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Topic
Posts:
8
Last edited about 1 month ago

Traffic, not a single sale, can you tell what's wrong?

Hi,

Do you have an idea why i'm not making a single sale? How and what should i improve on this product or on my store as whole?

Thank you.

i
Replies
Posts:
8
about 1 month ago

Bump!

Posts:
6
about 1 month ago

Product too small for that price. I wouldn't buy it. Would find something with less features but cheaper.

Consumer 

Posts:
8
about 1 month ago

Hey Freedom Closet, Thank you for your feedback. I've changed the price, i will see how it evolves.

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about 1 month ago
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Hello there, 

Just visited your site. You have covered almost all the basic areas. I loved the "About Us" section. Here are some of my suggestions where you can work on

·         Product images are bigger in size than normal.

·         All the product images are not in same size.

·         Your facebook page has some beautiful landscapes but no product images!

·         Instagram does not have any post at all.

This is a common problem for e-commerce business owners that they get lot of traffic but very low in conversion. One of the main reason for this problem is generated traffic is not actually your customer (if generated through paid promotion) or may be what they are expecting and what they are seeing when in site are not similar.

Finally, I think your price is comparatively higher than other e-commerces.

Thanks- Kaoser

Posts:
8
about 1 month ago

Hi Kaoser, Thank you for your warm feedback, i'll definitely improve the weaknesses you've listed above.

I loved the "About Us" section

Glad to see that, i've put a lot of heart into it :-)

This is a common problem for e-commerce business owners that they get lot of traffic but very low in conversion...

Yes, i'm doing some cold advertising on adwords search, which mean there is no visible pictures of the product. I try to write the most accurate description, and also include the price to have the minimalist bounce rate, but i still get a lot of people who are leaving before the first 10 seconds. I think i will change my advertising strategy an go more towards picture or video ones.

Finally, I think your price is comparatively higher than other e-commerces.

Probably, i'm doing some adjustments on every products right now, but i still have a lot to do when it come to prices, at the beginning i've aligned my prices on Oberlo's average product price, even a little below most of the times. If i lower the price of some of my prodcts even more i will make no profit, worse i may lose money if i add taxes into the equation.

Posts:
6
about 1 month ago

Please define what you mean by traffic.

Nick Shopify Employee
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201
Last edited 13 days ago
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Hi there, 

Nick here from Shopify. 😃

Just to add to some of the responses above. I took a look at your store and can see you put a lot of work into it already. I can also see you are very passionate about what you are selling and the industry it is centered around. A few things which I think you can work on moving forward:

  • As mentioned in a previous response, I also love the "About Us" section and think you should highlight much more prominently because of that. One thing I did think you can improve in in that section is the grammar, specifically at the beginning of the second paragraph. To take this all one step further, starting a blog would also be a nice addition to the store. The industry and types of products you could discuss in there appeal to a certain audience and there is so much to discuss. 
  • I saw you have set up a Facebook and Instagram profiles. This is really good to see and can help you find the right audience for your store. Organic Instagram engagement could work very well for you here due to the type of industry you are involved in. By finding other people on Instagram who are as passionate as you are, getting involved and creating conversations with them without pushing for a sell will have people become curious, hopefully, see your story on the store and become more invested. There was a very good podcast going into more detail on this from a successful Shopify Partner talking to a store owner which you can find here

Keep up the good work. 

Nick

Nostromo Member
Posts:
261
Posts:
8
Last edited 14 days ago
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Hi there, 

Nick here from Shopify. 😃

HA! so you must be the "direct" OSX traffic I had that I was wondering about. :'D Darn! not a client yet, I'm so desperate, haha. Hi Nick!

Thank you for cheering, a pat on the shoulder helps a lot, and I'm not being sarcastic.
It gets harder and harder not to get discouraged after 5 months of constant work with zero rewards.

Just to add to some of the responses above. I took a look at your store and can see you put a lot of work into it already. I can also see you are very passionate about what you are selling and the industry it is centered around. A few things which I think you can work on moving forward:

  • As mentioned in a previous response, I also love the "About Us" section and think you should highlight much more prominently because of that. One thing I did think you can improve in in that section is the grammar, specifically at the beginning of the second paragraph. To take this all one step further, starting a blog would also be a nice addition to the store. The industry and types of products you could discuss in there appeal to a certain audience and there is so much to discuss.

The Blog, yes! I've made up my mind a few days ago, installed Grammarly, and began to write the first article to get some juicy organic traffic. However, its well knows that articles that work the best on non-authority site are at least 2000 words. Still a lot of work ahead of me and no reward in sight my captain! I guess I'll start to Grammarlyfie my store and see if there is nothing wrong about my writing.

  • I saw you have set up a Facebook and Instagram profiles. This is really good to see and can help you find the right audience for your store. Organic Instagram engagement could work very well for you here due to the type of industry you are involved in. By finding other people on Instagram who are as passionate as you are, getting involved and creating conversations with them without pushing for a sell will have people become curious, hopefully, see your story on the store and become more invested. There was a very good podcast going into more detail on this from a successful Shopify Partner talking to a store owner which you can find here.

I'll definitely give a try to the Instagram tip of the podcast.
Thank you.

Nick Shopify Employee
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201
13 days ago
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I completely understand how it might be discouraging, but sometimes these things take time and you learn little tricks as you go along. Hope the podcast gives you some inspiration and don't ever hesitate to reach out to one of the Gurus in the Shopify support team directly from the link here either. We're always here to help. 😃

Nick

Posts:
132
12 days ago

Your website is all over the place and just looks off-putting. I would not trust it with my card details. Hope it's not necromancy at this point though. 

Get website critique for your store: https://www.rockpapercopy.com/critiques.html
Posts:
7
12 days ago

FYI - Your banner images are slow to load. Maybe they could be optimized. I waited and waited for the fuzziness to smooth out. When they, did they looked fine. 

The Other Poster is right, The About Us page is great. 

Good luck! :-)

 

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12 days ago
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Hi,

Excellent that you have high traffic, sucks that you're not getting any sales.

There are numerous issues here that I really hope resonate and other people learn from because it's become amazingly common on Shopify and I deal with this with clients all of the time.

The main take aways are:

1. Don't race to the bottom on pricing
2. Don't sell crap to people

I know it sounds harsh but the main issue is you're selling a cheap product which anyone can find anywhere, from Amazon to Aliexpress (with the explosion in the lazy Drop Shipping model, people are just shopping here now).

Alibaba: https://www.alibaba.com/product-detail/Sunlight-charged-waterproof-solar-power-flashlight_60691959857.html?spm=a2700.galleryofferlist.normalList.55.129b30d39ojDwj

Aliexpress: https://u2435018.ct.sendgrid.net/wf/click?upn=59-2B-2Fp2cVwmZJjIGI-2BBnaqGqKiEORQrH1Fg1i3Nt0IPGAgcx2QLnW6AOnA73GNNyixj0UtK05Ma70y9wTw-2B9DrxDCCzYBpwNSpAgVER4T9g8B8IDC-2BWmHI9P2V-2FZOd3r4_Vejfh9dJAoVOtmYmwkmjN7Vpq2HZ0khUNHm8vbajRDRDAKoeSbBKHMao3zbh53bwPBb-2Fn0IUussIoBpP5EsbFH6F92y2U9wFLVJz-2BrYD-2B3qO4O9d8qlIGqrzhxSSXhKcUXDMpC7ya6S52GkIaIVasJ9aZoqt0mdMDFR9c-2F1l64A-2FE4q7IZqSVbkJuyXA-2FTPGQJTxwZbI2lQX0HNe8HJc4Z0lMt7tcxuZTnOpNvGZsXFLAT6VjBwVx0hCgxP4LE7Z

Amazon: https://www.amazon.com/NPET-Flashlight-Rechargeable-Multi-function-Emergency/dp/B06XFXPDY8/ref=sr_1_4?ie=UTF8&qid=1533646882&sr=8-4&keywords=solar+rechargeable+flashlight

You're really in a race to the bottom on pricing and it's a crap product honestly, it's an $8 light that you're trying to sell for $50 which is obviously a problem. The only way you would be able to get away with this is to donate $25 from each sale to firefighters helping with the California fires, but even that's a stretch.

A high end flash light made in the USA from maglite is $15 cheaper than what you're doing: http://www.maglite.com/shop/magliter-ml25lttm-2-cell-c-led-flashlight-969.html

I don't want to discourage you, but it's really important to be analytical in business and you're really just pedalling a product hoping to dupe someone into a purchase, it's a bad business model.

Always research what you're doing.

I've written an article about getting that first sale which may help you here: https://www.creatibly.com/blogs/learn/how-to-make-my-first-sale

Scott Luscombe
www.creatibly.com
scott@creatibly.com
(905)550-5023

Creatibly Inc. Brains Matter. www.creatibly.com | scott@creatibly.com | 905-550-5023
Posts:
8
11 days ago

FYI - Your banner images are slow to load. Maybe they could be optimized. I waited and waited for the fuzziness to smooth out. When they, did they looked fine. 

The Other Poster is right, The About Us page is great. 

Good luck! :-)


Hi Laurie, You are right, thank you for your feedback, I've cut by two the size of the pictures until I'll eventually replace the widget with responsive images, Thanks again :).

I know it sounds harsh but the main issue is you're selling a cheap product which anyone can find anywhere, from Amazon to Aliexpress (with the explosion in the lazy Drop Shipping model, people are just shopping here now).

You're really in a race to the bottom on pricing and it's a crap product honestly, it's an $8 light that you're trying to sell for $50 which is obviously a problem. The only way you would be able to get away with this is to donate $25 from each sale to firefighters helping with the California fires, but even that's a stretch.

A high end flash light made in the USA from maglite is $15 cheaper than what you're doing: http://www.maglite.com/shop/magliter-ml25lttm-2-cell-c-led-flashlight-969.html

I don't want to discourage you, but it's really important to be analytical in business and you're really just pedalling a product hoping to dupe someone into a purchase, it's a bad business model.

Always research what you're doing.

No, you are not harsh, but honest, and you damn right to be! I like this, and that's what we are looking for on this part of the forum, excuse my french, but we need to get our balls busted. Unfortunately, when I started with Shopify 8 month ago I was naive and knew shit about marketing as a whole I was like a little fish in a 10 by 10 shark pond ready to be eaten alive, the only thing I had was my dev background. Didn't even knew how of a supermassive industrial blackhole amazon was.

Since then I have read and learned a lot. I also watched hundreds if not thousands of hours worth of youtube videos from numerous "youtube" gurus mostly with fakes sales that were overselling how easy it can be to get started. Why? So they get their share with affiliate links, or maybe just to sell their shitty course where you will absolutely learn nothing more than what you could have learned for free by yourself with a little digging on Google :).

Hey newbie? Wanna try this 4 step get rich quick scheme: step one create a store. It takes only 10 mins, go for it, newbie. Step two add top Aliexpress products from your store's niche with Oberlo. Step 3 advertise 50 bucks and get 100 bucks in return yay! see? Easy, newbie, ok go for it now. Step 4 enjoy your wealth and freedom, buy a Lambo and a Yacht as I did, you can do it too, now click that link b*tch.

I knew it was bullshit, it always is when somebody has something to sell, but hey, maybe I'm part of the 1% lets try this! And there we are. Honestly, I often think that the biggest mistake I did was to start before finding a good niche, I've picked that placeholder overused outdoor niche because it fitted me. When I realized this, it was already too late because I had spent a good amount of money on Shopify/Writers/Advertising.

This strategy does not work, but this niche definitely work. I've seen it with my own eyes. But it doesn't matter since I've cut the crap two weeks ago with advertising on cold traffic. I'm going to fill my GA audiences with organic traffic before and maybe advertise on warmer traffic later. It's hard right now but giving up is not part of my plan. This store will be here the next year and the year after.

What I need is to work harder on my branding, and my organic traffic. And maybe turn away from the dropshipping model because many of the products on Aliexpress are reaching the Amazon price, how can you earn money from that? Right now I'm thinking about:

  • Getting my hands on some of the products from Alibaba to see the quality of these and brand them with my logo to make strong pics and use these on my store / social networks.
  • Write and maybe hire some writers to make some articles and get some organic traffic from that.
  • Last but not least: maybe shift the business towards my country so i can increase the trust by a factor of 10, and combine it with some physical branded sales/gift (in exchange for a mail) in front of the campings next to the place I live. Or at best make my store multilinguistic. Also, gain some wind from my friends/family as you explain in your article who are actually interested in the products but sadly can't purchase these since I'm only shipping to USA. Where I live Amazon is out of reach so does Aliexpress, Alibaba, and Wish (2 months shipping).

Ok, let me know what you do think about these ideas? Thanks a lot.