June 26, 2017

Suggestions and advice for growing outdoor apparel brand

We've had our website up for about a month now.  Enough to get a foundation to build on and to start building a following for our brand and blog.  

We've had some success at growing our social media following but we are constantly struggling to build consistant traffic that converts into sales.  I know we are a higher end apparel company as far as price, compared to some other clothing brands and because of this are facing an uphill battle.  However we're comparable to other brands in our niche and feel that the somewhat higher price aligns with our causes and designs.  Our bounce rate is within the standard but have had a hard time with conversions.  Hard time meaning bare minimum for conversion.

I'd love to get any feedback on what we could be doing better on the website and how to build traffic.  Once we're able to start establishing sales we're planning on putting together more specific lifestyle imagery with photoshoots and branching into other clothing pieces.  


Thanks in advance for any and all feedback! 


Nostromo Member
5 months ago

Hey there,

I really like your website. You have a passion for the material, and it really comes across on your website.

The only suggestion that I can think of off the top of my head is to add information about shipping.

Good luck!

4 months ago

Hey Chris,

I took a look at your store and I think it looks great. Also, your products look amazing. But there is still room for improvement so I have some tips for you that might help.

  • I recommend loosing the left hidden menu. People don't usually even find the button that shows the menu. Instead, create classical row menu. You don't have that many product categories so it should not be a problem for you to fit them in it. Information like About us, Jurnal and info for Abasodor can go to the footer of the page or in the row menu if you think it is really important. 
  • Only one of your t-shirts have size charts. You should either put it next to all of them or make a special button for it in your menu. Especially when you have both Adult and Kids clothes that have the same size letters.
  • Your product pages seem to be broken. Instead of one picture that would change as I pick the color, there are all of the different colors in a column under each other. Also, the menu jumps up and down as I click on the color choices. It might be some kind of technical issue, but you should look into it because I tried it on three browsers and it was all the same. 
  • You should definitely ad product pictures with people wearing your clothes. You said your self that you sell a high-end product, so you need to have a high-end presentation. Otherwise, you won't be able to justify the price. 
  • You might want your social media links to open in a new tab so your customers stay on your website and are not redirected elsewhere. Here you can find how you can do it.
  • And as you want your store to be at the high-end of the spectrum you should count on that people just might not buy your products on their first visit that much. It is actually quite common, numbers from Google says that more than 90% of visitors won't make the purchase on their first visit. So you need to approach them with retargeting ads. They will help you approach the people that visit your store but don't make a purchase. You can try our app ROI Hunter Easy for that. It generates personalized ads with products your visitors left in the cart or have browsed. And since you have quite original designs, showing them your products should work quite well.

Hope it helps.