d
Topic
Posts:
10
9 days ago

Traffic but no conversion. 1700 views in 3 days no sales

Hello ,

im roel

i just started my new website www.fidgetspinnergold.store

i did some fb adds, 3000 page likes and 1700 site views in last week

actually not one sale .

 

could someone check my site if there is something wrong .

regards

 

roelof gootjes

info@fidgetspinnersgold.store

www.fidgetspinnergold.store

i
Replies
Ciara G Shopify Employee
Posts:
37
9 days ago

Hey, Roel !

Ciara here from Shopify. Thanks for posting. :) Alles gut met jou? 🌷

So firstly congrats, those statistics are awesome! Really great work in building such good momentum. Traffic and audience generation is the first cornerstone to ecommerce success for sure!

Firstly, your site is beautiful and very well designed. Well done! I had 'een kijkje' ;) around the store and there are no massive pain points from the browsing and click-through-to-purchase pesrpective. So now we need to understand what's preventing visitors from crossing the line from browsers to customers. Unfortunately there is no silver bullet or one-size-fits-all solution to this question, which, I guess, is why it's a multimillion dollar industry.

There are fortunately some definite next steps that we can take to dig into what's happening here though :)

I see you have Google Analytics installed, which is awesome, as that's a powerful tool for analysing the data in trying to establish how to increase conversions. Another tool that might be handy also is Hotjar.  It is a pretty awesome tool that will allow you to see video footage of visitor behaviour on the site. Sometimes it is the smallest thing that can make people hesitate on the cusp of clicking through to purchase. If hotjar shows similar patterns for each visitor you might be able to identify a common theme that is causing an obstacle for you eg navigation set up, or shipping rates etc.

Eg you have a cool autodetect currency converter feature, but for some demographics, if they see the initial price in their local currency (eg GBP) but then see the checkout price as somewhat different eg here. it might throw them off a little. So in some cases it works to have a clear message about how currency-displays work on the site, or just default to showing only in Euros, depending on what works. Are most visitors from within the Eurozone?

Hotjar might be able to identify the pain points for your visitors in any case, and is definitely worth checking out.

Otherwise there are other ways of thinking how to take your store to the next level. First some useful sources for planning strategy.

This is a classic text  in digital marketing (even though it's a few years old) :)

Also, I personally found this guide useful when planning digital marketing campaigns. You need to sign up to access it. In my opinion it's totally worth it!

Then we need to think in terms of how to incentivise purchase. Could you run a promotion to tip people over the edge? You could run a special promotion and perhaps use a free countdown timer to generate a sense of urgency and tickle people into perhaps making the decision to complete a purchase?

I think you may have a product that may do well on Reddit, since niche products that can be described as specifically as yours may find a receptive market there. Here's some info on that, and here too vis a vis Reddit at least.

I always recommend this guide as a primer (even though it says first sale, it can really be used to test different ways of making sales at any point in your business): 

For immediate traffic and sales, you want to think in terms of what I call "campaigns". They don't have to be paid, but you kind of have to think in terms of: What will get people's attention? The smart insights guide gives a good framework, and this blog post is an interesting option too in terms of using social media influencers to promote your products, specifically for Instagram.
 

You could perhaps offer them a promo code to give their customers a special discount etc so that they can have the opportunity to show demonstrable effect and therefore perhaps pave the way for future partnerships, as well as getting special deals for their followers?

Do some brainstorming around this very important question: Where does your ideal customer hang out online? You will probably know better than me, but it helps to work backwards. Instead of thinking how to get sales, think about what websites your customers visit. And find some way to get on those sites (whether advertising, guest posts, joining and contributing to the community, etc.) This can seem tough, but it works for both short term sales and long term brand strategy.

Building trust: you may want to incorporate yourself personally into your website somehow (i.e. including a photograph of yourself on the About page, for example) but again hotjar will be a good source of info about what needs to be adjusted.

Look at businesses that you would love to mirror or model, where do they hang out? How do they build community around their product? What social media platforms do they use etc etc?

There's a lot of strategising and deep digging into analytics that's required to take things to the next level. Google analytics installation and other tools will allow you to dig into this for sure. However as I say, this is an amazing start! It's really important that you build on this early momentum as those traffic stats are awesome :)

Feel free to share more info about the process you're undergoing here, so that others can learn from your discoveries etc. And there are marketing experts that we can recommend of course, but I personally think it's much better for merchants to roll up their sleeves and begin the steep learning curve themselves. You are building for the long term hopefully, so now is the optimal moment for learning more about your fans, visitors and customers.

Do feel free to keep the thread going with any thoughts and feedback! I really hope to hear about your store as a Shopify success story, and yes, you're off to a really good start.

Let me know if there's anything else that you need!

Met vriendlijke groeten 🌻

Ciara G | Shopify
support@shopify.com

Posts:
10
9 days ago

really fast and helpfull!!! 

 

thank you very much!

i will roll up my sleaves 

Posts:
10
9 days ago

i see in hotjar that the shopping cart is not easy to find , now im not into coding and stuff are there ways to fix that myself? make it bigger etc.  

 

thanks

Posts:
10
9 days ago

actually i do not see the cart in al the recordings?

Ciara G Shopify Employee
Posts:
37
Last edited 9 days ago

Hi Roel!

Great to see you're getting some answers already :) Love to see that little feedback box too, hopefully your visitors will share their thoughts too so you can pimp up the site and start making the sun shine with your sales :)

So do you mean these guys?

The great news is that you are using a free Shopify-built theme, Venture :) This is good news on several fronts ;) But the main benefit for our purposes here is that you can actually request certain customisations as you have one hour of free design time with your current plan. One hour of free design time with our resident wizards is gold dust :)

You can have a think about whether you'd like to use your design time in this way, and if so, just send a hello/confirmation email to support@shopify.com

The system will then assign you a ticket number. Once you get that, pop back here to post the ticket number and I'll fish it out for you :) Then I can chat to our theme devs for you and see if this is something that you can use your design time for :)

Fast work my friend! 😺 Keep in touch and let's get things moving for you!

*****************

Edit :) Just seeing your last message now, we must have been posting at the same time :) could you send a copy of the recordings with that email using Screenhero or Monosnap or other free screenrecording software Roel? So we can take a look? You can include it in the email if you like? Best wishes :)
 

Posts:
10
8 days ago

hey ciara, good morning !

 

i have a couple of creenshots about the cart issue 

 

as well mobile and desktop it seems people can not find / see the cart in the screen .

 

 

Screen shot 2017 06 20 at 09.07.24 thumb
Posts:
10
8 days ago

mobile:

 

they doe actually put a couple of products in the cart .. and if they want to go check out you see them searching and eventually bounce .

 

the weird thing is if i look mobile or desktop i do see the cart 

 

 

Screen shot 2017 06 20 at 09.58.55 thumb
Posts:
10
8 days ago

about the develop time ... i think i will use it to change the cart position to make it more visable . and would it be possible to get a buy now button next to the add cart button .. so they can checkout instant 

Posts:
10
8 days ago

the valuta change is a big issue for me . seems that my audience is like 80 % from brazil.  i think indeed that the euro change at the checkout will scare them off . it would scare me off!

 

do you know what my options are? copy my site to a .br url with br as standard store valuta ? or is there a better easy option

Ciara G Shopify Employee
Posts:
37
Last edited 8 days ago

Hi again Roelof! Do just send an email to support@shopify.com and then post the ticket number in the thread here :) We can continue the conversation via email :) Lots to discuss! Hope this Tuesday finds you well? Till soon - CG

Posts:
10
8 days ago
g
1
upvotes

offcourse this is a open forum i forgot 

 

6151097

here you go 

 

Posts:
24
8 days ago

Hi Roel,

I'm surprised only Shopify employees have answered you so far.

I don't want to dishearten you but - you'll have a lot of work ahead of you.

First you've gone into the Spinner market. Every man and his dog are selling Spinners. Here in Sydney Australia every Asian Two Dollar shop have hundreds of these for sale.

Have a look at your online competition - like this place in Phoenix Arizona who not only have a pretty good website but a physical store as well.

https://spinetic-spinners.com/

On Instagram they have 32,000 followers......one of their Instagram Spinner videos has had 19,000 views......

You have a Pinterest link but Intstagram is where the knife / EDC / gadget guys are hanging out.

Forget about Linked In - unless you are trying to make business contacts.

You need an About Us page and a phone number and address on your site so people know where you are and who you are and why customers should buy from you and not the opposition..

Your site needs a bit of improvement style wise but I'm sure if you look at the other website you'll see the standard that's out there.

Best of luck.

Tony

www.Truetalon.com

 

True Talon - Knives and EDC Gear www.truetalon.com
Posts:
16
8 days ago

Hi!

The number of users you have mentioned implies, your website is taking a good shape in terms of traffic.Though the reason behind no conversion (and I'm assuming a high bounce rate as well) could be the lack of efforts being put on re-engaging and retaining those 1700 users. For any online business, it is crucial to keep their users engaged throughout the funnel. More than often this repeat traffic is converted into sales and you shouldn't miss out on this traffic at all.

You can try a couple of things and see how it works for you.

  • Retargeting - It is of high importance to bring back repeat traffic to the website as more than often this repeat traffic only is converted into sales. You can try your hands on some easy tools like web push notifications. Providing high CTR's, web push notifications as a tool has proved to almost double the conversion. Here's a tool that I'd suggest - iZooto web push notification for your Shopify store.
  • Website UX - Make sure your website visitors are getting an enhanced experience once they land on your website. For this, your page load speed must be good, the theme should be in sync with your brand guidelines and website should be mobile optimized and the forms (if you have any) should be working just fine. In short, you should give no reason to your visitors to leave at any point.

Let me know if this helps.

 

Ruchika Sharma Product Marketer at iZooto
Posts:
10
7 days ago
g
1
upvotes

thank you tony , 

 

i know it will be a hard knock to find customers.. 

but south amerca is a good market still.

 

my fb page has 4000 page likes and engaged people . no 5000 customers on the site . 

still no sales ...

 

i shall ad a about us page today 

 

Posts:
31
Last edited 7 days ago

Bad news... you missed the fad!

If you are looking for more free information on digital marketing checkout my facebook page www.Facebook.com/JarrettBelliveau I have done a few million on online sales over the last few years and don't charge anything for my content. I got fed up with all of these coaches scamming you guys for $5000 for a program that "makes you money" so I decided I will post all of my knowledge for free for you guys! My back ends are all on shopify and I show all of my numbers! Hopefully this helps!

You guys are buying programs from people who haven't done anything. They don't show you thier numbers or anything all they do is rent a lambo and air bnb a house... Check out my page im just starting it up and will be posting daily if all goes well! www.facebook.com/JarrettBelliveau