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Vince Member
Posts:
17
December 25, 2016

In general, do sales decrease after Christmas? This post is outdated

I had a spike of sales about two weeks before Christmas then right around 2-3 days before Christmas day, sales suddenly decreased.  Now I'm only getting like one sale a day this entire week.   To people who have been doing this for a while, what has been the usual trend after Christmas/New Year's for you? 

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JustinB Member
Posts:
19
December 27, 2016
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Hi Vince 

Thank you for contacting us today. My name is Justin and I'm one of the Gurus here with Shopify :) 

I can certainly say from my experience here at Shopify it is common that sales do decline after Christmas especially so early in the same week, this being said they are some strategies that can help you increase these thresholds. 

The first thing I would suggest is building a Search Engine Optimization strategy helping your product get known on search engines. Feel free to take a look at some of the support documents below as they do provide some great insight :) 

-SEO Documents  -SEO 101 

-SEO Apps  -These apps will help squeeze even more SEO juice out of your store!

-Hootsuite  -Start blogging on different platforms, blogging boosts your ranking like crazy, use hootsuite to blog from all platforms at once!

-G+Business -Get one of these accounts and ask for past customers to review your business, the more reviews, the higher your ranking!

-SEO Guides - SEO tips from an industry expert

-An online SEO manual -A breakdown of SEO meant to help beginners

I would suggest checking out an app called KIT, this works as a Marketing Manager helping you utilize everything that social media has to offer. It can even go as far as helping your target the right customers who will be interested in your product. If you would like more information to take a look at this Shopify Youtube Kit Playlist for more information :)

Happy Selling!!

Justin B

Shopify Guru 

 

rito Shopify Partner apps.shopify.com/trust
Posts:
246
December 29, 2016

Hi Vince,

As Justin mentioned, yes, the sales do taper down after Christmas. You should expect them to pick up again in the new year. Would probably want to adjust your marketing in the new year to target the new year resolutions.

These free apps can help you with increasing your conversions:

Trust Seals with Reviews Generation - https://apps.shopify.com/trust

Conversion Checkout Timer - https://apps.shopify.com/conversion
Ad Exchange for free traffic - https://apps.shopify.com/ads

Cheers,

Ryoma

Contact: rito(a)varinode.com | Improve your conversions by incorporating free trust seals - https://apps.shopify.com/trust
Posts:
98
December 29, 2016
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Hey Vince,

One of my peronsal brands Dawg Grillz ( www.dawggrillz.com ) has only been up and running since September 15th, 2015 so I'm not pulling from a huge pool of data. I did notice a drop off right before Christmas ( about 2-3 days ) where I only have a handful of sales. All in all the business has grown over 125% since last December so that's a major plus side, our social media has also grown in lock-step to around a total of 35,000 followers, mainly focussed on Instagram.

But to answer your question, it's only now starting to come back up in terms of sales, so there was about 6 days where it trickled in.

We're on Dragon's Den on January 25th at 8pm EST on CBC so hopefully we'll get a strong uptick in marketing from the TV viewership.

Keep it up and don't get discouraged!

Scott Luscombe
www.creatibly.com
scott@creatibly.com
905-550-5023

Creatibly Inc. Brains Matter. www.creatibly.com | scott@creatibly.com | 905-550-5023
Posts:
7
December 29, 2016

Being a brand new store, the exact same happened to me. I have had one order all this week.

From my past in the retail industry as an executive in merchandising, sales do not pick up until after the 2-3rd week of January.    In the meantime take this down time to add new products, plan your 2017 strategy and catch up on things.   I am actually enjoying the break but will work hard to get sales back up again this month.

Joann

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Last edited December 29, 2016

This is a second Christmas for Craft Box and our sales have been high in December with activity slowing down over the actual Christmas days but it has picked up right after. I have planned an exciting release though plus in case of crafting, a lot of crafters tend to spend money they got as a Chritmas gift on craft products. 

Anna

Posts:
14
December 29, 2016

This would be the second holiday season that we have been through, and we notice a large drop in sales before Chirstmas. The number of orders remain about the same, but the average order value goes way down, as more people are buying gift items for others rather than large furniture items for themselves. I would expect to see this trend turn around again in the next several weeks. I am with Joann in the sense that this lull in sales creates a lot more time for addition of new product and focusing on strategy for the coming year. Take advantage.

Posts:
63
Last edited December 29, 2016

People go to the shops in the week leading up to Christmas. The reason is; they dont think they will get the item they need in time for Christmas, via the mail. Most people are looking for gifts at this time of year. 

As soon as Boxing Day (the day after xmas in the UK) arrives they are looking for a sale or bargain, they start shopping for themselves using vouchers or money received.

If you wish to increase sales then it's best to start a sale the day after Christmas.
You can see we have done this on our site: https://www.tenderessence.com 

We are currently advertising that sale via a twitter, facebook & mailing list. Not just tweeting, we are advertising to gain new customers, new followers by showing we can provide offers. 

You'll find if customers have had a sale one year, some will return next year to see what's on offer. 
So the chekouts will increase year on year. 

We are promoting a coupon code to spend a little more than normal using the app:
https://apps.shopify.com/sales-countdown-timer-bar  (wonderful free app)
This tells them the code and provides the prompt to 'hurry now' 'sale ends soon' feeling to 'not miss out'. 

Keep an eye on abandoned checkouts and send them a coupon code to convert them. 

Everyones after a bargain over the next few weeks, so aim to cater for that and you'll see sales increase. 

Good luck for the New Year.

 

http://www.tenderessence.com = Essential Oils UK
Posts:
2
December 29, 2016

We created a sale on the 26th of December and had another huge spike on that day. We did follow up emails on the 27th and 28th and then had two more big days.

When we stopped the sale, there was a drop in how much we were selling - but it's still ticking over. I think people are used to sales after Christmas so it's a great way to get your products moving again!

 

 

Posts:
15
December 29, 2016

I so hate after Christmas sale. Nothing ever sells

Posts:
2
December 30, 2016

Hi Vince, Contrary to what other people have said here, I think your volume of sales after Christmas depends massively on what you are selling. I have found that items which can be given as gifts sell well in the run up to Christmas with sales dropping significantly thereafter, such as party hats. Fashion jewellery sells well right through the Christmas period and on up to Valentine's Day. When I started selling online (eBay, Amazon, etc), I sold different types of products with peak sales at different times of year, in order to avoid the trap of having a big spike in sales at Christmas and then low turnover for the rest of the year. 

As another example, on my website, Southern Seas Glasses, sales are fairly steady all year round. Reading glasses are not often given as presents, so sales do not fluctuate massively through the year. Sunglasses tend to sell throughout the summer months, but cycling and biking glasses have buyers all year as people use them for commuting.

In short, you don't have to sell the same products all the year round. I know a mountain bike company in London that sells BBQ stoves throughout the summer, in order to rustle up a bit more trade! 

Hope this helps! Best of luck for the New Year, Tony   

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January 06, 2017
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Lull periods are not entirely bad, you can take the short periods of lower sales to plan for greater plans ahead, like marketing, SEO, process changes. Good luck and Happy New Year!

Vince Member
Posts:
17
January 13, 2017

Hey guys, yeah, sales have significantly slowed down after the first week of January.  I'm basically only getting one sale per day, and on my cheapest items.  It's disappointing but for some reason I thought my store would be the "exception" and continue on the great weeks I had in early and late December.  Gonna start spending less on ads and eventually shut down (Google AdWords) until mid-February, as that's when most of my suppliers come back in full from Chinese New Year. I'm also gonna try and work on the SEO side of things during the downtime.   

Market Expert Member
Posts:
4
January 14, 2017

Some lazy guys like me often visit market after christmas because of rush. I always do shopping with peace and ease i never tried to purchase anything in hurry. While online i always compre product with 3 or 4 other ones and prefer a reputable shipment company like oship.cc.

If your product got damage while delievery it will be your big loss of time and the above mention company never do this for you.