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Topic
Posts:
5
Last edited 3 days ago

Recommendations on a good attribution solution for eCommerce marketing channels?

Anyone can suggest me best one?

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Nick Shopify Employee
Posts:
944
Last edited 3 days ago

Hi Ruby

Nick here from Shopify.

Is there anything specific you are looking for within the realm of attribution solutions? For example, are there any marketing channels you have looked into and are thinking about using or looking to track the ROI on your marketing campaigns?

For e-commerce, the most effective way to measure your marketing is to know where your visitors are coming from and what they do when on your site, which lends Google Analytics to be the most effective tool to utilize. The Shopify Marketing reports could be something to look into also and could lead to gaining some valuable insights into how your customers are finding you.

Should you want to take it one step further, Shopify actually has a great blog post from the Shopify Plus marketing team going into great detail on multi-channel attribution which you might find useful.

There is an app in the Shopify app store for this also called Attribution Connector that could be worth a look for you too. The attribution connector app helps you understand your ad spend better to spend smarter for future campaigns, and also connects with Facebook ads and Google Adwords.

Don’t hesitate to ask should you have any other questions.

All the best, Nick