Help- getting traffic, add to carts and reached checkouts BUT NO SALES. What am I doing wrong, or not doing?
Ok, I'm sure this is a question and issue that's been recycled a thousand times, but if you wouldn't mind giving me some insight I would appreciate it x1000.
I'm fairly new to shopify and e-commerce as a whole. Although I launched my website back in March, I didn't really focus much on driving any traffic to the until early April, when I created an Instagram account for further social reach. And let me tell you, the past few days I've gotten nearly 2,000 visits. 1100+ on one product alone. I don't remember the specific numbers off the top of my head, but last I remembered I've gotten 66 add to carts and 17 reached checkouts but absolutely zero sales and I can't figure out what it is that I could be doing wrong or could do better to maximize on those reached checkouts
A lot of my traffic are coming from overseas, so initially I thought hey, maybe this has something to do with the currency, maybe they just don't want the trouble of having to Google to convert. So I set it up where The prices automatically convert to whatever currency potential buyers use based on their geo location. But that wasn't the problem either. And it's not like those people are just impulsively clicking the checkout, at least I don't think.
After landing directly on a product page, once they click add to cart i have it set up so that it prompts them to subscribe in order to receive a discount code. My thought process behind this was if they took the time to subscribe, that d would would almost certainly mean they had interest in purchasing. Last I checked I had around 4-6 subscribers from the prompt and 16 total customers in my customer list and 8-10 of those not only had emails but phone numbers and or addressees. Correct me if I'm wrong but that means that they're filling out the form with their addressees and whatnot and have gone beyond to the payment method. So I've deducted that THAT'S where I'm losing them.
As I said I'm pretty new to this so I'm seeking insight or advice from A seasoned eye. Any help would be immensely appreciated actually.
Thank you so much in advance