Shopify + rich snippets (Structured Data)
Last year, early in December we added the code to our Shopify web-store template to make use of structured data and essentially "rich snippets". Originally we wanted only the rating to be seen in search results (http://schema.org/AggregateRating) but after some research we decided to add product offer (http://schema.org/Offer) data as well.
So the code was added and Google Structured Data Testing Tool could see our micro-data. I was aware that it would take some time to become visible in Google search results. I was checking its status via Webmaster Tools but it took about a month to show something under Search Appearance > Structured Data (before that it was only the message "We do not detect any structured data on your site").
However Google still doesn't show any rich snippets if you search for products from our web-store. A few days ago Webmaster Tools reported that there were three errors with our structured data:
It's quite strange, because the data our template code provides is sufficient and Google testing tools don't show any errors on those pages.
Anybody know what this "Missing: Name" is all about? What are the chances that this is actually preventing Google from showing rich snippets for our products at all?
PS. I Googled around for this error and got nothing... Any help/tips would be appreciated!