Hello tomato! You are one of my favorite fruits of all time. Unfortunately to answer your question, there is no way to alter this. Due to the fact that a shop can have more than one blog all blogs sit in a sub directory structure.

Thanks, it is always nice to hear I have fans!

Is there any way I could hide this? For example with htaccess? 

Hi Tomato, unfortunately not. We have no .htaccess being SAAS and all, one of the tradeoffs for a nice managed system.

So there is no way of getting around this?

While /blogs/blog seems kind of dumb... when naming your blogs the structure is more logical:

/blogs/news

/blogs/jimbo

/blogs/sally

/blogs/randomness

etc..

I am not sure that is really so bad... are you? Is there some fixation with URL structure here that matters? I am not sure humans that have put up with the absolute worst URL's ever with PHP, Java or .Net really care about the semantics of this....

Content is king... not how you call it. Failing to provide content is more the issue. That is why so many sites suck. They have no content and were not optimized for humans. 

While I see the rationality behind it being consistent with pages, etc and if there was multiple blogs but in this case and on my website there is only one blog.

I couldn't possibly, nor would I want to deny that content is important. 

Is having a url that is www.domain.com/blogs/blog optimised for humans? It would suggest to a human that there was multiple blogs, not the possibility of there being multiple blogs.

Just as a title in the article tells the user what the subsequent text in the article is about the URL tells the user what he is being directed to. That's what URL is about, right? I just want to minimise all effort and confusion on the part of the user. 

Edit: Perhaps you are simply used to people aiming to have a high PageRank and expecting the sales flood gates to open. This is not the case. 

All I am saying is... does it really matter? While some people might care whether they eat a Macintosh, a Lobo, or a Red Delicious, to most people, it's just a red apple to eat, and they are happy at that. They do not care. They know it's an apple, so they eat it.

I like tomatoes better than apples. Brandywine, Siberia, Early Girl.

Had some Cherokee Heirlooms from a buddies farm this summer that were lip-smackingly outrageous.

Shopify's blog itself is at shopify.com/blog I don't think they'd put up with a /blogs/blog on their site. Why should my business just put up with something that is sub-standard?

Although many people can be forgiving for a website lacking appropriate infrastructure because if they really wanted that apple they'd buy it regardless but you might still alienating a percentage of the consumer base - 1% or 80%. 

Imagine if Apple didn't have their 'philosophy', they'd lose almost their entire consumer base. I say that and I don't even buy Apple products. 

It is more complicated than to say that the majority don't care. In a highly competitive market you need to take every edge possible and it should just 'work' for the consumer. I want to put 101% into what I do and try to catch as much of the market as physically possible. 

I am thinking of hosting it externally and using php to forward it. Is this my only option? At least it is one step closer in the direction I want to take it. 

Can you understand my perspective?

You could self host it on another sever and just a CNAME of blog.tomato.com. That really is your only option here if you do not want to name your blog something other than 'blog'.

What an awesome Tomato Jamie! The salads man, the salads!!!