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Last edited May 28, 2013
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How to get more people to purchase?

I WAS WONDRING SOME TIPS ON HOW TO GET MORE PEOPLE TO COMPLETE THE CHECKOUT PROCESS???

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February 10, 2013
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Hi Brian,

A simple checkout process with as few steps as possible is obviously a must. Also, as a guy who does a lot of online shopping, I find the best way to get me to complete my purchase is to show me that others have used and been happy with your online store. The best way to do this is to get as much visible customer feedback on your site as possible. There are a few apps I found in the app store that enable you to do this. YOTPO for instance allows users to leave reviews on a product page. You can find this and similar apps here: http://apps.shopify.com

Visibility on Facebook and other social media sites is important as well. The more I can see that you are a legitimate business being used by others, the more comfortable I will be purchasing your products. Hope this helps, and good luck with your online store!

-Mike

 

 

Posts:
10
March 04, 2013

If you are seeing a lot of people starting the checkout process but not completing it (abandoned orders) you should look into automated abandoned order recovery. We have an app that does this very well: http://apps.shopify.com/abandon-aid

Seriously about Shopify. Thousands of Shopify shop owners rely on Coolence apps to help take their shops to the next level! www.coolence.com
Posts:
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Last edited March 08, 2013

-snip-

Posts:
3
March 25, 2013

Hi Brian!

Sometimes people need just a little bit of incentive to go a head and purchase an item. I found a free app that does just that, it's called Justuno. It works just like a coupon and gives your customers a special limited time offer, like 5% off the total price. But the great thing about it is it also works as a marketing tool through social media. Customers must 'Like' your page on Facebook or tweet about your store in Twitter to receive the bonus code to activate the coupon.  People love buying things on sale and an offer like this can get be the difference between a sale and an abandoned order. Try it out for a week and see if your sales increase. And remember, once you get a customer to buy from you the first time, they are more likely to buy from you again. Hope this helps!

Cheers,

Adam

Posts:
8
March 27, 2013

Hi Brian,

This is definitely frustrating! As an avid online shopper, I like it best when the check out process and quick and easy. This leaves the customer less time to be deterred. Another factor that could help, though maybe indirectly, is social media! The more you amp up your store socially using media devices such as twitter, facebook, pinterest (for example) the more people you will get in your store. 

Focusing on social media will help get people through check out, I promise!

Another way to get people to complete their transactions is to offer an exclusive discount. Maybe it's 5% off for a limited time? Even a small discount will help get your shoppers excited, and anxious to buy. 

Good luck!

Posts:
320
March 27, 2013

You could also try disabling customer accounts in your checkout settings to streamline the checkout process and see if that impacts your abandoned carts 

I run the online stores SilkArtificial.com and SnapFlyers.com | Shopify cheat sheet cheat.markdunkley.com Follow me twitter.com/markdunkley
Posts:
12
April 10, 2013

Thats a great tip mark. 

I agree that removing the "sign in" page from your checkout flow could help to get customers to checkout before they have a opportunity to start to second guess the purchase.  

Additionally, adding the "sign in" option to a page that has a lot of fields to fill in can make return customers feel the benefit of being a return customer.

 

PS Mark I noticed that some of the promotions are could use some updating.  Otherwise I love the design and layout of your site! 

Posts:
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April 16, 2013

I've been having the same issue, I've added Wishpot since my teenage daughter clued me in that they often add to cart to keep the item handy to find, so Wishpot hopefully will help deter this, I also added YOTPO and have gotten one review, since I added it later think I will go and invite past customers to write a review and see if I can get more.  I also have Abandon Aide but so far, it has not produced anything since they actually have to get to checkout before it sends out the email.  I use HootSuite to make daily posts to my Facebook, Twitter, Google Plus, and Linked In accounts.  In addition, I use Retail Tower to add my products to Google Shopping and Bing.  However, sales have flat lined this past month.  Not sure why.

Just took Mark's advice about removing the sign-in (although it was optional before) and see if that helps.  Have tried offering sales, but no takers.  Thinking I need to simplify the site - perhaps I have given too many choices???  Any feedback appreciated.

Posts:
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April 19, 2013

Brian: Your store looks amazing! I clicked to purchase a pair of shoes just to see how your shopping cart function works like, and it's such a clean, minimalistic dream :) 

Tracy: I popped over to your site, and it's taking an awfully long time to load pages! Not sure if it might just be my internet connection or not, but my accessing other websites are working a-okay. If your website is laggy, it could very well be a big reason for a dip in sales anytime. Consumers nowadays (us included!) have a really short attention span, and a low level of patience. A study by the Aberdeen group found that “A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.” Here's an article on why speed counts! This could be something to look into if your website isn't loading fast enough. It's a huge bummer for consumers who might get frustrated with the waiting time (and they really might be intent on buying your stuff!), and will result in a poor online shopping experience or worse, exiting your site altogether.

Good luck with your store! :)

MMA girl at ReferralCandy! I also write, edit and bake cookies.
Sacha S. Member
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6
April 23, 2013

Hi Tracy!

Your site looks great. I noticed you mentioned you use Facebook, Twitter, Google Plus and LinkedIn. Social media marketing is always a huge plus and a great way to bring in curious customers! As Adam mentioned above, have you checked out the Juno Social Bribery App? It a free app that's incredibly easy to set up. It is a great way to get your business out there AND the people that tweet, share and like your business pages can get discounts for doing so! You can also use your local business connections to help retweet your tweets and share Facebook posts to reach a greater audience.

Justuno App Link: https://apps.shopify.com/40f7c93bb5910a36ae93b15120705044

Also, I notice that your site does not list shipping rates. There has been times where I load up a cart just to see what the shipping will be, especially since I am in Canada. Listing rates may help with cart abandonment.

Hopefully that helps.

Have an amazing day!

Posts:
10
April 23, 2013

Sacha,

Thank you for the feedback and especially for pointing out shipping!  I didn't think about listing rates, not sure how to do that on the site since it varies based on zone and country, perhaps I need to look at doing flat rates which would make it easier to list shipping costs.  Thanks for pointing that out!  

I have been looking to adding an app to help motivate people to share and will look at the Juno Social Bribery App.  Thanks for sharing that.  I have looked into and am considering the Referral Candy but the one you recommended is free and at this point, free is good!  I appreciate the advice and will take it to heart!  Thank you!

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April 24, 2013

Hi Brian,

I think the answer is in your question... GET MORE PEOPLE! I remember back in high school we used to go to this pizza shop all the time for lunch and pay for the slice + drink combo. We then clued in, if we pool our money together and buy the Large or Xtra Large Combo, we would not only get more pizza and drinks but more toppings!! Mmm...

The way I would describe this today on website's would be Reverse Group Offer's. The more people or the larger the quantity purchased the cheaper the item is. This is also called quantitiy discount but I feel as though the reverse group offer can stimulate more buying. Say I want to purchase a pair of shoes but then a tab or bubble comes up and says "purchase another pair and receive 5% off". I'm sure most of us have seen this in store's... I'll be honest and say that it has worked on me. Haha. Let's take this one step further. Say I buy a pair of shoes and if I refer a friend I get 5% off (if they purchase of course), and then they refer another friend (2nd person would receive 5% off again but now I receive 7% off because of the viral referral). Then the 2nd person refers someone else or the 3rd person has a referral, I now get 10% off. I think this would draw in more crowds quickly, especially amongst the target market's friends. This should create a ripple effect, a.k.a. more people purchasing ;)

Hope this helps

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April 24, 2013

Great advice Lauren, I appreciate the input and agree with you.  I have been thinking about breaking out my products into seperate stores - phone cases, tablet cases ect.. and then having my main store for customization.  I am looking at installing a "Customize your product" feature that would pull all my blank products and allow customers to add their own images and text, it's just pricy but in the long run, I think would be a good return on investment.  

I have also realized alot of people confuse what business I am in when I meet in person, they think it is the promotional product industry rather than customized apparel and accessories (even though that is how I introduce my business).  So time to put on the thinking cap and come up with a new elevator speech!  

I have to agree with you, keeping things simpler and less cluttered will help.  Thanks for taking the time to post your great suggestions!

 

Tracy

the staples Member
Posts:
6
April 24, 2013

Mike Delaney said...

A simple checkout process with as few steps as possible is obviously a must. Also, as a guy who does a lot of online shopping, I find the best way to get me to complete my purchase is to show me that others have used and been happy with your online store. The best way to do this is to get as much visible customer feedback on your site as possible. There are a few apps I found in the app store that enable you to do this. YOTPO for instance allows users to leave reviews on a product page. You can find this and similar apps here: http://apps.shopify.com. ;

^ This. Feedback is so, so, so important these days, and visible feedback can really drive a business. Not only will a positive review encourage others to really have a look at what you're offering, but negative feedback (when constructive) can also help you see where improvements can potentially be made.

Of course, not all negative feedback has use, especially on the internet, so you'll have to be selective.

I've only been fiddling around with it a little, but I'd also throw a vote in for YOTPO. It's really easy to use and install, and it updates you on your feedback as it comes in live.

Aleksandr Shopify Partner refersion.com
Posts:
136
Last edited April 24, 2013

Hi Brian, 

I love shops that are simple and easy to navigate - yours is one of them. Well done. :-)

I think you can improve your conversion rates dramatically by making your customers feel a little bit more comfortable ordering from you. You have a lot of white space that you can use to make it feel more like an e-store. So, consider adding logos of the payment types that you accept and perhaps even a security badge, even if its just a "lock" image. Also consider sign up with a review site such as www.resellerratings.com. They will give you a logo to use on your site to build more trust. Things like that would give your site more credability and in turn you'll see more people going through your checkout. Sometimes when shops go with the "clean" look people don't look at the site as an actual store and more like a viewing gallery... know what I mean? At the end of the day you're trying to make a profit so you should SELL it a little bit too. 

Anyways, I love what you've done with it! Good luck! 

Alex 

Refersion - Affiliate Program Platform for Shopify (FREE) | Traffic Control - Bulk Redirect Manager for Shopify
Posts:
25
April 25, 2013

Hi Brian,

I'm just going to add my two cents here. I pop into your store to check it out and immediatley loved the simple layout. The site doesn't do anything to distract you from your products. As an avid online shopper, I'm always hesitant when buying clothes online because I'm never sure if it's going to fit. I know from manufacturer to manufacturer sizes can vary, so I'd suggest an actual sizing chart devided up by brand. One thing I've seen that I really liked was a .pdf image of a hand print, the site said to print it off at 100% scaling and use it as refference to see if its the right size for you (one i recently used: http://goo.gl/T9xOs). Making potential customers more confident with their purchase can go a long way to improving your conversion rate.

Another thing I just wanted to point out was the app ShopPad (http://goo.gl/oY6M2), I think this app would really help expand the reach of your store as it optimizes your catalogue for tablets. This might be helpful with the attracting the high traffic to your store.

hope this helps, and best of luck!

Isaac

Posts:
7
May 10, 2013

Hi Brian,

From my perspective one of the most important features on a site that I haven't purchased from is the ability to see customer feedback. In the past this has been the deciding factor between using one site over another. The more expansive the item I'm looking at purchasing the more important this feature is to me.

Nice clean site, best of luck!

Jason

Bill Shopify Partner knitclutch.myshopify.com
Posts:
8
May 12, 2013

Hi Brian,

I agree with a lot of what's been said by others. I also think you need to do a better job on inventory management.

I clicked through a few products only to find that they are out of stock. I did see that you address this in your FAQ area, but to be honest with you, If I wasn't looking to critique your site, I would of never made it that far. Be up front with your customers. Try the following:

  • A flag on any product that is out of stock with a expected back in stock date (on main page as well as product page)
  • The option to be notified when item is back in stock (quick click)
  • If it's not coming back in reasonable time - block it from showing in your product management
  • Offer pre-order discounts. With ship date specified.

I'm new on shopify, but have been working on another platform that offered some of these features. (shopify seems to have more to offer, so I think you'll find them here as well.)

Also, many of your products are priced above the comfort zone for most online shoppers. So it is very important to put them at ease. Beef up your about us page (may want to rethink the font choice there as well - All caps tends to imply shouting and can be hard to read), customer reviews, visible interaction with customers on social media, etc.

Best of Luck,

Bill

 

Posts:
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May 13, 2013

Hi Brian,

You have an awesome store with a lot of unique products. In addition to some of the suggestions above, I'd also recommend trying out a live chat app to address any questions or concerns that your customers may have during the browsing process. This also helps you establish a great customer relationship so customers will also be more likely to return.

Hope this helps!

- Priscilla, Lexity

Priscilla Leung | Lexity.com | Marketing Apps for Ecommerce
Posts:
3
May 15, 2013

Brian, how did you make your checkout page look like your whole store, and not just "shopify" generic checkout?

Jamie Chief Officer of Funness shopify.com/plus
Posts:
5861
May 15, 2013

@lily His theme has a checkout.css file to style the checkout pages, your minimo does as well. You may need to look in your theme settings to customize this more. More on checkout.css here: http://support.shopify.com/customer/portal/articles/75307-can-i-customize-my-checkout-page-

http://shopifyplus.com ::: http://twitter.com/bacchus
Posts:
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May 16, 2013

thanks jamie for the reply. I will look into it.

Posts:
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Last edited May 27, 2013

The most obvious way to get more people to complete the check out process on your Shopify store is to first of all drive more traffic to your website. I'm sure you know the ways and means to do this but I'l briefly run through a few key ways to draw more people to your store. 

Getting your website to the top of search engines by generating useful content frquently is a surefire way to attract traffic and generate sales. Multimedia content such as videos, audio clips and photography work well for search engine optimisation, as does good old fashioned written articles and blog updates. Strategically sharing and spreading your content on different social media platforms will also help to get your website to the top of search engines. Facebook is a particular favourite, because it has been said to encourage the highest level of engagement. By keeping your niche market in mind throughout your content writing and publishing (on Facebook, Blogs, Storepage ect), your target audience will feel that by buying from you they are availing of products/services exclusive to their personal needs and requirements.

Investing in advertising is a great way to spread the word. With detailed targetting software available on many advertising platforms you can't go wrong. The following link will provide you with a study of one man's experience with advertising. Ryan Dube tests and compares Facebook Ads vs Google Adwords. His results in relation to Facebook advertising are particularly interesting. http://www.makeuseof.com/tag/facebook-ads-vs-google-adwords-which-one-got-me-the-most-clicks-si-x2/

Sarah, PropelAd.

 

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May 28, 2013

Some Proven Ways to Get More People to Buy Your Products Online - 

1. Introduce scarcity to get more people to buy your products

2. Incorporate social proof into your sales messages

3. Simplify your payment process

4. Help them overcome their fears and risks

 

Regards

 

 

 

BestWebsitesDesigner.com offering best eCommerce website Design and development. We specialize in OpenCart, oScommerce, Magento, WordPress, Zencart shopping carts. Contact today for your eCommerce needs.
Sarah bay Member
Posts:
1
May 31, 2013

As I do all my shopping online I look around on many different websites that I have never even seen before to look for the best price. One factor that is in my mind when purchasing is, is this website reliable. I look for customer reviews etc of  products which helps the website gain reputation in my mind. I also look at reviews of the website if I am not satisfied with the quantity of reviews. So if you provide a good service to your custmers by delivering on time etc, the reviews will come, and you will get more buyers like me who wil often return to your website to purchase other products. 

Jake Bolton Member
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Last edited May 31, 2013

Good advice Sarah 

Posts:
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June 12, 2013

Hi Brian,

There can be several reasons why people abandon shopping carts. 

I suggest you to use Gamooga Second Screen http://www.gsecondscreen.com/, which will help you know every activity of your visitor (product searches, cart adds, cart removals, checkouts, checkout errors etc) right when he is on your website. Such information helps you understand the difficulties of the visitors in browsing your website and specifically identify drop-off points in the purchase funnel.

Accompanying the above, another amazing feature of Gamooga Second Screen is "Screen Mirror". It provides you the ability to view the screens of your visitors in realtime. This feature greatly helps in testing the usability of your website.

Once you have identified the drop-off points you can setup alarms to get alerted when critical activities happen at your visitor, for example, visiting lot of pages in a particular category but not adding any item to cart , repeated search with no results, adding items to cart but not proceeding to checkout, idling during checkout, checkout errors etc. Once you are alerted you can engage with them using our live chat feature to understand their concerns and lead them through the checkout process.

Regards,
Kishore.

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June 30, 2013

Hi Brian, 

People hate hidden and extra fees. As soon as they see the shipping costs, a lot of potential costumers back off. More: 41 % of potential costumers abandon their cart because 'they are not ready for the purchase' . This mostly means they don't have enough information about the product. Jewelery is especially prone to this since they can't see the size form the picture. I am in the jewelery business an use http://retailers.findmyringsize.com to overcome this problem. My conversion rate has increased and my returns have decreased. Can only suggest this or similar for your particular business. Best of luck! 

dh42 Member dh42.com
Posts:
5
11 months ago

One thing that I noticed that was not mentioned is address completion. I have had several clients in the UK that have used postcode anywhere and it has seemed to help their conversions. It is pretty interesting how it works, apparently in the UK there are only 4-5 addresses in a zip code. So you enter your zip code and select your address from a drop down. In the American version it uses auto complete. I don;t think it is as effective for conversions though. Also you might try to do some a/b testing. Sorry for reopening an old thread, I spend a lot of time increasing conversions. 

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8 months ago

One of the best threads I've ever read on e-commerce optimization...I'd add that having really great pictures of your products helps with optimization. We've seen that with our site www.tempestleather.com. Taking time to get good clean pictures is huge for prospective buyers. Keep up the good work.

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4 months ago

Pretty darn good thread.I'd add that having really great pictures of your products helps with optimization. We've seen that with our site www.denniswatsonseo.com/kansas-city-seo. Taking time to get good clean pictures is huge for prospective buyers. Keep up the good work.

Posts:
121
4 months ago

Hi all,

Found this topic and I think you guys can refer to some suggestions on how to boost your checkout rate.

Hope it helps :) 

Helen 

Socialcommerce.ninja - Our mission is to help you sell better.
Posts:
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4 months ago

Hello Brian,

So I hopped over to take a look at your store and it looks pretty cool I really like the minimalist look to it while showcasing the products. I would suggest creating a discount page for some of your products you shouldn't discount everything. However once every other week try rotating the cost your products that are on discount, you want to drive up the hype maybe take a look at your numbers and see which ones are your best sellers and try offering them at discount in the following month or so.

What you want to do with the discount is drive up hype for your store, word of mouth travels fast when you can get quality products at a lower cost for a short amount of time. You want to generate value interest, so once every month have 1 week's worth of sales on selected discount items. 

Example:

Your NIKE AIR HUARACHE HYPER PUNCH that is going for 200 dollars as of the posting date of this message try discounting it at 190.99. It's not much but it's cheaper then it's original cost.

This next part may require some leg work on your end. Find a youtuber, or a tweeter or a vine personality who's into shoe reviews and perhaps send them a pair of shoes for review to try and generate more traffic to your shop. If Web-celeberties (as long as their interests are the same as yours) review a product that will help generate word of mouth and more completed sales.

I hope this helps.

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