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Topic
Posts:
4
10 days ago

6 months in, 20k in sales. Need feedback on site. Want to grow more!

Hey guys, we're now six months in to our store and have generated roughly 20k in sales.  The sales have been promising, but we really want to try and double those sales over the next six months.  It would be greatly appreciated if you could take a look at our page and products and let us know any suggestions you have?  We're all ears!

i
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37
10 days ago
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Hey Brandon!

 This is almost a humble-brag post, because 20k in sales over 6 months is something a lot of Shopify stores would absolutely kill for. But you're right. You always want to aim higher! Here are my notes, in real time, as I experience your site: 

  • Attractive discount code offer up front... but (and this is just me), I prefer not to be besieged by discount opportunities within my first 10 seconds on the site. I want to know what you're selling first, and -- especially in the world of style and accessories -- I want to believe that what you have offers value. How much value can it hold if you're offering 10% off without batting an eyelash? 
  • Free shipping on orders of over $50 is highlighted, as it should be. I work in eCommerce fulfillment, and I can tell you that clients who offer universally free shipping almost never regret it. However, a $50 minimum is fine. 
  • Attractive home-page imaging. I know immediately that you are selling upscale accessories for men. No ambiguity -- if I'm looking for this, I'm going to stay on this site. 
  • I like the Our Story segment. It really humanizes you, Brandon, and makes me understand what this site is about. From a "trust" perspectively, I would have liked contact information either linked to this page or immediately embedded. 
  • I found an email address on "Contact Us". Cart Abandon is often very high as a result of people leaving insufficient evidence of any "hard address". Shipping errors happen more often than you might expect (even with us), so customers want to know that they have recourse if they befall that situation. 
  • Clicked on Messenger Bags. You only sell one. That's fine... do you plan to sell more? It feels somewhat barren with only one bag on there, especially since you defined the category with the plural. Note: I'm not recommending linking to "Messenger Bag". I'm saying either source more than one or combine this category with another. 
  • Clicked on Watches. Full disclosure: I'm a watch snob. I was expecting to hate your selection. I don't. Working with WeWood, you've cultivated a very distinct style and chosen a brand that is completely in-line with the rest of your products. Your prices are pretty decent, too. 
  • The Whiskey Barrel collection is a hoot. I need to have that table. 
  • Ah, St. Augustine! Finally found the address under "Returns". 
  • Checking page titles -- you clearly are on your "On-page" SEO game. 

Are you doing a lot of off-page stuff? You can probably score a lot of backlinks in this field. Lots of guest-blogging, too. 

Personally, I think you have a great store here. If you want to really expand, I'd seriously put some thought into coming out with your own line of branded products. I'm biased -- I happen to love this stuff -- but I think you could do extremely well. Good luck out there!

 

Cheers,

Augie

Posts:
936
10 days ago

Hi Brandon,

Website looks good. I would suggest to replace the menu links, as Home link comes first.

You have SALE items. I would suggest to add a seperate link in the menu section naming as SALE and place all the sale products under that category. This may increase conversion rate.

The logo seems to look simple. I suggest, it could be more better instead of displaying only the name. And also add a Favicon on the tab-bar, this represents as an iconic image for your website and can also use as an icon for bookmarks and feeds.

All the Best...
Appfreaker

https://apps.shopify.com/alidropship
Posts:
4
9 days ago

Auguie,

Thank you so much for the feedback.  You really offered valuable information!

I truly wasn't trying to brag about the 20k in sales, as I'm not as immersed in ecommerce as it appears you are, so I'm not sure of what the average store produces in sales during the first six months.  Regardless, I want to continue to grow and take the store to another level.

I agree with the discount code offer.  I was a little unsure to put it on there and honestly thought I had it set to 30 seconds on the site, but may see if I can increase this to 60 seconds.  My main goal was to capture email adresses by offering an incentive, along with driving a potential sale.  We are a more premium men's brand, so it could be that a discount works against the branding of our company.  Food for thougth here!

Thank you for the insight on the "contact us" portion.  I will add it to our "about us" and make it more prominent on our website with a physical address.  That makes perfect sense from a trust perspective.

When I created the "messenger bags" collection, we did have a few other bags, and should have more to add within the next two weeks.

I do some off site guest blogging, but have not given it the time I know I need to.  Most of our traffic is driven through social media.  We have around 70k followers on Instagram and is actually where the brand originally started as simply a lifestyle brand, and has grown into what it is now.

I'm working with a few manufacturers on developing some branded products as I know that will help the brand grow and develop more. Again, I appreciate your feedback and will definitely be working to implement a few of your ideas!

-Brandon

Posts:
4
9 days ago

Thank you for the feedback! I like the idea of having a "sales" link in the menu when we run a sale.  Also, I agree on the logo needing to be present.  Thanks again!

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9 days ago
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Brandon,

The website looks very clean and professional. Products are sorted well and easy to find. You are showing you shipping right at the top in big bold letters, very well done. Initally when I first looked at the decanters, it was confusing because i thought they were used for cologne, could be my ignorance. I would consider adding my images for the products.  Or adding tabs to try to reduce the length of the product pages. The few I looked at were very long. You are showing an error in your footer, you paypal.

Overall, very well done. Good Job

David

Posts:
4
9 days ago

David,

Thanks for the reply.  I updated the decanter collection to read "whiskey decanters".  Also, I agree with getting more product images, as that would be helpful.  I'll look into the page tabs and appreciate the suggestion.  Thanks again for the helpful feedback!

Maharani Member
Posts:
10
6 days ago

Looks good! We help designers, brands and shops produce their collections here in Bali. We are a one stop shop as we help with fabrics, patterns, design consulting if needed, cut and sew, tags, labels and packaging. Low minimums 10-20pieces per style. Write to us at beachoffice@survivalthebrand.com on parle francaise. Parliamo italiano 😊

Posts:
18
Last edited 6 days ago

Hi Brandon, 

Can you suggest an Instagram resource? How did you grow your Instagram account? Is Instagram the main source of your store's success?

Thanks, Karen