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Topic
Posts:
2
8 days ago

Slow sales

Hi, I got steady traffic and orders the first month I opened my store, but now my sales are minimum. Also, how do I get my likes up for social media? Any feedback will be appreciated. 

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92
Last edited 8 days ago

Hi, Lauryn. What did you do that first month? Have you changed anything since then? Your targeting demographic, amount spent in ads, social engagement, anything at all?

Social media: post FUN info that grabs people. DON'T plug your store constantly *even if it's specifically a store site*. I get waaaaaaaaaaaaaay less engagement on product plugs - no mater how great they are - than a stupid meme that makes someone's day. ;) (...but is at least loosely connected to my niche. That's important too.)

Amazon can post just products; Walmart (eew) can post just products. Best Buy can do it. The 95+% of the selling world that doesn't have the giant box seller market cornered? We can not get away with that. We need our social media to *actually* be social. Try to post *at least* 3-5 engaging, fun and/or informative/helpful posts per every 1 promotion-type post, and when you do that promotion-type post, make it fun too, and personalize it if you can with catchy words and targeted to your audience and what they *really love*.

At the same time, don't bomb people with posts, even if they are engaging and fun. Try for about 2 a day, 3 on a day when you really feel it's necessary. From the Follower perspective you can probably see the logic in this. I have Followed pages that were exactly what I absolutely loved but they put up SO MANY posts a day that they were just freakin' clogging my Wall and I was missing other stuff. Nope, Unfollow.

How many Followers do you have right now?

Posts:
47
7 days ago

Hi Lauryn,

I really think the problem is the user experience on your product page, there are four images that take all the space, you should try to display them in a different way. Additional to that you need appealing product descriptions on your product pages, a bigger and brighter add to cart button may also increase your conversion rate.

Content is king and you should try adding more content to your home page, also having an FAQ page could be really helpful since you are selling cloth and that involves sizing, having more customer service pages like Contact us, track your order, Returns page, FAQ and Legal pages it's also crucial, if you add this, plus you work on your home page to give your overall value proposition, plus working on each product page to make them astonishing with great descriptions, secured badges, countdown timer, visitor counting and shipping times, with all that you should be good to go.

If you want a more in depth review feel free to get it on Eco Studio

Shopify Design And Marketing Expert--100K Challenge
Posts:
92
7 days ago

I would delete the "we're building inventory" comment. Just have it as is and own it and as you build, you build.

Are these specifically modest clothes? And/or for a specific niche? If so, I'd state so outright in subtext that's immediately viewable. I can't remember what theme that is but I think you can display text over the images in the slideshow.