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Topic
Posts:
3
5 months ago

Help- getting traffic, add to carts and reached checkouts BUT NO SALES. What am I doing wrong, or not doing? This post is outdated

Ok, I'm sure this is a question and issue that's been recycled a thousand times, but if you wouldn't mind giving me some insight I would appreciate it x1000.

 I'm fairly new to shopify and e-commerce as a whole. Although I launched my website back in March, I didn't really focus much on driving any traffic to the until early April, when I created an Instagram account for further social reach.  And let me tell you, the past few days I've gotten nearly 2,000 visits. 1100+ on one product alone. I don't remember the specific numbers off the top of my head, but last I remembered I've gotten 66 add to carts and 17  reached checkouts but absolutely zero sales and I can't figure out what it is that I could be doing wrong or could do better to maximize on those reached checkouts

A lot of my traffic are coming from overseas, so initially I thought hey, maybe this has something to do with the currency, maybe they just don't want the trouble of having to Google to convert. So I set it up where The prices automatically convert to whatever currency  potential buyers use based on their geo location. But that wasn't the problem either. And it's not like those people are just impulsively clicking the checkout, at least I don't think.

After landing directly on a product page, once they click add to cart i have it set up so that it prompts them to subscribe in order to receive a discount code. My thought process behind this was if they took the time to subscribe, that d would would almost certainly mean they had interest in purchasing. Last I checked I had around 4-6 subscribers from the prompt and 16 total customers in my customer list and 8-10 of those not only had emails but phone numbers and or addressees. Correct me if I'm wrong but that means that they're filling out the form with their addressees and whatnot and have gone beyond to the payment method. So I've deducted that THAT'S where I'm losing them.

As I said I'm pretty new to this so I'm seeking insight or advice from A seasoned eye. Any help would be immensely appreciated actually. 

Thank you so much in advance

i
Replies
Posts:
236
5 months ago

Hi Mitchell,

Could you please provide your store URL? I tried to open the store in your signature Luxurious Elegance but it says "Opening soon". I think it would be really helpful if we could check your cart and checkout page (that's probably where you lose your customers).

In the meantime, you can check our article about optimizing your store for getting more sales. Most store visitors leave without making a purchase which is completely normal but you can surely make some changes to make your customers feel more comfortable and more likely to buy.

Good luck,

Katerina

Fernando Dean Member
Posts:
9
5 months ago

Have you analysis product's price? It's very important. After adding your product to carts they are getting others product at the cheap rate so they are buying them.

Posts:
3
5 months ago

Hello Katrina,

 

Thank you for replying. I had temporarily closed off the store, as I have spent the last couple hours making some additions to the site. 

 

In my head I feel as though it may be a trust thing, so ive added a customer service tab in which I typed up and or included a contact form, policy for ordering, security and privacy, money back guarantee and a return item section where customers can manually start the return process of a product. All to provide assurance of a safe and secure site, build trust & the comfort of knowing that they can return an item any time within an allotted time frame.  I feel as though this might also provide some much needed clarity when it comes to returns and refunds, which I didn't have up there before.

 

The site is back up and running. Please, you don't mind having a look again, I'd appreciate it. Also thank you for the article, I'll take a look at it

https://luxuriouselegance.com

 

Posts:
3
5 months ago

Hello Dean,

 

Thank you for your reply.Can you elaborate please?

Smith Ford Jr Member
Posts:
5
Last edited 5 months ago

hii

In e-commerce websites their are many big players in the market. May be your products are more costly as compared to the other websites. Compare your product prices with the others.

Also check the working of Add to Cart webpage and other pages where problem is coming. Try to find the professional agency to solve the problem

Posts:
236
5 months ago

Hi Mitchell,

Adding a customer support chat is definitely a good idea and you're right that it can help you with building trust. I checked your website and I have found two things that could cause losing your customers.

You don't have a separate shipping page so if the product doesn't qualify for free shipping, the customer needs to get to check out and fill their address in to find out the shipping fee. It would be more user-friendly if you had a separate page with clear shipping info or at least if the Shipping was calculated before filling the address in (you can ask just for a country or state).

The other thing is your payment method. You only accept a credit card payment. Your customers may not feel comfortable filling in their credit card details on a site they do not know. I recommend adding a Paypal if possible.

I hope it helps,

Katerina