Feedback please, low sales on photographic work This post is outdated
I sell photographic prints, mostly my "vintage" images. This month is the 1st anniversary of switching my store to Shopify.
To date, I've had 3 sales online.
Last year, I spent over $500 on Xmas-season advertising (mostly via Facebook), which led to a $33 sale, netting about $20.
I have an online following, write regular blog posts (on my main site) linked to products. I get plenty of traffic there -- over a thousand sessions a month with 2500 page views -- some of which trickles through to my shop (linked from raymondparkerphoto.com). During the same period, traffic to my shop has been just 21 visitors, which Shopify assures me "is in the top 16% of stores that launched the same week as you."
Wondering whether to invest in another year. Perhaps my products -- limited and open edition prints, posters and cards -- aren't right for online sales. My work is backed with a solid CV, collected in public, private, and corporate collections.
Any advice, ideas, critique of shop design would be appreciated.
Thanks in advance,