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Last edited 11 days ago
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Tonnes of traffic, but ZERO SALES??

Hi All!

We recently launched our online store: The Wooden Company.

https://thewoodencompany.com/

Since its launch we are getting 1100 visits per week on our website. However the main problem is that we are getting NO SALES.

Is there anyone who could provide us with help? Is there something on our website that is driving people away? Is there anything we could improve on please?

Appreciate any feedback.

 

Thank you

i
Replies
Posts:
36
11 days ago

I don't see any analytics on your site other than Shopify Stats. (Not familiar with that.)

Does it provide you with information on the visitors to your site? For example, where they are coming from? Their landing page? Number of page views per visit? Where they are leaving your site?

I would be curious to know if the traffic you are receiving is from the UK or other countries?

-Shawn

Posts:
8
10 days ago

Hi Shawn,

Thanks for the reply!

The visitors are coming from mainly the USA. From last 4 days we had 388 visitors from USA, 94 from Canada, 86 from France, 71 from Germany and 68 from UK.

The top landing pages by visit is the "Front page", followed by "Collections-Jewellery".

Any advice why the visitors are not translating into sales?

Thanks!

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10 days ago
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Maybe because your default price is in GPB and the majority of your viewers are USA - and they are not taking the time to change currency or don't know they can change it?  

Thomas Valdez Member
Posts:
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9 days ago
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The currency might be the problem.
You should also add a social proof element to your shop. Something like recent orders notifications can seriously boost your conversion rate. If you don't have any orders yet then use an app which allows you to add some orders manually. The Show Recent Orders app allows you to do this.
I would say you try it out and see how it works.

Otherwise, your products are really nice and I think you can succeed.

~Valdez
Posts:
8
9 days ago

Hi HuntertechDesigns,

The currency on our website automatically updates to the users' location.

We also have a currency box at the top which the user can click on and change currency to either GBP, USD, EUR, AUS etc.

 

Thanks for the advice though!

Posts:
8
9 days ago

Hi Thomas Valdez,

Thanks for replying! Yes I was going to add that as social proof, but I already have a lot of shopify apps, and was worried adding more will slow the website down?

However, I'll have a go at adding the pop up sales social proof on my website and see how it goes. Thanks for the info!

Posts:
11
9 days ago

Thomas, may I ask what you mean by a recent orders notification?  

I have shopped on a website before, and there was a small box on the bottom that would sometimes pop up and say "someone in Texas ordered a such and such", is that what you are referring to?  Does this inspire other people to buy?  

I'm doing the "turn a hobby into a business" thing with my page, and I've gotten some sales, but mostly they were from friends or friends of friends through my social networking (facebook) efforts.  If I'm ever going to quit my dreaded day job and do this full time, I'm going to need to do better than that.  If anyone cares to give me some brutal feedback on my page I'd appreciate it.

Cheers!  Clif

Posts:
52
9 days ago

I would double check your currency thing as I just viewed using a US proxy and it didn't change from GBP. Also I'm in Canada and it is defaulting to GBP. As your second highest traffic rate is Canada I would consider either adding CAD or checking into getting it to show Canadian shoppers in USD. It's an easier currency for us to convert to and from!

Check your banner images - on a wide monitor your text gets cut off the top as the image resizes to fit and doesn't look professional. Also the images get grainy at this resolution - See here

Looks like you're offering free shipping to multiple locations. Maybe wording would be better if it was just 'Free worldwide delivery'?

Personally I would avoid buying based on your shipping times - I assume you're dropshipping your items based on 1-2 week (up to t4 weeks!) processing time for an order?

Try building more of a brand on your social pages too - Lifestyle imagery etc is a quick way to start this.

Out of interest what are your traffic sources? Depending on where these are coming from you may just be seeing poor quality traffic or lots of bots which won't convert.

Posts:
36
9 days ago

I would agree with the posts above. I had to manually change my location to the USD. Once I did that, everything converted over. 

As mentioned - This would give me pause: Our products are manufactured and shipped from multiple warehouses around the world. Most of our products will ship within 1-2 weeks from your purchase date. Some high-demand products can take up to 4 weeks.

Send me an email: shawn at geniesquad dot com. I have an idea on how you might want to state this. 

-Shawn

Posts:
8
9 days ago

Hi Chris,

Thanks for your detailed reply! If dropshipping, how do you go about avoiding the long shipping times. I understand it can put people off, but is there any solution?o

Yes, you're right, ive added CAD currency too and taken into account the banner images.

I have taken your "Free Worldwide Delivery" into account. Thanks

Our traffic sources are coming from reddit and facebook. We had posted on reddit 2-3 weeks ago and still getting good traffic...but not sales.

Posts:
8
9 days ago

Hi Genie Squad

Thanks for the reply. Do you think people in USA would get put off buying the products if the pricing was not a proper whole number? e.g. the default GBP pricing of £19 for a product is USD $25.27. 

Thanks!

Posts:
52
9 days ago

I would consider that maybe Reddit isn't the best quality traffic to your store. I would focus more on facebook, instagram and looking into getting your products out to a blogger or influencer who could help generate some leads for you.

Dropshipping is a tough one because delivery times like that are pretty prohibitive to buyers. You could consider a small stock holding that would allow you to bypass dropshipping with a smaller risk and just replenish your stock when you sell something. All the dropshipping businesses I have worked with have worked closely with brands or factories to ensure they have quick and ready availability to stock that can get to customers in a matter of days. If you're using Ali Express, for example, this is more difficult to pull off.

Posts:
36
9 days ago

I "personally" don't care if the price is a whole number or not. (Not like I am paying cash). 

I did see you update the site and it auto switched to USD. 

Now that you switched a couple of things... any improvements?

-Shawn

 

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8 days ago

It didn't for me. I had to go find the thing at the top and change it to Usa.

Posts:
52
8 days ago

Still defaulting GBP here too in Canada

Posts:
36
8 days ago

I am using Chrome, and it defaulted to USD. I did a "Shift" reload to clear the cache, and it still came up USD. Maybe I have been cookied.