d
Topic
Posts:
93
August 05, 2013

How to create a successful online store This post is outdated


The competition is huge, literally thousands of online businesses are started daily but only less than 10% of them will  ever succeed - you will need to have an outstanding online store design and a very clear marketing strategy to stand out from the crowd.
Here are 7 vital tips to guide you to your online business success:

 
1 - Do not over complicate your site
A common mistake whilst designing your online shop is to over design, adding things like flash animation, unnecessary  large graphics and sounds to your online shop is a big mistake.
All these features may seem attractive but will affect the performance and speed of your site, instead make sure your design is well organized and your shop is easily navigable.  

For more information on Eccomerce design, click here


 

2 - Excellent customer service
Every visitor is a potential customer. If you get a customer query it is important that you get back to them as soon as possible. Competition is high in the online business and it is very easy to let your potential customers slip through if you do not deal with their queries prompt and efficiently. If you are away, take a tablet or laptop with you, or hire someone to deal with the customer service for you.

 

3 - Social engagement 
Increase your brand loyalty and sales with a strong social presence. Opening a blog with frequent updates of your brand is a fun way for customers to engage in your business, having social reviews on your products will increase loyalty and conversion rates for your online shop.
Setting up social platforms is a must - sites like Facebook, Twitter, Instagram are all free to sign up and are powerful online marketing tools.



4 - Encourage returning customers
Returning customers benefit your online business greatly - if they enjoyed your products they already have a higher chance of coming back. Set up exclusive deals for returning customers or monthly sales on your social platforms - just make sure to never over-sell, that will drive your customers away!



5 - Analyse your site
Analyzing your site is very important to run a successful eccomerce business, your web design might be great, but if there is no customers then it is no use and you will need to find out why.
Adding Google Analytics and Google Webmasters tool will give you vital information on your customer preferences and how they use your site, both are super powerful tools and free to use. 



6 - Competitors under your radar
Always make sure you are checking what our competitors are doing, customers love shopping around for the best deals
and if your competitor has a cheaper shipping rate than you or are having a monthly sale, then you will be sure they will be shopping at your competitors site instead! Always stay competitive and relevant without losing your brand image, set up monthly sales, free delivery offers and competitions.



7 - clear marketing strategy 
All good online businesses and websites have a clear marketing strategy, make sure you know what customers you are targeting and what region is your market.
If you are serious about your eccomerce business then having your website rank well in search engines with a good SEO campaign.

For more information on our SEO marketing services, click here.

Shopify design, SEO and online marketing - www.flagship-design.com
i
Replies
Jason Shopify Expert freakdesign.com.au
Posts:
2993
Last edited August 05, 2013
g
2
upvotes

err - why are you using the demo themes from the Shopify (and various other designers) as 'showcases' and examples on your site? If you are selling eCommerce design are there any examples of sites you've actually made?

 

★ Winning Partner of the 2014 Build a Business competition. ★ http://freakdesign.com.au
Posts:
93
Last edited August 05, 2013

We are not using demo themes, all of the online shops are designed by us we use Shopify and also a variety of platforms, so im not really sure what you are talking about? 

Also why is this relevant to the article?

 

Yiunam - Flagship Design

Shopify design, SEO and online marketing - www.flagship-design.com
Jason Shopify Expert freakdesign.com.au
Posts:
2993
Last edited August 05, 2013
g
1
upvotes

@Yiunam Leung
We are not using demo themes, all of the online shops are designed by us we use Shopify and also a variety of platforms, so im not really sure what you are talking about? 

Also why is this relevant to the article?

It looks like you've just changed them - much better. For reference, so people don't think I am crazy attached is the screenshot and a link to a cached version, or even the profile pic on your facebook account.

Why is it relevant? You're selling your ecommerce design and SEO services (under the guise of an article). Unless you're suggesting that to succeed people should use others work to sell themselves, I think this was a justified point to raise. Your article makes a lot of sense, so it was a bit of a let down to see the pics you used.

Thankfully my concerns are not so relevant now that's been fixed up. 

 

Gpt08xswc2_2013-08-05_15.19.17_thumb
★ Winning Partner of the 2014 Build a Business competition. ★ http://freakdesign.com.au
Posts:
93
Last edited August 05, 2013

As you have said, it is a cached copy of our previous designs ( which we used as a reference only ) The current site is much different, so why are you pointing it out in this article and not messaging us to confirm? Is it right to discredit other companies like this?

The main point of this article is helping people improving an online business, if you have something to contribute then please feel free to write something that is relevant.  

 

Yiunam - Flagship Design

Shopify design, SEO and online marketing - www.flagship-design.com
Jason Shopify Expert freakdesign.com.au
Posts:
2993
Last edited August 05, 2013
g
1
upvotes

so why are you pointing it out in this article

Because you posted it on a community forum. 

The current site is much different

I took the screenshot today. Only a few hours ago in fact so I feel quite justified in pointing that out for the other members. The quality of the advice and the service you provide is weighted by your own actions. If you are in the wrong just admit the mistake and move on - it's not even that much of a big deal but each time you post you're just drawing more attention to it.

The main point of this article is helping people improving an online business, if you have something to contribute then please feel free to write something that is relevant. 

Fair point: New and existing store owners - make sure you have the rights to use the images on your store to sell yourself or your products. Starting a business with copyright infringement is not a key to long term success.

 

★ Winning Partner of the 2014 Build a Business competition. ★ http://freakdesign.com.au
Posts:
93
August 05, 2013

Find something useful to do instead of trying to discrediting your competitors.

Somehow, a useful researched article has been spammed by your stupid comments, Have you ever confirmed with us that the images were copyright infringement? No you haven't, you see us as a competitor so you comment irrelevant things to discredit us, your whole point was to discredit us, otherwise you would of messaged us instead.

 

Maybe you should read the article we wrote, you may find some tips on how to run a successful online business.

Shopify design, SEO and online marketing - www.flagship-design.com
Jason Shopify Expert freakdesign.com.au
Posts:
2993
Last edited August 05, 2013
g
2
upvotes

Maybe you should read the article we wrote, you may find some tips on how to run a successful online business.

Do what you say, just not what you do. Duly noted.

Don't get all cranky about the fact that someone spotted you being cheeky. Trying to turn this around on me as if I am trying discrediting a competitor is just silly, but if it makes you feel better - go for it. I am more than helpful to my fellow designers (competitors or otherwise) and shop owners. My time invested in these forums would be proof of that. Granted, I have little respect for design theft.

If you had just let it go this post would not be as filled as it is, and would have been soon forgotten. Leaving you free to make a new post with the same content without my annoying comments.

As always, if you think I am wrong feel free to contact Shopify and point them to this post. They may consider removing it for you.

 

★ Winning Partner of the 2014 Build a Business competition. ★ http://freakdesign.com.au
Posts:
152
Last edited August 06, 2013
g
1
upvotes

Not that I mean to take sides here, Yiunam, but Jason is right. If you did use the Shopify demo themes on your site initially (even just as a reference), a better approach would have been to acknowledge the slip-up and apologize for it, instead of taking offense. Everyone here understands how hard it is to run a website, and sometimes mistakes are made. I'm sure Jason didn't mean to discredit you; rather, he was simply trying to point out something you might have overlooked. 

In any case, thanks for sharing the article—it was very informative and helpful. I particularly liked your points about the importance of a clean design and good social media presence. 

Cheers

Blogger by day at ReferralCandy, crime-fighter by night as Bill Nye the Science Guy.
Posts:
93
August 06, 2013

Hi Sam,

Your right, we apologize for using the templates as reference.

We have permission to use images that are from Shopify on our site to demonstrate the features of the Shopify platform.

The reason why we took offence was Jason took a cached copy of our website when at the time of writing this article our website was completely different with our client design portfolio.

 

 

 

Shopify design, SEO and online marketing - www.flagship-design.com
Jason Shopify Expert freakdesign.com.au
Posts:
2993
Last edited August 06, 2013
g
1
upvotes

The reason why we took offence was Jason took a cached copy of our website when at the time of writing this article our website was completely different with our client design portfolio.

For reference, I took a screen grab of your website directly after reading the article - that's the pic attached up the top of this thread. If your issue is with the waybackmachine - best take it up with them.

The question I asked when I saw your site was just that - a question. You'll note that I had also asked for some links to some sites that you had made. That would have been an opportunity to promo your skills on the forum but you went down a different path.

No offence was intended, and certainly no one is trying to discredit anyone. The internet is big enough for everyone to co-exist just fine without getting petty. The forums could always do with more skilled people contributing so the less bullshit we can add to it the better.

On that note, that's really more off topic posting in this thread than really warranted so to anyone else thinking of posting, let's just let this thread die peacefully. And Yiunam, once it's off the radar, post your article again because as I said much earlier:

Your article makes a lot of sense

 

★ Winning Partner of the 2014 Build a Business competition. ★ http://freakdesign.com.au
Posts:
6
August 06, 2013

I enjoyed reading not the article, but the posts following. Thank you.

Posts:
17
August 06, 2013

Good banter, haven't a clue what's trying to be promoted here but the tooing and frowing between you two is enjoyable to read.

Posts:
17
August 06, 2013

You state that "The competition is huge, literally thousands of online businesses are started daily"  but the number of online consumers increases as well so even though it's harder to rank for page 1 and dominate a sub-niche it is still possible to get a piece of the pie so long as more and more are introduced to the world of online shopping. 

You've provided us some great tips and I would like to add one more. Ensure your website is also mobile friendly or has a mobile version. The reason for this is because the number of smartphone users who access the internet is increasing and there was a statistic that I had read which stated the chances of a smartphone user booking a restaurant or buying a seat at the cinema is higher than doing so on their computer. Then again they are already out and about so it might not be useful for e-commerce stores. 

Relevant, high quality blogs for guest posts and blog comments.

Log in or sign up for an account to reply.

This thread has been closed! You will not be able to reply.