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Last edited February 15, 2017

Help Going Banana's!! Loads of Traffic 20,748 post engagements for a three day ad, Zero Sales done all the recommended fixes :(

Hi I've had no training whatsoever in e-commerce and started all of this about 3 weeks ago. I have been trying Free Plus Shipping (FPS) offers and I have had many Likes, comments, shares etc and loads of visitors to my shopify store each day (596 this week), but only 2 sales totalling $11.00 . I've had a number of ad's do very well and one that went almost viral, it was an FPS it had 20,748 post engagements and over 14,000likes on facebook over the period of a couple days. .......I've finally (I think) got my target audience worked out for the most part, I've even lowered my shipping prices from $9.99 to $4.99 and $6.99 respectively. 

The visuals/images are all pretty good, I have run many of them through Photoshop to clean them up afterAliexpress.

I''ve tried to research the items to make sure they were  niche, trending, in demand etc. I've even been speaking to the younger set and got their advice on what was hot and not. For the first couple weeks my net was broader and I had a gajillion hits from Mexico, they went crazy, but not one of them bought. Most of the people are young and coming through on Instagram.  Wondering if Instagram could be the culprit, they have been receiving the lionshare of my advertising, but they leave consumers with nowhere to go. 

Can't wait to hear what you guys think. I love a mystery but this one is becoming very expensive and highly illogical. Thanks again!

Ballooo Facebook page: https://www.facebook.com/Ballooo-1822687987980015/

Shopify Store:  https://balooosee.myshopify.com/

6674 visitor's on Feb 14, 2 sales

Hopefully some of you see this post

Feb 14 Update: Hello and thank you everyone. I am completely humbled by all of your comments. I unfortunately have two midterm exams this week (Calculus ) tomorrow, so I plan to read and digest what all of you have said by next week, so please don't think I am ignoring you. I've have also received a number of emails and FB messages. Your help is invaluable to me and I appreciate it more than you know. Dealing with Shopify has been a waste of time.  I want to thank the humble soul that bought the Hoodie today, I feel so bad and woould loev to just give you the Aliexpress info.  

As I mentioned earlier, I have no experience in ecommerce and just started the store on a whim to try the Free Plus Shipping model. I hope you all have a good week and look forward to digging in after exams.

 

Feb 15 Update:

I have a huge exam today, so must make this brief. Yesterday there were 6674 visitor's to the store with no advertising.  Talked to Shopify, they had no clue where they are coming from. Shopify 'guessed' they be even be 'bot's. It's 9am Pacific Standard time and there are 622 visitor's just this morning.

In answer to some of your questions:

- If you check the store, you will see I have taken alot of your advice into action. The Fur is gone

- Im not interested in selling one product . In Canada we have The Bay, US has JC Penney, Australia has Myers and David Jones. A department store. I can't express the joy I felt at looking for wholesale house decor items and Doll Houses!

- images. Some are from Aliexpress, some are not, but I have been making alot of my own as some of the Ali ones are less than pallatable. The lastest ones were for the 

- I find alot of online stores to be sort of garrish,  brash, in your face: sell, sell, sell nightmares. I want the customers to feel special when they come to Ballooo, not raped.

- why is it a free theme? because the other ones cost money (Please note again: I am in school and a parent).

- Thanks for all the constructive criticism and thanks even more for the destructive criticism

- most of the econcerns you have are due to Shopify and it's lack of support and extremely limited  platform on the Free theme. As I  said before, I know a paid theme could probably solve alot of the issues and believe me, when I have the budget to do that I will and fast.

 ie:my Collections have to have the alphabet in front of each one so that I can choose the order they are presented in. You can choose Product order, but not Collection order....Go figure. I won't digress in to fonts, background colorf, images etc etc etc etc etc lol

-  ***a couple days ago I noticed that people were able to order ALL of my Free Plus Shipping (FPS) items and pay shipping for only one. At the same time I noticed that my FPS items were now publically viewable. Their invisible Collection settings were the same, but now everyone could see and search them I spent hours trying to fix the shipping as I had it working before, but Shopify has changed something, so all the previous workarounds are now. I did tell them that we need to be appraised of such large changes prior to their onset.

- I asked Shopify to help with other issues as well: Contact Us button, or section, Returns etc. 

Please realize many of these issues are due to the extremely limited capacity of the Shopify store. 

I have to go study. 

Have a good Day and thanks again.

attached beneath are a screenshot of the FEb 14 Visitor Tally and two of my custom ad images. 

i
Replies
Bob Member bobpotter.co
Posts:
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February 09, 2017
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Hey Baloosey,

Looks like you've done a ton of work to build out this new site and are testing out some different things to see what works and what doesn't. Love it! I found your 14k post...you need to keep testing what products get that kind of reaction.

I've got a question for you...are you just trying to make some sales or are you trying to build a brand? Cause that'll determine what you do next. 

In the meantime, here are a couple of thoughts:

  1. Do a give-away. Use Rafflecopter (or similar) and try to get people to subscribe to an email list. Take the money you are spending on ads and give away something like the pussy cat ring, which costs you $0.97. Shipping that in an evelop would cost less than $4.99
  2. Shipping could still be an issue. That cat ring cost $6.99 to send to Portland, Oregon, USA. The ring probably costs less than that.
  3. To test out products by doing a countdown. Ask people to be notified when it arrives and use that to start guaging interest. Frame it as, "should we carry this? If so, {take some action like be notified through email, share this post, etc.}."
  4. Use FOMO - fear of missing out. Limit the time frame products will be available to increase urgency. "Product is discontinued at mid-night tonight!" Then offer a discount. 
  5. Clean up your homepage and clarify your message: https://cl.ly/3D1a0s0G1T2u
  6. Upsell in your checkout.
  7. Instead of spending money on ads, connect with the people you've been researching with, find those that are active on social, and give them free products in exchange for picctures of them wearing the products along with a link.
Are you struggling to grow your ecommerce store? If you're having trouble making your 1st sale or breaking $1k or $10k month, then grab my free guide. It could be the key that unlocks what's holding you back! Click the link in my bio or visit bobpotter.co.
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February 09, 2017
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Balloosey,

 

Easy fix! Its the site...you need to purchase a theme built for conversions based on the type of product you have. Its three things people are wanting to know: What is the product/site, is it quality, and does it work for them. Then they need satisfaction if something goes wrong. Use this theme and watch what happens. 

 

https://shopifybooster.myshopify.com

 

Thank me later

Posts:
29
February 10, 2017

Thanks Steven so much for taking the time to reply,

Unfortunately, I've gone way over budget because Shopify has so many hidden costs, plus with advertising there is no way I can afford to upgrade in any way. .......I have had a number of people test the system, from online shoppers to novices, from some who felt the item were a passion product, to those who did not and they still easily navigated their way through to check out. I've been reading about people using 'countdown' apps and other gimmicks to get people to buy, but it really goes against my integrity and values. Things improved once I changed the color of the Add to Cart button. It's very important to me to not have 'sale' signs etc around the store as it goes aganinst the feel Im going for. 

 

Today is a classic example. Its 4:42pm and so far my product has received over 7000 likes on Instagram and I have had 55 Shopify visitors. No sales. I'm starting to wonder about Instagram. When  person see's something they like on there, they hit a dead wall. What would have happened if those 7000 people had been able to click on the product and have it bring them straight to it's Shopify landing page...........Have others had this issue?

 

I can see one thing that I have failed to do, although  am not sure how this would affect sales,I have only run each campaign for a couple hours, a most one day. I have not let one run for a few days, not sure if this could affect it. I rationalized that if peopl lke something on day one, that they will also buy it on the spot....is this a possible cause?

I am starting to wonder if it is possible to make money at this and maybe I just got lured in by all these webinar guru's who claim if you take their training, you too can make 'X' number of thousands or millions of dollars.

Bob Member bobpotter.co
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February 10, 2017
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Hey Baloosey,

Sorry to hear you got lured by webinar gurus. There's a lot of talk out there, but the reality is that this is a long-term game. There is NO overnight success. Zero. If you're looking to make thousands or millions of dollars, you gotta put in the hard work.

Another thing to keep in mind. "Likes" do not equal "sales." Likes are a good indicator that you are on the right track (i.e. if you've got a product that people are interested in), but if they aren't making it to your site, then your offer isn't intriguing enough.

If those that make it to your site don't buy, then they don't see the value (i.e. the value prop isn't good enough, the price or shipping isn't right, etc.).

Of those 7,000 likes on Instagram, are you able to see how many saw it?

Are you struggling to grow your ecommerce store? If you're having trouble making your 1st sale or breaking $1k or $10k month, then grab my free guide. It could be the key that unlocks what's holding you back! Click the link in my bio or visit bobpotter.co.
Posts:
29
February 10, 2017

HI Bob, good points. 

Do you know what percentage of people who like an item actually end up buying it? There are probably some stats on that some where. With Instagram and Facebook, when a person likes an item they hit the Like or Heart. If they only had a Shop Now button that connected them staight to the website, maybe that would be better. Instagram calims to have a Promote option, I tried many times to set it up today and it glitched out before processin the order ha ha ha  whats next.....I still think out of 7K people in one day that took the time to press Like, there must be a certain % of them that like it enough to buy especially when I am outwardly advertising that the shipping is under $4 for their Free Item. How do we get all the Instagram Likers to the website, there is a disconnect there. Whats the point of advertising on Instergram if we can't recoupe funds.

I'm hoping that by letting the ad run for a number of days that changes occur.

 

Bob Member bobpotter.co
Posts:
142
February 10, 2017

I've never seen anything on the metrics for likes that convert to sales, but that would interesting to see the data.

I think it's important to consider the value of each platform and what it offers. It sounds like you treating FB and Instagram as a way to generate sales. But people aren't on FB and Instagram to buy things. The intent is to connect with friends, post stuff, and see what their friends are up to.

Marketing ruins all of that of course by advertising. And FB and Instagram see money in it too, so they sell ads. But the key point here is that neither of those platforms should be used by marketers to "sell." They should be used to build brand and connect with people who "like" what you offer. Liking does not = sales. Liking = "I think that's cool."

It's tough to say "If I were you" because I'm not you. I don't know what kind of work and effort you are able and willing to put into this. But...if I owned your store and found that ads weren't working, I'd back way off the advertising and starting using those platforms to build a brand, connect with people that like my stuff, and entertain them, make them laugh, and then through out a sales post. 

I'd also create tons of content around the products you are selling on my blog - fashion advice or anything that your target audience would enjoy reading. 

There is a post that I wrote last night here, but currently the Shopify forum flagged a bunch of my posts, so check it when they get that fixed as there were a couple of ideas on finding what resonates with your audience. 

 

I'd love to hear if the ads you let run longer worked for you and which ideas, if any, helped you out.

 

Are you struggling to grow your ecommerce store? If you're having trouble making your 1st sale or breaking $1k or $10k month, then grab my free guide. It could be the key that unlocks what's holding you back! Click the link in my bio or visit bobpotter.co.
Posts:
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Last edited February 10, 2017

Good News: Via FB Ads Manager Power EDitor, I was able to crate a 'shop now' conversion ad that when pressed taes people straight to the products landing page, so if anyone on instagram wants, they can now click through to the product at the store.

Posts:
29
February 10, 2017

Hi Bob, 

I hear you 100% and have even put some sily viral video's up tp entertain people that like the page on facebook. Its got to be a good experience, I get targeted marketed on facebook all the time now and it's just annoying. 

Posts:
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February 10, 2017

Do you share your site pins on Pinterest. I actually had a visitor from pinterest on my website who bought the product. Also pinterst has 'buy now' button so people can shop right from there. 

Another thing if you aren't already doing it is, in addition to advertising on instagram get in touch with a influencer or a fashion blogger. Someone who has a large number of followers. Get them to try your product and review it on their instagram/blog. This will help you to reach the target audience you are looking for and the audience will have a testimony of your products. good luck!

 

Rob Member
Posts:
42
February 10, 2017

Here are some comments that I have for you.

I noticed that you have no content regarding who you are, info about your company/store, or your policies (shipping/returns/exchanges, etc).  There's no content there to help make your visitors feel comfortable purchasing from you.  Add more content and information to your site in an attempt to build visitor trust.

While it may sound like a bargain to some people, the "free" items (just pay shipping) seems like a gimmick.  I'm surprised you're ok using this one when you stated above that you are uncomfortable with the idea of using a countdown app.  I think most shoppers understand and expect that worthwhile items are going to be sold for a fair price.  I don't think the idea of your free items is going to sway a serious shopper.

If you're getting attention on Facebook then I'd certainly try adding Shop Now buttons.  These buttons provide an opportunity to sell to people who are interested in buying immediately. Impulse buyers want it and they want it now. Instead of clicking "like", hopefully they click the buy button.  This is a good read on the topic.

Best of luck to you!

Posts:
28
February 12, 2017

Hello, my name is Bill Vickers. If you use single-use discount codes to drive traffic and convert shoppers into buyers, we will be happy to publish them for FREE on our site: Giverang.com. Seriously, no commissions. We are a fundraising site that's helping families raise more money for their kids and charities. I just checked out your site, and you have the same giving heart, so it would be a good match! We're growing rapidly and are on track to reach about 50,000 families here in the US over the next 90-days, so if we can help we'd be glad to do it. Let me know, and good luck!

Posts:
28
February 12, 2017

Hi Steven,

My name is Bill Vickers. I came across your posting on this forum and thought I would reach out to introduce myself. I hope I'm not being intrusive. 

If you use single-use discount codes to drive traffic and convert shoppers into buyers, we will be happy to publish them for FREE on our site: Giverang.com. Seriously, no commissions. We are a fundraising site that's helping families raise more money for their kids and charities. I just checked out your site, and I think our families would love it! We're growing rapidly and are on track to reach about 50,000 families here in the US over the next 90-days, so if we can help we'd be glad to do it. Let me know, and good luck!

Posts:
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February 12, 2017

Thanks Bill,

I would love to har more about this. 

Posts:
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February 12, 2017

Hi Madhuri,

That sounds great. I am right now dealing with setting up instagram to feed the store, as I am having 100's of followers from instagram per day. There is alot to learn,and these Shopify sites glitch continuously which means valuable time is lost. I will definitely look in to Pinterest once I have Instagram sorted. Thanks 

Posts:
29
February 12, 2017

Hi Rob,

Very good points. After reading your response  I have set up a blog, About Us and put friendly share button's by the products. (unfortunately, another issue with Shopify is that you can't put a Facebook or other widget byt the product. So, I have teh image and then a url below that. Looks bad, but there is no other quick fix work around. I have to add in the Refunds section. If you have time, have a look and let me know what you think.

Posts:
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February 12, 2017

Update: Yesterday I had 626 visitor's to the store and 0 sales. It's disheartening, however I finally learned a bit about Facebook Audience Insights. When I checked it out. most of my targeting was completely, except for the age. I am going to work with it more today and se what happen. It even goes as far as the persons profession and the car they may by and stores they shop at, plus cities. Here is the video. Very well done. https://www.youtube.com/watch?v=Aur3Ljms_fE

 

A new issue is that I found an abandoned cart this morning with 4-5 Free plus Shipping items, the total charge was $0 for shipping. 

Screen shot 2017 02 12 at 11.53.27 am thumb
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February 12, 2017

Thanks! I just reached out via the contact email address on your site (BTW, I think it's very cool!). Have a great day!

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Last edited February 14, 2017

On the raffle idea that Bob Potter mentioned - would you want to give our startup a shot? We're a young company out of LA making ecomm promotions smarter and sleeker.

Brett Bernstein - Founder & Gatsby - gatsby.ai
Ron Member
Posts:
5
Last edited February 14, 2017

For starters, IG is throwing money away. Is your FB pixel telling you anything? Secondly, only use PPE to determine interest, then switch to WC. Never more than like $20 on PPE, and never scale past $5/campaign/day until you prove com version rate. Who are you targeting?

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February 14, 2017

The very first thing I noticed is this:

On your homepage, I have absolutely NO idea what you are selling until I scroll down. Your homepage, which is your "money" page, should tell everyone exactly who you are and what you sell right off the bat. If people have to scroll and click around on the site, they are going to bounce almost immediately. You have 0.7 seconds to grab someones attention before they leave - does your site do that at the top of your homepage?

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February 14, 2017
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I'd suggest a call to action, tell them to get the product and tell them why they need it. You need to tell people what you want them to do in order to get any traction. Also, there's a ton of empty space in between content... you may want to shrink that up just a bit or get a bit more substance in there. Right now it's kind of generic-esk. Get some good verbiage in there and you'll be better off. Like for example the Oh My Deer Messanger bag - It's great but who is this for? Relate to the user by describing them or where they would take it or how they would use it so they can convince themselves that they need it.

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February 14, 2017
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Congratulations on getting so many interested visitors!  IMHO, I agree on the website.  When I clicked I saw fur and did not know what was being sold on the website.  I had to scroll down, at which point I saw some fun photos (very young, your target, I guess?), and very inexpensive products featured.  Did you want to feature maybe a few higher end?  Also, I agree on an "About us" -- what are you selling -- what pulls it all together? What is the commonality of all the products you feature?  Are you the manufacturer? Or, do you buy from others things that are featured on celebrities? Trendy? I don't think I am the target, so I am hesitant to comment much more, but I would recommend updating the website -- all free to do -- organization, content, etc.  Wishing you the best of luck!

 

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February 14, 2017

Agreed and in additiont to what Tim said, the section where you have the collage of images doesn't really do anything to your brand or what you are trying to sell. It seems like it was randomly placed there to take up some space. 

There's a lot of whitespace on the top as well, a whole row dedicated to currency conversion.

What are you time on site and bounce rates? If time is low and bounce rate is high, probably need to edit your site.

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February 14, 2017

I agree with Ron regarding spending $$ on Instagram and FB ads. I see it more of a brand awareness strategy than expectation of sales, and have learned this from experience. Ron, can you please give more information on what PPE and WC is? I am trying to gain knowledge on how e-commerce advertizing really works and trying to dive into it. We have a pretty good organic growth but ready to kick it into higher gear, just don't want to waste money on channels which won't yield a rsult....to your point. Thanks!  

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Last edited February 14, 2017

Hello,

I love the site.

But you'll want to hear the issues so you can get to work making conversions:

Went to the site, loved the grey jacket. would have actually bought it but things were putting me off:

- shipping charge isn't made clear until afer you've filled in your details, then I found it was free to the UK. So that's good, but putting a hurdle in the way might lose people, tell them it's free earlier. Less for them to worry about.
- Sizes issue, not sure how you can get around this asian (note: you've misspelt asian in your image) sizing, maybe you could avoid telling them size issues and just auto convert the size on your side. Made me doubt the size of the jacket I was getting.

 - Firefox crashed with (image attached) when sleecting colours. This was the big 'put off'

- most of the colours were out of stock. Maybe get them removed if they are not in stock.

I hope this helps, I am sure it will help convert a higher percentage of visitors.

My feedback is there to help but I know it might frustrate, in general I think the site is great, especially the layout and design.

 

Scriptissue thumb
http://www.tenderessence.com = Essential Oils UK
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February 14, 2017
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Hi there 

your problem is your product and your brand. There is no credibility. It looks like your products are a mish mash of cheap Chinese imports. 

The images look dodgy and all different. Credibility comes from if you curate a tight collection and shoot it yourself. 

I would recommend sticking to one product area and focus.

you need to build credibility, the fashion space is highly competitive so unless you focus for a while on product rather than the site , you might make a dent.

 

sorry to be blunt,

jacqui 

 

 

Leonard V Member
Posts:
22
February 14, 2017

Replu to Bill Vickers,

Visited your site but not clear on what is the benefit to ecomm seller?

Pls explain. You can contact me via our site silislick.com

Thanks

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February 14, 2017
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Hello Balloo,

I took a look to your website, you're doing well with your website, 2 sales for a beginner is for my opinion so good, keep working on, but here are some advices to you :

  1. try to buy a domain name like.com, you website you'll look like more professionnal.
  2. Type something on your header with an image to showcase what your store is about.
  3. redesign your home page to show properly your products categories.
  4. Try to work on your footer also, try to add your terms and conditions, refund policy...

Good luck :)

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February 14, 2017
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I went to your site and I was confused at the top of the site , try updating it a bit and making it look more filled in.

As for thinking maybe you got suckered in and making all this money is not true.

The truth is yes its all very possible but if you want it to happen overnight then your asking to much.

Nothing really great in life business wise is going to be that easy, its a long term emotional 12 to 16 hour a day 7 days a week commitment for a long time. Your going to face ups and downs and many challenges some that feel like they will break you (a lot of tears) trust me i have been throw so many roads already and i am in my 2 year of business or so.

I have been throw nightmares including a house fire last Sept where i lost my place to live and all my belongings. i got lucky i had my purse left in the car. So i had my purse and the clothes on my back.

I never shut down, i never stopped moving forward, I just keep going throw every hard time. My father died last month and i keep going. When i am scared i keep going. I refuse to give up on myself because this business is me its who i am deep down.

My point is if you want this get ready to work on it for a good long time and give it top position in your life no matter what happens that's really the only way :)

Read everything you can and listen to all the good advice you are given.

Shopify can teach you everything you ever need to know if you start reading and listening!

You can do it!! I will cheer for your success.

www.dirtysouthvintage.com

 

Each time I fall I just stand back up! I refuse to take anything lying down! As long as my legs can stand I will keep Walking! As long as my mind keeps dreaming I will keep reaching! As long as I have my eyes I will keep my vision! As long as the haters hate, I will still show them what it means to be a winner! As long as the Band keep rocking I will Rock On!! Never going to stop!
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February 14, 2017
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A few things I've noticed. 

1. When I land on your store, the site doesn't immediately let me know what you sell.

2. Hero Banner: should have gorgeous lifestyle photos of your products. (your texture background with the logo doesn't communicate anything).

3. Logo, It's hard to read and the gradiated small type on black isn't appealing.  Reverse the type so it's black on a white background.

4. Links, why catalog and products? seems redundant.  Add a link for About Us page.

5. Get a real domain name.  Your logo says Ballooo, your site says Balooosee?

6. Get a real email address at your domain name.

7. Tell your story, why should I buy from you instead of amazon, houzz, ebay etc? 

8. Curate your product offerings:  Your assortment of produtcs is allover the place.  Why should I buy moustache wax from the same store that sells doll houses?  Are you an expert in both or a designer of both?  You need to find a common thread that relates all your products.

Keep grinding on social media, you gotta put in the work!!!!

Good Luck!

Ballooo thumb
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February 14, 2017
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Wish I could spend more time on this... haven't read all the replies... but DID read Steven Jackson's response... and he hit the nail on the head.

Some things you need to realize:

Anytime you are driving traffic with the intent to get them to take an action... that NEXT action is a "conversion".  If the traffic doesn't convert (take the desired action implied in the messaging), then your messaging or funnel is not relevant or seen as misleading/incoherent to the person clicking your ad.

- you have about 2 seconds, more or less, to connect with your customer... after that, they are GONE.  Confuse them, even subconsciously... THEY ARE GONE.

The ONLY reason I stayed on your FB and store pages, was because of your post here.  My reaction when I landed on those pages was... "What the hell is being sold here?"

Lots of e-commerce folks, and designers are confused about pages that "look nice" and conversion.  They are not even remotely in the same neighborhood.  Conversion should be PRIMARY... aesthetics should be addressed AFTER conversion... and anything aesthetically should be rejected if it negatively impacts conversion... well, unless you value pleasing your own eye over sales... which I am assuming is not so.

Look at the last letter of the alphabet here:   Z   take that letter, and make it the size of your store page in your mind and superimpose it over your page.  You are now looking at the way the American consumer scans a web page.  It's just built in.  They attention will scan that pattern until it finds a page element to anchor to.  Your most desirable product or element of your product should be as close to the top left of that z pattern on your page as possible... and should be the most PROMINENT thing and used as an ANCHOR.

This is a pretty complex issue, page conversion, and human cognitive function... there are expensive courses with hours of content to train for it.  But, basically, it is applied cognitive science as it relates to human perception, behavior, and persuasion.

If you can create some good search queries in Google about page conversion and buyer behavior, you have some studying to do.

I don't know if is still a part of the Shopify University, but there used to be a damn good course by Ezra Firestone in Shopify Univ on e-commerce and conversion... find it and watch it... all of it... and take notes.

GOOD LUCK!

Tough Love Member
Posts:
295
February 14, 2017

Everyone here is trying to sell you something so they aren't being honest with you.

You need to pay someone to be honest to you, because these vultures are just here to pick at the bones of what will soon be left of your company.

You have to find someone that can give you honesty who doesn't sell additional services.

That is the only way you are going to get to the root of your problems.

Shopify customer service can't be honest with you, but they want to.   Its not their job to tell you if your site is good or bad. 

Make that the deal.  "I'll pay you $200 to give me an honest evaluation of my website."

Its hard to watch this thread of nonsense continue.

 

 

 

 

Posts:
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February 14, 2017

Hi Baloosey,

It's hard to say what exact things are keeping people from buying from your shop. A few ideas came to my mind that might be worth considering.

If you're driving traffic to your shop's main page, you could try making an ad about one specific product and driving traffic to its product page. That is usually much more effective than sending people to the main page that usually has a lot of products and not only one focus. If you already have been doing that, that's great!

But, about the main page: Close to the top you have two featured products (bags), but they don't have links to the product page. You could make the images as well as the titles links. This will make it way easier for people to check out the products you show them first.

For example the Oh My Deer Messenger Bag has 7 colors but not all of them are shown in the images. This will make it hard for people to know what they're about to order. Also it would be great to see a photo that shows the inside of the bag. Small things, but they make a huge difference to the potential buyer.

It is also helpful to write longer descriptions for the products. Naturally it will boost SEO, but also makes it easier for the visitors to relate to your products. You could try to think how would a person in your target audience feel when she has the bag (or any product they have purchased), or how they would feel better with it.

Also, Instagram is not the most effective platform for advertising. Facebook and Google ads generally work better. For free traffic Pinterest is great (some studies say that the average sale that comes through Pinterest traffic is way higher than from Facebook or Google). But I don't say that Instagram traffic is the problem. It probably isn't the main cause at least.

I'm sure you will make your store successful! Don't give up and keep on testing!

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Last edited February 14, 2017

I agree with Tim that it is hard to understand what the site is about from the top image.  Either the image background needs to 'tell the story' or you need a different slogan/tag line than 'eclectic,rugged,luxurious,wild'.

From looking at the product range, you have gone wide and not deep.  Too many categories for too few products.  This will mean quick in and out for people.  Depth is more important than breadth.  One thing to consider when you go for depth is search capability.  Your site has none.  Having a search at the top is great, but it needs to return results.  I typed 'purse' and got nothing, yet you do have purse-like bags that should have shown up.  If people type in a search and get zero results, they leave.

Who is your audience?  You seem to be targetting 15-25 year olds with lots of disposable cash.  The dresses are for 'special occasions' not something they can wear day-to-day.  The homeware items are the also more decoration than use.  In general, the items are attractive but not practical, so your instagram and pinterest people are coming. looking at pretty and inspirational, but they are not the ones that are going to buy at those prices for something they can't justify they need for those prices.  They are your window shoppers and you have provided the window shopping experience by not providing practical clothes and items for those prices.  The tea set is a perfect example of something attractive but not practical.  The only people that would buy something like that are likely to be in their mid 30s to late 40's who own their own home, but the rest of the site isn't suited for them.  

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Hi,

Your website does not look safe to me as a customer. Your banner images are super pixelated, When you first come to your site, that 1 banner photo alone does not tell me immediately what you do or sell. I would add something that points out visually what you do than add that second banner slide along.

I do not want to have to scroll all the way down to see what your company sells. I would make an ABOUT page separately and add it to your top header links. Also, rename CATALOG to Shop and set up a drop menu and have Ladies Department, The Men's department, etc. 

Some of your sizing charts have text overlapping. Not sure if that is an error on your end. 

The way I see it, your website is too hard to navigate. You have to make it as easy as possible for your customer to find what they are looking for.

You can do that in your dashboard, ONLINE STORE, NAVIGATION, then link the collections. Have you fully mastered using the Shopify dashboard?

We are also an upcoming website and I have experience in setting up stores. I am also a Graphic Designer/Product photographer as well. So that has helped me alot.

If you have any questions, I would be happy to answer any.

-Jessica

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February 14, 2017

I dont agree shopify has to many helpful articles to help your business grow that you can just read for free and use the ideas that don't require money and there are alot of them.

also a business is not free of costs it costs money to run a good business.

I think there is tons of great advice on shopify and they must know what there talking about since they grew so large. Any company will upsell thats a normal part of keeping a business making money.

Nothing good is going to be to easy its hard work, sacrifice and commitment emotionally and financially.

You must invest in all ways.

Kitty

 

Each time I fall I just stand back up! I refuse to take anything lying down! As long as my legs can stand I will keep Walking! As long as my mind keeps dreaming I will keep reaching! As long as I have my eyes I will keep my vision! As long as the haters hate, I will still show them what it means to be a winner! As long as the Band keep rocking I will Rock On!! Never going to stop!
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February 14, 2017

Hey Baloosey,

You already have received a ton of good advice. I would only suggest to be patient and aim for long-term presence. Don't expect that you will have customers flocking to buy your products no matter how good they are in the first few weeks. 

The products you are selling can be bought at many other places hence marketing is key. Develop an overall marketing plan with your customer in mind and continue to execute that plan. Few weeks are nearly not enough time to assess if your plan is effective. You have tonnes of views, that is already an exciting start for your business. This is only the beginning, you need to now continue to engage these potential customers a small fraction of whom will become your buyers.

To give you a benchmark, most e-stores convert less than 1% of the people who arrive on their website and the number is less than 0.01% if you take into account how many people see the advertising. So don't be disheartened. The way to improve this conversion rate is ensuring that you are targetting the right customer, with the right message, over and over again. Even if you think something is great, do you buy the first time you see it online?

All the best,

Yatin

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February 14, 2017
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Hello,

Just a few things I noticed when I went to your shop. I liked the picture of the boho bag, but it wasn't a clickable link. I had to spend a few minutes finding the actual listing for the bag, which was a hassle. The when I found it, the description was very sparse. You should have dimesions, what the inside is like, how much it can hold, etc. I wouldn't buy it because I don't know enough about it.

I love all your pictures, good luck!

Jill

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February 14, 2017
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Hey!

I've never joined any forum on Shopify before, but here are my two cents:

1. The logo doesn't look very professional. A logo with a clear background is better, like a logo in dark background with golden letters and a white background page don't tell a story.

2. It looks kind of obvious that these images were taken from the internet, so it doesn't make me trust the page. Generally when I see pages like this it reminds me of Alibaba, where they show a nice picture, but they ship you something totally different. You should click pictures of these products with nice lighting, white background, lots of details. 

3. I own a socially conscious brand which helps out artisans and children in need in India. It's our own manufacturing. I've lived there 3 years and seen a lot of exploitation. Trust me, it's NOT possible to sell anything at 13 dollars on retail (including shipping), help an NGO, have good quality and also be fair and equal at the same time. Either you're fast fashion, which justifies being cheap, and sell products which by default are made by exploited labor, or you're a fair trade / socially conscious brand, which makes sure the employees are fairly paid, offering products with a decent quality at a not so cheap price. People won't trust you if you try to sell cheap AND be fair, and you'll see it's not profitable.

 

4. I tried to click on Boho Messenger Bag and Oh My Deer Messenger bag in the main page, but there are no links to these products.

 

5. I clicked on "products", but I miss seeing all the categories there. It shows me 15 pages of products, there could be a sub menu with all categories there :)

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February 14, 2017
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Hi! 

I read all the advice you got given - it is great to see many supportive fellow merchants. 

Here's my two pence! 

Our company performs very well, our online store is always in top 7% on Shopify, but our social media does not reflect it.

Social media engagement has always been low, despite 100s of photos we receive from customers (@AnnaHairUK). Actually, most customers don't follow or engage with any photos, but they still want to be featured on our feed. 

So, my point is - Instagram engagement is often overrated. Yes, social media is a way to reach more people, but I would say, don't shape your company or products around Instagram 'likes', they can be very misleading. Thomas Goode is a well established luxury company, worth millions, they make silverware for the royal family and they only have 300 followers. 

I really liked Kitty's post above, that is pretty much how everyone at AnnaHair feels! 

Hope this was helpful. I wish you the best of luck! 

Marina 

www.annahair.co.uk

Katuska Member
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February 14, 2017
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Hello,

How did you count the 7000 Instagram likes? I went to your IG page and at most you'd have a couple of hundred likes on 85 posts in total. Your average like per post is about 4 which is very low. You only have 72 followers which is normal if you only started out a couple of weeks ago. 

Instagram is great for building a brand and creating buzz in a young market which seems to be your target audience. Step up your hashtags, post interesting and relevant posts that your audience would love looking at. Try to blend your products in, right now your page is very much a sales page. Have a look at your competition and what they do on their pages. Once your page grows organically and people like and TRUST your brand, sales will come.

Good luck!

Kat

www.studio-twentyseven.com

www.instagram.com/studio_twentyseven

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Last edited February 14, 2017

Hi Baloosey,

A couple of things I noticed:

1) Your pinned post on your Facebook site has a broken link. That starts off with a bad impression and potential customers usualy won't go further. Short attention spans ;(

2) You mention all the traffic, but what about your list sign up numbers? I would recommend using a tool like Privy.com with a timed pop-up and exit intent sign up form at the top of the page. Once you get a sign-up, you can market to those people for free using an email service like MailChimp. Over and over again.

Your current sign up form is at the very bottom of the page and rarely does anybody get that far. Take a look at our page. www.wolfandfinch.com We use the free version of Privy. 

Good Luck

Gerald 

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February 14, 2017
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Baloosey

If there's one thing I've learned from my time in this game it's that you've got to find a niche. A product/maket where you can isolate your customer and speak to them. With respect, your website feels very broadly defined in terms of products and target market.

In my opinion, trying to appeal to everyone ultimately appeals to noone. With that said, it's great you've been able to generate such social traction. Hopefully you can get this to translate to sales.

AS

https://tapestrybox.com/
https://skarf.co/

 

https://tapestrybox.com/
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February 14, 2017

Logo logo logo!!! Domain, domain, domain. Start there, cheap and easy...

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February 14, 2017
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I think that you are trying to do way too much on your site. 

I'm not sure where you found all the items that you are running but I don't really see any real theme/look or feel to your site. There's a little bit of this and little bit of that and at the end of the day a whole lot of nothing ..... sorry!

I think you need to decide what your brand stands for and eliminate whole areas of merchandise.

 

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February 14, 2017

 

0. Stop immediately paying for advertising, then work out who is your audience.

1. No physical address, if your're not willing to share an address - stop and work out what you want to do with this project.

2. No email address visible 

3. No phone number 

(1,2,3) give you credibility, without that you are wasting your time and money.

If you aren't selling what you make, do your maths... be horribly honest about costs and work out your margin for the next year... anything less than 35% - stop and look at your products... 

go and have a go at a market stall- you will learn about your product.... if it's even worth the effort... then... word of mouth... blog... blog... blog... keep your costs close to zero... build an audience... 

dont give up... switch products ... be horribly honest with yourself...

 

 

 

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February 14, 2017

Thank you so much for reminding us all that users on Fb and IG aren't on there to buy. This is something I forgot when I decided to get serious about generating more revenue from my business. I was trying too hard to make sales and it didn't work at all. Then the minute I pushed back, I started to see sales. I've also started to incorporate my product (a book) more into lifestyle type photos and I don't really promote the book instead I focus on telling a story. It sounds crazy but if someone wants your product, they'll find it. So I'm working on moving towards advertising like a fashion brand where they highlight the product through beautiful photography that makes you think "I want to do that or I want to be that".

My shopify store concept is still extremely new and it takes my brand in a different direction than my book. So I'm still working out the kinks on that. But this post definitely gave me some food for thought. Thanks for sharing your knowledge! 

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This actually infuriates me. Your question and store feel like a mockery of those of who make things with our brains and our hands, who work tirelessly year after year to build our companies. This whole thread is absurd. Why would anyone buy cheap crap from China from you when they can just go to Amazon? Please direct me to the webinar leader who instructed you to buy cheap crap from AliExpress and sell it on Shopify - I have some choice words for him or her.

You might start with not using pictures of celebrities to sell your products, It's illegal and Kanye & the Kardashians will sue you. You might also want to be sure you have rights to use all those photographs since it's pretty clear none are yours. Also pretty much baffled how one sells fashion and dollhouses in the same shop? Put down the self help books and be authentic. Then you might actually be able to sell something.

I'm sorry to be harsh but somone has sold you and alot of sellers like you a bill of goods ... and one of the problems is Shopify. I can't believe their podcasts. Somone needs to tell you folks the truth, not what you want to hear to keep you paying fees month after month.

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February 14, 2017

Baloosey

Nice site but consider loosing the first picture on the landing page. I didn't know what to make of it when I landed and thought I must have clicked on the wrong link. Replace it with a clear image of what you sell, what people saw on FB and Instagram that made them visit.  

Also consider swapping that FSP with a discounted (sale) product or whatever you wanna call it plus Free Shipping. In order words sell the stuff for $4 and ship it free. Much less gimmicky.!Also if possible make your FB Shop Now button take the customer straight to that particular product page. 

Further, as soon as you can afford it, the theme suggested by someone earlier may be able to display your items better. 

Good luck

Sam

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February 14, 2017

Hey Hilary ...

Funny .... but when I saw all that product I immediately thought of Alibaba and all the garbage that it tries to pedal. 

You are right about Shopify and it's marketing attempts to try to lure people to just go out and do it and fostering that get rich quick mentality. If only they spent as much effort upgrading their actual products. 

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February 14, 2017

I read through a lot of the suggestions above. There's some good info in there. In my opinion here are the easiest high impact changes you can make:

  1. Shut off all of your ads immediately. It’s clear that your brand and site aren’t ready to convert well enough for these to be worth it.
    • Some of the suggestions above for how to do marketing/ads better are good for a more developed brand, but you are clearly at the beginning of this project.
    • It’s definitely too early to be running brand advertising on instagram, especially if you have a limited budget. In fact, brand advertising may be a waste of your money even further down the road when you have a bigger budget. 
    • After you’ve updated your site, start with Google CPC ads for search terms that come from high-intent searchers. Use them in short bursts of a few hundred visitors just to see how the most recent changes you’ve made impact your conversion rate. You can get some free google ads credit if you’re new to use toward this.
  2. Work on your site. Some good suggestions for this in the posts above, but here are my additional 2 cents:
    • When your page loads, I have no idea what you’re selling. This is huge. Instead of “ballooo”, your banner image should say something concrete, like “Beautiful clothing and accessories for a college budget”
    • Your logo image is hard to read, and it just sits there like a random black square. I’d just write the brand name in a plain font, no image or background, as an easy solution.
    • The two products you’ve featured at the top of your site (oh my deer bag and boho bag) are not clickable… I’d suggest reading a bit about driving customers through conversion funnels. A related problem is that there's no call to action-- I don't know what to do when I hit your homepage.
  3. Define your brand better, and figure out how to explain it to the customer:
    • The first 2 products I see are both women’s bags, but when I scroll further it turns out you sell everything from menswear to furniture to dollhouses. This is a classic case of not being focused enough. Figure out what you want to sell and how to describe it in 1 sentence. Then write that sentence on the banner at the top of the page.

I see what you’re trying to do with building a strong brand. And you’re doing parts of it well. For example, some of the copy you have is excellent, as are the evocative bullet pointed words on your banner image. But I’d suggest working on ecommerce basics like the ones I’ve mentioned above before wasting money on ads, especially brand ads.

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This is an interesting case with so much traffic and so few sales.

As a few people have mentioned, there is a huge credibility gap here between:

  1. Traffic click bait, like a photo of Ariana Grande wearing a fake fur coat 
    AND
  2. The resulting product page, which is a hodgepodge of images and is obviously NOT endorsed by Ariana Grande. (BTW, you're probably crossing the line legally with some of the images you are using)

Bottom line: you can't "borrow" brand credibility from a bunch of photos you found on the web. It will have the opposite effect and give visitors the impression that you're an imposter. 

If you're selling lifestyle/fashion products, you have to build a vision around a curated product selection featuring your own photos. This will allow you to build a theme in your art direction, models, styling etc that is the foundation for a unique brand. This is not easy to do and honestly, you're no longer starting from zero - you're in negative territory. 

If you're up for it, you'll either have to learn fast or engage a partner who has a better idea of branding. I wouldn't spend any more money on advertising until you've rebuilt your site and business around a coherent vision. 

I have some other branding tips here

http://www.indiebrandbuilder.com/brandimage/

And brand positioning ideas here that might help you develop an overall vision: 

http://www.indiebrandbuilder.com/create-rock-solid-brand-positioning-product-business/

Hope that helps, Jeremy

 

 

I co-run www.soyoung.ca and document my experience in building a 7 figure brand at www.indiebrandbuilder.com
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February 14, 2017

Ok ready?

  1. Get an email address in your footer, it helps build trust.
  2. Get your own domain, it makes you look more professional.
  3. Your logo needs work.
  4. Don't use the same ads on Instagram that you're using for Facebook.  Better just stay away from Instagram for now.
  5. Write better/any product descriptions.  Images get them in, descriptions make them buy.
  6. If you're selling in $USD you should avoid having metric measurements all over the place.

...just a few things I noticed right away.

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February 14, 2017

ballooo

eclectic  rugged  luxurious  wild 

What?  What is/are the above things?

You lost me at the home page.

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February 14, 2017

I notice a couple of things right away that could be affecting your lack of sales.  Im not meaning to sound critical, Im just pointing out things that may help you. 

1) You dont have any "brand" identity on your site. It looks like you dropship a bunch of products. This is very confusing for consumers.  

2) Your photos are a huge issue. I dragged a few into google images (shoppers are very savy to this now) and It let me to the company you buy wholesale from...the link for the shoes for "add to cart" immediately came up for $21.00. Why would people buy yours for double when they just found them, from your image, for half the price? You have to take your own photos (or photoshop them enough to trick google).

3)  Your products are disorganized.  See my site www.jewel-ology.com to see how I separarate the different styles of jewelry I made. Shoppers come to a site searching for an item, such a necklace. They dont want to have to wade through 15 pages of items that are clothing, necklaces, decor, etc.  They will leave out of frustration. You have to cater to the customer.  You can easily create collecitons and navigate links to create a user friendly site.  The site is unorganized. The only place to acces your separtate products is on the home page. You need a navigation header thats front and center

4) You have no info on your footer for shipping, returns, etc. These are necessary to gain trust. Your site doesnt scream trust. You need to finesse alot of things to gain trust.

5) Your front page photos have no links to the product. Easy fix.

 6) On your home page the photo with the fur and words "balloo" isnt clear what your selling. 

 

Hope these tips help you!  Good luck :)

 

 

 

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February 14, 2017

me too,,,,its very confusing. 

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February 14, 2017

Hello Mr Vickers I am interested in listing coupon(s) on Giverang.com. Check out our site and feel free to contact me at info@mycasegenie.com or call 1-800-414-4585 . Look forward to hearing back! - James

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February 14, 2017

And yet, Doug Steimel... the post RIGHT ABOVE yours is selling nothing, other than a free resource.

Yes... there will always be opportunists... but the OP's web assets have a coherence and conversion problem... period.

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February 14, 2017

No telling what quality the visitors are, plus the whole website looks like it was assembled with STOCK photography.  Seems untrustworthy.

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February 14, 2017

I don't have any pro advice to give.  However, please tell us how you are getting so much attention and website traffic.  Yes, we can understand it could be expensive and a lot of different channels (or maybe not).

Ativo Member
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Tried to look into your product and the information looks very spammy. The two testimonial that you have don't even have vaild websites. Perhaps you can show some websites that are currently using this theme. This response is in regards to the Shopify Boost Theme

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February 14, 2017

baloosey,

I've found myself in almost the same position with similar numbers to yours. I have not given up and have been working my butt off for the past year without significant results. Just about everything suggested by previous replies has been tried.

My products are proprietory, high quality, reasonably priced and sell very well on Amazon. I produce my own video content and in situ photographs of my home decor products which are posted daily on Pinterest, Twitter, Google + and Instagram. They have never generated many sales in these venues in spite of their popularity. 

A marketing strategist who keeps my Amazon and Google SEO rankings continously improving, advised me that both my Etsy and Shopify stores just take time to develop. Reviews, sales and word of mouth seem to work best . Perserverance, patience and a tight belt is a delicate balance necessary to achieve success, paticularily when under funded.

Associations, partnerships and influencers may help for the future. Contact me to discuss future options.

Terrell Kaucher

 

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February 14, 2017
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February 14, 2017

Hi Ballooo,

I use snapppt.com for embedding links to shop items on Instagram. I don't get nearly the engagement numbers that you are getting, but I imagine if you were to embed links into your feed, you would see conversion. 

The only thing is, I believe that the sale is made through snapppt.com.. not your Shopify store. This really shouldn't be a problem for you. At this point, you should really be focusing on diversifying your revenue streams so you can start seeing a ROI. 

Plus, your snapppt.com feed is essentially your Instagram feed, so it isn't something that you have already caredully curated. 

I think that you are at the very beginning of the long and difficult journey known as entrepreneurship and you shouldn't give up. 

Perhaps it would be beneficial for you moving forward to develop a marketing plan and budget to carefully manage your dollars spent and ROI moving forward. 

You don't want to overspend just because you are getting antsy at the prospect of slow sales. 

You have to be patient and you will get there!

 

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Hi there,

I had a look at your website and to be honest I would not order from you as there is no information about delivery, returns, postage, terms and conditions etc. It feels you almost have something to hide i.e. are these products dropshipped from China?

The other point is that concentrate on a couple of categories but do these well, I also started out with more categories then we have now as this can be confusing for customers and it is very difficult to build a brand identity. The product selection feels like randomly thrown together without a strategy in mind.

What's your instagram site? Are you building up your brand on a permanent site as well or just via FB advertising?

Hope this helps!

Rafaela 

Beach Life Australia https://beachlifeaustralia.com

Bla logo aqua black 200x200 thumb
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February 14, 2017
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Hey Balloosey!

I know you've already received a lot of advice but I figured I'd throw my opinion into the ring.  I own Nöje www.noje.biz - where you can see examples of a lot of the advice I've included below.

#1: work on your images - they should all be the same resolution and size when it comes to your product list page.  Also I agree with everyone who has said to avoid using celebrity images since it's legal gray area and also may reduce consumer trust if its clear you don't have the celebrity's actual endorsement.  If you are able to create your own product photos, even better.  You'll have more control over making sure they have a uniform look and feel.  A lot of your images are very low resolution and pixelated which can help them load more quickly, but also makes them look cheap.

#2: Branding - I'm not sure from your site who you are as a company.  I 100% agree with those who have said so far that some of your product categories don't fit with the others.  I thought you were an apparel site until I saw that you also carry house & home, health & skincare, and dollhouses.  Some of the best marketing/branding advice I've heard is this: "if you try to sell to everybody, you will sell to nobody".  Find your niche; it will make targeting your ads a lot easier.  Also investing in a clean logo and domain name that doesn't have the .myshopify.com attached will add to consumer trust in your brand.

#3: Social Media - I noticed your Instagram page does not make use of hashtags.  Using the right hashtags on each image goes a long way to helping people find you organically instead of needing to pay for advertising all the time.  Instagram also is a platform geared toward showcasing beautiful, editorial images.  If you do not own the images you are posting, your Instagram will not feel authentic.  Try shooting some lifestyle shots using products you sell in real life.  It's really easy to go too product-heavy with your social media sites, and neglect to post things that engage your customers.  Make sure your posts are "adding value" - meaning you post helpful blogs that your customer can relate to, beautiful images that showcase your brand well, and tell a story that people care about.  I also noticed you are only following 4 people on Instagram.  Engaging with potential customers on social media is a valuable (albeit time-consuming) endeavor.  Find people who post about the things you sell by searching hashtags and follow the people who already follow some of your competitors.  Like other people's posts and leave comments on their images.

Anyway, I think a lot of the advice I gave above is just reiterating what other people have said, but I hope this helps, and don't give up hope!

Cheers,

Robyn

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Last edited February 14, 2017

Hi Baloosey,

It's been 6 days since your first post and your website hasn't changed as far as I can tell. You've had some great advice from members here - all of which I agree with. But it looks like nothing has changed. You can have a million "Likes" on Facebook but if your website isn't up to par, then people won't buy from you.

I looked at your site and my first thought was "what is this guy selling" and when I scrolled down realized it's fashion items. So I tried to click on the first Oh My Deer bag image and there's no link to the product......uh oh...

Being almost a one man show myself, it's difficult to know how much time to allocate to web design and maintenance, marketing + SEO, searching for new products, taking photos, doing the books etc. Plus I work two other jobs to support myself. But Shopify makes it very easy to change all the things that have been advised above. (I got my whole website up and live in 4 days with Shopify). 

Some things I do for marketing, is promote my products on forums and blogs. On the forums I run contests, do reviews, run "Group Buys" (where I offer a product at a big discount if 20 people will join in to buy), announce new products etc and that keeps my products and website constantly in people's eyes and thoughts.

Good luck to you.

True Talon - Knives and EDC Gear

www.truetalon.com

 

True Talon - Knives and EDC Gear www.truetalon.com
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February 14, 2017

Hi There,

You products would do great on Pinterest. Through your shopify admin page look under "Sales Channels" and add Pinterest (it's free) make sure you inlude "buyable pins".

Also SEO, SEO, SEO.

Make sure that for every product and every "collection" that you set up in Shopify has a description. At the bottom of every add product or add collection page there is an area where you can create a Title and description that will show up in internet search results. I would spend time on SEO related efforts instead of "gimmicks" especially ones you have to pay for. You have only been in business for 3 weeks. Give it time. The longer your site is live, the higher up it will become in search results.

www.stitchkitsgalore.com

Posts:
29
February 14, 2017

damn, that's some big numbers and I think we all make the mistake of traffic = sales...

I'm only hitting 50-100 per day, but it's growing organically which is what I want, I started with 2-3.

However, I made the assumption that if I could sell 1 t-shirt to 1 in 20 people, I should be able to do 4-5 to 100 - yet I've seen days with zero sales and 120 hits.

Frustrating it is, as I also put a lot of time and effort into trying to make the designs and the site appealing and professional - yet I'm just a one man army :-)

Take a look and see what you think, I've seen many sites doing good business with iffy products and shocking websites, so I've confidence that one day in the future, something is going to "click" :-)

www.firelake.co.uk

Best regards,

Paul

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February 14, 2017

Hmmm looking at your site i wouldn't trust spending any money with you.

Why does your site look untrustworthy?

1- You don't have a professional domain name you are using shopify subdomain i wouldn't even take you seriously.

2- Your images are pixelated and low quality.

3- Your logo looks unprofessional and unappealing poorly designed.

4- Banner has no sales message and tells me nothing.

5- Scrolling down to see your product also nothing enticing there, just a bunch of pixelated images with no proper description and looking at your collection page its all jumbled up with bad looking product images.

You need to start with the above then move on to other targeted conversion techniques.

Prime Jewelry @ https://www.primejewelry.com.au/ | Digital Marketing Consultant @ http://seomarketingadvisor.com.au/
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February 14, 2017
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Facebook does have a "shop now". You can put your entire store on Facebook. Check out my facebook page https://www.facebook.com/stitchkitsgalore. This is free through Shopify. On your shopify admin page look for "SALES CHANNELS". Their will be a plus sign next to it. Click on it and add Facebook and Pinterest.

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Last edited February 14, 2017
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Nice site Prime, like they layout, makes me re-think about collections on the front page (I didn't like this look originally, but yours is done very well) we actually look very similar, good old Debut theme - what are you using for the related products? I tried Beeketings one but found it made the page very sluggish to load...

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February 14, 2017

Hi,

I originally posted this answer in November, 2015 and it still applies today:

 

Personally, I think your site looks great.  Facebook is a great place to advertise but, it is my belief, that the people on there are not there to purchase.  You cannot put "likes" in the bank.

Over the years I have spent a ton of $$$ on Facebook, Twitter etc without 1, I said one sale.  I get a few hundred unique visitors a day and the people who purchase come from Google, Bing and and a portal that specializes in my product.

Get your organic search up on page one and try a few Adwords and see if the bounce rate declines and the sales increase.  Get email addresses of your clients and offer discounts for signing up but not for those who leave the website as it lowers the value of the product.

Another avenue is Remarketing where a cookie is placed in the browser of your visitors and then shows your ads as they browse the net.  Be sure to reach those who abandon their shopping carts with an app that emails them after an hour......and then you will see your sales increase.

Social media is good for some name recognition but it does not drive sales.

Elliot

Posts:
43
February 15, 2017

I'm going through the same thing, where I had loads of visitors but no sales. my store is only a couple weeks old so I should give it some time, but after two weeks with that many visitors? I still think something is wrong. I used a theme for clothing and apparel. paid themes are out of my budget at this time :( I am trying to add more products with different designs. I am also offering free shipping as I am just starting out, so I thought that would encourage buyers.

I'm throwing money away on Facebook and Instagram ads. Although I've received many visitors through social media, ads through social media are not helping overall.

If anybody can take a look at my store and tell me what I need to improve, feel free to do so!

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February 15, 2017
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Hey Karin!

I run a store called Nöje www.noje.biz

I'd suggest making sure you have a company logo and showcase your name as the first thing people will see when they land on the site.  Is "Equine T-shirts" your company name?  I think given what you sell you have the opportunity here to be playful with your name.  Your site's background is gray which color psychology-wise is a bit of a downer.  In my personal opinion a white background looks cleanest and gives you options for what other photos & colors you can use throughout the site.  Speaking of color - I wish there was a color scheme to your site!  Aside from your product photos, the only color I see is in your header.  Take some time to explore fonts that are as playful as the products you sell.  Using a serif font throughout your website feels a bit late 90's.

It would be cool to see people wearing your shirts to make it easier to determine how they fit.  I generally will not buy apparel online without a picture that shows how it looks on an actual person.  Your product descriptions and "about me" section are an opportunity to tell a story about your products.  I can't tell from your site who designed the shirts & who took the pictures of the horses on your shirts.  If you are the designer and photographer,  I would love to know that as a consumer.  Same with your blog - it's an opportunity to tell a story (while also boosting your SEO ranking and creating share-able content for social media).  Do you have stories you can tell about your equestrian days, information to share about caring for horses, stories about your travels?  Share them!  A good story creates a brand people can rally behind.

Best of luck to you, it seems like you have a product you love and a story to tell, so don't be afraid to put yourself out there!

Cheers,

Robyn

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February 15, 2017

I hate to be this honest, but  look of the site doesn't  inspire trust. Try a letters logo instead of a picture.

Your banner could use some help. Make it chick or whatever style you are going for. You already have your logo with the site's name. Just put a quote or slogan on the banner. Use a picture that will pop and capture people's attention.

The product pictures are beautiful, but it takes the attention away from the product and I saw myself focusing on the model instead. It wasn't clear what the product was. You can use those images for advertising a bag line, but not the product.

Try using pictures that go with your site theme. Try to make everything flow nicely. Avoid google images. Choose the site colors you want and start from there.

canva.com is a great website for free designs and also helps inpire new ideas.

pexels.com has stunning pictures for free. I'm sure you can find some that go with your site theme. 

You have a great product and people are telling you that. Just make sure your site sends out the message you want! 

Good luck~

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February 15, 2017

Hello and thank you everyone. I am completely humbled by all of your comments. I unfortunately have two midterm exams this week (Calculus ) tomorrow, so I plan to read and digest what all of you have said by next week, so please don't think I am ignoring you. I've have also received a number of emails and FB messages. Your help is invaluable to me and I appreciate it more than you know. Dealing with Shopify has been a waste of time.  I want to thank the humble soul that bought the Hoodie today, I feel so bad and woould loev to just give you the Aliexpress info.  

As I mentioned earlier, I have no experience in ecommerce and just started the store on a whim to try the Free Plus Shipping model. I hope you all have a good week and look forward to digging in after exams.

 

Ps: just checked my store, now it says I had 5,292 visitors today????? 

 

Screen shot 2017 02 14 at 5.22.50 pm thumb
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February 15, 2017

Well, lots of good advice, but I didn't see the correct answer.

Here it is:

You have virtually no engagement on FB.

Your traffic is being inflated artificially... by what I can't tell w/o looking at your reports in Google Analytics. It's probably SPAM or low value, un-targeted customers visiting the site with no intention to buy anything (ever).

The truth is, unless you have $10k to invest in marketing each month, it will take you 1-3 years of full time effort to build an audience. If I was attempting this without a budget, it would take me 6-18 months of full time work.

I have 20 years of experience and built my first 7 figure shop when I was 23. That took 3 years and required a budget of ~$80k annually. That was in the early 2000's and it was MUCH easier and cheaper to grow an ecommerce business.

Furthermore, it takes about 30-90 days to make a sale. When someone visits your shop, they aren't ready to buy. They still have product research to do, they need to trust your brand, and sometimes it's just timing (maybe they come back after pay day in 2 weeks). You've got to understand the customer lifecycle and it's different for everyone.

Sorry to be the voice of reality, but you've got a long way to go. Wishing you the best!

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February 15, 2017

Wow Kitty, you have a Rockin Store!!  I will be taking notes.

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February 15, 2017

Thanks Robyn

Yes, Equine Tshirts is the name of my store.

I'm using a free theme (the simple theme) so my options are limited in terms of making it colorful. I could not find how to do that in the customize theme. But I have made the background white and made the text a more navy blue color, rather than the old-fashioned black. I also changed the font in certain places.

I would like to dazzle up my site with some fancy themes but unfortunately, those are all paid themes.

I am not a photographer or artist myself. I've been contacting and started some contracts with some photographers and artists to add their designs to my store. I'm also in contact with another artist who specializes in patriotic horse art and as soon as she receives my payment she will grant me permission to add her art to my store. I was in contact with another horse artist who had fantastic designs, unfortunately, he declined. I also put some ads on Fiverr for horse artists and designers to find more selections and hopefully increase buyers.

I have refrained from advertising until I expand my design selection and make the necessary changes to my site, going by the advice you mentioned in terms of adding more to the "about me" page.

 

 

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February 15, 2017
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Hello, If you are advertising that much with no sales, the first thing to do is STOP ADVERTISING! You will burn through whatever money you don't have.

1) Starting a business with no training is a 100% fast track to failure.
2) I would recommend getting those celebrities off of your site, no pictures, no names. You are headed for a lawsuit.
3) Your home page is nice, but none of the products are clickable. What good is a product on the home page, if I cant click it and buy it.

There is a ton of free information out there on how to go about this. I think you should spend about a week researching and then go from there. You need a strategy. You need to know how to convert a visitor. You need some kind of budget and expectations for ROI.

Back in the old days you could get sales with almost any site...those days are gone. It actually takes a bit of work now.

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February 15, 2017

Hi Baloosey,

Please take my comments as "constructive" critisism.  Here are some quick things I've picked up from your site (after a very fast look).

- Site needs a new theme, currently it looks rushed and unpolished
- Rebuild the header with a logo that integrates nicely and seamlessly
- create an about us page and clean up the home page
- hide any URLs in links so we don't see tinyurl links
- No clear shipping policies and return conditions are a little "rough", thus certainly deterring potential buyers
- sizing cart is not clear, needs to be zoomed in to be seen properly and gives away that your products are just being resold from China
- product name are too long and images all need to be the same size
- variants are not named properly (color1, color2, etc) and don't all have the proper images assigned to them
- get a real domain name
- website should be complete, seeing things like "TEXT COLUMNS WITH IMAGES" will scare off most buyer
- your blag does not relate to your store, and is filled with gammical errors.

Feel free to contact us if you need help, and we wish you the best of luck!

Official Shopify Experts - https://experts.shopify.com/webbotz
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70
February 15, 2017

Hi,

I've been running a fashion website for 8 years now. And let me tell you it's tough.

Your website looks good and actually better than mine, however there are not enough products for customers to buy.

My website really only focuses on female dresses, but I do sell some other stock.  From looking at your site I'm confused about what you are selling. Focus on one area to start off with, for example female dresses and build it up.

Hope this helps.

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February 15, 2017
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   OK.. so you decided to do this on a whim, and threw together a website (and it looks like it), the question is, is it something you want to do? Is it a passion for you? Is it something you enjoy? Or did you just read somewhere that common markup in retail can be anywhere from 100-100% of purchase price and think easy money? If so, do yourself, and any potential customers you might have a favor and fold it now, and think the money spent on it as the cost of education.

   As much as the get rich quick people might want to make you believe it's easy, that you can sit at home, and just watch the money roll in, it usually doesn't work that way. As most of the people have shown you, they have been at it for months, or years, and as far as I can tell, none of them have been able to retire. So, decide, is it something you want to commit time to every day, and as much as you can on week-ends or such? Or do you want to go have a life? I will tell you that owning a couple of retail stores and starting on the e-commerce ride in the early 90's has rarely made me as much income as working in a corporate setting. However, I rarely have as much fun in corporate jobs as I do working for myself. I opened my first store at 16 (fixing and selling clocks). At that point my advertising budget was $45.00 a month and word of mouth. The same can still be done now. But it takes time, and reading as much as you can about how to drive traffic, SEO, and all that other stuff that you see covered all over the place (and that I wil admit, I'm just learning about this time around. If you think that you can stop learning once you graduate, dont, if you aren't learning something new everyday, you might as well not be living)  As you have seen from others posts, it's a matter of trust. Can you reach through the computer and get them to trust you with their money? Can they depend upon you to deliver what they want? Do they trust that the items will live up to their expectations? That it will be delivered in a timely fashion? This is what you need to concentrate on. IF YOU came across your site randomly, would you give them money, and be happy waiting a couple days to get your merchandise? Oh.. what's that? It might take 20 - 60 days to get what they ordered? Did you tell them that? To me, the current order is nice, but that's not the money I want. (I mean, sure, I like that money very much), but the money I really want is the money they are going to give me next week, or next month, or next year, I want their mother's money, their sister's money, their best friends money. I want them so happy that they will tell everyone they know about what a great deal they got on this wonderful new piece of whatever it is I'm selling. You have to give them a reason why they need to buy from you. And it doesn't sound like you know what that reason is yet. I thought it would be interesting to test this shipping plus model and see what happens. Well, you saw what happens. Why would I want to pay shipping for some worthless piece of trash. (it's litterally worthless since you aren't charging anything for it.) etc... Sometime it's easier to sell something more expensive than it is to sell something at a fair price. But I like selling at a lower price since I can, and delighting my customers with the quality that they aren't expecting. As has been pointed out, a quick right click can find your stuff on aliexpress for .64 with free shipping. So why are you charging $4.99?
Answer that question, answer it in your blog, answer it in your About Us section, Answer it on Facebook, shout it from the rooftops. Facebook is like the local coffee shop. Chat with people, engage with them, and mention, oh, by the way, look here if you want. I do get sales from Facebook, but also a lot from cold searches as well. As far as I can tell, while when activity is up on FB I might get a few more sales, but I can set loose a meme that has 100K views, 4-5K likes or more, and not see any correlation with anywhere near that big of a jump in sales.(one that looks like it's getting traction I might throw a dollar or day at it to give it a boost. I try to keep my cost per action at .0001 to .0005, if I see it costing more than that after 4 hours, I stop the ad) You can get by with spening $1-$2 a day, no need to spend more. (yeah, I wish I had realized that in the begining) Notice I say meme.. they work a lot better than most merchandise posts, although I use bots to post merchandise ever few hours, and mix it in with quotes and other stuff every few hours. The other memes for large traffic I post once or twice a day as it hits me. Make your FB interesting. Give them a reason to come back, again and again, and again, or at least keep you in their feeds. But all it really does is build brand awareness (which also builds trust). However, I don't see in this day and age as it being viable not to have an FB presence. Just don't depend on it to drive all of your sales. Like (in the old days) it took TV, Radio, and Newpaper to drive traffic, the same thing is true today. You need many channels, each supporting each other. Each social network should point to your brand in a consistent manner. (this is the core of branding) So that if they see your item, or your ad, or your post on any social network, they know it's yours. 

So anyway, decide on what you want to do, and go for it, or chalk it up to a learning experience 

Good Luck,

Mike

Head Gecko

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Last edited February 15, 2017

I'm going to put it out there.  Your website just sucks.  It's hard to navigate.  Everything about it shouts an 8 year old or younger designed it.  Granted.  I've been programming websites for the last 15 years but on Shopify, I'm stuck with their FREE themes because I'm bootstrapping which I have to work around.  Nevertheless, if a site is hard to navigate, looks cheap, or doesn't have pictures of people actually wearing/using the items you're selling, it'd be hard for me to trust you.  I mean real images from around town (your town) from real people (not models).  Not images from AliExpress.  How do I know you're not out to steal my credit card info on your forms or through your links?  There's no privacy policy or terms of use which will explain what you do with my personal information.  The homepage should be cleaned up and organized.  Most ecommerce sites will put the "About Us", "Contact Info", "Shipping and Delivery" and other similar information on separate linked pages.

Next.  You mention that you use the images from AliExpress.  Are you dropshipping from them or do you hold inventory?  If you're dropshipping from them and haven't received any samples yourself, how can one trust that your customers are going to get what is shown in the picture?  It's screaming "SCAM".

Your return policy is a joke.  How can someone trust you if you write "An item you claim is not as described, but Ballooo can prove that it is."  Seriously?!?!  This confirms what I wrote in the second paragraph where you don't even know what you're delivering. You're essentially saying don't try to return it because we're going to argue with you every step of the way.

If I were you, I would find someone to help you redesign the site and I would buy some of the items I'm selling to test them out.

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February 15, 2017
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Thanks.

I had a developed custom code a number of things on the site including product recommendations. Its a good option to upsell your products. I don't believe in paying monthly for plugins.

Prime Jewelry @ https://www.primejewelry.com.au/ | Digital Marketing Consultant @ http://seomarketingadvisor.com.au/
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February 15, 2017
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Aliexpress... Thats the main issue I will tell you. Too many! (and I mean it) websites are selling from aliexpress, by the first impression without even ready the forum i noticed you are selling from aliexpress.

 

Customers too! they already getting to know all these suff are sold on aliexpress, cheaper and with free shipping! the word of mouth is also that way "hey dont but here, it is sold like 2$ on aliexpress (or wish) "

Unless you sell something unique, you are going into a very high competition between aliexpress dropshippers and aliexpress itself. You will have to pay a lot of money to gain customers so you have to increase your rates way higher to cover your ads. AND you are not building any brand that way not customer loyalty.

 

Also your website is huge you sell everything! Why would i buy anything here which I do not see any difference than amazon or aliexpress or wish or ... ?

 

focus on a specific product catagory and at the same time a speific product range which is unique.

 

I can run a cheap add on FB and target all countries and all people and get loads of likes and shares, but that does not make sense as it does not make any sales!

 

You need to start from scratch and see what do you want to sell, who would be interested in it, and who would buy it and why. Just copy paste products from somewhere especially aliexpress, does not work!

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February 15, 2017

Hi Baloosey, looks like you have already had some pretty good replies so far, and to be honest i have not read each and everyone so this might have already been said, but here goes any way.

The site looks nice, the product images are pretty good and the descriptions show quite a lot of detail, but there there are  a few simple things you might want to think about...

If you are getting a lot of traffic, and a lot of likes but these are not converting to sales, what are the possible barriers to sales, and how can you remove them...

You are based in canada, but your sizing is Asian would it be better to give US/Canada sizing on the site and enclose a leaftlet explaining the sizing translation to asian with the product.

Its great that you have a returns policy on the site but do you really what it publish it on the home page or could you simply have a link to the policy in the footer, to make it easily available without it being in your face.

The product descriptions certainly for the clothes are more like lists of produce specifications, if you went into a shop to buy a t-shirt and a sales person spouted of a detailed list of atributes would it make you want to buy the t-shirt or would you be more likely to purchase the t if the sales person told you in a few sentances that this charming t-shirt is very popular with the bearded wearers of all ages, that it is the perfect combination of stylishness and wit guaranteed to turn heads and start conversations. or that it is made of 100% cotton and will suit anyone whether they have a bit of stubble or a beard or wizarding proportions.

I'd possibly take a look at where you place various graphics for example on the product pages you show colourful graphics for a range of payment options including paypal, apple apy, visa etc, but when you add the product to the cart, those options becomes less clear, and you only seem to offer checkout or checkout with paypal the previously colourful graphic is now grey scale and pushed right down to the bottom of the page, and there are no indicators of shipping options.

I would certainly be thinging about having a free delivery on all domestic sales over $x here to maximize conversions.

 

If you look at the shopify amdin home page on the left hand side you should see a 'Conversion funnel' this shows the number of people (and % of people) that add to cart, reach checkout and purchase. This should give you an idea of how well you are converting visits/likes to sales and where in the conversion process you are loosing people, this will give you an idea of where you need to improve your performance.

The stats will vary depending on what your products and seasonal variations but as a rough rule our site has an add to cart of 4-12% and a purchase of 2-6% 

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February 15, 2017

Benjamin Lung said this above and I have to agree -

Your return policy is a joke.  How can someone trust you if you write "An item you claim is not as described, but Ballooo can prove that it is."  Seriously?!?!  You're essentially saying don't try to return it because we're going to argue with you every step of the way.

If you are selling new merchandise (especially in the fashion industry) you have to be prepared for items that customers need to return for any number of reasons - it's faulty, doesn't fit, it was a gift someone didn't like,  etc etc.

Plus most Western countries give buyers the right to change their minds. In some countries it's called Buyer's Remorse and in others A Cooling Off Period. You need to check your Canadian Consumer Laws or you could be in trouble.

I give twice the legal return period allowed where I live, because I want to keep happy customers and have them completely confident to shop with us - and it wouldn't matter if I was selling $5 pairs of socks or $50,000 diamond rings..

There's an old business saying that I like to follow -

"It can take years to get a customer - but only a second to lose them"

If you have fights with customers over returns they will never come back and they will also tell everyone they can to never shop with you.

Just a bit more food for thought.....

 

www.truetalon.com

 

True Talon - Knives and EDC Gear www.truetalon.com
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February 15, 2017
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I think your answer is in the question.

If you are driving enough people to the website to have a good conversion rate, but still no sales - it's what happens once they are there that matters most.

I got a few thing to mention, some of them have been already mentioned, but still:

Most important is the fact that you are not using a domain, but myshopify.com - domains are cheap - get one. The trust is what you are lacking, not marketing or products.

1. images are all different size and dimensions - the uniformity is utterly important, crop and resize.

this looks like your standard Chinese website, where a LOT of people got burned.

 

2. I'd advise to have more product per page, people hate clicking through.

 

3. It's bad taste to have return policy on home page, put it in the footer, accessible from any page, product and so forth.

 

4. please change your return policy - a - you have to abide by distant sales regulation anyway  and b - it sounds very unfriendly and i, as customer would be afraid to purchase, thinking that i might loose my money, even if i do like the product.

 

5. where's the delivery information? Quite sure you might have some abandoned carts, due to the unexpected charges.

 

6. home & catalogue pages look the same - boring &  cluttered

 

7. Product menu button should have a dropdown menu with categories separated. There's absolutely no good reson to have them al in one long category.

 

8. Contact us - huge button, looks bad, use a form as a separate page - more professional.

also use the Facebook messenger - it’s free and easy for customers to chat if need be, if you can't put a stationary phone number in. 

 

9. after adding something to the cart, don’t take the client straight to the checkout or at least give them an option to “continue shopping”

that line “all order in CAD……”  is running away - fix that.

 

10. footer: more social links at the very least 3- Facebook,  Instagram and tweeter or google +

also “join our mailing list” - give them a good reason to do so: special offers, free delivery or introductory discount code or just a cool quirky line as to why they should share that information with you and be bombarded by extra emails, that everyone hates this days, myself included.

 

11. Filter is craaaaaaazy - why would you put so much in it? 

 

12. Kassanda Children's Aid - good, but why is it there? are you giving a portion of your sales to charity? - State that!

 

13. all the mentioned previously tiny urls, no description, too many different items, mixed variations....
i hope you know, that there no way in hell you can build a "supermarket" with no budget and years invested. You might stand a chance to build a tiny professional boutique though, but these product are not niche, nor current, nor sought after - it's everywhere, too much of it, really cheap as well.

 

Look, i am sorry for pointing out this many things, i usually don’t even get engaged into discussions.

You have to think though, you have very similar items to thousand of websites that use Aliexpress, so put yourself into your customers shoes and think - WHY would I buy this item from ballooosee? 

 

All that being said, money is no excuse - all these adjustments require just work and attention to details. Knowing all of this, make a choice if you still want to do this - this is a hard work, lots of it, daily! 

There’s no “i made a quick & free website, got an oberlo app, loaded free stock on and now i sit down and wait for money to trickle in”

There's so many other great drop shipping options available for USA & Canada, it's maddening that everyone chooses the easiest and cheapest option.

 

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February 15, 2017

Hey Baloosey,

i have 20+ years of experience with e-commerce. I hate to tell you but you are beating a dead horse. No template or colors or even description will help you in this case. People are not excited about your products. If you have so much traffic and no sales, that means the traffic sucks or your product sucks. You need to change the game completely.

i have too listen to the webinar you're talking about - free product + $9 shipping + Facebook ads you can make thousands a day. Well I'm open minded always looking for an idea, so I tried that. I know when I'm doing - created a brand logo and domain, entertaining lighthearted descriptions with awesome images, I created 20 products store and promoted these 20 products with Facebook ads $5 per day each as they suggested in the webinar. Guess what: tons of traffic great engagement, spent $300 for about 3 sales worth of $30. This model is broken, either the webinar guys are Saying complete BS or it used to works years ago and is not working anymore. 

I am not a beginner in this game I helped to sell tens of millions online to a corporate clients and also have had my own biz for the last 8 years.

when a product sells it sells, when it doesn't it doesn't. You need to create a unique quality product and put an effort in it, peddling bs products from aliexpress doesn't seem to work.

try something else, until you find a success but never give up!!!

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Last edited February 16, 2017

As a store we have decided to remove this post due to the behaviour of a few commentors.

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February 15, 2017

One of my custom images

The oh my deer messenger bag 600px 1024x1024 thumb
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February 15, 2017

another custom image

The boho messenger bag 600 px 600x600 thumb
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February 15, 2017

You can do just as much with the free theme as you can with the paid themes, it just might take some research and won't be done in 2 minutes. You absolutely can order you Menus and such (under online store - navigation, and explore Drop Down Menus... fairly easy to master.

Shopify is actualy one of the easiest platforms I've worked with. But you need to understand the process of what you're doing. It doesn't matter if have bicyle or a masseratti if you don't have a map.

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February 15, 2017

OK, I'll add one more thing as someone who had his first e-commerce website built in 1996.

It is not how many people you reach...it is how effectively you reach them.  I wrote above about Facebook, Twitter and Instagram traffic.  

Now, let's say that your product is something they cannot buy anywhere else...truly one of a kind ( Yes, I read the Alibaba Express reply and trying to beat them is a losing game), then reaching people who "need or even Want" the product is more important than getting traffic.

If you want to make a small fortune on Facebook and Twitter, here's the secret....start with a large fortune.

Are there forums that talk about your type of products?

Is your SEO done well enough to get you ranked in Google's Oragnic search?

Do you have a mailing list of people who have come to your website where there was a way for them to sign up?

Do you have a pop-up box that people can see a special on some items?

If your answer is no to any of these questions then either correct it or turn out the lights.

 

Selling goods is a full time job and needs to be practiced everyday.  The people will not buy until you give them a reason or at least "get in front of them to make your argument".

My sites get 1000 plus unique visitors a day and I can only get 9% to order on their first visit.  they get there by Talk Forums, Google Adwords, My own direct mailing list, promotions, Specials to our existing clients, new product intoductions in addition to having the order of the goods change throughout the day to make the collections look fresh.

I hope this helps.

Elliot

HolyAmbitionz Member
Posts:
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February 15, 2017

Ok first and foremost, im going to be brutally honest in my reply and this is for your help with all respect.

When i go to your website im getting a strong since of not taking things seriously (No unique URL,post completly off subject, ETC if your not taking your buisness seriously neither will your customers your going to have to get out there and grind and get the money around to purchase all these things if your not that serious about it to do that then this isnt your buisness.

Your website design isnt in proper order and does not show not one photo of your products on landing page,your potential customers are leaving before they even look, They (customers) dont like to look hard for products i feel as if your products are on the home page of your website then it will be more engaging and more sells possibly you can show all or a majority of your products and have the finer detailed products or type of products in some form of search settings, it is nessasary for your contact information to be on the header and footer of your website including phone number, address and a proffesional email such as Contact@Ballooo.com there is several more problems i spot but after those are fixed you will begin seeing more if you continue your form of advertising witch seems to be working.

I offer my help on building you a completly new website, i will do for free with resonable demands Contact me at Holyambitionz@Gmail.com or https://www.facebook.com/ChadSwagg 

Respectfully Chad Moore!

Tough Love Member
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February 15, 2017

This entire thing is a scam.

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February 16, 2017

Thought I'd take a little break from studying to say "Ditto that Doug"!

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Last edited February 16, 2017

. I'm going to be brutlly honest here. I hate to be critical as my shop is a work in progress and I'm a typo queen...but really, what ever you are on, I don't want to know. Too much excitement with ca-ching dollar signs in your eyes

First rattling off those numbers aren't impressive at all. I dont get the feeling that you are building a brand nor trusted on-line relationhips. I feel like your numbers are there because you have  an old time  "freak show"

What I am curious about is WHY are you not using your own images? Do you have permission from the photographer or models to use thes images you have posted? Copyright infrgement! I suggest you look up the penalties for that.

I was not going to look at your pages at all because it is clear to me that you were using the forum to get traffic and conversions. But, I did look and I immediatly felt PUSHED. A huge turn off.

Then I read that your company was a month old so you were celebrating by giving FREE gifts. My gutt felt like you were that  guy in a trench coat who had walk up to me trying to sell me a fake watch I did not need... You need to know your target market adn how your will meet a need.

Facebook is about building relationships Right now, there aer so many new direct sellers at the bottom of the mlm pyramids that they are  like packs of hungry dogs. "I'm so excited..now book your party and I'll give you FREE X." Let me tell that folks are so tired of that few want to open their Facebook pages anymore....If you want to have a business BUILD those relationships with out try to force sales.

Instagram: people want to be entertained by images. IF peopel want to buy something on line, they Google something specific. That is why the description and tag words are crucial. You need mor thatn a few weeks to get momemtum on the SEO.

Pinterest: people collect intersting ideas. Do you even have a Pinterest account that shows your passions, or target intersts that relate to your business? the buyable pins is awaesome in my opinion. But, the conversion is not overnight.

3 or 4 weeks does not give adequate to build a credible trust. It looks like a scam. Why would anyone want to plunk down any money when I have to question where you got your product from? The great photography in the images does not match with your store being a month old. Do you have a ware house somewhere or are you a designer shop lifter? You aren't manufacturing are you?

 

Choker and doll houses? What demographic are you trying to meet a need for? You did not mention a target market nor a business plan, So don't be blaming Shopify buttons for "going bananas."

Good for you going to school; stay in school. Who cares if you have classes when you are asking questions in a forum? Sorry, that fact is not relevant, but very revealing...does this mean you don't have time to fullfill any orders IF you got any .

In my opinion it looks like you are trying to get rich quick by using Shopify.I suggest you do you homework on how to establish credibility on-line.

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February 16, 2017

AMEN!

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February 16, 2017
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I listen to those webinar / sales pitches only for education purposes.  It's troubling that people are despirate for a way to make money, and these people prey on that.  I added a screenshot of what this guys numbers where.  Of course he boasted about how he did $443K in revenue with FB advertising, and to the lay person it all may look appealing.  To someone who's business minded, it looks like crap, the numbers suck!  The obvious thing that stood out, was that he had to spend $.53 to make a dollar in revenue.  In other words, of his revenue he spent 53% of it to get sales.  The US Small Business Administration recommends a small business spend 7-8% of gross revenue on advertising.  Using 8% as an example, he should've only spent $35,463. to FB to generate the sales he did, not $234,473!  At the amount he spent, his revenue should be in the $2.9M range.  You're in Canada, go on Dragons Den, and pitch any business where you're spending that much money to get a sale.  Nobody would invest, and Sorry, Shark Tank took Mr Wonderful, but he'd tell you that "you're going to zero" with that business model! 

If we were to estimate his product cost of $4, and using his number, which is very close to what the revenue per sale was, "free pay 9.99 shipping".  Two items where purchased per customer, and his total cost of goods would be $181,392.  Factor in Shopify payment fee of 3% for a total of $13,299 in fees.  Here's the breakdown of this "guru's" numbers:

$443,287 Sales
-$181,392 Cost of Goods 22,674 sales x $8
-$234,473 Adverstising
-$13,299 Credit Card Fees
$14,123 Net Profit

Seems like a lot to do in order to net $14K, that's an overall net profit margin of 3.5%.  Here in the US, self employed you're getting hit at a 30% tax rate.  So, you're in pocket profit is only $9,886.10.  Ugh!!

Having a website is the easy part, getting visitors to your site is challenging, getting visitors to your site to purchase a product / service, is very difficult.  You mention 20k post engagement, traffic to your site, and nothing.  Look at how many viewed his content,  look at how many people added to cart, and how many people purchased.  203,159 made it to checkout, however only 22,674 went through with actual purchase.

When someone decides to do an ecommerce business, you're getting in shark infested water.  It is constantly kill or be killed!  It's not an arena that people should just jump into, or pay some "guru" a couple grand to help them.  Some comments have been vocal about Aliexpress, and "cheap Chinese products".  Alibaba's CEO was asked about that issue, and he said that those who make bad products won't last.  You have Aliexpress, who's is frankly at war with Amazon, thus Amazon is trying very hard to push into the Chinese market.  Both companies are competeing for the same consumer, and everyone else is little minnows.  You have to really be on top of what's going on in the ecommerce world to make good business decisions.  You mentioned in Canada who some of the largest ecommerce companies are, however what you probably don't realize is that Aliexpress is now the 8th largest shopped ecommerce site in Canada.  A year ago, it wasn't even on Canadian shoppers radar, after the visit by the CEO to Canada, the site has exploded with Canadian shoppers.  A year, two years ago, you could've probably been doing real well just selling to Canadian customers.  Now, the cats out of the bag in Canada.

The other company mentioned in the comments is Wish.com, and for those critics of the "cheap Chinese products".  Here's the reality, Wish was valued last year at $3.5B during a round of funding.  They don't publicly disclose numbers, however it's estimated that they will do $2B in revenue for 2016.

I don't know if you have the FB pixel installed, however it's a must.  I would also recommend signing up for Google analytics, it's free, and super easy to add on your site with Shopify.  Google Analytics will give you more insight into your visitors, and you can tell if you're getting bot traffic.  You can also block those bot sites that hit your site from being recorded in analytics.

You have to look at ecommerce as sales, because that's what it is.  By having the FB pixel, you can then get insights into who your visitors are, who abandoned carts, and by looking deeper into the demographics of who's clicked on your FB ads.  You will be able to get a better understanding of your market, and who your target audience is.  You can then do FB ads targeting the audience that you've come up with.  If some "guru" told you to do this ad spend that you posted about, without doing testing first, he / she is an ass!  Frankly, I'd question what their real affiliation is with both FB and Shopify.  You have to be testing, that's what the little $5 FB ad spends are for.  I did an ad last week, targeted males 18-54 years old.  After a day and a half, I looked at the age demographic of those responding.  18-24 was the largest by far, so I immediately changed the targeting of the ad to just 18-24 year olds.  My point is, what you do have out of this ad you did is valuable data, you just have to analyize it.

Another way to look at your business is that, you have three pots.  The first is the biggest, and that's all the potential customers for your products.  The second is much smaller, and it's your pipeline.  The third is the smallest, and that's your customers or "pot of gold".  You're objective is to move potential customers (prospecting) from the big pot, into your pipeline (your prospects), and then into your "pot of gold".  If you get a sale along the way great, if not, you're building up your pipeline.  Going back to the image, and "guru".  180,485 people abandoned the cart, why?  I've clicked on these "Free plus shipping offers", and the problem with them is that the customer has to give you their information before they can see the price.  Horrible idea, and I can tell you from my experience selling RVs, boats, and cars to both international buyers and out of market buyers.  People want to know the price first!  Having someone give you their personal information in order to get the price, well you see the result the "guru" had.  Internet Retailer did a survey of online shoppers, and asked them to rank what is important when shopping online.  Price of the product was number one, followed by free shipping.  If you ran a $5 FB ad for free plus shipping, and disclosed the shipping / handling charge on the landing page, or better put the fee in the ad.  I would bet you that $5, that you're going to see a different result.

You're thinking, "damn, spent all this money, had people come to my site, and they bought nothing!"  What it did was start to build up your pipeline, if you have FB pixel on your site, you can now create ads that target visitors that came to your site.  They've already met you, and maybe your site wasn't up to par when they visited.  Here's your opportunity to get a second chance to move them into your "pot of gold".  The real objective here is to build up your pot of gold so that you don't need to do FB, or any advertising.  As they say, the best and least expensive advertising is word of mouth.

I wish you best of luck, and I know you're a newbie.  There's so much information out there that you can learn about ecommerce without spending any money.  You just have to commit, and put in the work.  I've been doing internet marketing and sales with big ticket items, and small priced items since 2004.  I spend about 10-15 hours a week just on educating, and researching what's happening in the market.  Again, you have to really commit and put in the work to reap the rewards.
 

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Robert Page Member
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February 16, 2017
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I was going to comment yesterday but most of my opinions on your site had already been expressed by others in the community. But I came back today to how it was going and feel I need to express my opinion now.

It is apparent this is your first time attempting to build a website, you are obviously in over your head. Every time you make a change it gets worse, right now your site looks like something built on AOL back in 1998. The Free + Shipping image that you copied from online and added to in photoshop looks like something from out of this decade and is cheapens the whole site. The content and images are all over the place and there is no true vision for the site or company. You gave The Bay and JC Penny as examples of what you wanted to do. Please remember these stores are brick and mortar stores that have large budgets for their online presence and still do more business in store than online. You will not be successful if that’s what you are trying to compete with.  

Every time you reply to the criticism you blame shopify, its limitations or your lack of funds instead of taking responsibility and asking for real assistance that many folks have offered.

None of your email address / web links are active, if you don’t know how to insert  hyperlink, google it!!! It does not give any credibility to your store to have links to your facebook or email that are just text and not a clickable link.

You obviously copied images from online or/and AliExpress. Just because you put it in photoshop, added text and cropped the image does not make it yours. Example: you have a picture of Skrillex at the bottom of your home page, why? Do you have permission to use his image or likeness on your page? You have another image below that with logos on a helmet from Pelican, GoPro and others? Do you have those corporations permission to use their image or likeness on your page? Given the fact you don’t have the budget for an $11.99 web domain or $30 for a premium theme (that you don’t need btw) I will assume you didn’t pay for the rights of those or any image on your site. You will find that this will land you in some hot water and heavy fines.

Speaking of budget, did you really think you could get a successful online business without any money? I feel bad if you were duped into thinking that was possible.  You will have to deal with returns, exchanges and unhappy customers, if you don’t have a small cash reserve to keep them happy you will fail.

AliExpress drop shipping: This is a slippery subject because I know a few people who have successful with a dropship model but its not easy and its not free. It take a lot research to find the right niche and products to use. From your site it looks like you just browsed and added products that you thought were un or neat. Take for example the Cat Ring, you have it listed for $12.99 + Shipping. A quick search on amazon and I found the exact same ring for $8.99 with free 2 day shipping with my Prime Membership.

https://www.amazon.com/Womens-Sterling-Silver-Opening-Wedding/dp/B016XN7KSW/ref=sr_1_18?ie=UTF8&qid=1487257566&sr=8-18&keywords=cat+fashion+ring

Even without Prime the added cost of 2 day shipping I am still getting a better deal since yours will most likely ship from China on EMS and take 30 days to arrive. A little deeper search and I can tell you this is a losing item on Amazon and isn’t even ranked.

Your Watch that is on your Free + Shipping deal I can get on Amazon for $9.99 and free shipping. I assume this is still cheaper than your shipping charges and I get it in 2 days. 

https://www.amazon.com/gp/offer-listing/B01N4G0HZN/ref=dp_olp_new_mbc?ie=UTF8&condition=new

Do you think someone would rather buy from Amazon who has a fantastic return policy, Amazon warranties every watch on their site for one year on top of manufacturer’s warranty and free 2 day shipping or would they buy from a store who admittedly has only been in business for a month and has a hostile return policy? Again t comes down to research and finding the right products, not just adding things you would buy. And you have to know the compition and what they are selling the product for.

That’s the thing about this model they didn’t tell you on the webinar, it not easy, its not free, its not something you can do an hour a week from a beach sipping Mai Tai’s. You have to put in the work, research and find the right product, research where its shipping from and let the customer know. You have to live this business like its one of your children and once its all grown up maybe then you an sip Mai Tai’s at the beach. Just like anything worth doing, it takes time, effort and dedication.

AliExpress is fine, if you want to buy something for yourself, but its not a great partner for drop shipping businesses. These companies also sell the same products to wholesalers at much lower price and then they end up on sites like Amazon for the same or lower price than you can afford to offer.

Have you even thought about shipping times and letting your customers know where these items are shipping from? Do you thing a person who buys something and later finds out they wont receive it for 30 days will be happy? What then? Do you tell them sorry about your luck or do you refund the purchase and apologize?

Don’t give up, just stop making excuses and accept the fact you have to put more into this than you expected. Lastly, make sure you are using Google Analytics or a similar service, if you do, you can see where your traffic is coming from, what pages they are leaving your site on and how much time they spend on each page. Its extremely valuable information and help figure out where you lost them.

Good Luck!

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February 16, 2017
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In addition to what a lot of other people have mentioned about the rights to using certain brand and celebrity images - that "custom image" you have of a woman running through a field? That is from ANOTHER COMPANY'S look book. That company (Tree of Life) designed that clothing, had it manufactured, hired models and make up artists and photographers. You CANNOT just grab an image, photoshop a bag onto it, and claim it's yours. Just because a picture is on the internet does not mean it's free for anyone to use. Damn.

http://blog.treeoflife.com.au/2016/08/rose-quartz/

 

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February 16, 2017
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    I Saw that yesterday, but figured he had been beaten up enough about it, but yes, it takes less than 2 seconds to find TreeOfLife. 

   Again, the main theme that everyone is saying, is sh!t or get off the pot. Decide if this is something you really want to do, if so, commit some time to it. It's not always about the money. Unless you are going to stock merchandise and ship it yourself (which is actually what I prefer to do because of, believe it or not, less hassles), it doesn't take that much money to do what people are suggesting.

I just recently started drop shipping on some items, but each item clearly says, Drop Shipped Item- please allow up to 6-8 weeks to receive. Why? It's about setting expectations. While it might be nice to have a little extra revenue from drop shipped, as long as it goes smoothly that's fine. But when it starts taking up too much time, I am prepared to jettison it at a moment's notice. Why? Because I don't care about 1 extra sale if it means getting a black eye on it. I have carefully chosen my drop shippers as suggested sources from my main suppliers word to me. And I know that chances are, I am buying the same things they are, but at a lower cost per piece. And I could get what they are drop shipping and stock it, but I don't want to expend my capital in those items (yet). So it gives me a little extra income, but it also allows me to test the waters to see what sells, if I get enough sales on an item, I will consider stocking it. I also know that if any of my customers have an issue on what they purchase, I will refund their money, or have another shipped, or both if that is what it takes to make them happy. Why? Because I don't care about the  $15.00 they just spent. I care about the next $100.00 they are going to spend, or the $20.00 from their neighbor, or their cousin, etc... (And again, if I am stocking an item, I have much more control over inventory, quality, shipping, packaging, etc...) I am dependent upon my drop shippers to care as much about my customers as I do. And if they don't, their gone, and I'll have a word with my Suppliers about them. (Again.. it's all about building relationships, not just with your customers, but with your supply chain)

As for free plus shipping model, I actually just did a blog a week or so ago why paying for shipping on 2-5 items is a good thing. If I offer free Shipping, that means that you are paying for shipping on each item. If you buy 1 item, you are buying 1 shipping as well. If you buy 2 items, you are buying 2 shippings (when you really only need 1), 3 - then three shippings etc... I do offer Free Shipping on orders of $25.00 or more, but that's because I know have enough juice in sales to pay the $4.18  it costs me to ship something out (USPS postage, + Bubble Envelope + box + pens etc...). If I'm selling something for $5.00 (discount wholesale to public model) then I sure can't afford to have $4.18 of it used in shipping on 1 piece. (or 2, or 3 until about 5 items). So instead of selling for $10.00 with free shipping, I sell for $5.00 + $5.00 shipping. sell 2, it's $10.00 + $5.00 (as opposed to $20.00) etc..

But, you have to spell it out for them, explain it to them. Good sales is as much about being a good educater as it is being able to just collect money and pay the correct taxes. Not sure about up in Canada, but here, I need a state tax license for retail sales for anyone that I ship to that lives in the same state as myself. I also had to get a Business license from the County (I live just outside the city, so I didn't have to get one of those). Why? Are the chances slim that I might get caught? Perhaps,but I do have my name and address plastered all over everything, and it's cheaper to comply than it is to get caught and pay fines. It also goes towards Trust. Online sales takes almost as much commitment (when done right) as it does to open a real store, because that is what you should think you are doing. But instead of paying thousands of dollars a month for rent, you're paying apx 58.00 a month for E-commerce Platform, domain, e-mail services, etc. And quite frankly, it's people that just throw up a crap site, look shady, and palm the cards of shipping times, or cost of shipping, etc... that make the rest of us look bad. People come to your site not knowing you, the more transparent you are, the more they will be able to trust you to deliver to them what they pay for. 

Mike
Head Gecko

Irving Dunn Member
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February 16, 2017
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I would suggest you to make your store look more like an online store an less as a website.

Give more products on the fron page, show people that you have something to sell.

And you will also need to give your customers some kind of proof that your store is legit and people are actually purchasing items from you. You can achieve this very easily by showing your visitors the most recent orders in a form of a popup. Take a look at this app https://apps.shopify.com/show-recent-orders/
It does this job very well, is very customizable and comes at a normal price.

And if you don't have a lot of slaes (as I can see from your posts), than don't show the time of your orders. Just show orders and say that somebody just purchased item XX. It is a real confidence booster for your customers.

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Friendly advice. I would scrap the whole thing and start again. Before I get into my main point, are you sure this is for you? Just go to any proper e-commerce site like walmart or something - their website is neatly (logically) laid out - looks professional - has easy navigation and is completely fluid. Yours has spelling and grammar mistakes from the word go - it just looks like someone's homepage. The closest relation your site has to commerce is probably a yard sale. You need to think if you're really geared towards selling things in this way.

My main point is the 'scrap it and start again' point. I tried selling earrings once and it went horribly wrong. There's probably a lot of reasons why but I can't help feel the main one is that I'm a guy. I really can't see earrings from a woman's point of view and I certainly don't have a passion for them or truly understand them. Your store is a month old - do you really have a passion for everything you're selling on there? I'm selling iPhone charging cables on my site and I'm really excited because I just got a cable that charges magnetically (cool), is braided for super strength (double cool) and charges not only iPhones, not only Android phones (microUSB) but also USB-C phones as well - that's really something cool and I totally get that product and I think it's amazing - and that's why I'm selling it. I need only push my enthusiasm for this product and it's clear benefits onto the consumer, and they'll want what I have.

I'm going out on a limb but I suspect you went onto aliexpress and just picked a few random products and stuck them up for sale. If you don't really, truly believe in what you're selling, why do you expect your audience to?

Shopify are being a bit free and easy with some of their advertising, talking about how much money you could make. It's true, you COULD make a lot of money selling stuff and their platform WILL make it simpler for you to do that but the vast majority of the thing is the actual selling - Shopify is certainly not here to sell for you - that's all on you.

Just chalk this up to life experience and stop now. If you find a product you really genuinely think is useful or even essential, and you want to introduce it to people then consider re-starting on that basis. Shopify really isn't a pyramid scheme; you don't sign up and get cash - it's an online store and you really have to have something worth selling that you believe in. That and your store should look like a store too, so hire someone who is good at marketing to proof-read your site.

Best of luck with your exams!

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February 16, 2017

Malika Bourne

If you wish to be abusive, perhaps we could point you in the way of a Psych forum. If you choose to be derrogatory, you are not welcome on this chat. Why is the post title as it is? So people would notice it and you did, did'nt you. 

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February 16, 2017
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Hi there :D I checked out your shop and I have some suggestions.

Are you targeting your ads towards women? From what you have in your store, it looks like your shop sells products for women.

Your shop is really confusing. You have different types of accessories on all the pages. Might I suggest creating categories for your Shopify store and sorting out your products? Most shoppers don't just go to a site to browse for any type of product; most of them are looking for a specific type of product. Oh wait... looking again I can see you have categories, but as a browser I clicked on your "product" page and found everything all together which was confusing and frustrating. Might I suggest removing your product page and keeping your catalog (collections) page? Maybe then rename your catalog page as "products", so at least it doesn't look like you just threw products together.

I don't see what shipping charges are and I would have to type in all of my shipping information before knowing what my total cost will be. I was looking at what you have for free and because you don't have shipping charges at an easy to find spot, I wasn't willing to take the time to put in all of my information to discover what the shipping charges would be, even for a free item.

I can't see where shipping information is. I'm not going to buy a product unless I know how long it will take to get to me. Include processing and shipping times for your products, and maybe I will buy from you.

Good Luck! Remember - Everything good takes time.

It's a Good Day to Have a Good Day
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Last edited February 16, 2017
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Done exams, thanks for the well wishes. There are alot of comments here, so it will take awhile for me to read them all. I have also been receiving responses on the facebook page and personally, so Ihave alot of reading to do. Mostly, people seem to be saying there are issues on the website, how it looks, functionality, whether customers feel secure, or not. Also, I don't want to focus on any particular niche. Flex store, department store is the idea.

The home page has changed alot since I was last here. I have been implementing your ideas, althought these things take time. I have a Wix website as well and it is extremely user friendly, you can drag and drop items, set column size, height, text, format,  colors, widgets (placement and choice too) etc. The Theme I am on with Shopify has no flexibility. I want to put 'contact us' etc in the header, but there is no way to do that. I read your concerns about Returns and Refunds and had to put them in a section mid way down the page. I know on Wix you can select "new page' and put whatever you want on there, but not Shopify. Does my site look grade school, absolutely. Do you think I want Returns and refunds, or whatever hovering on the landing page somewhere, absolutely not. Do i have a choice? Apparently not, I've tried to fix it but the Free Theme is not capable of these rudimentary requests.

As most of you know, I made this post because I am having issues with the site and conversions. So many people have come forward and been so amazingly helpful. I cannot thank you eneough. However, there are a few individuals, who I must ask to refrain from commenting on this post in future. I did not make this post to incur personal 'judgement' from strangers. I am not here to be judged, slandered, nor have the projections of others placed on me. We all have our dreams, you have yours, I have mine. I ask kindly that you refrain from posting on this topic in future. Thanks

 

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Last edited February 16, 2017

I can't find a place for shipping info Kasseek. I ended up having to put Returns and Refunds on the homepage. Usually a site has a set of smaller links embedded in the footer, but not my Theme. I will have to put it there.

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February 16, 2017
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you can put whatever you want in the main menu and it will show up

Online Store, Navigation... do some reading 

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February 16, 2017

Look at how to do drop down menus

 

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February 16, 2017
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put what you want on a page, and then link to it in a menu

 

 

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February 16, 2017

pages...

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February 16, 2017

Thank you so much Michael !! Do you know how to do seperate shipping charges on the Free Plus Shipping items? I had an order the other day where the customer had ordered 4-5 FPS items and was only charged for shipping one. 

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February 16, 2017

haven't looked, I have flat rates, 0 for $0.00  (for contests and such) $5.00 for .01 to 24.99, and 0 for 25.00  +

But it will be in set up around shipping. let see if I can find something quick, if not, search the help areas. Even if you paid for a theme you would have the same issue since the shipping is at a different layer than the themes are. It's a basic config that all the themes would us. But you might see if you could do a rule where if price=0 and piece =1 it's X, if piece=2 its 2X, etc...

 

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February 17, 2017

You might be able to fake it with a weight rate.. make everything 1.00 lb, then have a rate for 1.00lb, a different rate for 2.00 lbs, etc.... that way it will be counting items and setting the rate per item even though it's not the right poundage, since you aren't really buying postage, or fulling through a place like ShipStation (which even then you can edit it to reality before printing a label) you can get away with it.

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February 17, 2017

There you go!! Your first sale (After scrolling through endless troll posts of idiots trying to get the money you aren't making). 

2Fast2Furious here and you sound young, like me. Is this a dropshipping store?

 

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February 17, 2017

There you go!! Your first sale (After scrolling through endless troll posts of idiots trying to get the money you aren't making).

I don't see endless troll posts here - only people trying to help him and for free.

You're the only fucking idiot here.

 

 

True Talon - Knives and EDC Gear www.truetalon.com
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February 23, 2017
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There's a few things that would lure customers away with this high volume of traffic. 

1. You should have live chat integrated into your site so customers can ask questions. Even with all the information they need, live chat provides assurance when launching a modern website. Answering a simple question in real time can lead to sales. 

 

2. The UI (user interface is a bit different) you have your product categories on the home page which is great but users can't navigate as preferred through the menu options to link back to a specific category for a specific product. 

 

3. More than 60% of online shoppers tend to find a product from one store and compare it to the pricing of another online store. To win these customers you need to have competitive pricing because if another online store has the item cheaper then yours, forget about winning the sale. 

4. No one wants to ever pay for shipping, a $300 purchase to a $10 purchase can ultimately lead to no purchase at all if a shipping charge for as low as $5 pops up, because the customers has already weighted many factors into the purchase in the first place. 

 

5. There's a few of your items that are available in market places for cheaper, although that doesn't explain why the conversion rates aren't turning into sales. 

6. I would definitely redesign the User interface to optimize the customers experience 

7. Add live chat to your website using tawk.to its free and you can talk with visitors in real time, see what pages and products they are looking at. You could also use this to ask customers for their email to receive an exclusive coupon which turns into a lead for future sales. 

8. Now that you know who your audience is, extract that data from the behavior of traffic that went viral, run analysis to understand the overall behavior of what the customers were doing while on the site.

9. How much time did the average customer spend on the site? How many pages viewed per customer. 

10. Did any of your customers spend time adding products to the cart? 

 

11. Did you have any opt in forms pop up with conditional actions being triggered such as scrolling half way down the page? Or pop ups for specific pages. 

 

These are just some of the things you should implement into creating a better user experience and optimizing your website to increase your sales. 

I can tell you, 20,000 visitors and no sales or just two sales, there's a lot that went wrong and is the worst nightmare that can happen even for a big retailer like target, Nike or Walmart. 

 

I wish you the the best of luck and congrats on your viral traffic, your store has a lot of potential and will likely expand in the future so don't give up, work hard stay focused, and have patience. 

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February 23, 2017
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Baloosey! 

Thank you for sharing parts of your Shopify journey.

I am a total rookie and have made only 2 sales myself starting out last week. From 50 or so visitors. But still I would like to share two thing I think you might benefit from knowing. 

1. Skip Instagram - at least in your start-up-phase. Also, skip right column etc etc. Only go for the feed. Why? Just like anything you need to scale it up. Start slow. 

2. Use the app Better shipping. From there you will be able to control your shipping rates and so on, much better. I know it´s a cost. $9.99. But my fair guess is that it will be worth it. It`s just the cost of one tiny little missed shipping calculation with Shopify´s shipping rate system. (Which is known for causing hassles and making people lose money on check out.) 

 

One thing you wrote made me write also this to you. Something about you feeling bad about the drop shipping model, buying cheap selling expensive from China. You just wanna tell your customers about Aliexpress. I understand this feeling. But I guess you have it because you are new into selling stuff. 

Don´t forget that you put a lot of effort to make your products appear infront of your audience. Many customers would not have bought this product without your efforts. Your are literally taking something from China and putting it infront of someone sitting on the bus in a whole other part of the world. Even if this person on the bus knew about Aliexpress, which he or she might did, they might still had missed out on this very product. But thanks to your effort (setting up a Shopify store, searching products, photo editing, marketing investment, marketing work, marketing research etc etc) this customer ends up with a product right under his eyes that meets a need in his life at this exact moment. 

Don´t feel sorry for that. This is an open society. We all have access to the same information. The differens is what you do with it. 

 

I like your site. It´s slightly out of place but still beatiful and enjoyable. I don´t believe in all the comments saying you should change stuff too much. You are in the fashion niche. People in this niche have the ability to figure out things. But do remember that niche stores are harder to start up versus selling all the virul stuff out there in the same store. (cats, dogs, survival, grandmothers etc) 

 

And never go for more then $5/day to see what is happening with yuor ad. 

 

Looking forward to hear about your future success. 

 

All the best,

 

Christian Martin 

 

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February 23, 2017

Thank you Preston,

Originally, the landing page was just that, a landng page. I was advised to bring the products up front, after all the traffic went through, on the assumption that the design of the site was confusing customers. Its a tough call. Shipping is free on all items, except the Free Plus Shipping items. I do have someone working on the site this week, so hopefully things will run smoother. I will take your advise in. Thanks again.

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Last edited February 23, 2017

Hi Christian,

You words mean alot. I have come to the conclusion, as you said that the consumer would never see these items, had we not brought them into the spotlight. I see so many online scams and so many are in your face scams from these ecommerce types, they blatantly go out and bare face rob the customer. It's just not cool, I guess some of us, you and I included, have consciences. 

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February 23, 2017
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As we used to say when we ran our software stores, if we just wanted to make money we'd go sell crack at the school yard, better profits. But if you want to deliver a quality experience to your customers, it takes work. And you will eventually also have to deal with your first irate customer. Have you thought through your customer service options? It's better to be prepared for when it happens than panic when it does.

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February 25, 2017
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sounds cool. can u tell me exactly how u were able to do that

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Last edited February 26, 2017

Hey Kat, 

My answer will be hard for some of the naysayers on this post to digest.... here goes anyway....I used my instincts. Ive sinced learned about Facebook Audience Insights, Google Trends  etc, but at the time of this ad, I was using just instinct and a deep understanding of people, generated over a lifetime. 

With the ads, I have found a way to utllize this knowledge. Honestly, today I ran some of my ads again and I threw out the ones that I had built with the help of analytics, as the ones built on instinct outperformed them. Its all about knowing your audience, what they like, eat, drive, who they'll marry, how they'll die and more importantly, what emotions your audience feels throughout this life (There are many, many more atttributes)........and then when you have that figured out, investigate what your audience does to combat negative emotions, or where they go when they are super happy. I believe audience emotions, strongly drive preference. Alot of people shop to combat Sads or depression, divorce, low self esteem etc.......the trick is being able to know where they will go to shop, yet at the same time and this is the difficult part, try to care about them so they don't overspend, to not take advantage of them. People can be predictable, their habits, life paths you name it.

 

 

Kenneth Member
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Last edited April 29, 2017

Hi Steven, thanks for the tip about the theme. Not sure it will work for my niche site but I might try it.