My first e-commerce foray - seeking advice
I will be soon launching a side business that will sell gourmet/premium coffee. We are now finalizing the branding/packaging and expect to be operational in the summer.
We will launch with either 1 or 2 products at first (as we'll be focusing on a high-value niche), and will react/grow from there.
I am here to seek advice on tools and resources:
* I will need an ecommerce presence, and seek something that'll allow me to have a premium theme, and simple enough for just hosting 1 or 2 products to start. Will at a minimum need credit card integration, and ease of integrating with SEO / google analytics / social media. It will also need to reflect the premium aspect of the products listed (almost like a perfume website). I'm cuurrently eyeing both Shopify and WooCommercem, but as this is a Shopify forum, are there any particular themes you'd recommend that'd be suitable to emphasize the 1-2 products that'll be listed, and will focus more on the "story" of the products/brand? (if you've used both Shopify and WooCommerce in the past, would appreciate your input as to how they compared)
* I will be spending a lot of my focus on social media and mail campaigns. I've come across Hootsuite, Buffer, and MailChimp. Any thoughts on those or any others? Any best practices on managing social media, especially for product sales? Any thoughts on what's best ROI in terms of time/money investment (fb, instagram, snapchat, youtube, twitter etc)
* I will also be approaching social media influencers relevant to my region (middle east). Any tools/best practices on how to identify them, and best way to approach them / work with them?
* Regarding SEO - that's a new area for me that I'll need to get good at quickly. Any recommended courses or tools?
Thank you in advance!