Suggestions and advice for growing outdoor apparel brand
We've had our website up for about a month now. Enough to get a foundation to build on and to start building a following for our brand and blog.
We've had some success at growing our social media following but we are constantly struggling to build consistant traffic that converts into sales. I know we are a higher end apparel company as far as price, compared to some other clothing brands and because of this are facing an uphill battle. However we're comparable to other brands in our niche and feel that the somewhat higher price aligns with our causes and designs. Our bounce rate is within the standard but have had a hard time with conversions. Hard time meaning bare minimum for conversion.
I'd love to get any feedback on what we could be doing better on the website and how to build traffic. Once we're able to start establishing sales we're planning on putting together more specific lifestyle imagery with photoshoots and branching into other clothing pieces.
Thanks in advance for any and all feedback!