d
Topic
Posts:
10
8 days ago

Really Worried - month online- spent a lot of FB ad money and 2 sales

Not sure what to expect- I see a lot of posts from people not selling after spending a lot of time and money on site. Sadly I am in same boat- have site sadiescountrystore.com

launched a month ago so far 2 sales - not sure what is wrong

if there is anyone that can offer advice- we just updated site to new theme yesterday

don't know if it's site issues, product market fit or what - been spending tons of time and money and so far do not see any signs of hope

 

Thanks

Rudy

i
Replies
Posts:
92
8 days ago

How much money have you spent?

If it's in the hundreds, personally I don't find that out of the ordinary at all. People need to get to know your brand...they need to keep seeing the name. I don't spend more than $3/day on Facebook, though. So all told that's only $90/month + the Shopify fee. 

If you're anything like me, even a couple/few hundred is difficult to swallow, but OTOH, imagine if it were the old days and we had to open a brick-and-mortar, man it pretty much 24/7, pay $4000/month in rent, add on utilities and a part-time worker we hoped we could trust, and invest in a hundred grand in merchandise in the hopes it might sell. By comparison, this isn't all that much.

I know it seems like there should be some magic bullet and we've all heard the baloney about how people put up a store and "netted 10K in the first month" and blah blah, but let's be realistic, do you personally know anybody who's done that? I don't.

Keep at it.

NOT a Shopify rep, just putting things in perspective as I see them.

Posts:
10
8 days ago

Thank you for feedback. If I may ask a question- are you getting sales and how long did it take to get the brand out there? 

It's hard to get a gauge on what it takes to get this going

fyi I am spending in 100's yes and you are right re brick and mortar.

 

Thanks for feedback

Rudy

 

Posts:
92
8 days ago

I get sales but am not yet in the black. My store opened at the end of July. :)

My boss's site is about 4 months "older" than mine and he is starting to get sales trickling, and we are definitely getting the experience with our niche, personally, to get tons more views than previously, based on targeting interests.

Posts:
10
7 days ago

Thank you so much for that feedback. If you want- maybe we can connect via email and help each other out. I'd be happy to share what is working for us so far re driving traffic and share any thoughts on your site if you'd like. Let me know if you want to do this. Thanks Rudy

 

Posts:
120
7 days ago

Hi Rudy, personally I find that you should not attempt to go into the $100's of dollars in terms of advertising without getting a sale. The first hundred dollars is your testing phase and should seen as thus, you want at least one positive result from the testing otherwise there is no point in spending more money of unproven audiences and demographics.

In terms of your store it's definatly interesting I think the layout and overall design of it needs a big overall to make it look more astetically pleasing. You should also consider adding an about us page, this is key when building branding and customer trust.

I hope that some of these suggestions help, please feel free to contact me via my website if you'd like to talk further about this! 

Cheers

Sam 

smallbusinessmedia.ca

Posts:
92
7 days ago

Sam Winter, sorry to jump in.

If you suggest no longer advertising (the logic is sound, BTW - it already isn't working so why keep doing it...I get that), then how exactly do you feel people should proceed?

Advertising has to be done somehow. Do you have an alternative idea? Or are you asking readers to buy your service?

Thanks.