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October 01, 2017

New site! Wondering if I am on track or not! This post is outdated

Hello!!  Store was published to the public on 13 sept 2017. I have had 673 visitors 698 total with about 15 of those being myself and two of my friends looking at the website. I have had 10 added to cart with three of those myself and my friends. I have had no reached check out and no orders..... 80% of my visitors are USA and United Kingdom. 80% mobile users. I have used ads from Facebook, Pinterest, google ads. And Instagram. I have pages for ohforpupsake on Facebook, Pinterest, Instagram  and of course my owned URL domain name website. Visits from Facebook last 30 secs and view and average of 3 pages while Pinterest is less than 20 secs at 1.6 pages. I just want to know if this is to be expected. I know just one order would drive me to the next level......just one! Please help me figure out what I'm doing,  if anything, wrong. 

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Last edited October 01, 2017

I've had my website running for almost a year now and not done any paid advertising with Facebook, Pinterest, Instagram or Google (not even the $100 Shopify voucher). From reading these threads it seems a lot of new website owners think social media advertising is going to bring in a flood of customers. Wrong....

My first advice is move your menu below the top image as it's obscured by the images.You also need a Contact Us page. Email address, Phone number and preferably a street address, but a PO Box will do. You need a "terms and Conditions" page to include how you handle warranty and other returns.

You want people to be comfortable buying from you. No contact info makes people suspicious.

Secondly get onto a dog forum. Like this one. Or more than one....

http://www.dogforums.com/forum.php

They accept vendor accounts and you can promote your products there (as long as you follow their guidlines.)

I've had great success with forums and I mostly sell knives from $100 to $2000. You've got a captive audience there for the products you are selling. On the forum I do most work on, I have a sub forum all my own - not sure how that particular dog forum works as they are all different but you'll figure it out.

These are the main things I do on the forum to get sales -

1. Announce new products - as often as possible.

2. Announce sales

3. Run Group Buys

4. Run competitions (think of what you are giving away as an advertising expense)

5. Do pass around reviews of products. Basically I ask for five forum members as volunteers who would like to review three products and write reviews with photos on the forum. I pick an impartial person to judge the three best reviews and the three best reviews get their pick of the review products as a reward.

The most successful one of the above ideas for me is the Group Buys. Pick an item you think a lot of forum members will like and offer it at a very attractive price. I always say we need a minimum of 20 people to make the group buy happen. But even if we get 10 I usually let it still go ahead. Sometimes we've had up to 40 members buy. Whatever the number is, some sales are better than none. When it's a $150 knife and I get 40 sales you can imagine it's quite a boost.

When I run a competition (you can do these on Facebook and Instagram as well) I make it a two way street. The members have to go to part of the website to either get information, or better still sign up for your email list. That forces them onto your website and some will be curious enough to look around and maybe buy something.Then have them come back to the competition thread and post that they have entered. This keeps the thread at the top of the "latest threads" list which a lot of members look at. I only run competitions for a week at most.

We don't just rely on the internet. We attend trade shows for our products and promote the hell out of it. Try local markets or fairs or whatever they call them in your area. Hand out fliers and business cards to everyone who will take one. Make sure your website is listed prominently on cards and fliers..

You could do the same at your local dog parks as well. Dog owners all talk to each other. I saw it today at our local park (it sort of doubles as a dog park and recreation area). All the dog owners were gathered together talking.

The last knife show I went to I did a months sales in two days. I didn't sit down, or eat or go to the bathroom. I said hi to everyone that walked past. I did demonstrations to make people stop. A lot of times we had people 4 deep at our table and shoving money and credit cards at us as fast as we could take it. I took 50 of our best selling product to the show (titanium toothpicks) and sold every one.

There's a few ideas for you.

Good luck.

Tony

 

 

 

True Talon - Knives and EDC Gear www.truetalon.com
Posts:
4
October 01, 2017

Thanks man! A ton of info here! 

Posts:
4
October 01, 2017

And to bring the header menu down I would have to change the code and I have no clue on that language 

Posts:
48
October 01, 2017

Talk to Shopify help and see what they can do. They are usually pretty good.

Is your template free or paid for? It looks like a free one.

I went for a paid one as it offered more flexability and looked a lot better. Plus the paid ones have their own support as well.

But talk to Shopify - there should be an easy way to fix it.

True Talon - Knives and EDC Gear www.truetalon.com
Posts:
48
October 01, 2017

I didn't even touch on SEO stuff. We do three things and we get more sales from Google searches than all the social media sites put together.

Sorry but that'll have to wait for another time.

True Talon - Knives and EDC Gear www.truetalon.com
Posts:
4
October 01, 2017

Yea I plan to upgrade as the business creates its own. And I'm interested in seo, it's a real a relatively new topic on my to do list and I understand it is very important