d
Topic
Posts:
8
about 1 month ago

500 visitors by using social influencer but still no sales!

Hi,

I sent a product to a social influencer who showcased my product on their latest You Tube video (we sell on trend Italian leather handbags). This has resulted in 500 visitors to my page in the past 3 days but I still have had no sales! 

Please can someone tell me what I am doing wrong and/or what is wrong with my products and website that is stopping me from getting sales?

Website is www.elearia.com

Thank you in advance for your help.

i
Replies
Posts:
24
about 1 month ago

Relying to one source only isn't enough! Also your website is still has no Alexa rank, this means you need more hard work to do to make Spike Sales.

Marketing plan & Optimization Methods as follow:

  1. Create and submit New Video about your business.
  2. Social media submission.
  3. Guest posting submission.
  4. Press Release writing + submission.
  5. Citation optimization by submitting your business to local directories Listings.
  6. Product or Service promotion worldwide.
  7. Email Marketing submission.
  8. Genuine content writing for new posts or new pages.
  9. Influencer Marketing (Radio and podcast business mention).
  10. Building quality Backlinks for your website.

Hope this help :)

Jodyshop Technologies, Inc. @ Jodyshop.com
Posts:
4
Last edited 29 days ago

Hi there,

when working with influencers, it's paramount that their following is a good match to your target audience. Sounds obvious, I know - just pointing it out because it's often hard to judge at first sight.

A piece of advice: Try working with a set of small to mid-sized influencers instead of only a single larger one. This has a broad roster advantages, such as higher engagement rates, stronger connection between influencer and following, bigger authenticity, fewer fake followers, higher conversion rates,...

Also, when your main aim for an influencer campaign is to generate sales, it's generaly a good idea to throw in a bit of scarcity / urgency. For example: Issue personalised discount codes to the influencers you're working with. Codes are only valid TODAY, THIS WEEK, etc. This not only allows you to track which Influencer performed best in terms of sales generated on channels such as Instagram but typically increases conversion as the Influencer is sharing access to a unique deal that is only available for a limited time.

linkr allows you to setup campaigns as the one mentioned in the example above and many more - integrated with your Shopify store - and find the right set of influencers to execute it.

Hope this helps ;-)
Bernhard

Posts:
2
26 days ago

Hi Guys,

I just launched my first e-site and drive traffic to the site by facebook, I am still in the mist of trying out - therefore I didnt try other channels yet. I do have about 10-20 people on my site - but they only view the first page and then are gone. I need some feedback on whats wrong with my page cause I cant really see the fault.

www.Fred-Barneys.de

Please feedback

Posts:
204
24 days ago

Eileen,

You have a really cute website. I like it a lot :) 

Ok, back to the possible issue. Did you look at Google Analytics data and Facebook Ads Manager data? It starts from targeting the rigth audience because if you sell for Germany, but target to Tanzania there won't be any sales.

Shopify has a great article about Google Analytics setup https://help.shopify.com/manual/reports-and-analytics/google-analytics

Cheers,

Tony

Ecommerce Conversion Rate optimization @ SellerSmith.com Team
Posts:
204
24 days ago

Jas Dhindsa,

Looking at one of your product page like the below I see the information is basic. Do you have any video or customers review? It'd definitely affect on the Page On Time of users and they stay longer and look carefully at your goods.

About Us page might be improved as well with your photo or the photo of your store (if you have the offline address).

Ecommerce Conversion Rate optimization @ SellerSmith.com Team
Posts:
2
24 days ago

Thanks a lot :) I like it too :)

I am only targeting Germany and narrowed it down to interest, ages and specific areas.

I think my page isnt good enough! :(

I will check out generating traffic through google.

Benjamin H. Member
Posts:
7
19 days ago

Jas,

There are a few things to consider about social influencers and generating sales from them.

1) The very first thing to consider is that utilizing social inflluencers is more about exposure and brand building then it is about generating sales. If you are sales focused, you are basically asking an influencers audience to buy from a business they have never heard of before. Unless they are a huge influencer like Oprah Winfrey, sales isn't going to be pouring in.

2) While it's great you got 500 visitors from the influencer, in the grand scheme of things its not a lot. Consider out of of all your site visitors, how many of them turn into purchasers? Basically this is your conversion rate.

Hope that helps.

 

 

Posts:
23
6 days ago

Hey there,

I just wrote a post on why influencer marketing is a good way to generate awareness, but it won't necessarily bring in sales: http://gopollen.com/influencer-marketing-help-your-business/

I'd recommend cutting back on the influencer spending and putting it towards advertising. There are apps on the Shopify App Store like Pollen (https://apps.shopify.com/poln) that handle things like targeting for you, so you don't have to waste time and money guessing who your audience is.

Hope this helps!

Posts:
120
Last edited 5 days ago

Hi Jas,

Marketing using influencer is a great idea. Why? People are not easy to be swayed the advertising, but by the people who they are following. If their idol/influencer are talking about 1 product, it is likely that they will pay attention.

Here is my process to carry out youtube influencer campaign

  1. Research your market, your audience, find out who is likely to buy your product. Who are they? What do they like? how old are they?...
  2. Find the relevant influencer. Is their content relevant to your product? Can their fans become your customer?
  3. Go to Youtube, search keyword that related to your product and add the word "tips" or "trick" or "how to", pick 5 top vloggers that are most related to your audience
  4. Write him/her a letter, send them a free sample of your product and ask them to make a review, not a promotion, with a link to your product landing page. A review will be easier to be accepted.
  5. It is easier for you to track the performance of an influencer campaign if you create a landing page that is only used for the campaign. In that landing page, you should put a video or image of the influencer using your product.
  6. Track your campaign performance, if it is good, repeat with the second influencer and so on. If it is not good, you should try to find out the problem. If the failure reason is that because of traffic, so the influencer's content must be not good. If your Shopify traffic is good but the sale is low, so that you may choose the wrong influencer or having a bad landing page.

Try following my process and see which part you make it wrong. Also, there are some other ways to drive quality traffic with the low marketing budget, using influencer is just one of many

Growth Marketer @ BraveBits.co
Posts:
8
Last edited 5 days ago

Thanks guys.

I have now had 3 sales by using the influencer but that has taken a month! I have also added a live chat to my website (but had no customers wanting to chat!), added product reviews and have set up a google adwords campaign but have had ZERO sales from this (even spent £80 a day for a few days to see if a higher budget would help but nothing!). I had an adwords account manager help set this up to target the right audience. But I have wondered whether bots are clicking on the ads and using up my budget instead?

I now have between 120-200 visitors per day. Can anyone help as to why these visitors are not turning into sales? Only about 3 people a day add to cart but they do not purchase? What can I do to improve my website?

Thanks for all your advice and help

 

Jess Member
Posts:
9
5 days ago

Hey Jas Dhindsa,

I had a similar problem of low sales. Have your tried retargeting your customers? The problem might be that they put stuff into cart and they leave. It is very frustrating. 
Since you have AdWords, you can use ROI Hunter Easy retargeting app. The app makes ads that show your customers what they were viewing on your pages.  It is really so simple and I have seen results almost immediatelly. 

Jess

rito Shopify Partner apps.shopify.com/trust
Posts:
244
5 days ago

Hi Jas,

If you're looking for a cost-effective way to drive quality traffic to your store, check out the free Ads exchange app - https://apps.shopify.com/ads

Cheers,

Ryoma

——————————————————————————————————————————————

Free Trust Seals with Reviews Generation to increase conversions - https://apps.shopify.com/trust

Free Conversion Checkout Timer - https://apps.shopify.com/conversion

Contact: rito(a)varinode.com | Improve your conversions by incorporating free trust seals - https://apps.shopify.com/trust
Posts:
9
5 days ago

Jas,

All the replies here are decent replies as far as marketing your store. And though the targeting, the quality of influencer, etc. could have some bearing - that's not your problem.

Where is the content? Where is the differentiation on your site? When I land there, I just see a visually pretty site with a lot of handbags. Nothing telling me about why these handbags are amazing or different. No Value proposition that sets you apart from any other store at all. That's why your conversions are low.

Same on your product pages. There is some general information about the products, but no content to engage your users (which is now a Google ranking factor). User Engagement is what Google is targeting #1 these days. If people are landing on your website, then staying for a while, it tells Google you are a relevant search result and your pages are keeping the customers on the site.

You don't have to write product pages like J. Peterman but what would happen if you did? 

Here is one of their shortest Tote Bag descriptions (keep in mind a tote bag is generally boring):

"If Garbo ever carried a tote bag, highly unlikely as that may be, this is it. Expensive, subdued Oxford-gray wool blend, with 'I want to be alone' black canvas straps and bottom.

But things aren't what they seem. Oxford gray, yes, but with very subtle flickering dark-green and red chalk stripes, widely spaced.

Who, but Garbo, would ever go to such lengths to be so understated? Well, Garbo would have. Garbo, remember, laughed."

The description goes on with details about sizes, features, etc.

But J. Peterman created stories. They put their customer in a certain time or place in the past. They made all their descriptions like this. Their products weren't world-class. But their marketing was. 

We always focus on high quality content. But - Jas - you are far from there. To me, you need to tell a story about your brand on the home page to start. The product descriptions should be upgraded in-brand with that story. 

The result: SEO Content, Engagement and Higher conversion rates.

Bryan Robinson, AnimatedMarketing.com

Posts:
2
5 days ago

I would recommend a cheap product under $5 if you can, this allows you to biuld trust and for customers to try you out. But more importantly you get a nice list of buyers that you can email again and again trying to sell higher priced products and best of all its much cheaper than facebook.

 

So to sumarise use facebook ads to sell a cheap product under $5 if you can if not keep it as cheap as possible

Then send emails to your buyers offering higher priced products that you have.

Hope this helps

 

Posts:
9
Last edited 4 days ago

I don't like disagreeing in these forums unless I truly feel like the advice is not helpful to the client. 

The 'cheap product' advice works perfectly if you are offering up some marketing lead magnet to get customers in your funnel. Because even upmarket clients will download a free or cheap lead magnet if it speaks to their pain point. Then buy a high $ marketing service later.

But if your brand is not cheap then your target customer is not cheap. So this means you fill your lead database with mass market clients. Then later upsell them a $150-200 item? That's not a good practice. Know your target market. Study them. Speak their language. Do some psychographic + Demographic targeting and use Retargeting. You will sell. 

If it's about populating your list do it with giveaways or smaller offers. Write content about how to identify fake handbags .. what to look for. People in your price range want quality but arent looking to pay the top premium. But they will pay as long as you gain their trust.

 

Bryan Robinson

 

 

 

Posts:
8
4 days ago

Thank you for all your replies. 

Bryan I am really going to take on board what you have said and am really working on translating my brand on the website. I will write back on here once I have made changes and your feedback would be great. Thank you.

Posts:
9
Last edited 4 days ago

Jas,

That sounds great! I look forward to seeing the direction you go, and I would love to follow-up once you move forward a bit. 

Always keep this in mind. Our goal as Ecommerce Store owners is to convert 1 customer. That's it. Figure out how to do all the things you need to do to convert 1 customer. What that means is get all your on-page, user experience stuff right before you start sending a lot of channel traffic to the site. You will be surprised how much better your conversions will be. Then you can scale up and increase traffic, thus increasing customers.

Thanks again!

Bryan Robinson

 

Posts:
6
Last edited 4 days ago

Hi Jas, 

Lots of great info on here, and it sounds like you might already have next steps ironed out, but I'd just add that one thing to consider is leveraging your new customers as influencers. Inc just mentioned this in a post last week: https://www.inc.com/nina-ojeda/how-this-startup-is-redefining-influencer-marketing.html

You may only have a few customers so far, so you may not need any tools to help just yet, but working directly with these people will inevitably help you target the right audience (to Bernhardt's point above) especially if they are genuine social media users. Meaning their actual friends, family, etc follow and engage with them. 

Let me know you want me to expand on this at all, or if I can help in any way.

Best,

Brett

Founder at Gatsby

Brett Bernstein - Founder & Gatsby - gatsby.ai
Posts:
2
4 days ago

You asked why are your visitors not buying. Your products are selling at a premium price (my definition of premium is over $100). These are first time visitors. Ask yourself this - when was the last time you spent $100-$200 or more on a product sold at a website you’d never heard of before? I know for me the answer is never. Second question - do you have a customer avatar defined? Who is your perfect buyer? What does he/she do, what age, income level, other brand interests, etc... third question - what would make that visitor buy today? Other questions- is this a long term business or just looking to make some quick $$? If long term, I would find out things thst my perfect-buyer would also purchase in the $20, and $50 price point. I would start by trying to sell them those products so as to start a relationship. Once in your marketing funnel, retarget non-buyers to your entry level price point in exchange you add them to your. Customer list. Retarget buyers to items in that next price point. Don’t worry about apps and chats and stuff that does little until you have regular daily buyers and focus on making the first level sales consistently and building your email marketing list. Long term your list will become your most valuable asset. 

Posts:
6
Last edited 4 days ago

Hi,

 

I work a lot with influencers, but on Instagram. I had very many bad experiences until I found that is very important to check if they have real followers/subscribers which are active or just fake and spamy bots. This is crucial!

 

Regards, Dan Nistor | Instagram Expert
Posts:
204
3 days ago

Agree with Dan and it's better to look at "engagement" between the influencers post and their audience. If the "followers" are genuine there always should be the engagement like comments, share or liking. 

Ecommerce Conversion Rate optimization @ SellerSmith.com Team