I have now had 3 sales by using the influencer but that has taken a month! I have also added a live chat to my website (but had no customers wanting to chat!), added product reviews and have set up a google adwords campaign but have had ZERO sales from this (even spent £80 a day for a few days to see if a higher budget would help but nothing!). I had an adwords account manager help set this up to target the right audience. But I have wondered whether bots are clicking on the ads and using up my budget instead?

I now have between 120-200 visitors per day. Can anyone help as to why these visitors are not turning into sales? Only about 3 people a day add to cart but they do not purchase? What can I do to improve my website?

Thanks for all your advice and help

 

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9 months ago
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I would recommend a cheap product under $5 if you can, this allows you to biuld trust and for customers to try you out. But more importantly you get a nice list of buyers that you can email again and again trying to sell higher priced products and best of all its much cheaper than facebook.

 

So to sumarise use facebook ads to sell a cheap product under $5 if you can if not keep it as cheap as possible

Then send emails to your buyers offering higher priced products that you have.

Hope this helps

 

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Last edited 9 months ago
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I don't like disagreeing in these forums unless I truly feel like the advice is not helpful to the client. 

The 'cheap product' advice works perfectly if you are offering up some marketing lead magnet to get customers in your funnel. Because even upmarket clients will download a free or cheap lead magnet if it speaks to their pain point. Then buy a high $ marketing service later.

But if your brand is not cheap then your target customer is not cheap. So this means you fill your lead database with mass market clients. Then later upsell them a $150-200 item? That's not a good practice. Know your target market. Study them. Speak their language. Do some psychographic + Demographic targeting and use Retargeting. You will sell. 

If it's about populating your list do it with giveaways or smaller offers. Write content about how to identify fake handbags .. what to look for. People in your price range want quality but arent looking to pay the top premium. But they will pay as long as you gain their trust.

 

Bryan Robinson

 

 

 

Posts:
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9 months ago

Thank you for all your replies. 

Bryan I am really going to take on board what you have said and am really working on translating my brand on the website. I will write back on here once I have made changes and your feedback would be great. Thank you.

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Last edited 9 months ago

Jas,

That sounds great! I look forward to seeing the direction you go, and I would love to follow-up once you move forward a bit. 

Always keep this in mind. Our goal as Ecommerce Store owners is to convert 1 customer. That's it. Figure out how to do all the things you need to do to convert 1 customer. What that means is get all your on-page, user experience stuff right before you start sending a lot of channel traffic to the site. You will be surprised how much better your conversions will be. Then you can scale up and increase traffic, thus increasing customers.

Thanks again!

Bryan Robinson

 

Posts:
3
9 months ago

You asked why are your visitors not buying. Your products are selling at a premium price (my definition of premium is over $100). These are first time visitors. Ask yourself this - when was the last time you spent $100-$200 or more on a product sold at a website you’d never heard of before? I know for me the answer is never. Second question - do you have a customer avatar defined? Who is your perfect buyer? What does he/she do, what age, income level, other brand interests, etc... third question - what would make that visitor buy today? Other questions- is this a long term business or just looking to make some quick $$? If long term, I would find out things thst my perfect-buyer would also purchase in the $20, and $50 price point. I would start by trying to sell them those products so as to start a relationship. Once in your marketing funnel, retarget non-buyers to your entry level price point in exchange you add them to your. Customer list. Retarget buyers to items in that next price point. Don’t worry about apps and chats and stuff that does little until you have regular daily buyers and focus on making the first level sales consistently and building your email marketing list. Long term your list will become your most valuable asset. 

Posts:
10
Last edited 9 months ago

Hi,

 

I work a lot with influencers, but on Instagram. I had very many bad experiences until I found that is very important to check if they have real followers/subscribers which are active or just fake and spamy bots. This is crucial!

 

Regards, Dan Nistor | Instagram Expert
Posts:
254
9 months ago

Agree with Dan and it's better to look at "engagement" between the influencers post and their audience. If the "followers" are genuine there always should be the engagement like comments, share or liking. 

Build Shopify Landing page with PageFly App - bit.ly/learn-pagefly
Xperteria Shopify Partner xperteria.com
Posts:
95
9 months ago

Hi @Jas,

Have you treid using Instagram instead of youtube?

I advise you to try using Instagram influencers. 

Here are some simple technique that worked for me, and how I help my clients grow:

 

  1. Reach out to Instagram influencers with following around 100K - 250K.
  2. See if there audiences matches with you.
  3. Use engagement calculator from Phlanx to determine their engagament rate. above 3-5% is good to go, below that is a big NO.
  4. See if there following have lots of empty profiles, most of them have no profile pictures. If they have lots of these profiles, then it's a RED flag.
  5. Contact atleast 3-5 influncers daily and negotitae with them on pricing, so you can get a deal that works for you.

 

Also, make sure you have installed Facebook Pixel as it will eventually help you to row een further and take your business to the next level using custom and lookalike audiences.

 

Hope that helps :)

Please feel free to ask if you have any questions.

 

Cheers,

Hamza

 

For FREE advice or projects, please email me directly on: hamza@xperteria.com
Posts:
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8 months ago

Bryan, 

Great thoughts. Couldn't find a website for J Peterman, what are you referring to?

 

Mister Max Member
Posts:
47
8 months ago

This person's website has no customer service telephone number. That is key for customers to trust you. Also the website has many other issues that would make someone not buy 

eComGuy Member
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8 months ago
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Your site is good, but you need to  manage your expectations to do with Conversion Rate (CVR) and visits/length of time to purchase.

As a general rule most good ecommerce sites have a CVR of 2% to 3%.  But this is a blend of new and returning visitors and reglular customers.

New customers on their 1st visit to a site ofter have a CVR <0.5%. Reperat visitors who have not purchased before around 1% and returning customers who have purchases 5%.

Also the bigger the item price the more visits per order it takes.   $20 T-Shirts have 80% buy first purchase, but I have had skincare and fashion sites where it is only 5% and the average length of purchase was 3 to 5 visits = aprox 1 week.

Therefrore I would expect zero conversions from 500 1st time visits.   You might get 5 or 6 purchases over the next few weeks.

 

Posts:
1
8 months ago

I disagree about the 100-250K influencers. This group of influencers has the least engagement efficacy (4-5%) of all the influencers spectrum and of course they will charge top dollar for their posts.

Instead - Go to smaller ones - 10-70K with which will benefit you with double or triple the engagement  efficacy (6-13%) and many times just sending them the product as a gift and not paying for the post should be enough for them.

Or if you can afford - go to influencers with over 2.5M those too have three times more significant engagement efficacy than 100-250K. 

In fact the 100-250K influencers group are the worst engagement. 

Here is a good article on this:

https://www.l2inc.com/daily-insights/measuring-the-efficacy-of-influencers?utm_source=facebook&utm_medium=social&utm_content=influencers&utm_campaign=blog_2017

 

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8 months ago
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Not sure, I have some thoguhts though.,..

#1 Maybe make the header larger. It seems off for some reason. Make it larger for a few days to weeks to see if that helps.

#2 the 2nd thought is, it has a soft comfortable feel, which I personally like, but I think it's so soft it doesn't grab anyones attention to buy! 

#3 I know that humans need to read and see "Buy Now" "Sign Up" "Register Here" on the buttons. YOu literaly have to tell them to buy, to sign up, etc. Your buttons say, "Details" the word itself can turn poeple off. Details is analytical and for a lot of peolpe they are trying to escape that in their day to day life, becaue they deal with details all day long at work, etc... so with pets, they want to get away from the details of life. So fun, exciting, Love, etc.,.. 

#4 Yes, definitely make your buttons stand out. Your Add to Kart Button is blue  like your site. I didnt' even notice it for a while... changet hat color from blue to something orange or soft red... 

#5 INstead of details, but "Buy Here" or "Click to Buy" And the intial color is to soothing and calming and doesnt' stand out. I would make that a reddish color or something brighter.

I'm rebuilding a new site myself right now. Almost done. 

Good luck, sincerely.

Mike Kollin

https://MikeKollin.com

Posts:
8
8 months ago

Definitely agree with @Eitan. Here's another article that talks about microinfluencers (from Inc): https://www.inc.com/nina-ojeda/how-this-startup-is-redefining-influencer-marketing.html

Brett Bernstein - Founder &amp; Gatsby - gatsby.ai
Posts:
1
8 months ago

I tried influencer marketing, facebook ads and both had poor results. Then i discovered organic traffic which is free by the way. I suggest you get the famous ahrefs keyword tool and then you will discover a brand new way to generate sales. 

Don't forget to view 40-50 hours of their own SEO video content if your new to search engine optimisation because if you don't do on-page and off-page with keywords it won't do anything.

Hope that helps !
 

https://peacefulstore.com Peaceful store - Sweatshirt dress - hippie clothes - blouse & more

Selling hippie clothes, maxi dresses and sweatshirt desses at https://peacefulstore.com
Posts:
1
8 months ago

Hi Jas,

I'd like you to know that I set up my ecommerce forum account portion of my shopify account JUST to respond to your call for help!

I was reviewing your website and although it was beautifully done and looks very nice, you have almost no conversion material on the site. I agree with what eComGuy said that your expectations of visitors to conversions is probably higher than it should be, but I still think your conversion rate can be higher than it currently is.

Read this article on impulse buying to give you a start place to start thinking about your website differently: https://www.oberlo.com/blog/impulse-buyers?utm_source=one-signal&utm_medium=web-push&utm_campaign=december-web-push&utm_content=impulse-buyers

Also, there are other marketing tools you could employ -- i.e. having a pop-up window that comes up on your page that offers a discount if they make a purchase during that visit of 5%, 10%, 15% (you choose how much). Your site also has no free offering to get their e-mail so that you can send them marketing materials. Sure, I noticed you have a box where they can enter their e-mail, but it's much more convincing if you say "hey, get this free 1-page PDF of all of the latest trends and new styles coming out in 2018 and much more in the future by signing up here with your e-mail". You are missing out on huge opportunity to increase your conversions over time by not doing these things.

I hope all of this helps get your started. Hopefully I haven't overwhelmed you!

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8 months ago

eComGuy - you got any other stats around new stores? We launched our recently and our new conversion rate is about 0.8%, returning about 1.2%... we're yet to have repeat customers as most of them still haven't recieved their goods.

I originally freaked out when our conversion rate wasn't the magical 3%, but figured that was to do with repeat purchases, brand awareness etc. There's next to no information on the web about new stores and these conversion rate breakdowns. Would love more stats specific to new sites if anyone has them!

Posts:
1
8 months ago

Hi Dan!

Do you have any tips for uncovering the mystery of bots/empty followers an "influencer" might have? Esentially, what's the best way to tell if a profile has fake followers? 

Jennie Warren Member
Posts:
10
5 months ago

Your coming visitor is fake visitor.They are not the real visitor. You have to run Google AdWords for your store by creating targeted keywords so that real people come to your site by search real keywords for your products.If you do this I think you will get sales.