.com VS .com.au
Hi, i have secured the .com AND the .com.au names for my business. It is a business selling active wear. I am Australian based but would also like to appeal to an international market. So which domain should i use? (for my shopify site). I have heard that if your business is Aust based it's best to use the .com.au as it will show up higher in SEO and instill local confidence, but i dont want to alienate a potential USA or Europe market by using my .com.au
As an alternative, is it possible to direct all .com google searches to my .com.au site automatically? Eg i notice Lorna Jane do this. If you put lornajane.com into a google search it automatically directs you to lornajane.com.au How do i do this? Is it easy? Cheap?
Thanks so much for your advice.