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Topic
Posts:
5
5 months ago

Am I doing something wrong?

Hi Everyone, about two months ago I set up my first online store thru Shopify. I have not had many sales though and the ones I am getting seem fishy from high risk countries. I have been learning all of this on the fly I have spent lots of money on Instagram/Facebook/Pinterest Ads, Google Adwords/Bing etc. 

Is there something I am missing, something I should be doing that I am not? Is there an issue with the sites look and feel? Any help would be appreciated!

 

The link to my store is http://www.pokerdonkeys.co

 

Thanks!

V/R Ryan Donovan https://www.pokerdonkeys.co/
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Replies
Jack Member neatab.com
Posts:
113
5 months ago
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1
upvotes

Hey Ryan! 

I have to admit, I'm a little confused after going through your site. Overall, The site looks decent, but I had a hard time figuring out your niche. From the name, header image, blog I would think this is for poker related merchandise. But most of your products don't really have that theme. I think you will see more success if you get your branding together. There was a good article on the Shopify blog the other day that might point you in the right direction. https://www.shopify.com/blog/how-to-build-a-brand

I hope this helps and best of luck!

Turn your Shopify traffic into sales. Check out https://neatab.com/?f
Posts:
5
5 months ago

Hi Neatshift!

Thank you for your feedback. I am not surprised by your feedback at all to be honest. When going through my site trying to identify the issues that was one of my conclussions as well. My intention is to eventually have many poker related products in my store, right now I have about 10 origional designs, I posted the links to some below. Unfortunately, I do all of my own graphics and there just arent enough hours in the day to blast through origional designs while working a 8-5 day job :/ I also have some vendors working on customized chips,tables, etc that arent available yet. So in the mean time I chose a bunch of items to dropship to full space and attract more customers...there isnt alot of nice poker related products available online which is why I started my site to begin with.

 

You can check out some of my origional designs here! And i'd love more feedback on ways to improve, I agree with your views 100%

https://www.pokerdonkeys.co/collections/jenny/products/poker-guns-sex-ladies-v-neck

https://www.pokerdonkeys.co/collections/jack/products/g200-gildan-ultra-cotton-t-shirt-1

https://www.pokerdonkeys.co/collections/mens-jackets-hoodies/products/this-guy-plays-texas-holdem-hoodie

https://www.pokerdonkeys.co/products/nl6760-next-level-ladies-triblend-dolman-sleeve

V/R Ryan Donovan https://www.pokerdonkeys.co/
Posts:
13
5 months ago

Yeah, I am totally agreed with NeatShift. but don't worry your website needs little more user-friendly themes or nothing much. Don't get upset, just keep it up !!

Posts:
365
5 months ago

The first experience when I land on a site Is, I'm not sure what it's about. I'm met with an illustration with no people or product - it's confusing. On mobile it's super easy to just hit the back button.

Make it clear what this site is about from the first time your visitor sets eyes on it - confused eyes don't spend money.

Some of your t-shirt designs are a lot better than others, and the weaker ones cheapen the look and feel and attractiveness of the better ones. You could do more with less, by better curating your collection. Would it be possible for you to order samples of at least 70% of your products so you can shoot them? You can also use them as giveaways to help build your list, so it's worth thinking about.

Spending money on paid traffic is great, but if the site's not optimised to really engage, excite, and interest the visitor (especially cold traffic) the results are nearly always disappointing in my experience.

There are some solid tips to help you look at your store through the eyes of your customer in this post http://www.brazenprofitlab.com/ecommerce-website-checklist/

 

Actionable, affordable, marketing strategies that work. Stacey Herbert www.brazenprofitlab.com