d
Topic
Lisa Shopify Merchant www.luluandmoo.com.au
Posts:
4
November 15, 2012

SEO- help please! This post is outdated

I am finding my website is not doing so well at all.. at present I am generating a lot of sales via my Facebook page so I know people want what I'm selling.. however my website is basically getting 0 traffic from Google.

I've read SEO tips, I have title tags for all products and pages, alt tags for images, I've submitted my site to directories, free and some paid. I just don't know what to do next? I feel so conflicted about paying someone to do SEO, some say it's worth it, others say it's a waste of time. Being a very small business I don't really have the funds to pay for SEO and have it not work.

 

Would anyone be willing to have a look at my website and just tell me if there is something blatantly obvious preventing me from getting traffic? I'd greatly appreciate any help or advice.

 

Thanks so much

www.luluandmoo.com.au

i
Replies
Posts:
23
November 17, 2012

Lisa, I don't know about your website but I do know about getting taken to the cleaners by "SEO gurus".  They are similar to lawyers, they practice on your money!  The guys that finally improved my ranking were Mike and Troy and their AutomatedLinksOnTap program.  I used it for 3 or 4 months (they don't make you sign any contract) until my rank was #2 on Google.  None of the keywords I was after were highly competitive so that really helped.  Had they been highly competitive I never would have made it that high in such a short period of time.  Their website has lots of free articles that are packed with good info, just remember their mission is to sell you services and if you buy them all you will be in the poor house!    

It sounds like you have been focused only on your website with proper tags, titles and such.  I will guarantee you if you go to an SEO guru they will tell you your blog is never going to work unless you constantly put up new articles. The way it has been explained to me is Google cares if you are adding new material.  It also matters that the material you use is written in the fashion Google wants to see it.  No keyword stuffing, the articles must appear natural but they need to have your keyword(s) in them.  

Do you have a YouTube channel?  If not you may want to consider one.  You can make short videos showing off your products or sharing your expertise with something of importance to your customers.  Perhaps between the blog posts and videos you can show your customers why your toys and games are the best quality.  You can post the videos on both your YouTube channel and in your shopping cart.

Both the videos and blog are time consuming and will wear on you.  If you have someone to help you with these it will be a blessing.  Another thing is make sure your content is original,  there is a way with Google to claim authorship of the blog posts too.  You need to do that as the content thieves are hard at work.  They tell me duplicate content is not good in the eyes of Google.  

Select your keywords carefully as getting traffic to your site for the wrong reasons won't help you.  If the keywords you are after are highly competitive you will never rank for them easily.  They suggest going after what is called long tail keywords.  These are simply phrases instead of words and often the people that use them are looking for very specific items and you have higher conversion rates from these types of customers.

Last but not least is a high rank on Google does not guarantee more sales or a huge increase in the number of visitors.  Sad but true you can spend this money and have little to show for it.  I figure with what bad SEO cost me I could have probably designated that much each month in specials or sales and been way ahead of where I am now in terms of customers.  They also said you need to find other means of traffic than Google.  One of them is getting people to accept marketing.  If you have anything you can bait them with to get them to sign up do so.  Once you have their name don't abuse the privilege of having that information by bombarding them with weekly junk.  Maybe stick to a monthly or quarterly newsletter and make sure it has relevant and interesting content.  Perhaps include a discount code they can use and limit it to a certain number of sales.  There is an app for daily deals in the app store that is highly rated for running daily deals and timed sales that has over 50 good reviews.  I am considering trying that myself to get people to come to the site more often to check for what item(s) may be on sale. 

I haven't found the magic combination to get lots of customers and have a high conversion rate.  Guess the average conversion rate is between 1 and 2% for e commerce sites which is kind of discouraging but it is true on my site. Social Media has not worked for me because my customer don't give a darn about facebook or twitter!!!!!

Sorry to sound like the grumpy troll that lives under the bridge but I really got taken on SEO by a company that was highly rated and reviewed.  If you go for SEO one question you have to ask is "how can I check to see that it is working?"  With the changes Google seems to be constantly making to their search engine algorithm what is here one day can be gone the next.  My ranking now for the only keyword that matters goes up and down like a yo yo.  I have to reset my browser to check it as Google is smart enough to know what I like and it changes the results I see.

Everyone will tell you SEO takes time and costs money.  The real question is what is my return on investment?  In my case the ROI will never justify the cost of the SEO.  Old school marketing is not dead either so don't overlook regular advertising that will get traffic to your site.

Good Luck from the grumpy, cynical troll that lives under the bridge!  :) 

hermit36 Shopify Partner
Posts:
5
November 17, 2012

Hi Lisa,

A couple of suggestions:

1. Try and get some reviews on these kind of sites with some links going back to the product page - http://www.productreview.com.au/c/stroller-crib-car-seat-toys.html

2. On pages like this http://www.luluandmoo.com.au/collections/baby-toys/motor-skills - add some more text and explain what motor skills are and how these toys help develop them, what are motor skills good for etc

3. Have you submitted your site to the Google Merchant Center in Australia

Good Luck

hermit36 Shopify Partner
Posts:
5
Last edited November 18, 2012

Hi Lisa,

As a start I would try out the Google Merchant Centre for Australia

Also, you may want to add some text to some of the internal pages eg - the page on toys for motor skills - talk about what motor skills are and how do the toys help in developing those etc

The Hermit

Lisa Shopify Merchant www.luluandmoo.com.au
Posts:
4
November 18, 2012

Thanks for your suggestions!

 

hermit36 Shopify Partner
Posts:
5
November 18, 2012

You are very welcome Lisa. Keep me posted on things go.

Also have you thought of:

1. Linking your website to your Facebook page

2. Do you have a Google+ page. Might be worth having one and again link your website to it.

3. Separately, I am also working on an app/plug-in for shopify stores to increase online sales. Would you be interested in participating (at no cost of course), in return for me being able to use your store for a case study?

If yes, please let me know how I can email/contact you

The Hermit

Posts:
367
November 18, 2012

Hi Lisa,

Here's what I'd recommend:

1. I notice that for a product pages like http://www.luluandmoo.com.au/collections/girls-toys/products/l-g-melamine-woodlands-dinnerware-set your title tag is:

"Onine Toy Store - Lily & George Melamine dinnerware set Woodlands, Lulu & Moo | Lulu & Moo"

First of all you spelt Online wrong, but more importantly you should put the unique part of the title at the start.  Google gives most weight to the first few keywords, but you are making all pages on your site about the same thing.  Make your homepage start with "Online Toy Store", but make other pages start with the unique product name.

2. I would put more content on the product description.  Google loves content - the more the better.  Some of your product descriptions are very short.  Why not add some words in there?

3. Use Google's keyword suggestion tool (http://adwords.google.com/o/KeywordTool) to figure out what words people are searching for most often.  Use those words in your title tag and collection names, and product titles.

 

I wouldn't waste a lot of time with paid directories, but you may also have some luck with creating coupon codes and listing those on coupon related websites.  That's a good way to get links back to your website.

Best of luck,

Craig

 

Caryn Bursey Shopify Merchant www.curvesplay.com
Posts:
3
November 25, 2012

Hermit,


I would be very interested in participating in your app/plug-in for shopify stores to increase online sales.  in return for you being able to use your store for a case study?  Like Lisa, I haven't had much luck with the traditional social media.  I have about 2700 Facebook users, many twitter folks and am getting know where.  My site is www.curvesplay.com

Please email me at caryn@curvesplay.com

 

dax Member
Posts:
1
November 30, 2012

Hi Lisa,

 

For SEO, Google gives weight to websites that manage to generate inbound links for their sites e.g. people blogging about your site or products and anchor text link back to you. That being said, focus on the keywords (at most 2 to 3) which you want to secure good ranking for and make sure your title tag, meta tag and copywriting on your landing page have the right 'density' for those keywords you want to have results. That being SEO doesn't guarantee first place forever as Google's search algorithm changes from time to time a complimentary way is to set aside a small budget and buy some keywords from Google Adwords. 

Hope this helps :) 

 

Cheers,

Daxiang

Posts:
9
December 03, 2012

With all of the recent google algorithm updates you'll want to focus on user experience and content. Continue posting blog articles - at least once a week.

 

If you must link-build, spy on your competitors and see where they build their links. Use google to search for: "http://competitordomain.com" and see where the URL turns up. Alexa also has a backlink finder tool that will give you a list of where a competitors links are coming from. Go to each site and scout out what they did to get that link. 

Posts:
1
December 04, 2012

HI Craig

You talk about placing the unique part of the title at the start followed by the site name in the pages. How do you swap them around?

Clare.

Posts:
1
December 21, 2012

And other things that works quite good is too integrate a blog into your stactic webpage.

It help to have some dinamism and create a quality content into your website.

this helps on the seo as well.

[url=http://www.freeworldcollection.com]FreeWorld Collection - Venta de Ropa al por mayor[/url]
Posts:
26
January 03, 2013

Just my two cents,

You mentioned that Facebook seems to be working for you. If so, you could consider using Facebook more, e.g. targeted Facebook Ads, running contests on Facebook etc.

In my experience Facebook works for building awareness but not converting into customers. However, if it indeed works out for you and is worth your time, it might be worth it to concentrate efforts there.

lead singer, www.referralcandy.com
Posts:
22
January 18, 2013

Thank you all for your advice... and thank you Lisa for starting this thread :)

I've just followed some of the advice and registered with the Google Merchant Account for Australia (hadn't got that far in my Google webmaster tools before).

Advice is so very appreciated and can make such a difference late and night when you sit there doubting your sanity.

Log in or sign up for an account to reply.

This thread has been closed! You will not be able to reply.